Social Media Marketing

Jan. 11 - After Permanently Suspending Trump's Account, Twitter Needs to Establish Clearer Guidance on Rules

2021-02-05T15:55:00.000-05:00

Jan. 11, 2021

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Social Media Marketing Scene

2020-02-28T02:55:00.001-05:00

Why is the Social Media Marketing Scene important to know about?

Do you belong to an online social networking website? With their recent rise in popularity, there is a good chance that you do. However, it is one thing to be a community member and another to actually participate in online discussions, as well as the many other network features. That is why it is advised that you learn how to make the most out of your social networking experience.

Within the Social Media Marketing Scene package you will find the following modules:

Ebook
Covers
Opt-in Page

Learn More about the Social Media Marketing Scene HERE

9 Ways To Analyze Your Facebook Ad Performance

2019-11-12T16:38:00.001-05:00

How to Analyze Your Facebook Ad Performance: 9 Ways

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article from Social Media Examiner, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ads. …

Read the Full Article Here

Social media marketing has become a huge industry

2019-11-09T01:50:00.001-05:00

Social media marketing has become a huge industry for digital content and it has also become a massive source of income for marketers.

A whopping $6.5 billion was spent in 2016 on Facebook Ads and $2.5 billion on Instagram Ads. That is a combined $17.5 billion spend for 2016. Snapchat is also starting to make waves and is also worth $3 billion per year.

Facebook Ads are the most widely used advertising channel across the world. This is also because of their massive reach and the ability to reach millions of people at the same time. Facebook is by far the biggest advertising platform and it is also the most profitable channel.

In 2014, Facebook reported that $1.67 billion was spent on Facebook Ads. It's grown much larger since that time. However, the total amount spent on Facebook properties overall, including Snapchat and Instagram, is much higher.

Why it’s so bad that Trump got booed at a UFC event

2019-11-03T23:19:00.000-05:00

Why it’s so bad that Trump got booed at a UFC event

President Trump attended a UFC event, only to be met with boos and jeers. A few cheered, but the majority were not as kind, and people tweeted out the booing. According to a political scientist, this is potentially bad news for Trump––this should be Trump’s crowd, so this might be a sign that Trump’s base …

How Google’s Bert Update Will Affect Content Marketing

2019-11-03T19:15:00.000-05:00

Important Google News:

Kohl's will seek social media buzz for holiday shopping season at Manhattan pop-up shop

2019-11-02T23:44:00.000-04:00

Kohl's has no department stores in Manhattan — the closest is across the Hudson River in Jersey City — but the retailer sees value in strutting its stuff in the Big Apple for the holiday shopping season.

For the fourth year running, Kohl's will open a holiday pop-up shop in New York City, with this one aiming to build awareness of some of the merchant's new lines.

Occupying space at 632 Broadway, near Bleecker Street, the store will be open Nov. 7-10. Shoppers will be able to sip "mocktails" in the Outfit Bar space and step into "interactive holiday windows" showing off such new product launches as the Elizabeth and James line and the JW Jason Wu limited edition women's apparel collection, as well as existing brands like Scott Living and Simply Vera Vera Wang.

While Manhattan may not host any Kohl's stores, it's fertile ground for social media influencers who have become key components of retailers' marketing efforts. Events such as the coming pop-up are a way to show Kohl's items to influencers, Chief Marketing Officer Greg Revelle said in a statement.

"Engaging experiences like this provide a great backdrop for capturing and sharing social media-friendly content and to showcase our portfolio of new and existing brands," Revelle said.

Contact Rick Romell at (414) 224-2130 or rick.romell@jrn.com. Follow him on Twitter at @RickRomell.

This article originally appeared on Milwaukee Journal Sentinel: Kohl's will seek social media buzz for holiday shopping season at Manhattan pop-up shop

Video: This Is How Social Media Is Destroying Your Life - The Fake Reality

2019-11-02T00:44:00.000-04:00

This video discusses How Social Media Is Destroying Your Life.

