LatinVision Business News

ESPN Deportes Radio WAMA 1550 AM Launches in Tampa

carlos@latinvision.com (LatinVision Media) — Fri, 13 Nov 2009 14:55:00 +0000

TAMPA, Fla., Nov. 12 /PRNewswire-HISPANIC PR WIRE/ -- ESPN, Inc., announced today that ESPN Deportes Radio, the only around-the-clock national Spanish-language radio network in the U.S., launched in Tampa as ESPN Deportes WAMA 1550 AM. WAMA is owned by ZGS Communications, a Hispanic-owned media company with interest in radio, television and web.

"This is a great step forward in our effort to make ESPN Deportes Radio available to Hispanics in leading U.S. Hispanic markets," said Oscar Ramos, senior director and general manager, ESPN Deportes Radio. "ESPN Deportes Radio offers an incredible sports programming mix. We are sure that the radio network will be well-received by the Hispanic sports fans in Tampa."

"We are excited to welcome ESPN Deportes Radio to our multimedia platform which includes Telemundo Tampa, and our new web portal holaciudad! The launch of ESPN Deportes Radio in Tampa provides our local community with the latest in sports news and information, and gives advertisers and marketers a unique opportunity to reach area Hispanics," said Jayme Ribeiro Neto, general manager of WAMA 1550 AM. Mr. Ribeiro Neto oversees all ZGS media properties in Tampa.

Read full article

Hispanic Organizations Unite To Address Major Problems with Health Care Legislation in Congress

carlos@latinvision.com (LatinVision Media) — Thu, 12 Nov 2009 12:01:00 +0000

WASHINGTON, Nov. 11 /PRNewswire-HISPANIC PR WIRE/ -- A number of Hispanic organizations have united to address major problems with the health care legislation passed in the U.S. House of Representatives and urge the Senate to come up with a bipartisan solution for real healthcare reform. They are especially concerned the health care legislation will create a greater tax burden and unfair government mandates on Hispanic small businesses and families. During this critical health care debate, these organizations want their voices to be heard and believe that the current approach will lead to loss of jobs and reduced wages for Hispanic workers.

In addition, these Hispanic groups believe that seniors will be greatly affected by Medicare cuts, patients will have fewer choices and families will be subject to costly and inefficient government mandates. As opposed to one-size-fits-all, government-run programs, these Hispanic organizations seek market solutions, including allowing businesses and individuals to purchase health insurance across state lines, which would make it easier and less costly for small businesses to provide employees with coverage.

"The House vote illustrated Congress' refusal to come up with a bi-partisan solution on real healthcare reform," stated Hector Barreto, Chairman of The Latino Coalition, "As we look forward, we urge the Senate to work together to provide healthcare reform that does not destroy the entrepreneurial spirit of our country. We will not support a bill that creates an inefficient and ineffective government-run healthcare system for America."

Read full article

Group O wins minority supplier award

carlos@latinvision.com (LatinVision Media) — Wed, 11 Nov 2009 13:31:00 +0000

Group O Inc. has been presented with the Regional Supplier of the Year award from the National Minority Supplier Development Council, or NMSDC.

The Milan-based company was honored in recognition of its business growth, development, performance and community service.

The council selected 16 minority-owned businesses from more than 80 nominees from across the country. Group O recently was announced among winners at the 2009 NMSDC Conference and Business Opportunity Fair in New Orleans.

"We are very proud of this recognition by the NMSDC and it is a direct result of the 1,500 Group O associates committed to serving our clients every day," Gregg Ontiveros, Group O's chief executive officer, said.

Read full article

Quepasa and Mexico's Tourism Board Announce Social Media Marketing Initiative

carlos@latinvision.com (LatinVision Media) — Wed, 11 Nov 2009 13:20:00 +0000

WEST PALM BEACH, Fla., Nov. 3 /PRNewswire-FirstCall/ -- Quepasa Corporation (OTC Bulletin Board: QPSA - News) Quepasa.com, one of the world's fastest-growing Latino social networks, today announced that it will be collaborating with Mexico's Tourism Board -- officially known as the Consejo de Promocion Turistica de Mexico, SA de CA -- with regards to an online initiative aimed at promoting tourism to Mexico.

As part of this program, Quepasa will promote Mexico's beautiful tourist destinations via online communities, which will index content related to specific destination and facilitate user interaction via blogs and viral tools. At the same time, Quepasa and Mexico's Tourism Board will be approaching online travel agencies, hotels and airlines with regards to sponsoring a broader viral campaign using the Quepasa Distributed Social Media platform.

"Over the last several months, Mexico has received an unfair share of negative press," said John Abbott, Quepasa's CEO. "We believe that the word of mouth nature of our social media platform in combination with content relevant to the North American tourist provides the most effective and authentic solution toward reestablishing Mexico as one of the most attractive tourist destinations in the world."

