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Learn Money-Making Secrets from the Author of the First Internet Marketing E-Book Ever Written

admin — Sat, 02 Jan 2010 04:08:56 +0000

According to Marlon Sanders, the first e-book written about Internet marketing was called The Amazing Formula written by Marlon himself. I found Marlon’s comments in Success Secrets of the Online Marketing Superstars by Mitch Meyerson.

My attention is piqued by such a knowledgeable and preeminent author such as Marlon Sanders and I like to make sure I listen to what he has to say since he has been so successful making money on the Internet.

His favorite product is called Gimme My Money Now and he promotes it as being really simple because it tells you step by step how to make money the way he has done all these years. Here are the first steps of the program:

Step 1 — Target a Niche Market — I’ve talked about this in previous articles. Please reference:
- Book Review: Your Portable Empire: How to Make Money Anywhere While Doing What You Love
- How to Easily Develop Ideas and Content for Your E-Book
Step 2 — Do a 12 Product Survey to find out what the market wants to buy. He details more about what to do in Gimme My Money Now.
Step 3 — Assemble a sales letter and put it up on a simple 1-page web site.
Step 4 — Sell an initial supply of the prototype product — such as an information product — and test it out using Adwords or similar as I have previously described. The goal is to get at least 1% conversion of unique visitors to buyers (1 buyer for every 100 visitors). If you don’t, go back to Step 1 with a new idea.

Marlon recommends rolling out your product with an affiliate program (where you give a commission to others who send you customers that buy your product). You can create your affiliate program at:

Check out Marlon’s Gimme My Money Now program when you get a chance..

Learn Money-Making Secrets from the Author of the First Internet Marketing E-Book Ever Written is a post from: Learn4Me

Why Your Web Site Isn’t Selling!

Lee Fecteau — Thu, 31 Dec 2009 22:07:12 +0000

I have previously told you about a great book packed with all kinds of information about making money online called Success Secrets of the Online Marketing Superstars by Mitch Meyerson. Mitch has another interesting chapter in the book called “Speed Selling on the Internet” written by John Paul Mendocha.

John explains the biggest problems that web sites have with selling their products and services on the Internet. By understanding the problems, you can correct them and make your web site more profitable:

You Don’t Understand Your Product/Services Sales Process - What information do your customers need before they are in a buying state of mind? Do they need face-to-face contact? Do they need reassurance that you are a reliable business? Do they need testimonials from satisfied customers?
You are Trying to Rush the Process — You can’t just say to a prospect: “Here is my wonderful product — now buy it!” Your web site needs to support all the intervening steps between “Hi, I just met you” and “buy now from me.”
There are Distractions on Your Web Site that Don’t Bring Prospects Closer to a Sale - Your web site needs to focus on elements that draw them closer to a buying commitment and keep tangents to a minimum. Make your web site as simple as possible. Remember how clean and straightforward Google’s home page is to help users focus on what they came there to do — search. Yet Google makes a lot of money…
Your Web Site Talks More About Features than Benefits — People largely make buying decisions based on emotions and then back the decision up with logic — not the other way around. Benefits (and profitable web sites that use them) almost always answer one of these important questions:
1. Will it make me healthier?
2. Will it make me wealthier?
3. Will it make me more attractive?
4. Will it help me save time?
Your Site Only Posts Information — A good web site collects information in addition to presenting information. Try to get prospect’s contact information — especially their email information as well as permission to market to them in the future. That way you can inform them and keep them aware of your site/brand while they are still deciding whether to buy your product/service or not.

I believe correcting these problems will improve your chances for success at increasing sales on your web sites.

