La Marketer

Por Si Las Moscas

admin — Tue, 24 Mar 2009 01:36:00 GMT

Just a great line - I just saw this awesome ad. And I love it. It's a big spray can that has "Por Si Las Moscas" on it. I did a double take when I saw it. Wow, I haven't heard that since I was a little girl. What a great way to take a saying my grandma...(read more)

Si Hablo Twitter

admin — Mon, 23 Mar 2009 01:42:00 GMT

I si twitter: follow me...browse me...check me out...drop by and say hola...don't be a stranger... You get my drift. Look for "La Marketer" cause you know we have some "habla-ing" to do. Click me....me...yo. (That's yo as in "I'" not as in "yo, how you...(read more)

Should You Translate Your English Website to Spanish?

admin — Sat, 21 Mar 2009 00:03:00 GMT

Should you speak-e Engleeeesh, or Espanol? I recently received the following question from a reader: Hi, I've been working on automotive consumer websites and have debated for many years against the ROI for duplicating a consumer website in Spanish. Your...(read more)

Recession Health Care For Hispanics

admin — Wed, 18 Mar 2009 01:54:00 GMT

3/17/09- Ay, where has my health care gone? Hispanics, of many walks of life are seeing health care that is M.I.A. (that's " Missing In Acci ón " for those of y'all who need it spelled out). And while formerly lowpaying health care services were available...(read more)

Hispanic Marketing Recession-Proof?

adminray — Fri, 16 Jan 2009 17:22:00 GMT

Que piensan? (Translated: Whatcha'll thinkin?) I know you know that I know that you know that I think about alot of things...but I've just spent some time researching this and it's a toss up. Everybody's cutting back right now. So I could say...no...it's...(read more)

Win A Purse From Ugly Betty Actress!

adminray — Mon, 06 Oct 2008 16:46:00 GMT

Si muchachas (ok y ustedes tambien muchachos...:) So what's the deal? Well the great news is that it's to stamp out domestic violence. According to http://www.clicktoempower.com/about.aspx 1 in 4 women has experienced domestic violence. (Wow, I didn't...(read more)

Walking With Dinosaurs : L.A. Show - Free Tickets!

admin — Wed, 17 Sep 2008 03:17:00 GMT

9/16/08- Free tickets! Yes! And a DVD! Read on.... Soooo today we are going to take a walk con los grandes...a large walk with those dinosaurs currently taking over L.A. The show Walking With Dinosaurs The Live Experience is on tour in North America and...(read more)

Small Hispanic Supermarkets Hitting The Big Time

adminray — Wed, 06 Aug 2008 15:45:00 GMT

Right, so I'm about to walk over to Safeway to buy some groceries...A lot of us are used to just heading over to the nearest supermarket....but what about the nearest Hispanic market? Well it seems many Hispanic markets are going upstream these days,...(read more)

Is Hispanic Marketing Slowing?

adminray — Fri, 18 Jul 2008 15:05:00 GMT

Toughened immigration laws, a slowing job market, and border wall issues...it all makes for many Latin Americans who are returning to their native homes in Latin America . So does this mean that the need for Hispanic Marketing is slowing? No. There are...(read more)

How To Market Politics To Hispanics

admin — Sun, 08 Jun 2008 18:57:00 GMT

6/08/08- I grew up with the memory of Willie Velasquez who founded the Southwest Voter Registration Project. He was an amazing force, who lived and breathed to see the Hispanic vote counted, and to be honest...must've had a crystal ball...forseeing the...(read more)

Latinos Use Cellphones Baby!

admin — Wed, 14 May 2008 21:02:00 GMT

5/14/08- Yup, we know, you've heard, your neighbors have heard, everybody knows, Hispanics are the big new demographic. But did you know they are the 2nd biggest users of cellphones...in terms of voice usage..(they come just after African-Americans)....(read more)

Hispanic Health Care Marketing: Selling Your Health Care Product

admin — Wed, 07 May 2008 22:46:00 GMT

5/07/08- Almost 20% of the U.S. population is made up of Hispanic youth....hard to believe! It's stunning to think! And get this...22% of the U.S. population is Hispanic and under 5 years old. Yes, Hispanics are set to become a major powerhouse of the...(read more)

Grow Your Sales! Create Hispanic Demand For Your Product

admin — Thu, 24 Apr 2008 23:51:00 GMT

4/24/08- So today I was reading a book by a famed Harvard professor today…and I had 1 of those slap myself on the forehead…“Why didn’t I think of that?” moments… The crux of this professor’s theory, was that to grow your business, increase your sales,...(read more)

Betting on Hispanic Marketing- Should You Do It?

admin — Sat, 02 Feb 2008 20:13:00 GMT

Quote: Article from World Press: “In the period between 1980 and 1990, and in the period between 1990 and 2000, the census department said that Hispanics were growing five times faster than the overall population. But when the overall census data came...(read more)

Spanish-language TV News Ratings Growing- English...Not So Much

admin — Sun, 02 Dec 2007 21:14:00 GMT

12/2/07- This week I read with interest how in San Francisco, Spanish language news trounced in the English newscasts at 6 p.m. in the recent Nielsen ratings. It's the first time Spanish-language news has won out in that market- yet certainly not the...(read more)