Read full article

Global Entrepreneurship Week 2009 Exceeds 1,000 U.S. Partners Across All 50 States

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 22:09:00 +0000

Tennessee, California and Michigan Lead the Way in Educating and Inspiring Next Generation of Entrepreneurs Nov. 16 – 22

Interactive Activities Calendar Helps Locate Regional Events for Participants

Washington, DC (Nov. 5, 2009) – More than 1,000 partners – including top universities, non-profit organizations, successful entrepreneurs, government agencies and corporate sponsors – have currently signed up to support and initiate activities for Global Entrepreneurship Week/USA 2009, Nov. 16 - 22. The Week will engage young people in 87 countries around the world and encourage them to pursue entrepreneurial ideas through local, national and global activities designed to help them explore their potential as self-starters and innovators.

Those interested in participating can identify a host of activities, including virtual and face-to-face events, large-scale competitions and intimate networking gatherings through the interactive Global Entrepreneurship Week activities calendar (http://www.unleashingideas.org/usa/activities_calendar). The activities calendar, which lists hundreds of events across the United States, can be searched by key word or sorted by location to help participants access the Week’s many resources and events.

Among the notable activities included in the calendar is NYSE Euronext Mentoring Madness, which brings together well-known entrepreneurs – like Snoop Dogg and Blake Mycoskie of TOMS Shoes – with more than 200 local college students and aspiring entrepreneurs to create an open dialogue about successful entrepreneurship. Also included on the calendar are movie screenings for “Ten9Eight,” a documentary that chronicles the stories of the teenage entrepreneurs who arrive in New York City for a grueling day of presentations in a national business plan competition organized by the Network for Teaching Entrepreneurship (NFTE). For more information on these and other featured activities, please visit here http://www.unleashingideas.org/usa/featured.

Co-founded in 2008 by the Ewing Marion Kauffman Foundation in the United States and Make Your Mark, a business-led, government-backed campaign in the United Kingdom, Global Entrepreneurship Week is designed to inspire the next generation of entrepreneurs.

“During last year’s inaugural Global Entrepreneurship Week, we engaged more than 3 million people in more than 75 countries around the globe,” said Carl Schramm, president and chief executive officer of the Kauffman Foundation. “With the support generated so far in 2009, we’re set to reach even more young people, inspiring them to acquire the knowledge, skills and networks needed to grow innovative, sustainable enterprises that have a positive impact on their lives and communities.”

States with the highest number of partner organizations to date include: Michigan (93 partners); California (90 partners); Pennsylvania (53 partners); New York (49 partners); Massachusetts (44 partners); Tennessee (44 partners); Texas (38 partners); Virginia (37 partners) Missouri (36 partners); Ohio (29 partners).

States with highest number of confirmed activities to date include: Tennessee (52 events); California (41 events); Michigan (40 events); Florida (37 events); New Jersey (31 events); New York (29 events); Massachusetts (25 events); Oklahoma (22 events); Pennsylvania (20 events); Wisconsin (19 events).

Organizations supporting Global Entrepreneurship Week include Global Sponsor NYSE Euronext; Global Partners Endeavor, Junior Achievement Worldwide (JA), Entrepreneurs’ Organization (EO), DECA, the Prince’s Youth Business International, Network for Teaching Entrepreneurship (NFTE), UK Department for Business Innovation and Skills, MIT Enterprise Forum, the European Confederation of Young Entrepreneurs, and Youth Enterprise and Sustainability.

To view a complete list of participating countries and organizations, or to learn more about the Week, visit www.unleashingideas.org.

About Global Entrepreneurship Week
With the goal to inspire young people to embrace innovation, imagination and creativity, Global Entrepreneurship Week will encourage youth to think big, turn their ideas into reality, and make their mark. From Nov. 16-22, 2009, millions of young people around the world will join a growing movement to generate new ideas and seek better ways of doing things. Tens of thousands of activities are being planned in dozens of countries. Global Entrepreneurship Week is founded by the Ewing Marion Kauffman Foundation and the Make Your Mark campaign. For more information, visit www.unleashingideas.org, and follow @unleashingideas on Twitter.

Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. and has approximately $2 billion in assets. For more information, visit www.kauffman.org, and follow @kauffmanfdn on Twitter.

Make Your Mark
Make Your Mark is a national campaign to create an enterprise culture among young people in the UK. It does this by giving people in their teens and 20s the inspiration and opportunity to turn their ideas into reality, whether through starting businesses or social enterprises or by making an idea happen at work. It is funded by the Department for Business, Enterprise and Regulatory Reform and was founded by the four main UK business organizations – the British Chambers of Commerce, CBI, Federation of Small Businesses and Institute of Directors. Make Your Mark leads a campaign coalition of 25 national organizations from education, the voluntary sector, business and government.

Dream of Business Growth Realistic For Few When SBA Involved; Venture Capital Not Available to Blacks, Women and Hispanics

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 21:26:00 +0000

Black-owned businesses are the fastest growing business in the country with 45% growth rate for the five year period ending 2002, according to a recent Census Bureau report. The study found that Hispanic-owned businesses increased by 31% -- three times the national average for all businesses – while women-owned businesses grew 20% in the same period.

