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These are some awesome Call To Action videos from Jeff Johnson.

Enjoy and let me know what you think in the comments. Thanks!

Please leave your feedback and comments on what you thought of the interview. Thanks guys!

What do you think? Is Feeburner the way to go? Let me know what you
think in the comments.

I had a crazy thought-what if I shared a few of my monthly heroes or trending ideas, on the blog? I wanted to tell you about Lewis Howes, Kate Buck and Jon Morrow.

So, here goes…

First off, Lewis Howes, LinkedIn Marketing Ninja

Who is this guy Lewis is a webinar marketing magician as well as a former arena football record holder. He literally wrote the book on LinkedIn after a stint in the hospital. He is currently speaking all over the place and you can hire him for LinkedIn marketing too.

Lewis Howes, a previous two sport collegiate All-American, is also the NCAA All-Division Record Holder for the most receiving yards in a single football game (418 yards, the current unofficial World Record).

In addition to Sports Networker, Lewis is the co-author of the LinkedIn success book,LinkedWorking: Generating Success on the World’s Largest Professional Networking Website and most recently published LinkedIn Master Strategies.

So, of course his bio does not do him justice. We even did an interview together about LinkedIn. I’ll get it for you later this week. Check out Lewis’s other project Magnetic Webinars as well.

# 2- Kate Buck, Social Media Rockstar

Kate Buck Jr has been running wild, also speaking and presenting at BlogHer and the Glazer Kennedy event.

She has been blazing a trail as a social media manager (and awesome coach of killer tips and advice) for awhile now. Her personal blog, and her social media manager site, are both great resources for business wisdom and fun humor. Check out her stuff at the links above.

# 3 Jonathan Morrow-Writer, Tech Guru, and Copyblogger Associate Editor

Jon has been cranking out fantastic video content on how to become a authority guest blogger over at GuestBlogging. His warm heart, down to earth nature, and perseverance inspire me. Check out this work on Copyblogger and watch those videos over at GuestBlogging.com.

What about you? Who are your heroes of the month?  RT This!

photo by Bogdan Suditu

The Gary Halbert Letter the most valuable website on the entire Internet!

http://bit.ly/dwkYkX

This is part two of a four part series on selling…

Call it whatever you want. Hot button. Dominant emotions, buying triggers, etc.

It’s all the same thing-you are trying to identify, with absolute certainty, your audience’s main reason for wanting to buy your product.

Write To Your Market’s Head

Let’s say your market is politicians.

They relish marketing values such as appearance, relationships to influencial people, and back room deals Writing in a very hype-sales guns blazing kind of style will not resonate with them. In fact, they’ll probably run for the hills.

Plus, using a ton of bold or highlighted copy will not hit their emotional hot buttons either. So, let’s get down to brass tacks. I’ll show you how this really works to sharpen your sales pen to sell to just about anybody, and this post will get your juices flowing to rock n’ roll on your next sales pitch…

Stick With What Works

Your copy (and your designs on your website) should match what your target audience is used to reading…If we’re going after politicians, then some colors will work better than others in terms of building trust and rapport with them.

Talk The Talk, Walk The Walk

Use strong, vibrant colors like green, dark blue, dark red, and black. Go to Wall Street Journal and look at the writing style, head on over to Business Week and TIME magazine as well. Pick up a copy of Fortune as well. Here are some sites you can reference for further study.

• http://www.economist.com/
• http://www.time.com/time/
• http://www.usnews.com/
• http://www.forbes.com/

Go Ninja With Demographics

demographics for politico

Few people really know about a site called Quantcast.com.

What it does is pretty simple: It allows you to put in a big webiste like Politico.com for our uses here, and see who reads it, how much they make and what OTHER sites they enjoy reading!

See how this can start to get fun?

Go through those sites. Take a look at the styles, headlines, and how they piece a story together. Take a glance also at the tone that they use.

See how these guys write? Very story-oriented…

…Like a report or a story, NOT AN AD.

So, write how your market reads and thinks.

Thanks to Ross Bowring of Bowring Marketing for driving this tip home.

What about you?

Who is your ideal market? How can you read and model the magazines that they are reading? Thoughts?

photo by laverrue

Great article from Copyblogger.

Why do you think no one is reading?

1. Lack of interest in your topic?
2. Not posting the right content for your target market?

BONUS TIP- Check out Alltop.com for some great ideas on your niche. You can search by category too.

photo by aloshbennett

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