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#F5F3E9;color:white;font-weight:400;font-size:18px;width:fit-content;border-radius:999px;white-space:nowrap;cursor:pointer}#card2-toggle:checked+label.desktop-card-dark{background-image:url('https://shiftparadigm.com/wp-content/uploads/2025/08/revenue_operation_bg-1.png');background-size:cover;background-position:center;position:relative}#card3-toggle:checked+label.desktop-card-black{background-image:url('https://shiftparadigm.com/wp-content/uploads/2025/08/email_marketing_bg.png');background-size:cover;background-position:center;position:relative}#card2-toggle:checked+label.desktop-card-dark::before,#card3-toggle:checked+label.desktop-card-black::before{content:"";position:absolute;inset:0;background:none;z-index:0}#card2-toggle:checked+label.desktop-card-dark .desktop-card-main,#card2-toggle:checked+label.desktop-card-dark .desktop-card-icon,#card2-toggle:checked+label.desktop-card-dark .desktop-card-expanded,#card3-toggle:checked+label.desktop-card-black 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varying vec2 vUv;

// Classic 3D Perlin noise implementation
vec3 mod289(vec3 x) {
    return x - floor(x * (1.0 / 289.0)) * 289.0;
}

vec4 mod289(vec4 x) {
    return x - floor(x * (1.0 / 289.0)) * 289.0;
}

vec4 permute(vec4 x) {
    return mod289(((x*34.0)+10.0)*x);
}

vec4 taylorInvSqrt(vec4 r) {
    return 1.79284291400159 - 0.85373472095314 * r;
}

vec3 fade(vec3 t) {
    return t*t*t*(t*(t*6.0-15.0)+10.0);
}

float cnoise(vec3 P) {
    vec3 Pi0 = floor(P);
    vec3 Pi1 = Pi0 + vec3(1.0);
    Pi0 = mod289(Pi0);
    Pi1 = mod289(Pi1);
    vec3 Pf0 = fract(P);
    vec3 Pf1 = Pf0 - vec3(1.0);
    vec4 ix = vec4(Pi0.x, Pi1.x, Pi0.x, Pi1.x);
    vec4 iy = vec4(Pi0.yy, Pi1.yy);
    vec4 iz0 = vec4(Pi0.z);
    vec4 iz1 = vec4(Pi1.z);

    vec4 ixy = permute(permute(ix) + iy);
    vec4 ixy0 = permute(ixy + iz0);
    vec4 ixy1 = permute(ixy + iz1);

    vec4 gx0 = ixy0 * (1.0 / 7.0);
    vec4 gy0 = fract(floor(gx0) * (1.0 / 7.0)) - 0.5;
    gx0 = fract(gx0);
    vec4 gz0 = vec4(0.5) - abs(gx0) - abs(gy0);
    vec4 sz0 = step(gz0, vec4(0.0));
    gx0 -= sz0 * (step(0.0, gx0) - 0.5);
    gy0 -= sz0 * (step(0.0, gy0) - 0.5);

    vec4 gx1 = ixy1 * (1.0 / 7.0);
    vec4 gy1 = fract(floor(gx1) * (1.0 / 7.0)) - 0.5;
    gx1 = fract(gx1);
    vec4 gz1 = vec4(0.5) - abs(gx1) - abs(gy1);
    vec4 sz1 = step(gz1, vec4(0.0));
    gx1 -= sz1 * (step(0.0, gx1) - 0.5);
    gy1 -= sz1 * (step(0.0, gy1) - 0.5);

    vec3 g000 = vec3(gx0.x,gy0.x,gz0.x);
    vec3 g100 = vec3(gx0.y,gy0.y,gz0.y);
    vec3 g010 = vec3(gx0.z,gy0.z,gz0.z);
    vec3 g110 = vec3(gx0.w,gy0.w,gz0.w);
    vec3 g001 = vec3(gx1.x,gy1.x,gz1.x);
    vec3 g101 = vec3(gx1.y,gy1.y,gz1.y);
    vec3 g011 = vec3(gx1.z,gy1.z,gz1.z);
    vec3 g111 = vec3(gx1.w,gy1.w,gz1.w);

    vec4 norm0 = taylorInvSqrt(vec4(dot(g000, g000), dot(g010, g010), dot(g100, g100), dot(g110, g110)));
    g000 *= norm0.x;
    g010 *= norm0.y;
    g100 *= norm0.z;
    g110 *= norm0.w;
    vec4 norm1 = taylorInvSqrt(vec4(dot(g001, g001), dot(g011, g011), dot(g101, g101), dot(g111, g111)));
    g001 *= norm1.x;
    g011 *= norm1.y;
    g101 *= norm1.z;
    g111 *= norm1.w;

    float n000 = dot(g000, Pf0);
    float n100 = dot(g100, vec3(Pf1.x, Pf0.yz));
    float n010 = dot(g010, vec3(Pf0.x, Pf1.y, Pf0.z));
    float n110 = dot(g110, vec3(Pf1.xy, Pf0.z));
    float n001 = dot(g001, vec3(Pf0.xy, Pf1.z));
    float n101 = dot(g101, vec3(Pf1.x, Pf0.y, Pf1.z));
    float n011 = dot(g011, vec3(Pf0.x, Pf1.yz));
    float n111 = dot(g111, Pf1);

    vec3 fade_xyz = fade(Pf0);
    vec4 n_z = mix(vec4(n000, n100, n010, n110), vec4(n001, n101, n011, n111), fade_xyz.z);
    vec2 n_yz = mix(n_z.xy, n_z.zw, fade_xyz.y);
    float n_xyz = mix(n_yz.x, n_yz.y, fade_xyz.x);
    return 2.2 * n_xyz;
}

void main() {
    vec2 uv = vUv;
    