But, if access to capital is the lifeblood of growth and expansion, these businesses will hit a wall when seeking growth capital from one of the U.S. Small Business Administration’s key growth capital finance programs: The $5 billion-a- year Small Business Investment Company (“SBIC”) program.

In April, Sen. John Kerry of Massachusetts, the ranking Democrat on the Small Business Committee, asked SBA Administrator Hector Barretto what the agency plans to do to increase underwriting of minority- and women-owned businesses. To date, SBA has ignored the senator’s inquiry.

SBA’s reports for the past five years show that all minority-owned businesses receive less than 5% of all dollars, with women-owned businesses receiving less than 2% of all dollars.

Kerry says statistics compiled by SBA show “there has been a consistent and significant decline in the number of SBIC financings to minority- and women-owned firms.” He expressed his concern about the trend to SBA in April 2004 and says he is “disappointed the agency has not made progress in addressing the trend.”

Read full article

Marketers Call for Multicultural Focus

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 21:20:00 +0000

If one way to outfox the economy is to stimulate growth, increasing the attention paid to multicultural or ethnic consumers is a smart strategy, according to speakers at the opening general session of the 99th annual conference of the Association of National Advertisers.

Neil Golden, senior vice president and chief marketing officer at the McDonald’s U.S.A. division of McDonald’s, devoted his presentation to what he called “leading with ethnic insights” – in other words, initiatives in multicultural markets can generate significant gains in sales and market share.

“The multicultural, ethnic segments are leading lifestyle trends,” Mr. Golden said.

Mr. Golden offered examples of how McDonald’s U.S.A. sells new products like the Angus Third Pounder and coffee drinks with campaigns tailored to groups like African-Americans, Hispanics and Asian-Americans.

Read full article

SECOND ANNUAL TECHNOLOGY LEADERSHIP SUMMIT TO INCLUDE TECHNO CENTRO 2030 CAREER EXPO AND THE NATIONAL LATINO TECHNOLOGY AWARDS GALA 2009

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 19:32:00 +0000

Latinos in Information Sciences and Technology Association (LISTA)Announces Agenda for the Second Annual Emerging Technology Leadership Summit & 5th Annual National Latino Technology Achievers Awards.

New York, NY November 10, 2009 – The Latinos in Information Sciences and Technology Association (LISTA) www.a-lista.org will host its 2nd Annual Emerging Technology Leadership Summit and National Latino Technology Achievers Award VIP Reception and Gala , themed “Technology Leadership: Now and in the Future,” at the Marriott Marquis in New York on Tuesday, December 8, 2009.

The Summit will bring forward respected thought leaders in the field of science and technology for a daylong conference focused on providing small business owners, technology professionals, analysts and executives alike with intensive information on the changing tides of technology. In addition to a CEO Braintrust Forum, prominent topic areas to be discussed during workshop panels include:

• Social media and its impact on corporate strategy
• Health care technology and the debate over reforming medical records
• Leadership for the Year 2010, celebrating entrepreneurs in technology and science
• Bringing broadband to all of America

“We are thrilled to be hosting the Summit back in the city where it all began,” says Jose A. Marquez, President and CEO of LISTA, who founded the organization in 20XX in New York. “This city enjoys a high-concentration of Hispanic-owned businesses as well as a strong technology sector. The combination provides for an ideal climate for all parties to benefit from.”

The summit will also feature the Techno Centro 2030 Career Expo, a networking event designed to bring together Latino professionals with some of the nation’s premier science and technology recruiters, including those from Fortune 500 businesses, technology sales leaders and firms. Attendees should take note that many recruiters will be conducting on-site interviews with professionals whose experience and education align with their needs and interests. Companies confirmed for the Career Expo include Aetna, AT&T, Staples Verizon, State Farm, RCN, Comcast, Enhanced Communications and many others.

“We want professionals attending our event to walk away with new ideas, methods, guidelines and procedures to help them develop their talents and set goals for professional development,” said Eduardo Gonzalez-Loumiet, President of the LISTA North Florida Chapter and Chair of this year’s Summit.

The Summit will conclude with the National Latino Technology and Achiever Awards honoring individuals who are shaping the next frontier of science and technology. Last year, the Gala was attended by more than 500 guests from a cross sector of technology and science industries and celebrated Latino technology professionals’ commitment to excellence through their own abilities, efforts and initiatives.

“The Gala is a national acknowledgment that increases the visibility of our young professionals and future leaders of Corporate America,” says Marquez. “This Gala serves as a platform to highlight their efforts toward the advancement of Latino Technology Professionals in the United States and helps showcase Latinos in technology. “

Information on how to become a sponsor and/or an exhibitor at the 2009 Emerging Technology Leadership Summit, Techno Centro 2030 Career Expo or the National Latino Technology Achievers Awards VIP Reception and Gala can be found at www.nltaa.org or contact John Simmons at Latinos in Information Sciences and Technology Association at (800) 775-0889 or(917) 578-0521.

