Here are a few personalization tips that will help you stand out amongst the masses:

1. 1.       Consider adding your readers first name name to the subject line of your email. There is nothing sweeter than the sound of a person’s own name, and studies have shown emails get opened when a recipient’s first name  is strategically included in the subject line of your email. (e.g.  This video is insane <first name> ! )
2. Try to engage your readers by asking them questions to get a response. (e.g. Do you have an idea or topic you would like us to cover <first name>?)
3. 3.       Geo location targeting is all the rave the days. If you have collected the city your reader lives in, why not occasionally interweave this information into your newsletter.  (e.g. According to Bloomberg real estate prices in the United States have shown a sign of bottoming.  Is this the case in your community in <City>?

These are just a few of the personalization techniques you should consider.

Just as an FYI!  There are many experts who also disagree, and say that everyone knows these days it’s a computer program just inserting a name or data point. It’s no longer personal. I’ll leave the decision up to you in the end, but I would personally rather receive an email addressed, Dear or Hi Lee, as opposed to G’Day, Good Afternoon or nothing at all.

Rebecca Swayze of the Official AWeber.com blog did an interesting pro & con post on this that you may find an interesting read.

I have released the first single from my upcoming album. Its a rock song, with an east coast feel, entitled  ‘Alexander Keith’. As this is my personal weblog, I will leave it at that and ask you to check out my artist website:

My Artist Website: www.raito.ca

iTunes Link for Alexander Keith: http://itunes.apple.com/ca/album/alexander-keith-single/id504749786

Cheers,

Lee

Decide today how frequently you will send out your email newsletter.

Every day= You better have awesome content or a bestselling book! Too much for most readers!

Once or Twice Every week= suggested!

Every Two Weeks= OK, if that’s what your readers expect!

Once a month= Too little and forgettable.

Once a Year or When you think of it= Failure.

Add to your calendar the time line you decide on sending out your email newsletter and stick with it. If at all possible, always know what next 5 topics you are sending out. An ounce of prevention in this case is worth more than a pound of increased subscribers to your list.

I haven’t blogged in awhile for a very good reason. Outside of time with my family, I have been spending my time writing music and recording my debut album to be released some time in 2012.  Even if you could care less as to what I spend my time doing, please read on, as this pertains to YOU and every single person on this PLANET.

Why am I recording an album? Simple answer; I CAN… and next to my absolute best creations, my children, my music is something that will live on forever after I am gone. You see my children are my ultimate legacy, but I can only live on through them to the extent they pass on my teachings, memories and my genes. I am recording an album, because the music I create is part of my personal legacy I will leave behind when I am gone.

If the world ended for me in 2012 I am confident I have done everything I can for my legacy to live on.

What if the world did end for you in 2012?

What will you leave behind?

What is your legacy?

In my opinion, it doesn’t matter if you do not write, paint, sing, or have an artistic bone in your body. Legacy is not defined by enduring material you leave behind, but rather it’s YOUR WORK or LIFE’s impact on the living. Every person can leave a legacy!

Live. Love. Create.

Hope 2012 is your best year ever!!!

You may need to unplug if you are anything like me and:

• Wake up and have a smart phone in your hand within 5 minutes.
• Own an iPhone & a work Blackberry. (multiple phones and Internet connections)
• Deal with multiple Internet related responsibilities from the time you wake to the moment you sleep.
• Deal with 100+ emails per day.
• Recognize that technology & the Internet, sometimes, is hurting the people you love the most; including yourself.

You may also need to unplug if you are:

• Feeling the Internet is affecting your personal relationships in any negative way whatsoever.
• Feel technology is getting in the way of you eating, exercising, sleeping or relaxing.
• Find that the Internet is interfering with your career or schooling.
• You may need to unplug if you even think for a second that ‘you need to unplug’!

We’ll get to the actual  7 DAY UNPLUG CHALLENGE in a moment, but first let me give you some background information as to how you can imagine it recently came about for me, and at the end, I hope you will join me in some fashion or another by accepting the 7 day Unplug Challenge.

