LaunchFish Blog

How To: Make a Social Media Ambassador Cringe

Kyle Nelson, CEO — Wed, 12 Jan 2011 22:53:45 +0000

I was recently invited to sit on a panel with two other social media evangelists to explore the relationship between Blogging and Social Media. The panel was great. We all agreed that blogging is an effective way to keep current customers updated on your company and your industry and we shared examples of how we [...]

What’s in a mission statement?

Kyle Nelson, CEO — Mon, 13 Dec 2010 20:08:24 +0000

Recently, one of our clients asked for our help creating their company’s mission statement. Now, you may think “No big deal! A mission statement is just a pithy sentence that tells what the company’s goal is.” Well, we started researching and guess what we discovered: most mission statements are eons away from what companies actually [...]

What’s the VALUE of Word of Mouth?

Kyle Nelson, CEO — Sat, 06 Nov 2010 01:25:56 +0000

These days, companies will give you a FREE meal, FREE movie ticket, even a FREE car just for talking about them or referring them. From the person receiving the FREE item, word of mouth is worth A LOT. And seemingly so, the VALUE to the company providing the FREE item or service, word of mouth [...]

What is the cost of Social Media Marketing?

Kyle Nelson, CEO — Wed, 27 Oct 2010 13:50:40 +0000

Why is it that so many people believe that Social Media is a “part-time job?” I can’t tell you how many times I walk into meetings with CEOs and they tell me they are thinking of hiring an “intern” to do their Social Media Marketing. Huh? First, with fewer and fewer of us watching TV, [...]

The Evolution of Media Themes – Are you getting believers?

Kyle Nelson, CEO — Fri, 22 Oct 2010 21:16:34 +0000

My good friend Stan Woodward offered up the following list in a presentation he gave several months ago to a church organization on the topic of social media. Since then, I’ve adopted it in presentations and speeches I’ve given over the past several months. I don’t know if he came up with this himself, but [...]

Commercials that people aren’t believing – Part One

Kyle Nelson, CEO — Wed, 20 Oct 2010 16:44:43 +0000

Forget that statistics show that 87% of people who own a Tivo-like device aren’t watching commercials. Or that 14% of viewers don’t believe the message in most advertisements. What is sadder is the considerable number of GREAT creative ad campaigns that aren’t being “believed.” Last night, I watched game 4 of the ALCS between the [...]

The Case of the Disappearing Spiras

Kyle Nelson, CEO — Wed, 06 Oct 2010 16:08:00 +0000

A week ago, Andy Krafsur, CEO of Spira Footwear, came in to town for several business meetings. Andy brought along with him several dozen pairs of Spira shoes for demonstration purposes. Upon departing Dallas, Andy and I got together where he proceeded to offload a gigantic box of shoes for me to distribute to my [...]

It’s all a numbers game!

Melody Harstine, Social Journalist — Thu, 23 Sep 2010 21:12:49 +0000

What? Social Media is about NUMBERS? Well, yes and NO. No, it’s not how many fans you have that matters. Rather, it’s about how “influential” your small or large group of followers is. That said, it’s still about NUMBERS. We use Klout to score the quality of followers our clients have. Klout provides a ranking [...]

Businesses leveraging the power of Social Media, Fans benefit by winning BIG prizes!

Melody Harstine, Social Journalist — Fri, 17 Sep 2010 18:40:02 +0000

Social Media is a powerful marketing tool. That is one of our core beliefs at LaunchFish, and a message we stand by. However, Social Media is unique and unlike any other form of media, and therefore, requires creativity, mixed with a little trial and error to find success and audience engagement. We work hard to [...]

FREE Facebook Ads

Kyle Nelson, CEO — Wed, 25 Aug 2010 05:05:05 +0000

Okay, why would Facebook giveaway “free” ads? Well, they aren’t exactly. But, if you consider your logo or product is plastered on someone’s Facebook wall an ad, then they are giving away free ads. Capturing Facebook fans isn’t easy. But, once you do, you have permission to post free content about your company, products, and [...]