    // Push center to bottom-right (camera sees top-left of ovals)
    uv.x -= 1.5;
    uv.y += 0.4;
    
    // Zoom out a bit (increased multipliers)
    uv.x *= 0.65;
    uv.y *= 1.5;
    
    // Distance from center
    float dist = length(uv);
    
    // More organic wobble based on angle
    float angle = atan(uv.y, uv.x);
    float wobble = cnoise(vec3(angle * 1.5, uTime * uSpeed * 0.1, 0.0)) * 0.15;
    wobble += cnoise(vec3(angle * 2.5 + 5.0, uTime * uSpeed * 0.07, 1.0)) * 0.1;
    wobble += cnoise(vec3(angle * 0.8 + 10.0, uTime * uSpeed * 0.12, 2.0)) * 0.08;
    
    float distorted = dist + wobble;
    
    // Animate outward
    float animated = distorted - uTime * uSpeed * 0.05;
    
    // Fewer bands (reduced from 4.5 to 2.5)
    float ringScale = 2.5;
    float pattern = fract(animated * ringScale);
    
    // Thick bands: band is ~60% of cycle, gap is ~40%
    float band = step(0.4, pattern);
    
    float brightness = band * uValue;
    
    vec3 color = vec3(brightness * 0.25, brightness * 0.40, brightness * 0.48);
    gl_FragColor = vec4(color, 1.0);
}`;

      // ASCII fragment shader
      const asciiFragmentShader = `
precision highp float;
uniform vec2 uResolution;
uniform sampler2D uTexture;

float character(float n, vec2 p) {
    p = floor(p * vec2(-4.0, 4.0) + 2.5);
    if(clamp(p.x, 0.0, 4.0) == p.x && clamp(p.y, 0.0, 4.0) == p.y) {
        float a = floor(p.x + 0.5) + 5.0 * floor(p.y + 0.5);
        float bits;
        
        if (n > 0.3) {
            bits = 163153.0; // Asterisk
        } else {
            bits = 1025.0;  // Colon/dots
        }

        float mask = pow(2.0, a);
        return mod(floor(bits / mask), 2.0);
    }
    return 0.0;
}

void main() {
    vec2 pix = gl_FragCoord.xy;
    vec3 col = texture2D(uTexture, floor(pix / 16.0) * 16.0 / uResolution.xy).rgb;
    float gray = 0.3 * col.r + 0.59 * col.g + 0.11 * col.b;

    vec2 p = mod(pix / 8.0, 2.0) - vec2(1.0);
    float charValue = character(gray, p);

    if (charValue > 0.5) {
        if (gray > 0.3) {
            // Asterisks - darker teal-grey color
            col = vec3(0.12, 0.20, 0.24);
        } else {
            // Colons - very dim blue-grey
            col = vec3(0.04, 0.06, 0.08);
        }
    } else {
        col = vec3(0.012, 0.022, 0.03);  // Very dark background
    }

    gl_FragColor = vec4(col, 1.0);
}`;

      // Setup Perlin noise shader program
      const perlinProgram = new Program(gl, {
        vertex: vertexShader,
        fragment: perlinFragmentShader,
        uniforms: {
          uTime: { value: 0 },
          uFrequency: { value: 1.0 },
          uSpeed: { value: 0.25 },
          uValue: { value: 0.85 },
        },
      });

      // Create Perlin mesh
      const perlinMesh = new Mesh(gl, {
        geometry: new Plane(gl, { width: 2, height: 2 }),
        program: perlinProgram,
      });

      // Create render target
      const renderTarget = new RenderTarget(gl);

      // Setup ASCII shader program
      const asciiProgram = new Program(gl, {
        vertex: vertexShader,
        fragment: asciiFragmentShader,
        uniforms: {
          uResolution: { value: [gl.canvas.width, gl.canvas.height] },
          uTexture: { value: renderTarget.texture },
        },
      });

      // Create ASCII mesh
      const asciiMesh = new Mesh(gl, {
        geometry: new Plane(gl, { width: 2, height: 2 }),
        program: asciiProgram,
      });

      // Text animation setup
      const textOverlay = document.getElementById('text-overlay');
      const typedText = document.getElementById('typed-text');
      const cursor = document.getElementById('cursor');
      const text = "Shift to Grow.";
      
      text.split('').forEach(char => {
        const span = document.createElement('span');
        span.textContent = char === ' ' ? '\u00A0' : char;
        typedText.appendChild(span);
      });
      
      const chars = typedText.querySelectorAll('span');

