LeapTV™ Teaser from leapzone on Vimeo.

Want to be promoted on the show?

Or learn more about how you can leverage LeapTV™ for your business? Contact Mavreen David at leaptv@leapzonestrategies.com for incredible, “can’t afford to miss” Sponsorship Opportunities.

Every time you approach a prospect or customer, you should be prepared with a powerful and proven marketing script.

It seems to be unfashionable today to talk about sales scripts, but statistics overwhelmingly prove that a practiced presentation massively outperforms one that’s simply delivered off the cuff. Whether you’re selling face-to-face or online, you need to be flexible and be able to cope with things that crop up, but you should not allow them to divert you from your main flow.

You must remember that your interaction with your prospects is a sales presentation and not a chat around the coffee table with your buddies. The purpose of your webinar, online demo, or meeting is to sell and make you money! And as sales is a process, not an event, your process – your sales presentation – should be carefully planned, constructed, practiced, and delivered. Use a sales script for the following reasons:

• It makes your message consistent.
• The results can be measured and the script improved.
• It systematizes your business.
• You can make a strong first impression (without blundering for something to say).
• It prepares you for any prospect objections, questions, etc. without getting you off track.

One word of warning: Many times people who use scripts sound robotic and unnatural. You can still have a script and be real and in the moment. The script is not meant to be read word for word, it’s there to help you stay focused on what you want to share. And when you do both, you will see an incredible increase in sales!

Leap of The Week: Start small. Before your next client or prospect call, start by jotting down a few key benefits to share and one or two priorities to accomplish during your call and see what happens. The clearer you are about what you want to communicate, the better the results.

Enjoy!

Getting un-stuck isn’t always comfortable or easy.  But what if the hard way: structure, discipline, less distraction, and more accountability was the easy way?

Your life is much smoother and easier when you are calm on the inside and have solid daily habits or “a winning routine” (as I like to call it) to keep you grounded.  The benefits of a winning, daily routine are huge! Besides getting more done in less time, you will gain clarity, you will make the right daily pivotal shifts and gain immense momentum and satisfaction from your day… which leads to more profit! (Who would not want that, right?)

Once you have tasted the benefits of a good daily routine, you will never want to go back.  We all know this… but… the question is: DO YOU DO IT? Whether you get up earlier to work out or take a break in the middle of the day or get more fresh air; look at what actions ground you the most. The actions that take you from feeling Good to feeling Great!

I know that for myself, I need to start the day with “Me Time”. I usually go to a 6:45am Power Yoga class, followed by a hard earned shower and a healthy breakfast. Then, I take a few minutes to get centered and get clear about what I need to accomplish today and I review my Non-Negotiable of the day. (What’s a non-negotiable? Find out here!)

The kicker? I make sure that I am clear on all my “deliverables” for the day and that my Non-Negotiable is done BEFORE I open my emails… ’cause once you let the world in… there’s no turning back!

Leap of The Week: How will you create space for what you care about today?

The Spark™
May 2010 saw the launch of our first MasterMind-Style Group Coaching Program called  The Spark™. For those of you who are not familiar with this program, The Spark™ is specifically designed for solopreneurs and small business owners that want to gain Clarity, Pivotal Shifts and Momentum by learning simple, proven strategies and methodologies in a group setting, to increase efficiency, brand awareness/popularity and profitability while loving life. The response has been outstanding so far, and we look forward to launching our second group in September 2010. Try it for yourself and be a part of it!

LeapTV™
September 2010 will also see the launch of our new FREE weekly online TV Show LeapTV™. It’s the show that shows solopreneurs and small business owners that small, intentional and consistent actions lead to massive results. In the meantime, see our feature in this month’s e-newsletter giving you the scoop on what to expect!

MyLeapTools™
MyLeapTools™ is a monthly membership site created to share kick-butt tools, ideas and methodologies that have greatly helped us, and our clients, get more done in less time. (Think of it as virtual coaching!). This site will be a useful companion to any small business owner who wants to raise the bar, increase efficiency and revolutionize the way they do business. Look for MyLeapTools™ late this Fall 2010 at www.myleaptools.com.

Other News…
On the publishing front, we have just submitted a chapter for the upcoming business and marketing book “The Next Big Thing”, published by CelebrityPress™. It is co-authored by several of America’s leading entrepreneurs and businesspeople, and we are proud to count LeapZone among them. If you are interested, feel free to read this press release for more info. The book is slated to be released in January 2011.

