LDS Tourism's Brochure Marketing Blog

Planning For The Year Ahead

2009-10-25T12:22:00.007Z

If you get a few quiet minutes during the day, we would suggest you visit our good friends over at the Directory of Chester. The website, which lists businesses and services available to both residents and visitors, is chock full of fascinating features, useful details regarding things happening in and around the City and a wealth of valuable information about where to eat, sleep and shop.

Stats, Statements & Staycations!

2009-10-11T14:53:00.018+01:00

We are extremely excited about 2010 - not least because we are working with several new partner companies in other parts of the UK. Next year, our clients will also benefit considerably from the many new high-footfall display sites (some of them exclusive to LDS) secured over the past few months. As you all know, in addition to our long-established brochure marketing facilities, we now offer

An Autumn Roundup From LDS Tourism

2009-09-28T14:24:00.011+01:00

Autumn is here, which means that leaflets promoting Halloween events and firework displays are now prominently displayed in our stands. The “barbecue summer” promised by the Met Office may have failed to materialise, but we are at least enjoying a spell of fine weather at the moment – extending the season for all our clients with outdoor attractions. As industry figures begin to trickle in for

LDS Tourism Move Into Social Media Marketing

2009-09-04T15:41:00.022+01:00

We can finally reveal that our long awaited “exciting new service” has been launched for the autumn/winter of 2009/10. LDS Tourism is now offering to build effective social media marketing campaigns for existing clients and other businesses.Whether it’s keeping a blog, showcasing an event on Facebook or using Twitter for instant announcements, we can produce high-quality, entertaining content -

North West Attractions Thrive Despite Recession

2009-08-31T14:22:00.021+01:00

VisitEngland’s annual Visitor Attraction Survey has revealed that England’s tourist attractions rose by 2% in 2008 - with the most significant rise around Liverpool, the 2008 European Capital of Culture.Among the top attractions named in the report were Chester Zoo, Tate Liverpool and Tatton Park, three valued (and long-standing) clients of LDS Tourism Services. Chester’s internationally renowned

The Continuing Need For Marketing Print

2009-08-11T12:11:00.017+01:00

LDS Tourism Services has had a web presence since 1995 and has fully embraced e-marketing and, more recently, social media networking techniques. However, while the Internet is an important means of promoting tourism, we fully recognise that it is a useful tool in the box rather than a ‘one size fits all’ method of catching the visitor’s eye.We recently put the question: "Is it still worth

LDS Tourism Continue to Lead the Way

2009-08-04T13:20:00.010+01:00

As usual, we are working flat-out through the school holidays. We will shortly be adding the Grosvenor Shopping Centre (Chester) and the New Mersey Shopping Park (Speke) to our collection of exclusive sites. There is also another exciting contract in the pipeline, which we hope to reveal very soon.Over the past twelve months, we have been listening closely to our client’s comments and suggestions

LDS Tourism Are Delighted to be Proved Right!

2009-07-14T21:41:00.005+01:00

According to today's Daily Post:Bumper summer for North Wales holiday resorts"HOLIDAY parks and hotels are preparing for a record-breaking summer as tourists boycott foreign breaks in favour of UK destinations. Bookings are way up on previous years, according to travel operators across North Wales..."Read the rest of the article by Martin Williams at: http://www.dailypost.co.uk/news/

A Successful Summer for LDS Tourism and Clients

2009-07-07T15:25:00.017+01:00

As ever at this time of year, we are hectically busy preparing for the schools to close – in fact, some have already broken up for the summer. There are also lots of new leaflets and brochures available, including (but certainly not limited to): Manchester Events, Chirk Castle, Echo Arena What's On Summer 09, Brimstage Maize Maze and the Cywain Centre Bala.We are delighted to report that 2009 is

Squatters in our Brochure Holders

2009-06-24T14:47:00.013+01:00

At LDS Tourism Services we have a name for the unauthorised leaflets that appear in our display units from time to time. As a clue, the ornithologists among you will no doubt be aware of a certain feathered critter known for laying its eggs in the nests of other birds - frequently evicting the host’s clutch and live young in the process. Yes, you’ve guessed, these freeloading flyers are known to

Cruising Llangollen Canal

2009-06-02T17:03:00.013+01:00

Over the bank holiday weekend I was fortunate enough to enjoy a lovely day out on a canal boat. We hired the Dydd Un for the day from Llangollen Wharf as a birthday present for my Father-in-law.We started out bright and early driving over to Llangollen and the weather could not have been any better. It was fairly quiet when we arrived ready to collect the boat but by the time we were on our way

Forward Planning Pays Off For Leaflet Marketing Company

2009-06-01T13:48:00.009+01:00

As the country basks in glorious sunshine, there is every indication that camping and caravanning holidays are enjoying an amazing resurgence. Indeed, according to a recent holiday poll of over 2,000 people, thirty percent of Brits are staying in cheaper accommodation such as a tent or caravan to save money this year.Regular readers of this blog will know that we predicted such a trend over

The Importance of Keeping it Local

2009-05-11T17:40:00.012+01:00

Although small firms employ over fifty-eight per cent of the private sector workforce and contribute more than 50% of the UK turnover, the expansion of large national and international companies into every corner of British industry is heavily responsible for the demise of local trade.“Expansion” has become a scary word to local traders, especially when names such as Tesco are mentioned in the

UK Tourism Boosted by Sun & Slump!