Google Analytics for brick-and-mortar: Observa helps physical retailers find their marketing edge

2019-11-01T22:26:00.000-04:00

Observa takes home the literal and figurative big money after winning the the Economic Development for Central Oregon's 16th Annual Bend Venture Conference in October 2019. Pictured are co-founders Chief Technology Officer Erik Chelstad (left) and Hugh Holman, CEO. (Observa Photo)
As Amazon drives online sales skyward, a 4-year-old startup in the tech behemoth's backyard is helping brick-and-mortar retailers fine-tune their marketing.
This month Seattle-based Observa won the 16th Annual Bend Venture Conference, which was hosted by Economic Development for Central Oregon. The prize came with a check for $250,000 that is part of the company's current round of fundraising. Observa previously raised $1.3 million.
The company's revenue is up five-fold, year-over-year, said co-founder and CEO Hugh Holman. "We've found a product-market fit."
E-commerce "has trained us to understand the path to purchase for the consumer. You understand what they've seen and if that led to buying something," Holman said. "You don't know that in brick-and-mortar retail."
It's like Google Analytics for brick-and-mortar.
Observa gives traditional businesses a similar insight into in-store marketing using an AI-powered platform. The company creates real-time, crowd-sourced retail audits that show brands and retailers how products are being displayed and correlating that with sales. "It's like Google Analytics for brick-and-mortar," Holman said.
Observa offers two main services. The startup provides crowdsourced retail audits in which people who have downloaded the company's app get a prompt to take photos of shelves displaying products owned by an Observa customer. The startup's AI-enabled software analyzes the uploaded images to determine how the items are displayed, and can compare that information to sales data. Retailers can also hire Observa to analyze product placements.
Observa also has a platform for field representatives to use when checking on brands and products.
Members of the Observa team in their Seattle office. (Observa Photo)
The crowdsourced folks shooting the photos are paid immediately and can earn a few dollars per gig. Observa customers are charged according to how many locations are surveyed, at a cost of about $8-to-12 per spot.
Holman said that new technology and sales services recently came online for the startup, allowing them to serve brands with a global reach, which drove their recent surge in growth.
Their top competitor is Trax Retail, which launched in 2010 and is based in Singapore.
Erik Chelstad is Observa's other co-founder and chief technology officer. The two have known each other for 20 years, and this is their first joint initiative. Holman most recently held leadership roles at the retail business Savers and the seafood company Aqua Star. Chelstad has worked in numerous tech roles, including the e-currency company BizX and the venture capital firm Arch Equity.
"In the end, the only thing that really matters is the consumer, and if you're not listening to the changing wants and needs of the consumer, then you'll go away as a retailer," Holman said. "The retailers who are listening are doing well, and we provide more information around that."
We caught up with Holman for this Startup Spotlight, a regular GeekWire feature. Continue reading for his answers to our questionnaire.
What does your company do? Observa is an AI platform that offers physical retail analytics similar to the online channel by using photos taken by people and machines. In the United States, brands spend $72 billion on in-store placement and promotion, and 72 percent of this spend is mismanaged at the store level resulting in brands realizing a negative return on their investment. Observa ensures that this spend is properly managed, resulting in an improved consumer shopping experience followed by sales improvements for the brands and retailers alike.
Inspiration hit us when: We were drinking a beer and looking at the taps. Seriously, we thought our first customers would be beer/liquor companies trying to measure the efficacy of their on-prem (in-bar) marketing efforts.
VC, Angel or Bootstrap: In the beginning, Observa was bootstrapped. We wanted to ensure that we had something of value before we reached out for investment and had tested with a few early clients. Once we had that, we tapped into the angel community. We're very thankful to the early investors who believed in Observa, as their funding enabled us to hire a staff and get the platform to the level it is at today. Now that we have several large clients as both consumer brands and even some retailers, we are really ready to take our product and services to the next level.
Observa co-founders Hugh Holman, CEO (left) and Chief Technology Officer Erik Chelstad. (Observa Photo)
Our 'secret sauce' is: Flexibility. Our AI platform works with any input, from peoples' cell phones to robots to drones to shelf cameras. Our reporting provides oodles of data that will make any local Tableau or Microsoft employee happy. We work with Microsoft BI, Salesforce, etc. so our customers can flex their current assets around us.
The smartest move we've made so far: Getting into the market quickly doing proof of concepts (POCs) and pilots. There are a ton of "AI" companies out there that underwhelm their customers after a lengthy and expensive onboarding phase, leaving damaged expectations. We get in, show what we can do quickly and then move on to bigger projects.
The biggest mistake we've made so far: Not going after the big competitors sooner. We didn't realize how much better our product was already at this stage, as they spin a good yarn.
Which leading entrepreneur or executive would you most want working in your corner? I am a big fan of Richard Branson, entrepreneur and founder of Virgin Group. He is an explorer in every sense of the word. Not only does he travel extensively, but he jumps right into new commercial markets with both feet. He is both a brand builder and a leader of people. His positive, can-do attitude permeates all of his endeavors and seems to bring out the best in those around him.
Our favorite team-building activity is: We host a weekly, company-wide event called Beer Friday that kicks-off with an end of week wrap-up. We acknowledge team members who did something amazing or helpful during the week, provide status updates on projects, and most importantly celebrate the wins for the week. Since we're a startup, we don't have a massive budget, but we do have awesome friends. The other week, our friends blew our minds! They hooked us up with a free kegerator!
The biggest thing we look for when hiring is: We look for people who have a growth mindset. We seek out people who are always looking to embrace challenges. Though we all play roles in the business, we like to see people step out of their roles to help each other be successful. We can only win as a team, so we want to attract people that like wearing different hats and working with others. We expect everyone to pitch in and help out with just about every aspect of growing and running a successful company.
What's the one piece of advice you'd give to other entrepreneurs just starting out: Do the groundwork first and make sure your product is viable.