About Latino in Information Sciences and Technology Association (LISTA)
LISTA (www.a-lista.org) promotes the utilization of the technology sectors for the empowerment of the Latino community. We are an organization that is committed to bringing various elements of Technology under one central hub to facilitate our partners, members and the community with the leverage and education they need to succeed in a highly advanced technologically driven society.

###

You can follow us on http://www.twitter.com/Lista1 and http://techlatino2030.blogspot.com

What:
2009 Emerging Technology Leadership Summit (8am -4:30pm)
Techno Centro 2030 Career Expo (8am -4:30pm)
National Latino Technology Achievers Awards VIP Reception and Gala (6:30pm - 11pm)

When:
Tuesday, December 8th 2009

Where:
New York Marriott Marquis at Times Square
1535 Broadway
New York, NY 10036

For More Information about LISTA National Emerging Tech Leadership Summit and NLTAA Gala, Visit: http://www.nltaa.org

Goya's Flavor Factory in Secaucus

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 14:01:00 +0000

The scent of cumin, cilantro and garlic create an aromatic high as you walk through the Goya Foods warehouse in Secaucus.

Boxes of rice mixes packed with onion, coriander and a range of spices travel on a conveyor belt, the scents melding to tantalize the senses. For a foodie, it’s nirvana.

And while Goya owners and longtime employees boast about the exotic flavors in their products, they say the company is about more than just tasty food. It is about the importance of family and the cravings of immigrants who long for a taste of home.

They say each ethnic group that arrives in America has an emotional tie to food and family, and Goya, the country’s largest Hispanic foods business, has learned how to expertly satisfy those desires.

Read full article

Stanley Works Launches Its Hispanic Marketing Campaign to Help Grow Skills and Build Knowledge Among Hispanics in the Trades

carlos@latinvision.com (LatinVision Media) — Tue, 10 Nov 2009 13:36:00 +0000

ATLANTA, Nov. 9 /PRNewswire-HISPANIC PR WIRE/ -- Stanley Works announced today its launch of a nationwide Hispanic outreach program called "Hazla en Grande" -- which translates to "Make It Big" in English -- during its media debut at the 2009 STAFDA convention. The initiative is designed to provide materials that will build knowledge and/or skills among Hispanics working in the construction trades. During the event, Todd Langston, director of marketing for Stanley, issued an open invitation for all distributors to participate in the program and begin offering the Stanley materials to their base of Hispanic customers.

This bilingual initiative provides a variety of materials designed to attract, educate and inspire Hispanics during their journey to a successful career ... possibly even a path to business ownership. Materials include training videos, pocket translators, books, and other exciting program elements that will engage Hispanics on a cultural level.

"Stanley is committed to support Hispanic workers and we firmly believe that our products will indeed become the Hispanic's tool of choice, if it isn't already. However, our goal is to earn their preference through building trust and providing knowledge," said Scott Bannell, VP Brand Management at Stanley Works.

Read full article

Univision, MasterCard to launch prepaid card

carlos@latinvision.com (LatinVision Media) — Mon, 09 Nov 2009 16:18:00 +0000

Univision Communications announced a strategic alliance with MasterCard to introduce two new prepaid financial services, the Univision Prepaid MasterCard Card (Tarjeta Univision MasterCard Prepagada) and the Univision MasterCard Gift Card (Tarjeta de Regalo Univision). These prepaid cards will be available nationally in 2010 and are being developed to provide Hispanic consumers with access to relevant, flexible and valuable financial tools that can be used anywhere Debit MasterCard is accepted.

“Univision’s mission is to inform, empower and entertain the Hispanic community,” said Joe Uva, Univision CEO. “We recognize, better than anyone, the importance of empowering Hispanics by connecting them with financial tools and services they can trust. Our financial services offering is an extension of our ‘Cuentas Claras’ initiative. We’re proud to partner with MasterCard, a payments leader that shares our goal of providing the tools, resources and services to empower our community.”

The card will offer the U.S. Hispanic community a culturally relevant, safe, cost-effective alternative to cash. The prepaid card reduces the inconvenience and costs related to cashing checks and enables consumers to better track and manage spending by providing them with the ability to monitor when and where they make purchases with the card.

Read full article

Nine Mooms Openning Reception November 18, 2009

carlos@latinvision.com (LatinVision Media) — Sun, 08 Nov 2009 23:40:00 +0000

Nine Moons is an exhibition created to promote dialogue and understanding between the Jewish, Muslim and Catholic religions while exploring interfaith relations. It consists of art installations and video testimonials featuring the voices of nine women who are activists, educators and artists belonging to these religions.

The exhibition is coordinated by the Argentine journalist and psychologist Anahi Rubin and will include the participation of the Spanish artist Gema Alava and the Argentine documentary filmmaker Renata Gangemi.