Why Your Web Site Isn’t Selling! is a post from: Learn4Me

Five Proven Formulas of Successful Information Products

Lee Fecteau — Wed, 30 Dec 2009 17:15:48 +0000

In Success Secrets of the Online Marketing Superstars by Mitch Meyerson, Mitch has some good ideas — I would say formulas — that you can use to create information products:

Formula 1 - Problem/Solution — State a problem and then present solutions to the problem. For example, you may want to develop a product to improve SAT scores. The problem is not having enough money for college. The solution is improving a student’s chances at succeeding on the SAT standardized test so that their children have a higher likelihood of getting a scholarship to defray the high costs of college.

Formula 2 — Numerical — Create a product with a whole series of steps toward a solution. Mitch Meyerson points out the wildly popular book by Steven Covey called The 7 Habits of Highly Effective People. Success breeds more success as evidence by all the follow on books Covey has been able to produce. Here are only a few of them:

Formula 3 — Chronological — Products that have to be presented in a chronological order to make sense. The good example of this kind of product is Your Pregnancy: A Week by Week Guide: What to expect at every stage, from conception to birth and post-natal care; Expert advice and guidance for a healthy, happy pregnancy and baby.

Formula 4 — Compare and Contrast — Showcase your product by presenting options and then comparing or contrasting them. In Good to Great: Why Some Companies Make the Leap… and Others Don’t, author Jim Colllins uses this technique to highlight truly superior companies existent today and why they are better than others.

Formula 5 — Reference — A product that is used as reference to others — compiled all in an easy to use resource to save readers time and effort in the niche you have chosen. Yanik Silver’s Instant Sales Letters is a good example of a reference work that customers can use in a variety of situations and can be imitated when you create your information product.

If you pattern your product after one of these successful formulas you should find success in your information product endeavors!

Five Proven Formulas of Successful Information Products is a post from: Learn4Me

Vital Questions to Ask Yourself When Creating Information Products

Lee Fecteau — Wed, 30 Dec 2009 02:47:05 +0000

In Success Secrets of the Online Marketing Superstars by Mitch Meyerson, Mitch and marketing expert Michael Port outline the vital steps for creating your own product to sell on the Internet:

Question 1: How will I Conceptualize My Product? First figure out the product your are able to make. What are you the most “Gung-ho” about? What product are you the most excited about making? A book, audio interview, video tutorial, home-study course? Use the Mind Map tool that I talked about in How to Easily Develop Ideas and Content for Your E-Book.

Question 2: What resources do I have available to me? What are your talents and natural gifts? What expertise have you gained through your career or hobbies? You don’t have to know everything before you get started. “Learning in Action” is a great way to enhance your existing skills as you build your product. Who do you know that can help you gain the knowledge you need for the product? Can you interview your contacts to create a product? The interview could be recorded and sold (with their permission or as a partner) as a product as well. Other resources to consider are:

time
technology
finances
personal

Question 3: What do my customers want? How will your product be different from other products out there? Will you be able to exceed customers expectations by “overdelivering” on your promises? Write out your boldest promises and make it an essential part of the announcement of your product.

Question 4: What story will help sell my product?

Expert Story — Here is what I have done, this is why I think it works, and how to do it like me.
Interviewer Story — Compile information from other experts and publish it.
Researcher Story — Gather information from a variety of sources and put it all together neatly in one place. A one-stop shop for their needs and desires.
“Repurpose” Story — Use and modify information for a different purpose. Use a Public Domain work or get permission to do this.

These vital questions will get you further down the road to making your information product a reality!

Vital Questions to Ask Yourself When Creating Information Products is a post from: Learn4Me

The Most Popular Article Directories to Generate Traffic (and Money)

admin — Tue, 29 Dec 2009 02:24:04 +0000

Recently, I have been reading a book called Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast! by Joe Vitale and Jillian Coleman Wheeler. There are a lot of good ideas for making money in this book. One of the good ideas they have is techniques for writing articles to generate traffic to your site, as I have previously discussed as well.

They point that the way to find articles sites is by searching for “article directories”. In searching Google for “article directories”, I found a fascinating site called vretoolbar.com that, among other features that look interesting, lists the top sites for submitting articles. According to them, here are the top sites sorted by Google Page Rank.