      // Timeline
      const TEXT_START = 500;
      const TEXT_DURATION = 2000;
      const HOLD_UNTIL = 4000;
      const startTime = performance.now();

      function animateText(elapsed) {
        if (elapsed < TEXT_START) {
          textOverlay.style.opacity = '0';
          return;
        }
        
        textOverlay.style.opacity = '1';
        
        const textElapsed = elapsed - TEXT_START;
        const charDelay = TEXT_DURATION / text.length;
        
        chars.forEach((char, index) => {
          if (textElapsed > index * charDelay) {
            char.style.opacity = '1';
          }
        });
        
        // Cursor blink
        cursor.style.opacity = Math.floor(elapsed / 530) % 2 === 0 ? '1' : '0.3';
      }

      // Frame rate limiting
      let lastTime = 0;
      const frameRate = 30;
      const frameInterval = 1000 / frameRate;

      // Animation loop
      function update(time) {
        requestAnimationFrame(update);

        // Frame rate limiting
        if (time - lastTime < frameInterval) return;
        lastTime = time;

        const elapsed = performance.now() - startTime;
        
        // Animate text
        animateText(elapsed);

        // Update time uniform
        const elapsedTime = time * 0.001;
        perlinProgram.uniforms.uTime.value = elapsedTime;

        // Render Perlin noise to render target
        renderer.render({ scene: perlinMesh, camera, target: renderTarget });

        // Update ASCII resolution and render to screen
        asciiProgram.uniforms.uResolution.value = [
          gl.canvas.width,
          gl.canvas.height,
        ];
        renderer.render({ scene: asciiMesh, camera });
      }

      // Start animation
      requestAnimationFrame(update);
      
      // Fade out after hold period
      setTimeout(() => {
        const canvas = document.getElementById('ascii-canvas');
        textOverlay.style.opacity = '0';
        canvas.style.opacity = '0';
        
        // Remove after fade
        setTimeout(() => {
          canvas.remove();
          textOverlay.remove();
        }, 1000);
      }, HOLD_UNTIL);
    </script>

</div>
			</div>
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<source src="https://www.shiftparadigm.com/wp-content/uploads/2025/09/Comp-2.mp4" type="video/mp4">
</video>
  </div>

  <div class="video-content">
    <div class="video-inner">
      <h1>We’re a purpose-built business partner focused<br />
        on realizing our clients’ growth ambitions.</h1>
      <div class="get-started-btn">
        <a href="#about" class="btn dark-focus rounded-focus padded-focus">
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          <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/09/let_get_start_icon.png" alt="arrow"
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        <a href="/about/" target="_blank" class="about-btn light-focus rounded-focus">About Us</a>
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          brilliant back-office operations. 
          <p>It’s the best of both worlds.</p> 
        </h1>
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</section>

<script>
  window.addEventListener("load", () => {
    setTimeout(() => {
      document.querySelector(".delayed-video").classList.add("show");
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    }, 3000); // 3 second delay
  });
</script>
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<style>

</style></div>
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    </p> 
  </div>

  <div class="desktop-services-cards">

    <!-- Reset radio to collapse all cards -->
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    <!-- Card 1 -->
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    <label class="desktop-service-card desktop-card-blue" for="card1-toggle">
      <div class="card-wrapper">
        <div class="desktop-card-main">
          <div>
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            <a href="javascript:void(0);" 
               onclick="toggleCard('card1-toggle')" 
               aria-label="Open Digital Product"
               class="light-focus rounded-focus padded-focus">
               Digital<br />Product
            </a>
            </h2>
            <p>Design & Engineering</p> 
          </div>

          <button type="button" class="card-rounded-button info-btn light-focus rounded-focus" aria-label="Open Digital Product"
            onclick="document.getElementById('card1-toggle').checked = true">
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        </div>
        <div class="desktop-card-expanded">
          <div>
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            UI Digital Product Design (Web + Mobile App) <br />
            CX Journey Mapping <br />
            CMS & DXP Implementation <br />
            Ecommerce Design & Build <br />
            Product & Platform Engineering <br />
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              class="arrow-card lazyload"
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               aria-label="open revenue operations"
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              </a>
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          <a href="/email-is-not-dead/" class="discover-btn dark-focus rounded-focus padded-focus" id="discover-email-link"
            aria-label="email-marketing">Discover Email Marketing <img decoding="async" class="arrow-card lazyload"
              data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
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			</div><div class="et_pb_module et_pb_code et_pb_code_4">
				
				
				
				
				<div class="et_pb_code_inner"><div class="services-section">
  <div class="services-header">
    <button class="services-button">Services</button>
    <p class="services-tagline">
      From sound strategies to flawless implementation, our team is the perfect blend of thinkers and doers.
    </p> 
  </div>

