Great day to all blog readers!

This week in Lead Capture Expert, we just published a new introduction report on “How To Use Facebook Fan Page For Business“. As the title said, we choose to launch this report on our business fan page. This is the first time we launch this on our fan page, the response is good with more than 100 times downloads on the first day!

Facebook marketing is must study lesson on every marketers’ task list. Facebook has became the number ONE social network site in the world. Frankly speaking, whether you like it or not, your prospects and clients will talk about business on Facebook everyday. So you better learn and leverage your marketing on it platform.

Did I mention the report is available for FREE now? But we reserve to take it down anytime.

You can get it from our business fan page only. Here is the page http://fb.com/LeadCaptureExpert

You can download it from the fan page instantly, in return, I just hope you can click the LIKE button on the fan page.

Enjoy your reading.

According to comScore, Inc, the average internet user watches about 186 online videos a month. They watch videos include online news, entertainment videos, movie trailers and personal videos. Online video can help to engage your business relationship with the customers which direct mail and email can’t.

Now you can create an online video as easy as clicking a button on your camera phone. You can record a simple message and upload to the internet almost instantly. Still not sure what to create? Let’s us show you some types of online video you can create for your business.

1. Product or Service Demo

Sometimes not only the product features that make your customer buy, but they would like to know how to use your product more effectively. Record your product demonstration and share it with your potential customers.

2. Customer Testimonials

Encourage your customer to give you a review or testimonial after using your product. Customers like to listen to real life story about using your product especially your product can solve their problem.

3. Virtual Tour of Your Company

Give your customers an opportunity to see the scenes behind the company. Bring them closer to your business family and this will let them feel more participate and engage with your company.

4. Video Teaser for New Product

Use online video to preview your latest product or service. This will create more curiosity and excitement to boost up the buying motivation among your potential customers.

Hope you like today tips about using online video for SME Malaysia. If you like to know more about how to set-up an effective online marketing for your business, please contact us at Lead Capture Expert.

1. Email Subject Line

60% of the recipients decision to open an email is based on the subject line. Even though this is seem like a small part of your email marketing. If they don’t open the email, there is nothing good for your email marketing campaign. Write an attention grabbing or curiosity subject line like “Read This Now or Your Competitor Will…..” , it could be increase your email open rate.

2. Call To Action

Call to action is an offer or opportunity that you make to email recipients, in return for a certain response. These can be ask them to download a free report, reply your email or take up the limited sales offer. Many email marketers can write a good email but forgot to make an offer at the end of the email piece.

3. Make Email Personalize

People like to be special treated. You can use the feature of your email software to create a personalize greeting or subject line. Start your email opening like saying  “Hello First Name” instead of just “Hello Friend” in general. This simple email personalize will make your relationship with email subscribers more closer and friendly.

Hope you like for today email marketing tips. Feel free to contact us at Lead Capture Expert to know more about getting more clients on the internet.

Have you attend the largest business owners gathering in South East Asia? It is SME Solutions Expo 2011.

It is over 150 exhibitors and expected to attract more than 20,000 SMEs according to the organizer. This should be a great eyes opening events for SME Malaysia to learn and networking. SME Solutions Expo 2011 was started on 30 June to 2 July 2011. The venue is on Mid Valley Exhibition Centre, Kuala Lumpur.

This is an interesting event that I must attend annually because I can get to know the latest business developments by SME Malaysia and Overseas. There is also a lot of talks and interactive activities within the expo schedule, like Social Media for Business, Market Opportunities Forum, Entrepreneurship Expo and many others.

The expo is open to the trade and public visitors and the admission is free.

For more information and pre-registration, visit http://www.smemagazine.asia/smeexpo

Let’s see how social media marketing can help your business.

1. Your Business Exposure

Social media is affordable for every business to gain more publicity and exposure. You can get started simply by open a Facebook page. Facebook users is approaching 700 million around the world. If you are applying the correct strategy, your business even can get a better publicity than traditional newspaper ad.

2. Enhance Your Customer Relationship

Social media is build to help you be more socialize. Start connect your friends and customers online. Let them know the latest product updates, promotional items, discount coupon or good customers experience. There is no longer the distance issue to bring the business relationship closer by giving your customers the relevance information needed.

3. Increase Business Sales

When you do it right on social media, you will start to gain more trust and likes from your potential customers. Remember to share the product and service that can help them to solve the problems. People always buy from the trusted business and don’t mind to recommend to their network of friends.

Feel free to contact us at Lead Capture Expert to help you getting more clients on the internet.