http://www.exchange4media.com/home.htmlNews Marketing India advertising Indian brands tv media newspapersen-usCopyright @ 2008 Exchange4media Media Private Limited. All rights reservedCopyright @ 2008 Exchange4media Media Private Limited. All rights reservednoNews Marketing India advertising Indian brands tv media newspapershttp://www.exchange4media.com/story.aspx?News_id=51122The board is written, it is about getting a new batch of students back into the classroom, says the President & Chief Executive Officer of Grey Indiaexchange4media News Service(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51122http://www.exchange4media.com/story.aspx?News_id=51119It's our experiences that lend flavour to advertising, says the Managing Partner and Chief Creative Officer of Havas Worldwide IndiaSaloni Surti(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51119http://www.exchange4media.com/story.aspx?News_id=51121Reporter Twishy is impressed by the talent on display at the Portfolio Night in Delhi & realises that some of the greatest work comes from beautiful mistakesTwishy(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51121http://www.exchange4media.com/story.aspx?News_id=51120Joshi is working with Draftfcb Ulka. He wins a fully sponsored trip to New York City to compete at the Portfolio Night All-Stars Creative Challengeexchange4media News Service(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51120http://www.exchange4media.com/story.aspx?News_id=51118OOH medium should go beyond some big-innovations or rapid awareness building & create ‘micro-markets’, says the Vice President – Marketing, Axis Bankexchange4media News Service(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51118http://www.exchange4media.com/story.aspx?News_id=51117However, at the same time, there is an increased complexity due to different OS, devices & languages, says Arun Rajamani, GM, Consumer Business, Sifyexchange4media News Service(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51117http://www.exchange4media.com/story.aspx?News_id=51116Read all the people movements and developments that made it to the headline last weekexchange4media News Service(Editor)25/05/2013http://www.exchange4media.com/story.aspx?News_id=51116http://www.exchange4media.com/story.aspx?News_id=51109Set Max viewership has surged post spot fixing & the channel sold final inventory at Rs 17 lakh, with many brands lapping it up. Are the monies justified?Abhinav Trivedi(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51109http://www.exchange4media.com/story.aspx?News_id=51115Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia PacificDeepa Balasubramanian(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51115http://www.exchange4media.com/story.aspx?News_id=51107Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participatedPriyanka Nair(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51107http://www.exchange4media.com/story.aspx?News_id=51108With spot fixing, fingers being pointed at CSK CEO, alleged links with underworld and the nexus getting bigger by the day, should brands betting on IPL be worried?Abhinav Trivedi(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51108http://www.exchange4media.com/story.aspx?News_id=51106The event gave students an opportunity to not only exhibit their work but also get guidance on how they can grow in the right direction, says the CEO of JWT South AsiaSaloni Surti(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51106http://www.exchange4media.com/story.aspx?News_id=51113The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback planSynjini Nandi(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51113http://www.exchange4media.com/story.aspx?News_id=51105The Gurgaon Special is supported by a multi-media campaign that aims to position the brand through the tagline 'Your Gurgaon, Your Voice'exchange4media News Service(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51105http://www.exchange4media.com/story.aspx?News_id=51110With FDI favouring the marketplace model, Flipkart embraces it, bringing buyers and sellers in direct contact. The e-comm player has also forayed into the fashion categoryTwishy(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51110http://www.exchange4media.com/story.aspx?News_id=51111Price hikes drive down subscriber acquisition cost to Rs 1,996. Standalone revenues for FY13 stood at Rs 21,668 mn, with an EBITDA of Rs 5,759 mnexchange4media News Service(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51111http://www.exchange4media.com/story.aspx?News_id=51114Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional mediumSaloni Surti(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51114http://www.exchange4media.com/story.aspx?News_id=51112The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp StrategyPriyanka Nair(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51112http://www.exchange4media.com/story.aspx?News_id=51102Monetising its investment in Webchutney, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in the digital agencyexchange4media News Service(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51102http://www.exchange4media.com/story.aspx?News_id=51101As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPsSynjini Nandi(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51101http://www.exchange4media.com/story.aspx?News_id=51103ASCI, through National Advertising Monitoring Service, has now started tracking advertisements in print and TV nationally against which complaints are upheldexchange4media News Service(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51103http://www.exchange4media.com/story.aspx?News_id=51104Tsui will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD’s value-proposition. She moves from OgilvyOne, where she was Regional VPexchange4media News Service(Editor)24/05/2013http://www.exchange4media.com/story.aspx?News_id=51104http://www.exchange4media.com/story.aspx?News_id=51097Monetising its investment in Webchutney, Capital18 has entered into an agreement with Dentsu India Group to divest its stake in the digital agencyexchange4media News Service(Editor)23/05/2013http://www.exchange4media.com/story.aspx?News_id=51097http://www.exchange4media.com/story.aspx?News_id=51096As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPsSynjini Nandi(Editor)23/05/2013http://www.exchange4media.com/story.aspx?News_id=51096http://www.exchange4media.com/story.aspx?News_id=51098ASCI, through National Advertising Monitoring Service, has now started tracking advertisements in print and TV nationally against which complaints are upheldexchange4media News Service(Editor)23/05/2013http://www.exchange4media.com/story.aspx?News_id=51098nonadult