  <div class="services-cards">
    <input type="radio" name="card-toggle" id="card-reset" hidden />
    <!-- Card 1 -->
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    <label class="service-card card-blue" for="mobile-card1-toggle">
      <div class="card-wrapper">
        <div class="card-main">
          <div>
            <h2>Digital<br />Product</h2>
            <p>Design & Engineering</p> 
          </div>
        <button class="icon-rounded-button" aria-label="More information">
          <div class="card-icon-group">
          <img decoding="async" class="info-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/Info_icon.png" alt="Info Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 69px; --smush-placeholder-aspect-ratio: 69/72;" />
          </div>
        </button>
        </div>
        <div class="card-expanded">
          <div>
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            UI Digital Product Design (Web + Mobile App) <br />
            CX Journey Mapping <br />
            CMS & DXP Implementation <br />
            Ecommerce Design & Build <br />
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            Custom Application Development
          </div>
          <div class="action-container">
              <button class="icon-rounded-button" aria-label="Close card">
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                  <img decoding="async" class="cancel-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/close_icon.png" alt="Cancel Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43/42;" />
                  </div>
              </button>
            <a href="/cx-landing/" class="discover-btn" id="discover-digital-link">Learn More <img decoding="async"  class="arrow-card lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
          </div>
        </div>
      </div>
    </label>

    <!-- Card 2 -->
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    <label class="service-card card-dark" for="mobile-card2-toggle">
      <div class="card-wrapper">
        <div class="card-main">
          <div>
            <h2>Revenue<br />Operations</h2>
            <p>Business Process<br />Tech + Data + AI</p> 
          </div>
            <button class="icon-rounded-button" aria-label="More information">
              <div class="card-icon-group">
              <img decoding="async" class="info-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/Info_icon.png" alt="Info Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 69px; --smush-placeholder-aspect-ratio: 69/72;" />
              </div>
            </button>
        </div>
        <div class="card-expanded">
          <div>
            Business & Marketing Operations
            360° Audience Intelligence & ICP Definition
            GTM & KPI Planning
            ABM, PLG, Lead Management
            ROI & Performance Analytics
            Sales Enablement
            Data Architecture Strategy & Health
            Operationalize Artificial Intelligence
            MarTech Stack Strategy
            MAP, CRM & CDP Implementation & Integration
            Data Orchestration
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          <div class="action-container">
             <button class="icon-rounded-button" aria-label="Close card">
               <div class="cancel-icon-wrapper">
               <img decoding="async" class="cancel-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/close_icon.png" alt="Cancel Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43/42;" />
                </div>
              </button>
              <a href="/revops-capability/" class="discover-btn" id="discover-digital-link">Learn More <img decoding="async"  class="arrow-card lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
          </div>
        </div>
      </div>
    </label>

    <!-- Card 3 -->
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    <label class="service-card card-black" for="mobile-card3-toggle">
      <div class="card-wrapper">
        <div class="card-main">
          <div>
            <h2>Email<br />Marketing</h2>
            <p>CRM & Email</p> 
          </div>
            <button class="icon-rounded-button" aria-label="More information">
              <div class="card-icon-group">
               <img decoding="async" class="info-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/Info_icon.png" alt="Info Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 69px; --smush-placeholder-aspect-ratio: 69/72;" />
              </div>
             </button>
        </div>
        <div class="card-expanded">
          <div>
            Campaign Strategy & Planning
            Segmentation & Personalization
            SMS & In-App Messaging
            Campaign Execution & Deployment
            Email Deliverability
            Content & Creative
            Analytics & Optimization
          </div>
          <div class="action-container">
              <button class="icon-rounded-button" aria-label="Close card">
                 <div class="cancel-icon-wrapper">
                 <img decoding="async" class="cancel-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/close_icon.png" alt="Cancel Icon" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43/42;" />
                 </div>
              </button>
            <a href="/email-is-not-dead/" class="discover-btn" id="discover-email-link">Learn More <img decoding="async"  class="arrow-card lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
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        </div>
      </div>
    </label>
    
  </div>
</div>

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</script></div>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_3">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_3  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_code et_pb_code_5">
				
				
				
				
				<div class="et_pb_code_inner"><div id="before-scroll-indicator"></div>
	<button id="playAnimationBtn" class="play-animation-btn light-focus rounded-focus" aria-label="Play scroll animation">▶</button>
<div class="parallax-container">
      <div class="content-section">
        <div class="parallax-content-container">
          <!-- Bottom fade effect -->
          <div class="bottom-fade"></div>

          <!-- Pills -->
          <div class="pill pill-1" data-speed="0.5">We don't</div>
          <div class="pill pill-2" data-speed="0.6">just work</div>
          <div class="pill pill-3" data-speed="0.7">in these</div>
          <div class="pill pill-4" data-speed="0.8">industries</div>
          <div class="pill pill-5" data-speed="0.4">We help</div>
          <div class="pill pill-6" data-speed="0.5">shape them</div>

          <!-- Parallax images with proper sizing -->
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                <img decoding="async" class="parallax-image-3 lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/gallary_image_5.png" alt="Image of two women working together, adding sticky notes to window" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1268px; --smush-placeholder-aspect-ratio: 1268/1932;" />
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	<div id="after-scroll-indicator"></div>
    <!-- END PARALLAX SECTION - COPY TO HERE FOR DIVI -->

    <div class="scroll-indicator">
      <div>Scroll: <span id="scroll-value">0</span>%</div>
    </div>