I recommend making sure you have up to date antivirus software on your computer before searching for article submission sites out there as I received a virus alert just navigating to one of the top article sites. (Needless to say, I removed it from the list above).

In addition to the above list, Your Internet Cash Machine recommends these:

If you don’t want to write your own articles, Joe Vitale also recommends checking out rentacoder.com to find excellent writers available for writing articles at an affordable rate.

Remember, on these article sites you can build credibility as an expert in your niche and get links to your site to build traffic and (hopefully) generate cash from your web site.

Google AdWords — Managing Daily and Monthly Budgets

admin — Sun, 27 Dec 2009 02:26:43 +0000

Note from Lee: There’s a lot to learn about managing Google Adwords to get the word about your money-making product. Ezine author Pamella Neely shares words of wisdom about controlling your spending while still making money with Google Adwords.

By Pamella Neely

It is easy to lose a lot of money fast with AdWords, but there are tools in place to prevent the carnage. Even if you are spending only $5 a day, you should know about, use and understand how daily and monthly budgets work.

Daily and monthly budgets are set at the campaign level. You can change them by going into campaign settings, finding the budget fields, entering the changes and clicking “save”. I usually leave the page and then go back in to make sure the save took — probably an unnecessary step, but it is better to be safe than sorry.

Daily Budget

This setting lets you control how much you spend per day in the campaign. It is not an exact measurement — the AdWords system has some flexibility built in to allow for the inevitable changes in traffic volume “weather”. So your actual daily spend can be up to 20% more than your daily budget. If you do overspend on any day, though, the AdWords system will reduce your spend by the same amount you overspent at some time over the remainder of the month. If this balancing-out happens early in the month, you’ll probably never notice it. If it happens in the last few days of the month, you might.

The exact formula AdWords uses for the daily budget is the value of your daily budget times however many days there are in the month in question. So if your daily budget is $100, and there are 31 days in the month, you’ll spend $3100 (up to $3100). Assuming you spent exactly $100 all the prior days of the month, and then overspent on the 30th by 20%, then on the 31st AdWords would slow your ad serving so that you hit as close to $80 on the 31st as they could get you.

If you spend more than this formula, AdWords will credit your account for the overspend. Don’t get too excited, though — I’ve never seen an advertiser get credited for overspend in 5 years of managing PPC accounts.

Monthly Budget

The monthly budget is very similar to the daily budget, but instead of entering a budget mark per day, you enter it for the month. Then the AdWords system divides that monthly budget by 30.44 (the average number of days in each month) and you’ve got the old familiar daily budget again. The AdWords system will try to stick to this daily figure, but if you’ve only entered a monthly budget, the system will now allow much more fluctuation in the daily spend than would have been allowed with setting only a daily budget. So if your traffic tends to spike up and down, the monthly budget option is for you.

One caveat about the monthly budget — if you reduce it, you may see a significant drop in your adspend over the rest of the month. For example, if your monthly budget was $3100, and you dropped it to $2000 on the 16th of the month, for the rest of the month you would get only $30 a day in clicks. Why? Because as of the end of the 15th, you’d spent $1550. When you change your monthly budget to $2000, you have only $450 left in budget for the month, so for the remaining 15 days your daily spend is curtailed to $30 a day. To avoid this, change your monthly budget on the first day of the month.

Advanced Trick

If your AdWords account is profitable and you’re looking for ways to put more money into your cash machine — ie, get more clicks — try increasing your budgets by 50% to 200%. This will take off the safety measure, so you will need to know that your spending is safe because your keyword bids are correct, but opening up the budget will let the AdWords algorithm show your ads more freely. Its an easy fix to seriously increase impressions, but it may take a few days for the AdWords system to really start ramping up your impressions.

