Multicultural Social Media News

Opera Orlando - This is awesome - Sponsored Section

2018-02-12T12:13:00.003-05:00

Live interactive online opera classes to kids and teenagers across the nation. The inaugural educational series will begin March 19th and will run for ten weeks.

'90 per cent blonde with an average age of 30': The Bachelor faces fan backlash over lack of diversity among its contestants

2017-07-24T14:36:00.000-04:00

The identities of the 22 ladies vying for the affections of Matty Johnson, were only just unveiled on Sunday.

But The Bachelor is already receiving fan backlash over a lack of diversity, including race, age, size, and even hair colour, among its contestants.

One social media user in particular commented on Instagram shortly after: '90 per cent blonde with an average age of 30.'

Read full article

5 Latinos Forging New Ground and Breaking Barriers

2016-06-12T11:53:00.000-04:00

Here's a small list of Latinos who are breaking barriers in their professions and leaving their mark as they shake things up. They range from ranging from multi-millionaire techies to VJs and Vine stars. They're in different stages of their trajectories, and they're all fascinating.

Read full article

Facebook now has 3M advertisers

2016-06-10T17:54:00.000-04:00

SAN FRANCISCO — Facebook now has 3 million advertisers, the majority of which are small businesses.

"Our mission is to connect the world, and connecting people to small businesses that provide their local business services is really an important part of that mission," Facebook Chief Operating Officer Sheryl Sandberg told USA TODAY.

Read full article

Facebook continues to drive social engagement in Latin America: stats

2016-03-02T21:17:00.000-05:00

As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.

This month it is the social arm of the compendium that boasts some of the stand-out insights.

This is in no small part thanks to two major reports from We Are Social and Internet World Stats.

Read full article

Facebook user stats for your marketing delight

2016-02-21T17:59:00.000-05:00

Facebook may have started out for college students, but in today’s world, 12 years after its launch, it’s no longer just a novelty platform. It dominates the social media world, with almost 81 percent of Internet users older than 16 having an account.

If your business isn’t reaching out on Facebook as part of your marketing strategy, you need to ask yourself why.

Read full article

Latin America Favors Facebook for Social Sign-In

2016-02-07T16:58:00.000-05:00

Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMarketer estimates. And those users turn to their Facebook ID to sign in to other sites more often than their counterparts elsewhere in the world.

Read full article

Facebook vs. Twitter: How Each Network Handles Advertising Differently

2016-02-07T16:00:00.000-05:00

Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts have paid off, while Twitter appears to be experiencing growing pains, despite increased revenues. So let’s examine what each network is doing differently in the ad space.

Read full article

Super Bowl 50 Fans: Join The Huge Social Media Party on Sunday

2016-02-06T16:30:00.000-05:00

While you party with your friends during Super Bowl 50, don’t miss the massive celebration in social media. Twitter TWTR -7.04% and Facebook FB -5.77% had their biggest Super Bowl ever last year, as fans used social media as a second screen platform during the game. And there are already signs that the party online will be bigger than ever for Super Bowl 50. Here’s what fans and businesses should watch for.

Read full article

The Top 26 Social Media KPIs Marketers Can’t Ignore

2016-01-28T14:11:00.000-05:00

How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but thankfully this is where KPIs, or “key performance indicators,” come to the rescue. In recognizing valuable KPIs, you are able to track not only your successes, but campaigns that perhaps missed the mark.

Read full article

Finalists: Top 10 Social Media Blogs 2016

2016-01-28T14:05:00.000-05:00

We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)!

As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider.

Read full article

5 Key Social Media Marketing Trends to Watch in 2016

2016-01-28T12:19:00.000-05:00

So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce certain updates, it's arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. It's one thing to know that Facebook's introducing a new emoji toolbar, it's another to grasp why they would do it and the expanded implications of emoji and how social media users are moving with this trend.

Read full article

Social media sites you'll be seeing more of in 2016

2016-01-28T11:20:00.000-05:00

New social media sites and apps seem to pop up faster than you can say "Snapchat," as Americans spend more time than ever before connecting and sharing in cyberspace. In the U.S. alone, 65 percent of adults use social networking sites, according to Pew Research Center, and among millennials age 18-29, that figure hits 90 percent.