Starting at the beginning of August 2010, LeapZone welcomes Mavreen David to the team. Armed with tons of enthusiasm, experience, people skills, and resourceful to boot, she will provide the needed support internally, and to our clients. We are delighted to include her in our playground, and look forward to the positive synergy she will surely generate. Drop her a line at mavreen@leapzonestrategies.com to welcome her to the LeapZone Success Community!

So as you can see, we have taken great advantage of the extended rainy season this year and are very excited to continue this adventure with you. What is the one thing you can do this summer to begin your September with a bang?

Cheers!

LeapTV’s™ edge is about TELLING IT LIKE IT IS. This no BS show divulges simple and powerful principles that revolutionize the way you do business. It helps you and your business deliver like a well-engineered, well-oiled machine and makes you think, act and perform like never before. It is the spark plug that small business owners need to kick some serious ass by learning simple, unconventional tools, tips and tricks to win the game of business. LeapTV™ is also about building a great success community by leveraging viewers’ expertise and getting them involved by sharing their experiences, ideas, gems, concepts, insights and results.

By watching the show you can expect to:
1.    Have fun learning simple and powerful principles.
2.    Increase your level of clarity and efficiency.
3.    Gain momentum by learning simple tools and strategies to allow you to grow more effortlessly.
4.    Learn what branding truly is and what role it plays in becoming extraordinary to avoid elimination.
5.    Increase your overall level of customer delight and loyalty.
6.    Learn how to accomplish more in less time (and more effortlessly).
7.    Learn methodologies to help you keep it simple and more profitable.

Want to leverage LeapTV’s exposure for your business?
Get involved!
LeapTV™ has amazing sponsorship and cross promotion opportunities for great companies like yours. Are you offering outstanding products and/or services that will not only improve our viewers’ performance and overall quality of life, but will also be in-line with LeapZone’s core brand foundation?.  Contact Mavreen David at leaptv@leapzonestrategies.com to find out more.

P.S. Make sure to check out our new teaser video coming soon to www.leaptv.com in August 2010. In the meantime, you can view some of our beta-test podcasts…and try not to laugh!

See you online!

Being a part of that whole delivery experience not only validated our purchase choice, but also instantly built our trust in Mini’s capabilities and service. Think about what little add-ons you can do to make a big difference to your customers. It’s worth it!

If you haven’t read this book filled with simple rules for success, then pick it up today! You won’t put it down ’til it’s done!

Kevin was our business coach for over 10 years and we would certainly not be where we are today without him. His e-book is a compilation of some of the best and most powerful business insights that helped us, and many other entrepreneurs, through the years and still does today.

Kevin is a leading strategic advisor and coach to CEOs and has published “Expel the Elephants and 19 Other Insights to Ignite Business Performance” as a free eBook. What I like most about the book (in addition to it being totally kick ass!) is that each insight is self-contained making it easy to follow, digest and put into action for immediate results.

So, what are you waiting for?
Start reading now!

Download yours here!

The consulting firm McKinsey & Company are well known for their harsh but effective policy of weeding out the bottom 10 percent of performers in their business.  Whilst this might seem drastic to some, it’s an approach which has served them well, and a concept that we can apply to our own lives in order to get ahead. Here’s how…

Shape Up Or Ship Out

Take a look at your to-do list now.  If you’re like most, you’ll have a heap of things on there, some of which are minuscule and only there as reminders.  Hopefully you’ve also got some much more important tasks listed that will make a bigger impact on your day when done.

Now imagine that the items on your to-do list are staff and you’re thinking the ‘McKinsey’ way – what tasks on your list are the ‘under-performers’?  By that I mean the tasks that won’t help you achieve your goals or objectives.  So for example, if you’re in a sales roles it’s highly unlikely that filing emails is going to help you reach your targets, and if you’re a pie baker you’d have to question whether updating your Facebook status is the most effective use of your time.

Be honest with yourself, and ruthless.  Cut out the bottom 10 percent of tasks on your to-do list that don’t serve you well and get focused on the points that are actually going to make a difference in reaching your goals.