2009-04-20T15:26:00.007+01:00

Tourism operators in North Wales and North West England can take plenty of positives from the first major British holiday of the year. Blue skies and the current economic climate combined to give many attractions an excellent kick-start to the season – with most parts of the UK enjoying long periods of fine, dry weather over the Easter break. In addition to this, domestic rail bookings over

Brand New Cadw Hotline

2009-03-23T13:37:00.009Z

We have set up a bilingual hotline in order to deal more swiftly and efficiently with requests and queries concerning Cadw literature. This 24-hour telephone line will be answered by a real person between the hours of 9am and 4pm on weekdays - an answer-phone facility will be available at all other times. We are hoping that Tourist Information Centres and other operators within the tourism

The Only Way is Up For Tourism in North West England

2009-03-04T13:25:00.006Z

It has been all hands to the deck over the past couple of days with the monthly delivery of What’s On in Chester & Cheshire to hotels, attractions and other leisure facilities in the City and surrounding area. The glossy A4 magazine is a free guide to eating, drinking, shopping and entertainment in the area – although it will be downsizing to a “chic and petite publication” next month with a “

LDS Tourism Win Cadw Contract

2009-02-13T12:16:00.005Z

We may be entering an “age of austerity” (according to a report by the Economist Intelligence Unit) but life remains as hectic as ever at LDS Tourism Services. Our distributors have been out and about in the snow and ice, servicing our displays and delivering orders to Tourist Information Centres throughout the region. Indeed, new leaflets continue to arrive by the hour, keeping our staff very

Brochure Bonanza 09

2009-01-28T11:31:00.007Z

Leaflets are pouring into our warehouse and sub-depots at an incredible rate. It’s marvellous to see all the colourful new designs for 2009 and it’s a great relief to once again receive literature from long-standing clients during these difficult times. We’re also delighted to have a selection of brand new brochures, including Word of Mouth, an impressive, monthly, regional guide to North Wales.

A Happy New Year For UK Tourism?

2008-12-17T12:25:00.005Z

We were delighted to read that, “demand for UK domestic holidays is up due to the weak pound, according to Hoseasons” (Weak pound boosts domestic market by Bev Fearis); and according to TravelMole: “As the pound continues to struggle against the euro, the self catering operator says its bookings for UK breaks in 2009 are up 20%.”The Chief Executive of Hoseasons Holidays, Richard Carrick, has

Some Good News For A Change!

2008-11-24T13:44:00.004Z

The latest issue of our newsletter, Swift Flyer 3, is now available on our website at www.ldsts.co.uk/swift_flyer3.pdf. If you have problems viewing this document, please let us know and we will send you a hard copy via snail-mail.We are all too aware that the current economic situation probably means that British (and foreign) holidaymakers are going to be more cost conscious than ever before –

What Makes A ‘Perfect’ Leaflet?

2008-11-10T14:10:00.010Z

We put the question: “What makes a successful leaflet or brochure?” to members of LinkedIn - an online network of more than 30 million experienced business people from around the world."Leaflets should encourage people to visit your attraction, region or event. To be successful, the leaflet should have the right look and contain appropriate information. What, in your experience, encourages people

Royal Mail’s Handbook for the Modern Entrepreneur

2008-10-16T12:19:00.002+01:00

The Royal Mail has some very interesting articles in the autumn edition its Smart Thinking, Smart Solutions magazine. On the subject of cost-effective marketing techniques, the advice is: “Whether it’s a Facebook page…, flyer or email newsletter, think about how words and images combine to reflect your company’s brand, encourage customers to respond to you and make you noteworthy.” (Time to

A Hectic Autumn for LDS Tourism Services

2008-10-06T15:05:00.004+01:00

We are delighted to announce that we’ve become official members of Visit Chester and Cheshire (VCC), the official tourism management organisation for Chester and Cheshire. Set up in 2004, it is one of five tourism boards in the North West and is funded and supported by the North West Regional Development Agency, seven local authorities and over 400 private sector tourism stakeholders in the

LDS Tourism Join Midnight Stroll For Charity

2008-09-09T12:04:00.010+01:00

Some of the LDSTS office staff went on a ladies only Starlight Stroll through Chester at the weekend to help raise money for the Hospice of the Good Shepherd. The six mile sponsored walk, which commenced at midnight, started and finished at Chester Racecourse, taking in many fascinating parts of the old City centre and famous Walls.The girls completed the route in two hours, twenty minutes, then

Liverpool's Matthew Street Festival

2008-08-31T17:18:00.021+01:00

The Matthew Street Festival in Liverpool has become a well known highlight of the year bringing together some great musical talents and showcasing the region's love for music.This year had to be good with Capital of Culture 08 in full flow, and it didn't disappoint. There was a great atmosphere in the city and even the rain stayed away for most of the day, so people could enjoy the free open air