Read full article

Social media, upgraded theaters help drive $11 billion year for film industry

2016-01-27T17:12:00.001-05:00

LOS ANGELES — It takes more than “Star Wars” to make an $11 billion year.
Disney and J.J. Abrams pushed 2015 over the mark days before its conclusion, but many factors helped make the year the biggest of all time — including social media and better theatrical experiences — which helped draw audiences away from their home entertainment centers and into the multiplex.

Read full article

6 Ways Social Media Will Enhance Your Content Marketing

2016-01-27T10:05:00.001-05:00

Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when deploying your content marketing strategy.

Read full article

14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them)

2016-01-27T09:46:00.001-05:00

How important is customer service via social media?

According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service.

And when they do, they expect a fast response. Research cited by Jay Baer tells us that 42% of consumers expect a response with 60 minutes.

Read full article

Here's How Much Celebrities Make in the Instagram Product Placement Machine

2016-01-24T09:09:00.000-05:00

It probably will not surprise you to learn that your favorite beauty blogger or reality television star is almost certainly getting paid to post that perfectly lit selfie with an artfully placed tooth-whitening kit or meal replacement shake on her Instagram account. What you don’t know, really, is how much money they actually receive for those pseudo-advertisements. Jezebel has obtained detailed rates for micro- and macro-celebrities from Jenny McCarthy to Scott Disick; our reporting found a wide range of fees for posts published on Twitter, Facebook, and, most typically, Instagram.

Read full article

3 Ways to Reach and Engage Football Fans With YouTube

2016-01-23T16:51:00.001-05:00

New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with football fans around the big game and beyond, through an entire season of opportunities.

Stay on top of the latest and greatest SUBSCRIBE The big game is just around the corner, which means marketers and fans alike are getting ready for the most-watched television event of the year. About 110 million viewers have tuned in to the broadcast every year since 2011.1 But, for advertisers hoping to reach football fans, the big game itself is only a few hours in an entire season of opportunities.

Read full article

A Social Media Wish List for 2016

2015-12-28T15:52:00.000-05:00

Hey Santa,

When you’re done bringing all those gifts to people on the 25th, I was hoping you might put in an extra week of work. I wouldn’t ask this from you if it wasn’t important. The happiness and sanity of social media professionals across the world depend on it.

Social media has come a long way in the last few years. Major social networks are knocking off feature request after feature request, responding to the wants and needs of their users at a remarkable pace

Read full article

The 30 Most Brilliant Social Media Campaigns of 2015

2015-12-19T11:10:00.001-05:00

In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight.

Instead of self-promotion and noisy broadcasting, many brands kept customers engaged and entertained on their social media properties by offering unique and valuable content — a brilliant strategy, indeed.

Read full article

Top 10 social media misfires of 2015

2015-12-12T12:28:00.000-05:00

From upscale department store Bloomingdale's to downscale beer-maker Budweiser, many leading brands stumbled embarrassingly on social networks in 2015. Here's a list of 10 of the most egregious social media marketing mistakes.

Read full article

Google+ Changes: What Marketers Need to Know

2015-12-12T11:51:00.000-05:00

Have you heard about the changes to Google+?

Want to know how the redesign affects you?

To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design.

In this article you’ll discover what‘s changed with Google+.

Read full article

The Sophisticated Marketer's Guide to LinkedIn

2015-12-11T14:38:00.002-05:00

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team

Read full article by MediaPost

6 Quick Tips for a Successful Startup Social-Media Campaign

2015-12-06T09:13:00.000-05:00

You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget.

The big question, however, is how? Below are six quick tips for gaining exposure and raising money for your startup using social media.

1. Understand your platform.

Read full article

On Social, High-Profile Latinos React to San Bernardino Shooting

2015-12-04T18:33:00.000-05:00

Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities have taken to social media to express their emotions.

The massacre left 14 dead and 21 wounded — considered the worst mass shooting in modern U.S. history since Newtown, Connecticut, in December 2012.

From singer Gloria Estefan to secretary Julián Castro, many shared their condolences with their social media fans.

Read full article