Schreiner's Media Landscape

Hoekstra’s Anti-China Campaign Video the Wrong Thing at the Right Time

Ken Schreiner — Fri, 10 Feb 2012 03:23:34 +0000

Politicians purport to be smart people. But their ambition often belies their intelligence. Witness this well-produced ad by Republican U.S. Rep. Pete Hoekstra of Michigan (where I lived and worked...

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“House” Packs Up After Eight Seasons: Now I Can Enjoy Hugh Laurie Again

Ken Schreiner — Thu, 09 Feb 2012 15:45:09 +0000

Long before the Fox TV show “House” became a hit, I was a huge fan of the star, British actor Hugh Laurie. I’d watched him in numerous Britcoms like “Blackadder”,...

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U.S. Manufacturing Innovation Deserves Special Treatment

Ken Schreiner — Wed, 08 Feb 2012 16:05:23 +0000

There’s been some criticism from quarters mostly promoting private sector service industries of President Obama’s recent proposal to aid manufacturing specifically. While some service...

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Web Video Strategy for 2012: Massive Deployment

Ken Schreiner — Tue, 07 Feb 2012 16:21:42 +0000

If you haven’t heard yet, your marketing budget needs to include a larger emphasis on web video. Why? Because it makes your website more engaging and increases conversions. And if that...

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Super Bowl Ads 2012: Long on Image, Short on Everything Else

Ken Schreiner — Mon, 06 Feb 2012 16:28:04 +0000

I like the Super Bowl ads routine as much as the next American consumer. I find them creative, well-done, and occasionally funny and/or memorable. But like most American TV ads, the ads made for the...

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