Latest digital media news at Core Media Design

Does your website meet the needs of your customers?

Sun, 04 Jun 2009 20:22:00 GMT

Web statistics show lots of site visitors but few sales? Improve your visitor to customer conversion rate by tailoring your website to the specific needs of your customers; think about accessibility, internet experience and language.

Pay-Per-Click Advertising versus Organic Search Listings

Sun, 31 May 2009 21:11:00 GMT

Starting out on the road to online promotion? Then you will no doubt be facing the same dilemma that every website owner faces: how best to achieve good results in the search engines. There are two main options: paid-for advertising campaigns and organic search engine optimisation. In this article we compare the pros and cons of both of them and make a suggestion on a strategic course of action.

How can I improve my search engine ranking? Golden rule: don't use underhand tricks!

Thu, 30 Apr 2009 16:07:00 GMT

A common question, one that is addressed in a multitude of ways throughout the internet but sadly not always correctly, is how to achieve excellent search engine rankings. This news piece does not focus on what to do; instead it covers what not to do, dispelling the myths – the dangerous myths – that can do more harm than good when trying to improve your search engine rankings.

Is your Website up to Speed?

Sat, 11 Mar 2009 11:32:00 GMT

Google research says slower websites receive less traffic and is penalising advertisers with slow loading pages. Ensuring website pages load quickly is vital; images, external video, widgets, Flash and shared hosting can all make a website slow. Are your website pages fully optimised?

Christmas 2008 - it's confirmed: High Street Sales fall as Online Sales Rise

Sat, 07 Feb 2009 10:10:00 GMT

According to Experian, in comparison with December 2007 there was a 2.3% drop in people visiting shopping centres and city centre shops in December 2008 - the month labelled by the British Retail Consortium as the worst December on record.

Ecommerce Law: Is your Website and Online Activity Legal?

Wed, 14 Jan 2009 16:31:00 GMT

Ecommerce Law: Is your online activity legal? If you trade online you must take steps to ensure you comply with the Ecommerce Directive, Distance Selling Regulations and Data Protection Act.

Search Engine Users are Search Savvy: Does your Website have the right keywords to attract the right people?

Tue, 09 Dec 2008 09:34:00 GMT

The words and phrases used to search for products or services are of vital importance to an online marketing campaign. Research shows that internet users are becoming more intelligent about the way they use search engines and that they think more clearly about the key phrases they use. Expert keyword selection is crucial to attract a steady flow of quality traffic to a website.

Why Credit Crunch Cutbacks Must NOT affect your staff training programme

Sat, 08 Nov 2008 09:54:00 GMT

Cutting back on staff training to save money during the credit crunch could have long-term negative consequences. Instead of cutting out training altogether, businesses should look for ways of cutting the costs. By switching to video training a business can continue to be competitive and still save money. Training videos are versatile and nowadays can be used for any type of computer training.

Businesses save time and money by using your website to its full potential

Tue, 15 Oct 2008 21:13:00 GMT

Businesses looking to save money should put their website at the top of their problem solving list. Providing it is backed by a well-designed database, a website can streamline manual administration and marketing processes, replace a sales force, offer an alternative to traditional promotional campaigns and provide training and customer support solutions. In a nutshell, a website can save your business time and money.

Multimedia Transforms the way we Learn

Tue, 02 Sep 2008 20:41:00 GMT

Multimedia uses images, animation, video and audio to make an impressionable impact, far advanced from the effects of static imagery and words. Anyone with an educational role to play will find great benefits from using multimedia such as increased learning success; cost savings; environmental advantages and the ability to provide multi-level and multi-sensory education.

Website Accessibility, Optimisation and Testing: Why you won't sell a thing without them

Mon, 18 Aug 2008 17:37:00 GMT

A website can make a significant difference to business turnover; providing it works. Just because you can browse your website pages easily doesn’t necessarily mean everyone is having a similar online experience; or that the search engines are finding your site either. Remember these three words when choosing a website developer: Accessibility; Optimisation and Testing.

Online Shopping: Good for the Environment; Good for the Wallet...

Mon, 28 Jul 2008 17:56:00 GMT

Retailers should never assume that as long as they have an online shop, customers will find it and buy from it. They simply must offer shoppers a secure and straightforward experience with plenty of product information and innovative ways of showcasing their goods. What constitutes a happy online shopping experience?

Free Website Warranty: Peace of Mind in Highly Competitive Times

Mon, 28 Jul 2008 17:55:00 GMT

What do you do if the website you’ve paid good money for doesn’t work properly? And what if it’s got lots of useful features but you haven’t been shown how to use them? With the Core Media Design Free Website Warranty and Support Service you’ll never be left alone with your website.