Opening Reception

November 18, 7 to 10 pm

Saint Peter’s Church (619 Lexington Avenue at 54th Street)Info: 212-795-5904

www.anahirubin.com/english/e_nuevelunas.html

Ayuda For The Arts Celebrates “A Fashionable Taste Of New York” With Celebrity Chefs, Raising Funds For Future Artists.

carlos@latinvision.com (LatinVision Media) — Fri, 06 Nov 2009 22:00:00 +0000

New York, NY, October 20, 2009 - AYUDA for the Arts presents “A Fashionable Taste of New York” an evening of food, fashion and fun. The celebrity-filled event features culinary creations from dozens of New York area’s finest restaurants and top chefs preparing signature dishes.

“A Fashionable Taste of New York” will take place at the Prince George Ballroom, 15 E. 27th St. on Monday, November 9th from 6:00 p.m. – 9:30 p.m.

Proceeds from the evening’s event will go toward scholarships and programs to help creative students from our urban communities develop their artistic potential, enabling them to make significant contributions to our society through the arts.

James Taratunio, President and Co-Founder of AYUDA for the Arts stated, “We are proud to provide assistance so promising artists can fulfill their educational pursuits. “A Fashionable Taste of New York” not only allows us to serve our mission, but also have a great time while helping others.”

At the event, AYUDA for the Arts will honor Tina Ramirez, Founder of Ballet Hispanico; Award-winning celebrity chef Art Smith; and Kent Tritle, Master Conductor/Professor and Organist with the New York Philharmonic with a Guiding Star award for their contributions to the arts and humanitarian efforts.

Good Day New York’s Mike Woods and Ines Rosales will MC the program, with celebrity chefs from the Food Network and The Next Iron Chef preparing their favorite dishes. Priceless auction items and thousands of dollars worth of raffle prizes will be available. Artwork and fashion designs created by former scholarship recipients will also be on display and available for purchase. In a rare appearance, renowned artist Billi Kid will create a signature piece live at the event that will be auctioned immediately following its completion.

The Alliance for Young Urban Design and the Arts (AYUDA for the Arts) is a non-profit organization dedicated to helping the creative young minds from our urban neighborhoods.

For advanced discount tickets and more information, please visit www.ayudaforthearts.org.

Contact: Lili Santiago-Silva, Events Consultant 914.751.5741 or lsilvamanager@gmail.com

AYUDA for the Arts

"Empowering the Creative Minds of the Future"

542 East 79th Street, Suite 2C, New York, NY 10075

Gregorio, Latino Fashion Accessories, Selects Diálogo PR for Representation

carlos@latinvision.com (LatinVision Media) — Fri, 06 Nov 2009 21:11:00 +0000

SAN DIEGO, CA. NOV 6- Gregorio recently announced Diálogo PR as its agency on record to promote their one-of-a-kind 100% premium silk men’s neckties and ladies’ scarves. The fashion accessories company will rely on Diálogo PR’s expertise in Hispanic markets to represent their collection featuring iconic Latino images.

“We are excited to be in partnership with such an innovative company like Diálogo PR” Gregorio Founder, William Lopez said. “Just as we are innovators in the fashion industry; Diálogo PR are leaders in developing ideas and relationship between media companies, corporations and organizations.”

Following the success of its first collection, Gregorio is launching its second line just in time for the Holiday Season. Inspired by iconic images such as Mexico’s Aztec Eagle Warriors, Lotería and the Virgin of Guadalupe, the handmade neckwear bares the exquisite colors and images of the Latino culture. Each accessory includes a label detailing the history of the symbol used in the design in both English and Spanish connecting whoever wears the piece to its meaning in Latino heritage.

"The prideful but understated cultural message will resonate with fashion savvy Hispanic consumers. However, the new collection has such fine detail and craftsmanship, that it is certain to strike a chord with the general market” Diálogo PR Founder, Lucia Matthews said. “William Lopez is onto something big and we are proud to be a part of this project."

Gregorio’s second collection promises to be every bit the success as the first. Purchase Gregorio ties and scarves online at Gregorio.com and specialty retail stores nationwide.

About Gregorio

Gregorio is a company rooted in Latino culture. It promotes the beauty, charm and powerful nature of its culture. Through the production of stunning handmade fashion accessories, Gregorio captures the spirit of Latino life. The company offers quality products capable of becoming a fashion staple statement to several segments of the population.

About Diálogo PR

Nuevo Media Group, LLC, dba Diálogo PR is San Diego's only public relations firm that focuses solely on Hispanic markets and with one purpose in mind: to help organizations move beyond monologue marketing, to dialogue with Hispanic consumers, customers, influencers and other stakeholders.

Fox Sports en Español Broadcasting First Ever Latin American Poker Event in the U.S.

carlos@latinvision.com (LatinVision Media) — Fri, 06 Nov 2009 16:29:00 +0000

Los Angeles, CA – November 6, 2009 – Fox Sports en Español, the country’s top Spanish-language sports brand, and PokerStars.net, the world’s largest online poker school, recently announced the first-ever Spanish-language U.S. broadcast of a Latin American poker event. This marks the network’s commitment to continue expanding popular sports content into its mix of professional and amateur sporting events. Fox Sports en Español’s coverage of the PokerStars.net Latin American Poker Tour (LAPT) is scheduled to air through October 10, 2010 on Friday nights at 10:00, on Fox Sports en Español.