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          // Get all pills and images
          const pills = document.querySelectorAll(".pill");
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            ? {
                // Mobile positions - all 4 on first line, 2 on second
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                // Desktop positions
                "pill-1": { x: -40, y: 78 }, // "We don't" - pulled left 10px more
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            // Start parallax animation when pills are nearly in view (30% through the section)
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                // Animate horizontal position to final arrangement using pixels
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                const currentLeft =
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                    ? containerWidth -
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                    : parseFloat(window.getComputedStyle(pill).left);
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              pill.style.transform = `translateY(${yPos - initialTop}px)`;
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            // Update parallax image position - fixed start and end points
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              // Set initial position (only once at start)
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            // Update second parallax image position - fixed positioning
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              // Set horizontal position (only once at start) - center horizontally + 15px right
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              // Set initial vertical position (only once at start)
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              // Move upward smoothly
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              // Set horizontal position (only once at start) - 20px to the right of image 1
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              // Set initial vertical position (only once at start)
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                parallaxImage3.style.top = `${startY}px`;
              }
    
              // Calculate target position: top of image3 should align with top of image1
              // Image1 starts at 80% viewport and moves up 375px
              const img1FinalTop = window.innerHeight * 0.8 - scrollProgress * 375;
              const img3TargetTop = img1FinalTop; // Align tops
              const currentTop = parseFloat(parallaxImage3.style.top);
              const totalDistance = currentTop - img3TargetTop;
    
              // Move upward smoothly to align with image 1
              const imageYOffset3 = -scrollProgress * totalDistance;
              parallaxImage3.style.transform = `translateY(${imageYOffset3}px)`;
            }
    
            // Update fourth parallax image position - bottom 10px below top of image 3
            if (parallaxImage4 && !isMobile) {
              // Calculate width to stretch to right border of content area
              const containerWidth = contentContainer.offsetWidth;
              const img2Width = containerWidth * 0.45;
              const img2LeftPosition = (containerWidth - img2Width) / 2 + 15; // Image 2 is 15px right
              const img2RightEdge = img2LeftPosition + img2Width;
              const img4LeftPosition = img2RightEdge + 30 - 70 + 75 - 15; // Current position calculation
              const img4Width = containerWidth - img4LeftPosition; // Stretch to right edge
              const img4Height = 300; // Same height as other images
              parallaxImage4.style.width = `${img4Width}px`;
              parallaxImage4.style.height = `${img4Height}px`;
    
              // Set horizontal position (only once at start) - use calculated position
              if (scrollProgress === 0) {
                parallaxImage4.style.left = `${img4LeftPosition}px`;
              }
    
              // Set initial vertical position (only once at start)
              if (scrollProgress === 0) {
                const viewportHeight = window.innerHeight;
                const startY = viewportHeight * 0.7; // Start lower (moved down)
                parallaxImage4.style.top = `${startY}px`;
              }
    
              // Calculate target position: bottom of image4 should align with bottom of image2
              // Image2 height is now 300px (same as images 1, 3, and 5)
              const img2Height = 300; // Same height as images 1, 3, and 5
              // Image2 final top calculation
              const img1FinalTop = window.innerHeight * 0.8 - scrollProgress * 375;
              const img2TargetBottom = img1FinalTop - 25;
              const img2TargetTop = img2TargetBottom - img2Height;
              const img4TargetBottom = img2TargetBottom; // Align bottoms
              const img4TargetTop = img4TargetBottom - img4Height;
              const currentTop = parseFloat(parallaxImage4.style.top);
              const totalDistance = currentTop - img4TargetTop;
    
              // Move to maintain position relative to image 3
              const imageYOffset4 = -scrollProgress * totalDistance;
              parallaxImage4.style.transform = `translateY(${imageYOffset4}px)`;
            }
    
            // Update fifth parallax image position - starts in top right, moves down
            if (parallaxImage5 && !isMobile) {
              // Calculate width to stretch to right border of content area
              const containerWidth = contentContainer.offsetWidth;
              const img3RightEdge = 420 + 300; // Image 3 left position + width
              const img5LeftPosition = img3RightEdge + 25; // 25px gap from image 3
              const img5Width = containerWidth - img5LeftPosition; // Stretch to right edge
    
              // Set height to match image 3
              const img5Height = 300; // Same height as image 3
    
              parallaxImage5.style.width = `${img5Width}px`;
              parallaxImage5.style.height = `${img5Height}px`;
    
              // Set horizontal position (only once at start) - 25px gap from image 3
              if (scrollProgress === 0) {
                parallaxImage5.style.left = `${img5LeftPosition}px`;
              }
    
              // Set initial vertical position (only once at start) - mostly hidden at top
              if (scrollProgress === 0) {
                const startY = -75; // Start less hidden (moved down 75px)
                parallaxImage5.style.top = `${startY}px`;
              }
    
              // Calculate target position: align top with image 3 (which aligns with image 1)
              const img1FinalTop = window.innerHeight * 0.8 - scrollProgress * 375;
              const img3TargetTop = img1FinalTop; // Image 3 aligns with image 1
              const img5TargetTop = img3TargetTop; // Image 5 aligns with image 3
    