With a two week holiday just coming to the half way mark,  Tanya, my awesome wife, was kind enough to encourage me to relax on the first week of my vacation, do all the things I want to; like play with the kids, stay up late watch movies, post a few blog articles, write some music, and spend quality time as a family in general and even putter around on my computer gadgets! Yipppeeee!!!!!!

Her request for my second week of my vacation was to PLEASE, PLEASE TRULY relax and 100% UNPLUG.

So my first response was, “OK, so you mean no computer?” Nope she said, “100% UNPLUG meaning No computer,  No Blackberry, No iPhone, No tablet, and NO INTERNET PERIOD. So if someone wants to get a hold of you they are just going to have to do it ‘Old School’ and call our home phone number!” I can actually count all the people on one hand who actually call my home phone! In the moment the thought of me actually fully and completely unplugging was making me a little queasy with worry how I would cope, and for that very reason alone I accepted the challenge. I knew in my heart it was time to unplug.

Now reality sets in and I am minutes away from the 7 Day Unplug Challenge. I guarantee I will go out of my skin for a few days with probably some fairly realistic withdrawal symptoms; phantom vibrating blackberry syndrome, iPhone envy, and even a little ‘what do I do now’ whining!

Here is my quasi plan:

• All devices off.
• Absolutely zero internet.
• Out of office response on all my email addresses (don’t ask how many
• Three books to read (The Hunger Games Trilogy)
• My guitar.
• A pad of paper and pen.
• My wife and three beautiful children.

Your guess is as good as mine how this will turn out (I’ll post an update next week) , but I am hoping that I come back a week from now relaxed , invigorated and ready to take on the rest of 2011. Thank again to Tanya for making this happen and my apologies in a advance if I’m a  grump for a day or two

Hope you’ll join me and create your own 7 Day Unplug Challenge.

Pass it on.

I’ll say that again, “Only three folders too manage all my email!” Life is simple again.

First off, I can’t take any credit for creating an uber email system or process. The awesome blogger/author(s) over at LifeHacker, Gina Trapani (blog post)  &  co-author of the LifeHacker book Adam Pash,  did all the heavy lifting and included an expanded version of this blog post called “Empty Your InBox With The Trusted Trio” in their book! For more detail definitely check out their book entlitled, “Lifehacker: The Guide To WOrking Smarter, Faster, and Better”. It contains an insane amount of valuable time saving tech techniques outside of your email inbox  just waiting to be discovered. They should be teaching this stuff to kids in school as far as I am concerned.

Here is the premise of achieving email inbox utopia and then I highly suggest you head over to LifeHacker to read their blog post then buy the  digital version on Kindle or hard copy of the book. It will be the best 10$ or $20, respectively,  you have ever invested:

• Every email you receive can be either dealt with immediately or assigned to a folder in less than a minute.
• You only need three email folders from this day forward; follow up, on hold & archive. (See the LifeHacker blog post and or book for more details)
• You need not be a slave to your email ever again.  (As the screenshots of my two email in boxes below prove email utopia or nirvana is indeed achievable!)

Here are the screenshots of my gMail and Outlook email clients:

Outlook:

Gmail:

Lastly, here is my affiliate link to the book I highly recommend you read to achieve email inbox utopia and many more digital enlightenment techniques.

Imagine a truly tiny, tiny seafood bar that for a 100 years has thrived on serving no more than 18 people at a time. This little jem of an oyster bar in San Francisco has line ups out the door that any patron will tell you are well worth waiting for.

They have no website. They don’t take reservations. They are only open  until 5:30pm 6 days a week. No WIFI, NO LCD flatscreens & NO Twitter account to speak of. If you come with out cash your also out of luck as they DON’T take plastic!

Today, I rediscovered less is more while slurping down a professionaly shucked oyster.

It’s time to re-evaluate everything.

If your ever in San Francisco make your way over to the Swan Osyter Depot on Polk Street . It’s an experience.

Here is the email:

—————————————–

Re:  Slow Carb Diet Recipes

Hey Mom & Mur,

As you will see below I am a creature of habit and just like the book says settled on variations of just a handful of meals I ate ALL the time. I like my food spicy so cayenne, curry & cumin are my thing but may not be yours Especially at first, make WAY more than you think you should. If you make too much just save it in the fridge until your next meal. Quite often I could make breakfast in 3 minutes because I just had to reheat last nights leftovers and add my scrambled egg mixture.