Leap of the Week:

How can you apply the same concept to other areas of your life:

Friends - are you spending time with people who sap you of energy and enthusiasm?  Ditch the bottom 10%…

Email – what newsletters do you rarely read?  Unsubscribe…

Books - are you struggling to get through a book you just can’t get into?  Put it down, let it go and move on…

Social Life – do you say yes to too many things?  Start saying no to the bottom 10%…

Finances – are you paying for things that you never use?  Cut your spending by 10%…

Stop tolerating things that don’t fit well into your life.  Humans are creatures of habit, so it’s important to take stock every now and again of the things you’re doing ‘just because’ you’ve been doing them for a while, and weed out the tasks and scenarios that are wasting your time, energy and focus.

Have fun spring cleaning!

In the “real world” of business, determining the right price for your products or services can be tricky. From my experience, when businesses are in the infant stage, they stumble in determining the right price based on a balance between profitability and what is fair.

In particular, I have discovered that women who offer services such as massage or hypnotherapy, will often under-charge and over-deliver.

The first step is to be aware of what your competition is charging. The second step is to look at what makes your service or product different and, ideally, better than the competition. The third step is to clearly define each product, service or package of services (bundle) in writing. Write it out for yourself first to work out the details of what you are offering. By doing this you are outlining exactly what your clients or customers will be receiving in exchange for their payment.

In your write-up, be sure to include the actual deliverables – such as a 60-minute massage – as well as all the possible benefits they could receive in return (release of muscle tension, reduction of stress, better sleep at night).

Once you complete step three, determine your costs, i.e., time, receptionist fees, laundry, merchant fees, massage oil, rental or leasing of space.

At this point, you can then rejig your prices to be in line with your costs and the value you bring through the service or product you offer.

Leap of the Week:

What action can you take today to better leverage and communicate your offering to hear this statement out of your prospects’ mouths:  “I would be an absolute fool to do business with anyone but you, regardless of price.”

Treating your leads like customers ensures they will come directly to you once they are ready to buy.

I’m going to admit something that may sound a little arrogant. I have hundreds of thousands of customers. They just might not be buying from me right now. But, whenever I’m talking to any small business owner, I am thinking, “This is one of my customers.” I don’t even have a chance to tell them what Infusionsoft does before I have categorized them as “Customer” in my head. Many times it is my perceived value of this person that causes them to want to learn more about Infusionsoft…and often earns me another customer!

Similarly, treating your customers like friends is going to dramatically increase your customer loyalty. But, rather than expand upon this concept, I’d like to share a testimonial I received from an Infusionsoft customer (who attended our 2008 User Conference).

“I really feel that Infusion, as a whole, shows that you all care about your customers and really want all of us to succeed, whether in helping us with our business or using the software itself. Infusion makes me feel like “one big family” and you’re not just out there trying to sell us and that’s it.” -Shelley Chu

Customers are often disloyal; friends are usually loyal.

Leap of the Week:

What’s a small action you can take today to get this concept into motion? Re-connect with a past client, follow-up with a few prospects you had given up on, or perhaps, it’s simply calling one of your best clients just ’cause you’re thinking of them. Remember, opportunities come from everyone and everywhere at all times.

Have fun discovering the gold mine that you are sitting on.

Sometimes as a business owner, you become so overwhelmed, the only thing you can do is take it one step at a time. And, although this may get you through the week, it’s not going to help grow your business. Real growth comes from writing out the goals you plan to achieve–and then putting those goals into action, day by day, week by week, quarter by quarter.

Here are some “rules” to follow when creating metrics and other goals:

Specific – Know exactly what your goal is and why it’s so important for you to reach it.
Measurable – Set out milestones along the way to measure your progress and to know whether you achieved the goal.
Achievable – Speaks for itself.
Relevant – Relates to the big picture.
Time Bound – Be crystal clear about your time line and deadline for reaching your goal.

Did you know…only 3% of the population has written goals? And, they earn ten times more than the rest.

Leap of the Week: Stop! and take 15 minutes to think, and write down your Top 3 Goals to accomplish before the end of August. Also write down what’s in it for you when you do reach your goal and pick a reward to celebrate your win. Rewards are a great way to help you stay focused during the more difficult days…

If you truly want to see improvement and growth in your company, take the time to create SMART goals. Then, be sure to make yourself and your employees accountable for those goals. Otherwise, you will always be “taking it re-actively” a day at a time.