latino lingo

Michael Jackson is Tops Yahoo! En Espanol's most popular search

2009-07-08T10:19:00.003-04:00

Yahoo! en Español reports that The King of Pop was the top search topic, like it was for every search engine in about every language. Here's the complete Yahoo! en Español top 10: 1. Michael...

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Houston, No Hay Problema

2009-07-02T15:09:00.002-04:00

NASA is announcing that Astronaut Jose Hernandez will be the agency's first person to Twitter bi-lingual as he readies for his flight to space in August. You can follow him a twitter.com/astro_jose...

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Hispanics internet and mobile use continues to grow

2009-06-25T14:02:00.002-04:00

Media Post's "Engage Hispanics" has a posting by Alvaro Cabrera listing a top 10 list regarding Hispanics and Internet and mobile use. These include the fact that: -- Hispanics' Internet use is...

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How Hispanics are influencing pop culture

2009-06-17T22:39:00.001-04:00

In case you missed it on the Today Show, Kerry Sanders had this interesting piece on how Hispanic culture has become more mainstream and influential.

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Lance Armstrong Foundation reaches out to Latinos

2009-06-16T17:32:00.002-04:00

The Lance Armstrong Foundation launched a month-long multimedia campaign to reach Spanish-Dominant Hispanic cancer survivors, their families and those who take care of them. According to fellow...

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Marketing to Hispanics in a down economy -- Parte Dos

2009-06-05T16:36:00.001-04:00

Back in February I wrote a post about why marketing to Hispanics makes more sense in a down economy. Now, a study by Experian Simmons for Univision, shows Hispanics are less affected by the...

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Who is Hispanic?

2009-05-29T15:29:00.003-04:00

The Pew Hispanic Center has a great article about what & who exactly is a Hispanic or Latino. I chuckle because I tell people I didn't know I was Hispanic until I came to the U.S. I always...

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Hispanic growth still fueled from U.S.-born Hispanics

2009-05-28T09:58:00.002-04:00

A new study by the Pew Hispanic Center shows that the number of Hispanic children has nearly tripled since the 1980, with Hispanics now comprising more than one-in-five of all children in the United...

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Study defines what Latinas want

2009-04-22T22:25:00.002-04:00

OK, I have to admit when I became aware of this study I dropped everything because I've been trying to figure this out for the last 38 years! LOL. But, this isn't a "Hombres are from Mars and...

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Frankly, the freaky King offends me more

2009-04-13T22:52:00.002-04:00

Mexico's ambassador to Spain has written a letter to Burger King's offices in that nation objecting to an ad for the Texican Whopper billed as, "The taste of Texas with a little spicy Mexican."

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Hispanics Rush to Get Online with Cell Phones

2009-03-26T17:24:00.002-04:00

A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.

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I belive that Niños are our Futuro

2009-03-11T19:19:00.002-04:00

1 out of 4 kids in kindergarten is Hispanic, more than triple the rate during the 1970s, according to the U.S. Census. In addition, the report stated that Hispanic kids make up 53% of nursery...

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No, you're not effectively reaching bicultural Latinos via the general market

2009-03-09T17:36:00.003-04:00

The agency Dieste created, Diestepedia, a wiki of Hispanic phrases and culture (brilliant idea, BTW), and AdAge is running some of the words and definitions. The latest is, "Bicultural," a word they...

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Ignoring Hispanic market one nail in Rocky Mountain News' demise

2009-03-06T16:46:00.002-05:00

As many of you know, the Rocky Mountain News -- the 150-year-old newspaper -- close abruptly a few weeks ago. What is interesting is that in a Time Magazine column written by a former employee, the...

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"We the People" Series on NBC Nightly News

2009-03-04T10:08:00.001-05:00

Please check out the week-long series on the news with Brian Williams. Last night's segment focused on general market companies reaching out the the Hispanic market's rising purchasing power. The...

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Hispanic consumers 3x as likely as Caucasians to respond to mobile advertising

2009-02-06T15:47:00.003-05:00

An article in MediaPost, citing fourth-quarter data from mobile social network Limbo and GFK Technology, reports that for all demographics 1 in 3 mobile consumers recall seeing mobile advertising. ...

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Targeting Latinos in tough economy = smart business sense

2009-02-05T12:56:00.002-05:00

AdvertisingAge has a good post from Tommy Thompson regarding why in a tough economy it makes financial sense to target Latinos. The main point he makes is that if the "ultimate goal for all brand...

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New Facebook Group for Hispanic Marketing, Advertising and Public Relations

2009-01-26T15:13:00.002-05:00

For my fellow FB junkies I created a group called "Hispanic Marketing, Advertising and Public Relations" ... hope you'll consider joining it. It is a non-promotional group where those in the...

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Marketers continue targeting Hispanics via Mobile

2009-01-26T15:09:00.002-05:00

Other industries are starting to join telecom an auto in reaching Hispanics via mobile, per an Advertising Age article. Why? Research suggests that U.S. Hispanics are more engaged with their mobile...

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Ad Age's 2009 "Bright Spots" includes Hispanic market

2009-01-12T15:51:00.002-05:00

Ad Age published an article on where the opportunities for growth are in 2009. Among the areas is the Hispanic market, writing: "Hispanics account for about 50% of the population growth in the U.S.,...

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Happy 2009!

2009-01-07T09:57:00.002-05:00

I want to thank all my readers for your continued interest in latin0-lingo. My resolution for this year to you is to continue to provide insight and analysis on issues regarding the U.S. Hispanic...

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Companies not "fishing where the fish are"

2008-12-18T11:56:00.002-05:00

The Association of Hispanic Advertising Agencies (AHAA) released its "Right Spend 2008" study, which highlighted the major issue in the advertising industry, companies not allocating the appropriate...

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"Holiday" Political Correctness Hasn't Run Amuck in Hispanic Market

2008-12-09T10:47:00.002-05:00

There is no good direct translation for "Happy Holidays" in Spanish without uttering the "C" word that paralyzes so many this time of year. We don't want to offend anyone, so we don't acknowledge...

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Telemundo allowing Sprint subcribers to help determine ending of popular soap

2008-12-01T12:09:00.004-05:00

The headline is a takeoff of the popular soap on Telemundo "Sin Senos No Hay Paraiso" ("Without Breasts There Is No Paradise"). Telemundo is adding a twist to the original version from Colombia by...

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It's the specialization, stupid

2008-11-19T20:14:00.002-05:00

The 2008 Multicultural Marketing survey from the Association of National Advertisers (ANA) is out and only 45% of respondents indicated satisfaction with the results of multicultural initiatives, and...

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