I would also suggest doing a Google search for ‘ slow carb recipes” as there are a ton of people posting stuff these days. You may find something  you want to give a shot!

Breakfast:

Always cooked in Macadamia Oil ( Olive oil and eggs suck). Macadamai Oil is about $10 at Safeway

1. 1 egg, 2-3 egg whites, Spinach  & Lentils (Minced Garlic, Salt, Pepper, Cayenne & Cumin to taste)
2. 1 egg, 2-3 egg whites, Black Beans & Corn (Garlic Salt, Pepper, Cayenne & Cumin to taste)
3. 1 egg, 2-3 egg whites, Turkey Bacon & Lentils  (Garlic Salt, Pepper)
4. 1 egg, 2-3 egg whites, + last nights slow carb left overs

Lunch  and or  Dinner:

If needed cooked in Olive or Macadamia Oil

1. Chilli  (mmmmmmmm) (Chicken or Lean Beef)
2. Cajun Chicken, Mixed Vegetables or Broccoli,  & Beans (Black or 6 bean) (Garlic Salt, Pepper, Cayenne & Cumin to taste)
3. Chicken or Lean Beef, Re-fried Beans, Vegetables Optional…. as I like to add Guacamole & Salsa on top of my meat & mushy beans
4. Lean Steak, Chicken or Fish, Black Beans & Corn (Garlic Salt, Pepper, Cayenne & Cumin to taste)

Drink:

• More water than I have ever drank in my life. Not only a large glass with each meal, but an additional 2-4 bottles throughout each day
• Wine. Hard to stop at 2 glasses a night, but I found as long as paired with water I still lost weight with 3-4 glasses per night
• Black coffee ( i add cinnamon & cheat with fat free creamer)

Snacks:

Major caution here. Theses snacks I think are best reserved for an emergency only. After all you get to gorge yourself one day a week

1. Celery & Almond Butter ( Not as good as peanut butter but gets works in a pinch)
2. Almonds ( I chose to only eat 5-8 lightly roasted almonds for a snack as I don’t like plain almonds)
3. Veggie Platter ( no dip)

Cheat Day ( 1 per week):

No rules. Make yourself sick if you want… I did eat a slow carb breakfast though and then went nuts with beer, potato chips, chocolate bars & anything else I had a craving for.

Caution:

Eat lots, Drink Lots and watch the salt intake as canned beans seem to be high in sodium (hence rinse them well)! Do make sure to take your vitamins especially Calcium, Magnesium & B12)

Remember the Rules: I kept the book handy and re-read those two chapters probably 6 times.

Love ya.

Cheers,
Lee

——————————————————

End of email.

Original Wieght Was 200lbs Started Tracking My Weight Daily After I Lost First 5lbs

Fact # 2: Anyone can do the same.

Although there are tons of other goodies in this book. Even if you only read the two chapters on weight loss, and nothing else, I am confident you would have similar results as I have. In two sentences or less, the ‘Slow Carb” is not a diet in my mind,  but a shift in how you eat every day. You  still get too eat as much pizza and beer as you want one day a week, but for the first time in years you may experience a way too eat (lifestyle) that doesn’t leave you hungry….. EVER!

Here is the book:

Affiliate Link

Note: If you have any questions just ask. There is only very basic information here and I truly want to ensure that if you are interested in losing weight using  the Slow Carb Diet that you are successful.

Lastly, many thank to Timothy Ferris for writing the Four Hour Body and helping change not only my life, but thousands of others.

Here are a few other blog posts you may want to look at as well (including Tim Ferris’s original post on the diet):

http://www.fourhourworkweek.com/blog/2007/04/06/how-to-lose-20-lbs-of-fat-in-30-days-without-doing-any-exercise/
http://gizmodo.com/5709913/4+hour-body-+-the-slow+carb-diet
http://thefourhourbody.org/the-4-hour-body-superhuman-review/
http://fitnessblackbook.com/main/the-slow-carb-diet-my-mixed-review-after-30-days-on-the-diet/