Lawyer Advertising & Attorney Marketing

Can Your Vanity Phone Number Become a Sex Line?

site admin — Thu, 12 Aug 2010 05:15:21 +0000

Toll-free vanity phone numbers are not only easy to remember, but after the end of a long advertising campaign a good vanity phone number can be remembered for years. After a law firm discontinued a two-year advertising campaign with 1-800-HURT-911, calls continued to come in for another two years. That’s the problem with the New [...]

1-800-BUSINESS Toll-Free Vanity Phone Number for Sale

site admin — Sun, 16 May 2010 18:43:15 +0000

1-800-BUSINESS, LLC is being sold at auction together with the valuable toll free vanity phone number 1-800-BUSINESS and related domain names. The auction was announced earlier this week and will be held on May 27 by Streambank LLC. The company is including the domain name 1-800-BUSINESS.com, but unfortunately it appears that 1800BUSINESS.com and 800BUSINESS.com are [...]

Email Scams Targeting Personal Injury Lawyers

site admin — Tue, 20 Apr 2010 18:06:23 +0000

Personal injury lawyers beware. Scammers are pretending to have been in an accident and need your legal services to settle the case. Fortunately, I caught on to this scam when they responded to my e-mail. Doing a search just now, it appears that other lawyers have not been so fortunate.

What Can a Toll Free Vanity Phone Number Do for Lawyer Advertising?

site admin — Sun, 28 Feb 2010 06:14:27 +0000

I received an e-mail today from Jerrold Parker, senior partner at Parker Waichman Allonso, LLP, the well-known New York personal injury law firm more well known for asbestos litigation. Jerry was writing to ask me to evaluate and list his new personal injury case management software called SmartAdvocate. Apparently, Jerry invested a substantial [...]

How to Destroy Your Brand

site admin — Tue, 02 Feb 2010 05:43:06 +0000

Once you decide on on the direction of your brand, never forget it and never deviate from it. I noticed two recent examples of brand deviation or destruction by major corporations. Recently, Domino’s announced that (after 40 years) they discovered their pizza wasn’t good! Can you imagine that? So they reinvented their [...]

What’s in a Name? $19 Million!

site admin — Tue, 05 Jan 2010 02:33:17 +0000

New Year’s Eve was Tavern on the Green’s last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep the name Tavern on the Green, valued at $19 million. That makes the brand worth 50% of [...]

Using Credit Cards to Increase Revenue & Cash Flow

site admin — Wed, 25 Nov 2009 17:34:42 +0000

Retailers and some lawyers have long known that credit cards create more sales and larger sales. Now, the Salvation Army has reported that their experiment with accepting sidewalk kettle donations by credit card from wireless credit card processing transmitters has been a success. The Associated Press reported today, “Major George Hood, spokesman for the Arlington, [...]

Give out Your Contact Information without Business Cards

site admin — Sat, 20 Jun 2009 21:15:44 +0000

Would you like to instantly and simultaneously give your contact information to a group of people?

Is Your Law Firm’s Name or Brand Being Used to Commit Fraud?

site admin — Sat, 30 May 2009 20:07:42 +0000

Brand fraud online is increasing and law firms are not immune. Find out how to protect your law firm.

Why McCain Already Lost the Election-the Wrong Message at the Wrong Time

site admin — Wed, 15 Oct 2008 19:58:19 +0000

Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now. Attacking the opponent works when the population is happy. When [...]