“We have long been aware of the growing popularity of poker on television, and we are pleased to bring the biggest Latin poker brand to our Hispanic audiences in the U.S.,” said David Sternberg, Executive Vice President and General Manager of Fox Sports en Español. “The PokerStars.net Latin American Poker Tour showcases the best poker action, with the top players in the world; bringing a new form of excitement to our millions of viewers.”

The Fox Sports en Español broadcast features highlights from all the tour stops from the PokerStars.net Latin American Poker Tour Season 2, which gave players a shot at the $4,045,035 total prize pool; stops included San José (Costa Rica), Viña del Mar (Chile), Punta del Este (Uruguay) and Mar del Plata (Argentina).

“It’s amazing to see how poker has become one of the most popular sports in Latin America; it has taken off like wildfire! “, said Humberto Brenes, member of Team PokerStars.net Pro. “To think that the prize pool has nearly doubled in just one year is an incredible testament to the power of poker.”

The PokerStars.net LAPT Season 2 was a huge success with four tour stops over a six-month period, which attracted 1,053 players. Over $4 million dollars in prize money makes this the most lucrative poker tour in Latin America.

About PokerStars.net:

PokerStars.net is the world’s largest online poker school with over 26 million members worldwide. It’s the premier destination for the world’s top players - with numerous tournaments running every day. PokerStars.net is renowned for offering the best software and security in the online poker world. PokerStars.net:

· Has dealt over 32 billion hands

· Has run more than 190 million poker tournaments

· Holds the Guinness Book of World Records for ‘Largest Online Poker Tournament’ and ‘Most Players at an Internet Poker Room’

PokerStars.net is the official sponsor of the European Poker Tour, PokerStars.net Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour and The World Cup of Poker. PokerStars.net is the home of Team PokerStars.net Pro, a group of over 30 veteran and up-and-coming players from around the world who play online at PokerStars.net and are sponsored by the site in international tournaments around the world. For more information please visit www.pokerstars.net.

About Fox Sports en Español

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Móvil, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.

Radio Ink Presents Forecast 2010

carlos@latinvision.com (LatinVision Media) — Thu, 05 Nov 2009 22:58:00 +0000

Forecast is Radio Ink's annual radio industry financial conference. This event gathers radio owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. Forecast is the only conference of its kind in radio.

Participants will hear about trends and opportunities, and meet the trendsetters. Though the primary focus is on the numbers, this conference examines the information that drives the numbers.

For more information and to register

Seccion Amarilla USA, LLC Signs Agreement to Display YELLOWPAGES.COM Listings

carlos@latinvision.com (LatinVision Media) — Thu, 05 Nov 2009 11:59:00 +0000

MIAMI, Nov. 3 /PRNewswire-HISPANIC PR WIRE/ -- Seccion Amarilla USA, announced today that it has entered into an agreement with AT&T Interactive for the purpose of displaying YELLOWPAGES.COM listings on seccionamarilla.com's English-based search engine results pages.

"We are pleased to enter into this agreement with AT&T Interactive," said Juan Reffreger, CEO for Seccion Amarilla USA. "Seccion Amarilla USA is continually focused on improving the user's experience while utilizing our products. This is one more way in which Seccion Amarilla USA strives to connect its clients to seccionamarilla.com users."

The agreement will give users an extra source of reliable local business information to help enhance search results. YELLOWPAGES.COM listings will include an attribution footer.

Read full article

Gregorio Announces Newest Neckwear Collection Celebrating Latino Spirit Just in Time for the Holiday Season

carlos@latinvision.com (LatinVision Media) — Wed, 04 Nov 2009 22:42:00 +0000

SAN DIEGO, CA. Nov 4, 2009- Following the success of their first collection, Gregorio’s newest line of one-of-a-kind 100% premium silk men’s neckties and ladies’ scarves is available for the Holiday Season. With the intention of introducing Latino images into the mainstream, the collection transcends boundaries and appeals to anyone interested in cutting edge fashion.

“My goal is to dress today’s fashion conscious person for their day at the office or any special occasion” Gregorio Founder, William Lopez said. “My accessories allow him or her to feel the pride and exhibit the beauty of the Latino culture.”

The neckwear reflects the exquisite colors and images of the Latino culture often observed through art, architectural styles and pottery. The collection was inspired by iconic images such as Mexico’s Aztec Eagle Warriors, Lotería and the Virgin of Guadalupe. Each tie and scarf bares a label detailing the history of the symbol used in the design in both English and Spanish connecting whoever wears the piece to its meaning in Latino heritage.