              // Move downward at page scroll speed (1:1 ratio)
              const currentTop = parseFloat(parallaxImage5.style.top);
              const totalDistance = img5TargetTop - currentTop;
              const imageYOffset5 = scrollProgress * totalDistance;
    
              parallaxImage5.style.transform = `translateY(${imageYOffset5}px)`;
            }
    
            // Update sixth parallax image position - bottom aligns with image 2
            if (parallaxImage6 && !isMobile) {
              // Set fixed dimensions - same height as images 1, 3, and 5
              const img6Width = 320;
              const img6Height = 300; // Same height as images 1, 3, and 5
              parallaxImage6.style.width = `${img6Width}px`;
              parallaxImage6.style.height = `${img6Height}px`;
    
              // Set horizontal position only once at start to avoid oscillation
              if (scrollProgress === 0) {
                parallaxImage6.style.left = "0px";
              }
    
              // Set initial vertical position (only once at start)
              if (scrollProgress === 0) {
                const viewportHeight = window.innerHeight;
                const startY = viewportHeight * 0.13; // Start at 13% down viewport
                parallaxImage6.style.top = `${startY}px`;
              }
    
              // Calculate target position: bottom of image6 should align with bottom of image2
              // Image2's bottom calculation (same as above)
              const img1FinalTop = window.innerHeight * 0.8 - scrollProgress * 375;
              const img2TargetBottom = img1FinalTop - 25;
              const img6TargetBottom = img2TargetBottom; // Align bottoms
              const img6TargetTop = img6TargetBottom - img6Height; // 300px tall
              const currentTop = parseFloat(parallaxImage6.style.top);
              const totalDistance = currentTop - img6TargetTop;
    
              // Move to align bottom with image 2
              const imageYOffset6 = -scrollProgress * totalDistance;
              parallaxImage6.style.transform = `translateY(${imageYOffset6}px)`;
            }
    
            // Update bottom fade effect
            if (bottomFade) {
              // Show bottom fade when pills start snapping (60% progress)
              if (scrollProgress > 0.6) {
                const fadeProgress = (scrollProgress - 0.6) / 0.4;
                bottomFade.style.opacity = fadeProgress * 0.8; // Max opacity 0.8
              } else {
                bottomFade.style.opacity = "0";
              }
            }
    
            // Mobile: Row-based slide animations toward center
            if (isMobile) {
              // Row 1 (images 1 & 2) - starts 50% in place, moves slowly
              if (parallaxImage) {
                const startOffset = -25; // Start 25% left of final position
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage.style.transform = `translateX(${movement}%)`;
              }
              if (parallaxImage2) {
                const startOffset = 25; // Start 25% right of final position
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage2.style.transform = `translateX(${movement}%)`;
              }
    
              // Row 2 (images 3 & 4) - starts 25% in place, moves faster
              if (parallaxImage3) {
                const startOffset = -75; // Start 75% left of final position
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage3.style.transform = `translateX(${movement}%)`;
              }
              if (parallaxImage4) {
                const startOffset = 75; // Start 75% right of final position
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage4.style.transform = `translateX(${movement}%)`;
              }
    
              // Row 3 (images 5 & 6) - starts out of frame, moves fastest
              if (parallaxImage5) {
                const startOffset = -150; // Start off screen left
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage5.style.transform = `translateX(${movement}%)`;
              }
              if (parallaxImage6) {
                const startOffset = 150; // Start off screen right
                const movement = startOffset * (1 - scrollProgress);
                parallaxImage6.style.transform = `translateX(${movement}%)`;
              }
            }
          }
    
          // Initial call
          updateParallax();
    
          // Update on scroll with throttling
          let ticking = false;
          function requestTick() {
            if (!ticking) {
              window.requestAnimationFrame(updateParallax);
              ticking = true;
              setTimeout(() => {
                ticking = false;
              }, 16);
            }
          }
    
          window.addEventListener("scroll", requestTick);
          window.addEventListener("resize", () => {
            // Update mobile flag and reload page to apply new positions
            if (window.innerWidth <= 768 !== isMobile) {
              location.reload();
            }
            updateParallax();
          });
    
          function easeInOutCubic(t) {
            return t < 0.5 ? 4 * t * t * t : (t - 1) * (2 * t - 2) * (2 * t - 2) + 1;
          }
    
           // Play animation button functionality
           const playAnimationBtn = document.getElementById("playAnimationBtn");
           if (playAnimationBtn) {
             playAnimationBtn.addEventListener("click", () => {
               // Two-stage scroll animation
               const beforeScrollIndicator = document.querySelector("#before-scroll-indicator");
               const afterScrollIndicator = document.querySelector("#after-scroll-indicator");
               const parallaxContainer = document.querySelector(".parallax-container");
               
               if (beforeScrollIndicator && parallaxContainer && afterScrollIndicator) {
                function stage1AnimateScroll(currentTime) {
                   beforeScrollIndicator.scrollIntoView({ behavior: 'smooth' });
                    // Stage 1 complete, start Stage 2
                    startStage2();
                }
    
                function startStage2() {
                    // Stage 2: Start 4-second scroll to target
                    const startPosition = window.pageYOffset;
                    const targetPosition = window.pageYOffset + parallaxContainer.getBoundingClientRect().bottom;
                    const distance = targetPosition - startPosition - window.innerHeight;
                    const duration = 4000; // 4 seconds in milliseconds
                    let startTime = null;
        
                    function animateScroll(currentTime) {
                    if (startTime === null) startTime = currentTime;
                    const timeElapsed = currentTime - startTime;
                    const linearProgress = Math.min(timeElapsed / duration, 1);
                    
