http://www.exchange4media.com/home.htmlNews Marketing India advertising Indian brands tv media newspapersen-usCopyright @ 2008 Exchange4media Media Private Limited. All rights reservedCopyright @ 2008 Exchange4media Media Private Limited. All rights reservednoNews Marketing India advertising Indian brands tv media newspapershttp://www.exchange4media.com/story.aspx?News_id=46502I want a mindset of beating what we did yesterday. Our competition is our immediate past, says Bobby Pawar, Chief Creative Officer, JWT Indiaexchange4media News Service(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46502http://www.exchange4media.com/story.aspx?News_id=46507Hindustan is creating a dialogue between UP’s citizens and the state govt through the ‘UP Development Conclave’, which is being held in Lucknow todayexchange4media News Service(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46507http://www.exchange4media.com/story.aspx?News_id=46506exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live inShree Lahiri(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46506http://www.exchange4media.com/story.aspx?News_id=46508Marketing to kids requires a balance between responsibility and revenue, since marketers have to go through the parents filter, who are the decision makersAbid Hasan(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46508http://www.exchange4media.com/story.aspx?News_id=46503We recently launched our integrated marketing campaign, where eBay is positioned as a ‘want satiator’, says Muralikrishnan B, Country Manager, eBay Indiaexchange4media News Service(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46503http://www.exchange4media.com/story.aspx?News_id=46505There have been a lot of conventional companies and categories advertising on radio, shares Harshad Jain, Biz Head – Radio & Entertainment, HT Mediaexchange4media News Service(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46505http://www.exchange4media.com/story.aspx?News_id=46504Read all the action in the Indian media, advertising and marketing industry in this week’s news roundupexchange4media News Service(Editor)26/05/2012http://www.exchange4media.com/story.aspx?News_id=46504http://www.exchange4media.com/story.aspx?News_id=46497HT has come out with two new newspapers – ‘My Little HT’, with its edutainment focus for kids and ‘Yuva’ for the youthAbid Hasan & Surbhi Bhasin(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46497http://www.exchange4media.com/story.aspx?News_id=46499Hippo Plan-T and Happydent’s Happy Indians are strong contenders at the 14th International Food and Beverage Creative Awardsexchange4media News Service(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46499http://www.exchange4media.com/story.aspx?News_id=46500With options and no. of days left for digitisation deadline dwindling, LCOs are leaving no stone unturned to highlight their problemsAbid Hasan(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46500http://www.exchange4media.com/story.aspx?News_id=46498Baskar S, Co-Founder, Amagi talks about turning the challenge of fixed advertising inventory into a long lasting opportunityBaskar S(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46498http://www.exchange4media.com/story.aspx?News_id=46496The partnership allows Blue Ocean to advertise on buses plying from the hotel centre to Terminal 3Priyanka Nair(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46496http://www.exchange4media.com/story.aspx?News_id=46495This year Indus Tower and Power Finance Corporation were the top contributors. The money raised will be used to benefit 508 villagesexchange4media News Service(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46495http://www.exchange4media.com/story.aspx?News_id=46494The book ‘Realty Magnates of Gujarat’ showcases the contribution of 12 real estate developers in changing the landscape of GujaratSurbhi Bhasin(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46494http://www.exchange4media.com/story.aspx?News_id=46501Banerjee will take over his additional responsibilities starting June 1, 2012exchange4media News Service(Editor)25/05/2012http://www.exchange4media.com/story.aspx?News_id=46501http://www.exchange4media.com/story.aspx?News_id=46490Essel Group and Dainik Bhaskar Group have agreed in principle for Essel to take full control of Diligent Media that publishes DNANoor Fathima Warsia(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46490http://www.exchange4media.com/story.aspx?News_id=46486IRCTC has called advertising agencies in Delhi for empanelment. Last date for application is June 7, 2012Deepika Bhardwaj(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46486http://www.exchange4media.com/story.aspx?News_id=46487STAR India’s second GEC’s General Manager Ajit Thakur states that Life OK’s high has come on the back of experiments & innovationsNoor Fathima Warsia(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46487http://www.exchange4media.com/story.aspx?News_id=46488Few years ago, one could simply point at the crème de la crème but today small creative hotshops too have entered the fray and proven themselvesPriyanka Mehra(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46488http://www.exchange4media.com/story.aspx?News_id=46491Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinaryShree Lahiri(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46491http://www.exchange4media.com/story.aspx?News_id=46489Between April 1, 2012 and May 16, 2012, 13 million internet users in India visited websites that offer content related to IPL 5: IMRBexchange4media News Service(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46489http://www.exchange4media.com/story.aspx?News_id=46492Sambhaav Media Group is bullish about developing Digital Live Transit TV Broadcasting infrastructure in the country. Wise TV provides TV on the moveSurbhi Bhasin(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46492http://www.exchange4media.com/story.aspx?News_id=46493Every author, composer or writer, who has hitherto been deprived of his/her due, will gain from the amendmentsexchange4media News Service(Editor)24/05/2012http://www.exchange4media.com/story.aspx?News_id=46493http://www.exchange4media.com/story.aspx?News_id=46483Wins include Volvo, NGC, OCM, Xerox, Tata Water Plus, Colgate, Max Hospital, Carrefour &The HinduPriyanka Nair(Editor)23/05/2012http://www.exchange4media.com/story.aspx?News_id=46483http://www.exchange4media.com/story.aspx?News_id=46470FM radio players say the move will simplify logistics and lead to fair playAbid Hasan(Editor)23/05/2012http://www.exchange4media.com/story.aspx?News_id=46470nonadult