Pamella Neely is a Google AdWords consultant who managed over $3 million in PPC adspend last year. She also owns the AdWords Campaign Watcher, which is an AdWords tool that allows users to automatically pause campaigns if their cost per conversion exceeds a set value.

Article Source: http://EzineArticles.com/?expert=Pamella_Neely
http://EzineArticles.com/?Google-AdWords—Managing-Daily-and-Monthly-Budgets&id=3431261

Google AdWords — Managing Daily and Monthly Budgets is a post from: Learn4Me

Working at Home Websites — eHow

admin — Sat, 26 Dec 2009 00:39:37 +0000

Note from Lee: I have been curious about eHow for quite some time now. How do you make money from participating on this site? Ezine writer Chris Pontine answers this question and offers his insights into eHow…

By Chris Pontine

If you haven’t heard of eHow yet consider yourself lucky that I am writing about this website. Why do I say this? Well eHow is probably by far one of the best spots to get started for an online business due to the fact of there very high rank on search engines and there very generous revenue sharing program they offer as well. Personally I signed up for eHow not knowing it’ benefit till about 5 months after signing up. I wrote 1 article and left for a while and then ended up coming back realizing that I actually made money on it monthly.

So eHow in a very simple term is a spot to freelance and write “How To” articles on, yup really that is it. But truthfully there are so many articles that need to be written that it will take a very long time to start getting super creative to come up with ideas. Let’s go ahead and take a look at all the great points eHow offers.

1. Great start for a writer: eHow offers a great way to get your name out into the world of writing. With there very friendly relationship with search engines your articles are usually likely to end up on page 1 or 2 of the search results of any user. I would say overtime though you will notice front page, and possibly even the first result. If need check my articles out just for some proof. My eHow page.

2. eHow’s writers compensation program: eHow offers a very great program where you actually get paid for various reasons on your articles that you write. Now they won’t exactly tell you what earns you money dead on but they give you an idea. Stated in there FAQ section it say’s

Q. What is my payment based on?

A. You get paid per article. Your article’s earning potential can be based on a combination of several elements, including the amount of times it’s been viewed and its category. The more useful your articles are to the reader, the more money you could make. Check out our tips and guidelines, like adding photos, and eHow’s most-requested topics page for How To ideas.

To get the most out of understanding there writer’s compensation program I recommend stopping by there FAQ section to read up on it and become familiar with it as well.

3. User friendly website: eHow offers a very simple face to there entire website. From signing up to getting started, they offer tips and tricks to make sure you get what you need. As well, they offer a FAQ area to answer many questions so that you understand it.

4. Networking: eHow is a great spot to really build up your list of friends that also write. It helps grow your own community so your name grows and overtime will really help your articles out and in general you. Some other key areas they offer for networking are there ability to “Create Groups”. Read my article “How to create a group on eHow” for more details on this area. As well, the ability to send messages inside the eHow network.

5. Personal profile page: Your profile page on eHow rocks in my opinion. It offers a ton of updated information such as articles written, earnings for the current month, article views, featured articles, notes from friends, and favorite articles. Be on the look out as well for more information added to make your home page more user friendly.

6. Guaranteed to earn: I know guarantees can be tough to throw out there but truthfully it almost seems impossible not to earn off this website with a little effort.

Remember, this is going to be a website where you can get a nice start at working at home for a long term. Just remember to keep writing articles that are beneficial, and as well to promote them.

That is all for now my friend. Be sure to check out the eHow section here to get more tips and information on eHow.

Also, to stay up to date on all my articles be sure to subscribe to our articles updates and have them delivered right to your inbox.

http://www.workingathomeknowledge.com is a website looking to help you work from home and provide you with the knowledge that is needed to help you “make it happen”. Come check out http://www.workingathomeknowledge.com today.

