Chris Heiler | Landscape Leadership

The Cure for Your Boring Green Industry Content Marketing

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 15 Sep 2026 11:00:00 GMT

There’s no shortage of content from lawn care, landscaping, and tree care companies these days.

Green industry companies are answering common customer questions on their websites. They’re publishing blog articles. They’re sharing project photos and tips on social media. They’re creating short-form videos.

A lot of this content is useful. Some of it is necessary.

But, necessary information isn't necessarily differentiating information.

Why New Salespeople Fail in the Green Industry

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 25 Aug 2026 11:00:00 GMT

You needed a salesperson for your landscaping, lawn care, or tree service company.

You found someone with green industry experience. They interviewed well. Everyone liked them. They seemed to check all the boxes.

Six months later, they're gone. Or you're wondering whether you made the wrong hire.

I've seen this scenario play out plenty of times. And it's easy to conclude that the problem was the person.

But what if it wasn't?

What if the bigger problem was what happened after you hired them?

That's the conversation I recently had with Kayla Lujan, founder of GRIT (Green Industry Talent). Kayla has spent nearly two decades in the green industry, including years as an individual salesperson and sales leader before launching GRIT, where she now helps companies with sales placement, coaching, training, and fractional sales leadership.

Our conversation reinforced something I've believed for a long time: finding talented people matters, but expecting talented people to simply "figure it out" is not a sales development strategy.

What 70+ Videos Taught Level Green Landscaping

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 14 Jul 2026 11:00:08 GMT

Video has become one of the most powerful ways to build trust with prospective customers, attract top talent, and differentiate your green industry company.

Yet many brands still approach it like a one-time project.

They produce a company overview video...a recruiting video...maybe a few social media clips. Then the cameras get packed away until someone decides it's time for another "video project."

But what happens when a company commits to video creation for more than a decade?

What impact does that have on sales? Recruiting? Brand awareness? Company culture? Employee engagement?

SWAG Is Dead: Rethinking Landscaping Business Development

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 23 Jun 2026 11:00:00 GMT

This is how the majority of landscape companies think about business development...It's a collection of activities.

They attend a trade show in March. Sponsor a golf outing in May. Send a few emails throughout the summer. Maybe a salesperson drops off cookies at a property management or custom homebuilder office.

Individually, none of those things is bad. In fact, many successful landscape companies do all of them.

Strategy & Tactics: Marketing Account Managers That Drive Results

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 19 May 2026 11:00:01 GMT

Green industry marketing conversations start with "The Plan".

There’s a clear outline of what’s going to happen over the first six to twelve months of your new engagement with a marketing agency. Campaigns are mapped out, budgets are allocated, and expectations are set.

On paper, it all makes sense.

But once that plan moves into execution, things become complicated.

Communication: How Your Marketing Account Manager Should Show Up

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 21 Apr 2026 11:00:00 GMT

When most green industry companies think about hiring a marketing agency, they focus on strategy.

Practical Green Industry Experience & Your Marketing Account Manager

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 14 Apr 2026 11:00:02 GMT

Lawn care and landscaping companies spend a lot of time evaluating marketing agencies…looking at services, pricing, and examples of past work.

Marketing Your Way Out of the Green Industry Commodity Trap

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 17 Mar 2026 11:00:01 GMT

If you’ve ever felt like your green industry business is competing in a market where everyone sounds the same, and customers treat you like a line item or something on their to-do list, you’ve felt the green industry commodity trap.

But escaping it isn’t always just better marketing. Sometimes it requires an identity shift. It means changing what you are known for and what category you are really playing in.

I see this play out with lawn care and landscaping companies all the time. Some of the businesses we work with at Landscape Leadership® have made major strategic shifts.

The 4 Biggest Growth Myths in Commercial Landscaping (and Why It’s Costing You Contracts)

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 10 Mar 2026 11:00:00 GMT

There’s one misconception I keep hearing when I talk to commercial landscaping company leaders.

The Only 5 Social Networks That Matter for Green Industry Companies in 2026

chad.diller@landscapeleadership.com (Chad Diller) — Tue, 03 Mar 2026 12:00:00 GMT

In 2026, your problem isn’t a lack of platforms; it’s a lack of focus.