Lawyer Advertising & Attorney Marketing

How to Destroy Your Brand

site admin — Tue, 02 Feb 2010 05:43:06 +0000

Once you decide on on the direction of your brand, never forget it and never deviate from it. I noticed two recent examples of brand deviation or destruction by major corporations. Recently, Domino’s announced that (after 40 years) they discovered their pizza wasn’t good! Can you imagine that? So they reinvented their [...]

What’s in a Name? $19 Million!

site admin — Tue, 05 Jan 2010 02:33:17 +0000

New Year’s Eve was Tavern on the Green’s last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep the name Tavern on the Green, valued at $19 million. That makes the brand worth 50% of [...]

Using Credit Cards to Increase Revenue & Cash Flow

site admin — Wed, 25 Nov 2009 17:34:42 +0000

Retailers and some lawyers have long known that credit cards create more sales and larger sales. Now, the Salvation Army has reported that their experiment with accepting sidewalk kettle donations by credit card from wireless credit card processing transmitters has been a success. The Associated Press reported today, “Major George Hood, spokesman for the Arlington, [...]

Give out Your Contact Information without Business Cards

site admin — Sat, 20 Jun 2009 21:15:44 +0000

Would you like to instantly and simultaneously give your contact information to a group of people?

Is Your Law Firm’s Name or Brand Being Used to Commit Fraud?

site admin — Sat, 30 May 2009 20:07:42 +0000

Brand fraud online is increasing and law firms are not immune. Find out how to protect your law firm.

Why McCain Already Lost the Election-the Wrong Message at the Wrong Time

site admin — Wed, 15 Oct 2008 19:58:19 +0000

Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now. Attacking the opponent works when the population is happy. When [...]

Making Online Advertising Work

site admin — Thu, 11 Sep 2008 18:47:10 +0000

If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not surprising. Smallbiztechnology.com just published an [...]

The Yellow Pages are dead, aren’t they?

site admin — Wed, 10 Sep 2008 22:17:40 +0000

I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow, Thursday, September 11 at 1:00 PM Eastern Time. The webinar is moderated by Dick Larkin, the Yellow Pages Commando who is a nationally known expert who formerly worked in the Yellow Pages industry [...]

Lawyers.com joins other online advertisers on TV

site admin — Thu, 17 Jul 2008 22:54:58 +0000

Years ago, people told me that the Internet would be the end of TV advertising. I told them that my fear was that demand for TV advertising time from online companies would substantially increase and push TV advertising costs higher. Today, there are a great many online businesses which spend much of their [...]

Internet Advertising: Reality or Hype?

site admin — Thu, 05 Jun 2008 00:26:33 +0000

Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense. I was at a seminar on May 20, 2008 about attorney advertising on the Web, [...]