                    // Apply inverse logarithmic scale to progress with faster start
                    // Modified inverse logarithmic function: 1 - log(1 + 19 * (1 - progress)) / log(20)
                    // This maps 0-1 to 0-1 with steeper inverse logarithmic distribution (much faster start, slower end)
                    const inverseLogProgress = 1 - Math.log(1 + 19 * (1 - linearProgress)) / Math.log(20);
                    
                    
                    window.scrollTo(0, startPosition + (distance * inverseLogProgress));
                    
                    if (linearProgress < 1) {
                        requestAnimationFrame(animateScroll);
                    }
                    }
        
                    requestAnimationFrame(animateScroll);
                }
    
                // Start Stage 1 animation
                requestAnimationFrame(stage1AnimateScroll);
              }
            });
          }
        </script>   </div>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div><div class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_4">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_4  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_code et_pb_code_6">
				
				
				
				
				<div class="et_pb_code_inner"><div class="products-section">
  <div class="product-cards">
    <!-- Reset toggle to allow closing -->
    <input type="radio" name="product-toggle" id="product-card-reset" hidden checked />

    <!-- Product Card 1 -->
    <input type="radio" name="product-toggle" id="product-card1-toggle" hidden />
    <label class="product-card card-blue" for="product-card1-toggle">
      <div class="product-card-wrapper">
        <div class="product-card-main">
          <div>
            <h2>
              <a href="javascript:void(0);" 
                onclick="toggleCard('product-card1-toggle')" 
                aria-label="open healthcare manufacturing"
                 class="light-focus rounded-focus padded-focus">
                Healthcare<br />Manufacturing
              </a>
            </h2>
            <p>
              Med Tech / Device &<br />Medical Equipment + <br />Supplies
            </p> 
          </div>
          <button type="button" class="product-card-rounded-button info-btn light-focus rounded-focus" aria-label="open healthcare manufacturing"
            onclick="document.getElementById('product-card1-toggle').checked = true">
            <div class="product-card-icon">
              <img decoding="async" class="info-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/Info_icon.png"
                alt="Info Icon" aria-hidden="true" style="--smush-placeholder-width: 69px; --smush-placeholder-aspect-ratio: 69/72;height: 24px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" />
            </div>
          </button>
          <button type="button" class="product-card-rounded-button close-btn light-focus rounded-focus"
            aria-label="close healthcare manufacturing"
            onclick="document.getElementById('product-card-reset').checked = true">
            <div class="product-card-icon">
              <img decoding="async" class="cancel-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/close_icon.png"
                alt="Cancel Icon" aria-hidden="true" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43/42;" />
            </div>
          </button>

        </div>
        <div class="product-card-expanded">
          <div class="product-card-expanded-header">
            <span>
              We partner with leading medical device and equipment
              manufacturers to turn clinical complexity into market
              advantage. Our specialized approach includes custom digital
              platforms, revenue operations optimization,
              regulatory-compliant marketing automation,
            </span>
            <span>
              and personalized communication strategies designed for
              healthcare's unique procurement cycles and diverse stakeholder
              needs. Driving growth for pioneering brands whose mission
              advances healthcare and enhances patient outcomes worldwide.
            </span>
          </div>
          <div class="product-card-discover-section">
            <div class="product-card-discover-content"></div>
            <div class="product-card-discover-action">
              <a href="/shift-healthcare-manufacturing/" class="product-card-discover-btn dark-focus rounded-focus padded-focus"
                aria-label="healthcare-manufacturing-learn">Learn More <img decoding="async" class="arrow-card lazyload"
                  data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
            </div>
          </div>
          <div class="client-section">
            <p class="client-title">Our Clients:</p> 
            <div class="client-logos">
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/ws_logo.png" alt="ws_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 244px; --smush-placeholder-aspect-ratio: 244/37;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/bd_logo.png" alt="bd_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 108px; --smush-placeholder-aspect-ratio: 108/41;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/mckesson_logo.png"
                  alt="mckesson_logo" class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 229px; --smush-placeholder-aspect-ratio: 229/32;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/resmed_logo.png" alt="resmed_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 163px; --smush-placeholder-aspect-ratio: 163/119;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/evident_logo.png" alt="evident_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 77px; --smush-placeholder-aspect-ratio: 77/11;" />
              </div>
            </div>
          </div>
        </div>
      </div>
    </label>