Thanks,

Chris

Article Source: http://EzineArticles.com/?expert=Chris_Pontine
http://EzineArticles.com/?Working-at-Home-Websites—eHow&id=3158628

Working at Home Websites — eHow is a post from: Learn4Me

A Good Domain Name Attracts Attention — and Makes Money

Lee Fecteau — Thu, 24 Dec 2009 18:59:45 +0000

I’ve previously written about selecting a good name for your site, and have recently found additional information about good domains that I wanted to share with you. These ideas come from Marcia Yudkin, an expert at coming up for good names for companies, products, and tag lines. Marcia’s web site is located at: http://www.NamedatLast.com.

A good domain name is pronounceable — Can you say it out loud without getting tongue-tied? The name needs to work well without capital letters or special characters of any kind. Think about how easily you could give someone the name over the phone. If they can pick up on the name without having it repeated to them, you have a potentially good name.
A good domain name is spellable — Try to pick names that are easily spelled. Avoid combining words in a way that letters are doubled and/or repeated. For example, www.theelfshelf.com might be a problem since the “ee” could also be misheard or mistyped with one “e” .
A good domain name is memorable — there are a lot of short domain names available like yxxft.com, but you should not choose them because they are difficult to remember. It is better to have a longer name like NamedatLast.com is more likely to be remembered by your perspective clients.

Here are some secrets for coming up with domain names that are not already taken:

What results can you focus on? Again, NamedatLast.com is a good example of this since it focuses on finally coming up with a good name after trying for a long time to come up with one.
Can you come up with a pun for the name? Marcia sites the example of Sitesfaction.com for a play on the word satisfaction for a site design company.
How about slang? For example, Jingaring.com might be a good name for a web site that sells ring tones for cell phones.
Maybe something symbolic? Maybe I should have chosen a name like DollarSymbols.com for this site’s name? Anyway, you get the picture.
How about a variation on a real word or phrase? Probably everyone knows about Google’s name being a variation of the word googol, an extremely large number. The namely really fits them, especially now that they index almost countless web sites at incredibly fast speeds.

I wish you every success in your pursuit of a good domain name for your site.

I found Marcia’s ideas in a book called Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast! by Joe Vitale and Jillian Coleman Wheeler. I invite you to check out the book or other works by them at your next opportunity.

A Good Domain Name Attracts Attention — and Makes Money is a post from: Learn4Me

Lightning Source Books on Demand Cost and Profit — Part 4

Lee Fecteau — Wed, 23 Dec 2009 20:39:26 +0000

In Part One I discussed how we determined one-time costs to publish our gluten-free cookbook called Gluten-Free with Love using Lightning Source. In Part Two I talked about how much it will cost to print each book. In Part Three I went into more detail about determining price and calculating profit from your book sales. In this part I would like to delve into how you can use Google Adwords to advertise your book on a pay per click basis.

You are probably already familiar with Google Adwords but in case you are not, Google Adwords are the “Sponsored Links” ads that appear on Google Search Results pages (as well as on their ad partner sites). Adwords give you the capability of creating those ads and having them appear when users search for keywords related to your ad.

You bid a certain amount of money for each time a user clicks on your ad and in return Google sends (hopefully) highly relevant traffic to the web site where you are selling your book. Learn more about Google Adwords at their tutorial site.

Here are techniques for figuring out how much to bid for your Adword ad and how to calculate your expenses and profits from your book sales.

First, determine how much profit you make on each sale. For example, for each Gluten-Free With Love book sale we retain about $6.08 in profit (as explained in Part Three), since Amazon.com pays Lightning Source our wholesale price of $10.97 and deducts their printing costs of $4.89:

Wholesale Price ($10.97) minus Lightning Source Printing Fees ($4.98) equals $6.08

The profit is really gross profit since it doesn’t take into account advertising costs. When determining your advertising budget, think about how much net profit you would like to make after advertising costs. We decided we need to make at least $2 per book to make it worth our while. So, our total advertising can’t exceed $4.08.