Investigation and Growth Forecasted for Social Media Analytics Market until the End of 2025

2019-10-25T17:13:00.001-04:00

Social Media Analytics Market esteemed roughly USD 2.3 billion of every 2016 is foreseen to develop with a solid development pace of over 25.3% over the estimate time frame 2017-2025. The market development is ascribed to rising focal point of associations to investigate market and focused scene, expanding commitment of clients through internet based life, need to use accessible purchaser information via web-based networking media to comprehend customer conduct. In any case, the market development is confined by absence of standard measures for internet based life examination.

Based on Application, the worldwide social media analytics market is fragmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. As of now the market is overwhelmed by the deals and promoting the executives application. Notwithstanding, over the figure time frame Competitive Intelligence and Risk Management and Fraud Detection applications are required to observe critical development openings over the gauge time frame.

The goal of the examination is to characterize market sizes of various fragments & nations as of late and to conjecture the qualities to the coming eight years. The report is intended to join both subjective and quantitative parts of the business inside every one of the districts and nations engaged with the examination. Moreover, the report additionally cooks the nitty gritty data about the vital angles, for example, driving components & challenges which will characterize the future development of the market. Moreover, the report will likewise fuse accessible open doors in smaller scale markets for partners to contribute alongside the point by point investigation of aggressive scene and item contributions of key players. The itemized portions and sub-fragment of the market are clarified underneath:

By Analytics Types

*Predictive Analytics*Prescriptive Analytics*Diagnostics Analytics*Descriptive Analytics

By Application:

*Sales and Marketing*Customer Experience Management*Competitive Intelligence*Risk Management and Fraud Detection*Public Safety and Law Enforcement*Others

By Industry Vertical:

*Banking, Financial Services, and Insurance (BFSI)*Telecommunication and IT*Retail and Commerce*Healthcare and Life Science*Manufacturing*Government and Defense*Energy and Utilities*Media and Entertainment*Travel and Hospitality*Transportation and Logistics*Others

By Regions:*North Americao U.S.o Canada*Europeo UKo Germany*Asia Pacifico Chinao Indiao Japan*Latin Americao Brazilo Mexico*Rest of the World

Besides, years considered for the investigation are as per the following:

Chronicled year - 2015Base year - 2016 Forecast period - 2017 to 2025

A portion of the key producers associated with the market Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured, Sysomos Frequent cross industry organizations are prompting market union.

Target Audience of the Social Media Analytics in Market Study:

*Key Consulting Companies and Advisors*Large, medium-sized, and little enterprises*Venture capitalists*Value-Added Resellers (VARs)*Third-party information providers*Investment bankers*Investors