“Neckwear gives you a canvas to tell and share your story,” Lopez said. “It is not about creating a statement that is equivalent to wearing a neon sign, it was about creating a presence in which the person could look in the mirror and just know.”

Featured in Latina Magazine’s 2008 Gift Guide, Gregorio’s premiere line of handmade ties was well-received by many. With the expansion into ladies’ scarves, the newest collection promises to be even more groundbreaking than its predecessor. Purchase Gregorio ties and scarves online at www.GregorioTies.com and specialty retail stores nationwide.

About Gregorio

Gregorio is a company rooted in Latino culture. It promotes the beauty, charm and powerful nature of its culture. Through the production of stunning handmade fashion accessories, Gregorio captures the spirit of Latino life. The company offers quality products capable of becoming a fashion staple statement to several segments of the population.

New Spanish for Beginners DVD from Whistlefritz 'Adentro y Afuera' Wins Multiple National Awards

carlos@latinvision.com (LatinVision Media) — Wed, 04 Nov 2009 19:19:00 +0000

WASHINGTON, Nov. 4 /PRNewswire-HISPANIC PR WIRE/ -- Whistlefritz, which produces the popular Spanish for Beginners series of children's Spanish immersion DVDs, announced today that its latest DVD release, Adentro y Afuera (Inside & Out), has received multiple national awards, including a Parents' Choice Silver Award from the prestigious Parents' Choice Foundation. Since its release, Adentro y Afuera (Inside & Out) has become one of the most honored children's DVDs of the year.

"Whistlefritz continues on its mission to bring the gift of learning Spanish to children and their families," said founder and CEO Heidi Stock. "The many organizations that have honored Adentro y Afuera hold very high bars and have stringent standards, so we are grateful to receive this type of recognition from so many experts on excellence in children's media."

In addition to the recent Parents' Choice Silver Award, Adentro y Afuera has also won the following awards:
-- iParenting Media "Outstanding Products for 2009"
-- The National Parenting Center 2009 Seal of Approval
-- Dr. Toy's Best Play and Learn Vacation Products
-- The Dove Foundation's Family-Approved Seal
-- An endorsement by KIDS FIRST!

Available nationwide, Spanish for Beginners: Adentro y Afuera seamlessly blends live action with colorful animation and engaging characters, including the vibrant teacher Maria who guides children as they navigate the lively world of Whistlefritz. Ninos and ninas will be saying Hola! to Spanish in no time as the series' use of stories, music, play, and dance make it an invaluable and entertaining teaching tool. Through the use of proven language immersion methods -- where kids learn Spanish by hearing and speaking it without any English translation -- Spanish for Beginners stimulates, educates, and allows kids to quickly and easily make the language all their own.

Read full article

Obama and the White House in Spanish

carlos@latinvision.com (LatinVision Media) — Tue, 03 Nov 2009 15:52:00 +0000

ATLANTA, Nov. 3 /PRNewswire-HISPANIC PR WIRE/ -- The conviction that a life with so many blessings must be lived to serve one’s neighbor is expressed in a sentence that can be read as part of President Barack Obama’s biography on an official Government homepage, the White House website, which recently began to offer information in Spanish. Currently there are only four biographies on the site and a brief text that says: "Welcome to the new page in Spanish at WhiteHouse.gov"

Hugo Hernandez, founder of El Club de Comerciantes, says about this, "To include information in Spanish on the White House web page is a friendly gesture that President Obama’s staff has made toward Latinos, and I think that many of us Latinos still haven’t found a way to communicate with officials of the United States government.”

For this reason, El Club de Comerciantes recently published on its portal the most up-to-date list of government offices that offer information in Spanish.

This list is available on its website at: http://www.elclubdecomerciantes.org

Read full article

Home Shopping Latino Inc. Signs Production Agreement With ROCCX

carlos@latinvision.com (LatinVision Media) — Tue, 03 Nov 2009 15:23:00 +0000

DOVER, Del., Nov. 2, 2009 (GLOBE NEWSWIRE) -- Home Shopping Latino Inc., www.vivatelecompras.com, a public Corporation (Pink Sheets:HSPG) ("the Company"), a new Latino Shopping Network, the only network of its kind to service the exploding Latino market in the USA with the on air name Viva TeleCompras, today announces an agreement with ROCCX and Executive Producer Rosario Marino for the production of five one hour segments to be aired on Viva's Network.

Latino spending power has reached $700 billion and is expected to top $1 billion by 2010. In fact, the latest U.S. Census Bureau figures estimate the total Latino population in the United States at 42.7 million, making them the largest minority group in the United States. Perhaps no other statistic displays the loyalty and size of the Latino market than the fact that Univision has nownbecome the 5th largest television network in the United States behind ABC, NBC, CBS and FOX.

ROCCX is a Miami-based dynamic group of perfectly bilingual skilled professionals with expertise in the areas of TV production, Direct Response Television, Public Relations, Media, and Creative Writing.