Gross Profit ($6.08) minus Net Profit ($2) = Maximum Ad cost per book ($4.08)

Now estimate a click to buy ratio — in other words, take an “educated” guess as to how many people will buy after clicking your ad. Our original estimate for our book was that one in fifteen clicks would result in a sale. Adjust your ratio accordingly. You will probably have a better idea after you have been advertising awhile and be better able to estimate future sales.

Your click to buy ratio will vary depending how good your “landing site” (your book selling web site that Google Adwords sends clicks to) and how well you target your ad to your audience. Try to pick ad keywords that are as specific and targeted for your book as possible but generate enough clicks to make sales. Google’s Adword tutorial previously mentioned explains more about how to set up a highly relevant keyword ads that should increase your click to buyer ratio, assuming you have a good product that people want to buy.

Based on your click to buy ratio, you can calculate the maximum bid per click that you can afford. In our case, it is $0.27/click.

Max cost Ad cost per book ($4.08) times click to buy ratio (1/15) = $0.27/click

Your keyword bids will need to be at or below this maximum amount in order to retain your net profit goal.

I recommend setting a maximum daily amount for your Adword campaign to:

test out your ad
guage the market demand for your book
keep your costs under control

I wish you all the best in your efforts to make money from your books with the help of Google Adwords to get the word out about it!

Lightning Source Books on Demand Cost and Profit — Part 4 is a post from: Learn4Me

What Readers Want to See in Your Article Writing

admin — Wed, 23 Dec 2009 04:18:24 +0000

Comment from Lee: Writing well is the key to making money online as well as offline. Writing has a lot to do with success with books, E-books, other information products, as well as being a writer for other types of publications. Bob Hamilton has good suggestions for improving your writing skills.

By Bob Hamilton

Article writing is as enjoyable as reading the finished product. As an article writer, one should be aware of the things that are included in quality writing. Always be on the lookout for excellent tips for writing your articles. For example, two writing essentials are the structure and the substance of your articles.

Structure wise, the article writer must be aware of the spelling, the grammar and the flow of the article. It must be easy to read and the ideas must be developed thoroughly without leaving or omitting any important idea. On the other hand, substance is also another piece of the puzzle to examine. The contents must be interesting enough for the readers. Your article must satiate their minds with the things that they are interested in knowing.

Article writing is like advertising. Article writers need to know not only about substance and structure when writing. They must also know what the readers expect to read from their article. To make things simpler, here are some excellent tips for writing regarding what readers want to find in the article.

• They want to find a trusted friend.

Most of the readers want to read an article as if it was written by someone they know or someone they can relate to. There are instances when the readers find jargon or terms that are pretty difficult for them to understand. In the end, they would rather go and find another article that is easier to read and understand. Write as if speaking to the reader.

• They want to see sensible ideas.

Ideas must be important and logically presented within the article. Take note of the word important and logical. If the ideas are irrelevant to the topic, the reader will definitely not continue reading the article. It must present a point that will tickle the minds of the readers.

• They want to see creativity.

There are topics that are really difficult to explain to your readers. In order for the ideas to be thoroughly explained, it is up to the writer to use metaphors or use simpler ideas to fully explain what the topic is all about. Understanding an idea is a lot easier when similar situations and examples are used.

• They want to discover something new.

Finding something new in an article may be difficult. To make this simpler, it is best to conduct research and include the facts that are most recent. Readers would want to see the details that are fresh and not known by many.

More excellent tips for writing include the following; an article will not serve its intended purpose unless it is published and read by its target readers. Be careful of the substance and structure. Also know what the readers want in your article writing and be able to respond to that exact need.

To your success as an article writer!

Do you want to learn more about how to use articles to generate targeted traffic to your website? I have just completed a brand new free guide. Download it free here: ArticlePower.net.

Article Source: http://EzineArticles.com/?expert=Bob_Hamilton
http://EzineArticles.com/?What-Readers-Want-to-See-in-Your-Article-Writing&id=3344273

What Readers Want to See in Your Article Writing is a post from: Learn4Me