Leapfrogg

Leapfrogg Go Ape!

Libby Freshwater — Tue, 15 May 2012 09:33:31 +0000

Here at Leapfrogg we believe it to be very important to socialise together. Every quarter to keep morale high and to relieve ourselves from the stress of the office environment, the social team organise some good old fashion fun for the team, this has ranged from a summer sports day to a cultural trip around [...]

Calculating the true value of a paid search campaign

Andy Miller — Fri, 04 May 2012 10:35:44 +0000

What makes paid search so fantastic is its accountability. The fact that you can so clearly see the revenue generated by a campaign against click spend, on the face of it, makes measuring return on investment relatively straightforward for retailers. However, in many cases, just doing a simple revenue against click spend formula will not [...]

Survey results: Inside the mind of your premium retail customer

Lucy Freeborn — Tue, 01 May 2012 14:23:58 +0000

Last week, I presented Leapfrogg’s first piece of customer insight research of 2012 at SheerB2B, the conference specifically for retailers in the premium and luxury sector. We will be producing a piece of insight into the premium retail industry each quarter this year and our first research piece focused on exploring the habits and behaviours [...]

What a multichannel retailer should include in a search marketing brief

Ben Potter — Tue, 01 May 2012 10:30:30 +0000

Back in November 2010, I wrote about the importance of, and what to include in a brief when looking to appoint a search agency. Whilst much of the advice remains the same, an awful lot has changed in the last couple of years, which in turn impacts how a retailer needs to brief prospective agencies. [...]

Get the most out of Facebook’s new look

Ben Adam — Thu, 26 Apr 2012 11:38:45 +0000

As you may well have already seen, Facebook Pages have a new look and functionality which was rolled out on 30th March, the change will be seen as a fairly radical one for many brands who will now need to be thinking of telling their brand’s story rather than trying to interact with customers in [...]

The importance of PR-led and SEO-led links in creating a holistic link profile

Emma Jane Faulkner — Tue, 24 Apr 2012 10:57:00 +0000

At Leapfrogg, we believe that a holistic link profile can significantly improve the search authority of a website. A holistic link profile consists of a good mix of keyword anchor text, URL and brand links. These links should include a combination of high ‘quality’ links and high ‘quantity’ links. As an agency, we have coined [...]

Sticking to our New Year resolution…a summary of great client result in Q1

Greg Lee — Wed, 18 Apr 2012 14:49:33 +0000

Doesn’t time fly when you’re having fun! We’ve got to April already (how did that happen, exactly?!) and, in keeping with our New Year’s resolution for 2012, we thought we’d have a look back over the first quarter of the year, reflect on the impact of the work we have executed for some of our [...]

Proudly sponsoring this week’s SheerB2B conference

Ben Potter — Tue, 17 Apr 2012 14:04:35 +0000

We are proud to be headline sponsor at this week’s SheerB2B conference. Now in its sixth year, the conference brings together experts from the world of retail, along with some fantastic brands from the premium and luxury sectors for two days of learning, discussion and networking…and a drink or two in the evening. Sponsoring for [...]

Clarks Originals ultimate post ecommerce sales experience

Rosie Freshwater — Thu, 05 Apr 2012 09:43:54 +0000

I bought some shoes recently…..nothing new in that I hear you say but these shoes were special. Not just because I REALLY like them but because of how the people that made them treated me throughout the process. In today’s world of market share grabbing, customer acquisition is the main focus for many retail marketing [...]

How stores should embrace digital to provide an innovative shopping experience

Suzanne Taylor — Tue, 27 Mar 2012 14:04:08 +0000

As online sales continue to increase, my last post looked at how retailers can maximise digital sales of high-value items. However there is still a good proportion of customers who like to visit a store to view a product before making a purchase, particularly for higher-value items. It is therefore important retailers do not forget [...]