Consultwebs Blog

Is your firm on ‘the yellow pages of the Internet? We're going to say it right off the bat - the legal sector faces some of the fiercest competition offline and online. According to ABA, 87% of respondents reported that their firm has a website, and the number will most likely keep on growing.  [...]

The cookie culture is crumbling   Google's new privacy policies, also known as the privacy sandbox, are going through significant changes. By the end of the year 2023, Google plans to stop third-party cookies on the Chrome browser. They will end decades of data-driven targeting advertising, [...]

Accelerating your firm's strategy with data  Building on your firm's reputation has never been more critical - and one way to nourish it is through the use of legal data analytics. According to Lexis Nexis, this refers to the science of drawing insights from large volumes of data.  Data is inc [...]

Plan your work and work on your plan Having a strategic marketing plan can position your firm as the leading expert in the legal industry. Additionally, it helps build brand awareness, trust, credibility, improve conversion rates, and it can skyrocket your ROI. Sounds powerful, huh? It is, indeed. [...]

Are you on the crest of the Instagram wave? You could be. Instagram remains untapped by many law firms, but this is rapidly changing. Why you may ask? Businesses have come to realize that jumping on the social media bandwagon is in their best interest. To give you a few statistics and figures, a [...]

Target people beyond your imagination. You've probably been told that to sell, your central focus should always be around your ideal buyer persona(s). This is true, but this only scratches the surface. There are plenty of arguments in favor of targeted audience segmentation: it's cost-effective, [...]

Is your website doing everything it can? Law firms face hefty competition. Additionally, the era of digital transformation is dramatically driving prospects towards online channels, particularly websites. Long gone are the days when websites were just an optional asset for businesses, today it i [...]

Is referral marketing helping you get all the calls and cases in your area? For a long time, law firms have depended on networking and referral marketing to get more clients through WOM, word of mouth. A big part of this tactic revolves around investing in personal relationships in order to grow. T [...]

Nowadays, digital marketing plays a vital role in your business’s success. Having a website is not enough. Thus, your presence must be boosted online to reach your target customers. This is where SEO comes into play. With over two decades of expertise, we are here to help you. Located in Ralei [...]

Videos: The most popular content type We learn and retain new information in countless ways, but perhaps the most powerful way is through visuals. Most of us prefer to process information through videos that simplify topics enough for us to digest with ease. One caveat to take into considera [...]