Getting Started

To experiment with the website you will first need to login as an administrator to the website, the username and password are provided in a separate email.  Simply go to the URL of your website and append ‘/wp-admin’ to the URL for example:

http://demo.lakeparkgroup.com/wp-admin

The ‘wp-admin’ will take you to the WordPress login screen for your sight.  The login screen will like this:

Enter your username and password (provided elsewhere), that will take you to the Dashboard.  At this point you are ready to go..

Adding New Users

This first video will demonstrate how to use add new users, user roles and modify user settings, such as adding biographical information and changing passwords.

Adding Content – Pages and Posts

Changing Themes

Changing Widgets

Extending WordPress with Plugins

Updating WordPress Menu Bars

When you need information, you want to be able to find it quickly and easily and Dropbox helps you do this. Dropbox is an application that can be used for PCs, Macs and mobile devices. It allows you to continuously sync files across the world wide web so you have easy access no matter where you are. There are many benefits of using Dropbox for your business that should be considered. Once you do, you will see why so many are signing up.

This is why Dropbox is a great way to organize and store files.

If so, you aren’t the only one. From 2008 to 2010, the number of small businesses that had websites jumped from 33% to 45%, with thousands of businesses (if not more) poised to join them in 2011. Having a business website provides clear benefits, which we won’t get into because you obviously already know most of them. What we will take a look at is the benefits of using a content management system (CMS) to build your website, rather than designing your website from scratch.

Keyword Research

The first step (and most important) to any good SEO effort is identifying exactly what terms (keyword phrases) your clients are searching for when they are looking to buy your product or services.  It is critical that this step is done correctly and with care.

To do this step correctly, you must derive the keyword phrases that your ideal client is searching for.  In other words you do NOT want to achieve a high ranking on Google, and hence associated traffic from people that are not really looking to buy your service.

For example, say you are a landscaper that specializes in tropical settings in Southern California, at first glance it may seem like a good idea to get ranked for certain types of palm trees, such as a “King Palm”.  However,  you will in all likelihood not receive the results you were hoping for the reasons below:

Too competitive: first of all, getting top ranking for King Palm is probably a very competitive phrase and hence be very difficult to rank for in the first place.  As matter of fact you would be competing on a national (or even global level).

Too general: second, even if you did achieve ranking for King Palm, you are going to attract people that are simply doing research on that particular type of palm tree, such as a high school student doing a horticulture project.  Getting the traffic is exciting for sure, but there is very little chance that high school student will be paying you for any landscaping services.

Be More Specific

The goal with proper keyword research is to find terms that are more specific. The reason for this is so the competition will be reduced as your phrases become more specific.  For example, if you came up with the term  “King Palm Trees for Sale”, you are now starting to attract people that are at least curious about buying a King Palm.  That is much better traffic that just the term “King Palm”.

But that is still very competitive and too general.  Let’s also assume that you service Southern Orange County, now you are getting traffic from somebody that wants to purchase a King Palm, however if that person is searching from Florida, that does not do you much better than the high school student with the class project.

How about “King Palms for sale in Orange County”.  OK, now we’re talking!  You have just found somebody looking to purchase a King Palm in Orange County. That is great, you are getting better traffic because it is local traffic and somebody ready to buy.  A real prospect!

But is That Ideal?

So your phone starts ringing with people buying 1, 2 or 3 King Palm Trees.  You also get traffic from other landscapers trying to buy palm trees at a discount.  Is that what you really want?  Probably not.   Selling a few Palm trees is all well and good, but that is not what you are in business for.

Your ideal client is a home owner looking to create a tropical paradise in their backyard.  Their version of paradise involves palm trees, but also a lot more than that.  Just what you have to offer.

So what if, after much research we found out there are over 100 searches every month for the term: “Tropical Landscape Design Services in Newport Beach”.  We also determined there are only one or two other good and relevant websites that show up on Google for this term.

Now we are really talking!!!   If there is that many searches for that term, and you get ranked for that term, guess what.  You are starting to get traffic from people in your area that are starting to research Tropical Landscape Design in Newport Beach services in Newport Beach.

Your Ideal Client

Much of the traffic coming to your website now (not all, but a lot) are exactly the type of people you want to find your website.  They are people that are either looking for your landscape services now, or people seriously considering your services, they are just in the research/exploration mode.   Now it is up to your website and YOU to convert them to a paying client.

We will discuss this topic further  in another article.

Find Your Ideal Client

Do you want to generate traffic from your ideal client to your website?  Well that’s what we do, you are in the right place.

See our services page or contact us for more information.

Enjoy and Prosper!

Ok I’m an not a fan of 50 (fity or whatever) cent, well not Rap in general, a music genera I that never resonated with me, no moral or ethereal philosophic reasons. Anyway.. maybe I am becoming a fan, at least from his wisdom as a business man:

MOST PEOPLE CAN’T HANDLE BOREDOM. THAT MEANS THEY CAN’T STAY ON ONE THING UNTIL THEY GET GOOD AT IT. AND THEY WONDER WHY THEY’RE UNHAPPY. —50 Cent

Interesting side note, 50cent teamed up with Robert Green the Author of the “48 Laws of Power” a modern day work on positioning and, well perhaps manipulation in the vein of Machiavelli, to write the book, the “50th law”.  I will read this book and expect to learn a great deal from it.  Then perhaps become a fan of 50 cent..  I’ll report back later.

DETERMINE YOUR PATH AND TAKE MASSIVE ACTION

Success is the progression of a worthy ideal.

The opposite of courage is conformity.

• 125 million cell phones are replaced in USA each year. More than 25% are replaced by smart phones.
• More than 50 million Americans access the web with a mobile device every month.
• Less than 2% of businesses have mobile-friendly websites.
• While Apple and Google have a total of more than 300,000 apps, the number of mobile websites is expected to dwarf the number of apps by next year.
• Mobile web traffic will surpass desktop (and laptop) web traffic by 2014.
• Smart phone users consume and average of about 350M of data per month.
• A whopping 52% of mobile users are unlikely to return to your site if they have trouble accessing it from their phone

Well, mobile is NOT the next big thing.  It is ALREADY a huge thing.  …