Believing in a complete solution for products and services, ROCCX is an integrated tool in the broader marketing spectrum that creates, integrates and engineers toward generating desired business results, whether it is to launch and promote a product or service, crossover a product or company to the worldwide Hispanic marketplace, or to increase sales, enhance reputation, and magnify market capitalization. Ms. Moreno emphasized, "We don't just reach the Hispanic Market, we ARE the Hispanic Market."

Read full article

The Hispanic Market Is Set to Soar

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 22:24:00 +0000

Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 percent of Hispanic children born in America, versus 61 percent of adults.

As a result, agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.

Is an already competitive agency landscape set to become even more so?

"In the 2010 Census, we'll see confirmation of a shift from Hispanic consumers who are first generation, where Spanish is the dominant language, to second-generation, bilingual, bicultural consumers. It totally transforms how we market," says Cynthia McFarlane, chair of Publicis Groupe's Conill, a Latino agency. "These are consumers who are as influenced by American culture as the country of origin of their families. There is a new American culture forming, and these consumers are having a tremendous impact on mainstream America."

McDonald's, which sees higher brand loyalty among its Hispanic consumers, has added offerings like breakfast burritos to its national menu. In further evidence of the growing bilingual voice of Hispanic consumers, McDonald's runs ads with Spanish taglines in general-market media, and earlier this year used "Spanglish" in general-market advertising for the Quarter Pounder.

Read full article

HCS Releases the 2010 Second Edition of the Most Influential Hispanics in Information.

carlos@latinvision.com (LatinVision Media) — Mon, 02 Nov 2009 16:09:00 +0000

DETROIT, Oct. 29, 2009 (GLOBE NEWSWIRE) -- Today Heitzman's Communication Solutions (HCS) unveiled the 2010 second edition of TOP 100 which recognizes the nation's top Hispanic executives within the information technology industry.

This year's TOP 100 were chosen out of more than 4000 IT professionals. The nominees were selected by an independent four-member panel of judges. A full version of the Most Influential Hispanics in IT can be viewed at http://www.hitecglobal.org/ -- sponsor.

The TOP 100 were selected based on a criteria that evaluated their individual achievements in the industry, professional level, scope of responsibility, position held in their companies, as well as their involvement in boards and diversity initiatives.

"It is with great pleasure, pride and honor that we recognize these accomplished individuals in the IT Global community. The TOP 100 list highlights their accomplishments and contributions to their respective businesses, communities and countries," said J. Alberto Yepez, HITEC chairman.

Read full article

The Social Consumer B2C Case Studies and Roundtable

carlos@latinvision.com (LatinVision Media) — Sat, 31 Oct 2009 19:39:00 +0000

For more information, including registration, please click here to visit the event website.

Use promo code LATV for a discounted rate of $155.

Date: Thursday, November 12, 2009
Time: 8:00 a.m. - 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialconsumer.html

About the Event: It is no secret that social communications' impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals.

We will cover the following questions:
What are the best examples of how brands integrate social communications into their marketing/communications platforms?
Why is the customer service function becoming social and how do you provide innovative customer service socially?
How do you make e-commerce social to increase sales?
What are the key success factors for building new communities with customers?
What are the best practices for partnering and leveraging established social networking sites such as Facebook, LinkedIn, Twitter and others?
How do leading brands measure and monitor their social communications channels?
What are the best technologies and products for measuring and monitoring social communications?
What are the best examples of how organizations capture, analyze and act on consumer insights derived from social communications channels?
How has social communications changed media relations and how do you provide content directly to communities of customers, partners and employees?
We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

For more information, including registration, please click here to visit the event website. Use promo code LATV for a discounted rate of $155.

Consorte Media Launches Tiene Sites to Provide Advice to Savvy Latinas

carlos@latinvision.com (LatinVision Media) — Fri, 30 Oct 2009 13:22:00 +0000

SAN FRANCISCO, Oct. 29 /PRNewswire/ -- Consorte Media, a leading digital marketing company connecting advertisers with Hispanics online, today announced the launch of the Tiene sites. The Tiene sites include TieneChic, TieneDinero, TieneSalud, TieneEDU, and TieneTec. The Tiene sites target
second-generation Hispanic women and are in English and Spanish. The sites offer information and advice on finance, fashion, health and fitness, education and technology.

"Latinas are one of the fastest-growing, most tech-savvy groups of Internet users, but until the Tiene sites, there were few sophisticated and smart informational sites targeting this highly connected and influential group," said Alicia Morga, CEO of Consorte Media. "As a professional Latina, I saw there were few sites that served an audience like myself, so Consorte decided to work with the best content creators to launch the 'Tiene' line of sites to fill this gap."

The Tiene sister sites offer a wide range of targeted advertising options for brands looking to reach women in the lucrative second-generation Hispanic demographic (bilingual Latina women born and raised in the U.S.). The collective buying power of Hispanics is expected to rise sharply to $1.2 trillion in 2012, up from $862 billion in 2007 - and Hispanic women often drive the majority of their household's purchase decisions.

Read full article