    <!-- Product Card 2 -->
    <input type="radio" name="product-toggle" id="product-card2-toggle" hidden />
    <label class="product-card card-dark" for="product-card2-toggle">
      <div class="product-card-wrapper">
        <div class="product-card-main">
          <div>
            <h2>
              <a href="javascript:void(0);" 
                onclick="toggleCard('product-card2-toggle')" 
                aria-label="open restaurant hospitality"
                 class="light-focus rounded-focus padded-focus">
                Restaurant<br />Hospitality
              </a>
            </h2>
            <p>Fine Dining, QSR & Fast <br />Casual, Hotels/Resorts</p> 
          </div>
          <button type="button" class="product-card-rounded-button info-btn light-focus rounded-focus" aria-label="open restaurant hospitality"
            onclick="document.getElementById('product-card2-toggle').checked = true">
            <div class="product-card-icon">
              <img decoding="async" class="info-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/Info_icon.png"
                alt="Info Icon" aria-hidden="true" style="--smush-placeholder-width: 69px; --smush-placeholder-aspect-ratio: 69/72;height: 24px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" />
            </div>
          </button>
          <button type="button" class="product-card-rounded-button close-btn light-focus rounded-focus" aria-label="close restaurant hospitality"
            onclick="document.getElementById('product-card-reset').checked = true">
            <div class="product-card-icon">
              <img decoding="async" class="cancel-icon lazyload" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/close_icon.png"
                alt="Cancel Icon" aria-hidden="true" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 43px; --smush-placeholder-aspect-ratio: 43/42;" />
            </div>
          </button>
        </div>
        <div class="product-card-expanded">
          <div class="product-card-expanded-header">
            <span>
              We elevate restaurant and hospitality brands to drive guest retention and maximize spend per visit. Our
              specialized approach includes digital experience engagement, revenue operations tailored to demand
              patterns,
            </span>
            <span>
              personalized marketing automation, and loyalty strategies designed for hospitality's unique guest
              journey complexities.
            </span>
          </div>
		  <div class="product-card-discover-section">
            <div class="product-card-discover-content"></div>
            <div class="product-card-discover-action">
              <a href="/hospitality-marketing/" class="product-card-discover-btn dark-focus rounded-focus padded-focus"
                aria-label="restaurant-hospitality-learn-more">Learn More <img decoding="async" class="arrow-card lazyload"
                  data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/arrow-contact-1.png" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 32px; --smush-placeholder-aspect-ratio: 32/31;" /></a>
            </div>
          </div>
          <div class="client-section">
            <p class="client-title">Our Clients:</p> 
            <div class="client-logos">
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/restaurant_logo1.png" alt="ws_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150/195;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/restaurant_logo2.png" alt="bd_logo"
                  class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 201px; --smush-placeholder-aspect-ratio: 201/150;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/restaurant_logo3.png"
                  alt="mckesson_logo" class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 243px; --smush-placeholder-aspect-ratio: 243/60;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/restaurant_logo4.png"
                  alt="resmed_logo" class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 204px; --smush-placeholder-aspect-ratio: 204/93;" />
              </div>
              <div class="logo-wrapper">
                <img decoding="async" data-src="https://www.shiftparadigm.com/wp-content/uploads/2025/08/restaurant_logo5.png"
                  alt="evident_logo" class="logo-style lazyload" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 247px; --smush-placeholder-aspect-ratio: 247/57;" />
              </div>
            </div>
          </div>
        </div>
      </div>
    </label>

    <!-- Product Card 3 -->
    <input type="radio" name="product-toggle" id="product-card3-toggle" hidden />
    <label class="product-card card-black" for="product-card3-toggle">
      <div class="product-card-wrapper">
        <div class="product-card-main">
          <div>
            <h2>
              <a href="javascript:void(0);" 
                onclick="toggleCard('product-card3-toggle')" 
                aria-label="open financial services"
                 class="light-focus rounded-focus padded-focus">
                Financial<br />Services
              </a>
            </h2>
            <p>Banking + Credit, Wealth Management & Insurance</p> 
          </div>

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              Leading banks, credit unions, wealth management firms, and
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              and trust-building communication strategies designed for
              financial services' unique stakeholder ecosystems. Empowering
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		  <div class="product-card-discover-section">
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                aria-label="financial-services-learn-more">Learn More <img decoding="async" class="arrow-card lazyload"
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              tailored to shortening sales cycles,
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            <h2>Healthcare <br />Manufacturing</h2>
            <p>Med Tech / Device & Medical Equipment + Supplies</p> 
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            We partner with leading medical device and equipment manufacturers to turn clinical complexity into market advantage. Our specialized approach includes custom digital platforms, revenue operations optimization, regulatory-compliant marketing automation,  and personalized communication strategies designed for healthcare's unique procurement cycles and diverse stakeholder needs.  Driving growth for pioneering brands whose mission advances healthcare and enhances patient outcomes worldwide.
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            <h2>Restaurant & <br />Hospitality</h2>
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            We partner with leading medical device and equipment manufacturers to turn clinical complexity into market advantage. Our specialized approach includes custom digital platforms, revenue operations optimization, regulatory-compliant marketing automation,  and personalized communication strategies designed for healthcare's unique procurement cycles and diverse stakeholder needs.  Driving growth for pioneering brands whose mission advances healthcare and enhances patient outcomes worldwide.
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