Many people that consider social media, think that the targets are too small a demographic to be worthwhile. They say, “What good is targeting, 15,000 people when I can create an ad that will reach many more than that?”.

Although, on the surface, social media may seem to be a waste of time, because of the ability to organically share, the basic numbers can be misleading. To fully understand how content is shared on the web, we must understand degrees of sharing.

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What Does Degrees of Sharing Mean?

When a consumer shares some sort of content, they enter a chain. The content must have originated from somewhere, allowing us to count how many shares have happened. That number, is the degree of sharing.

In other words, when the source disseminates information, that would technically be first degree sharing. If a consumer passes it along, that act would be a second degree sharing. As you can imagine this can go on to the nth degree, however, each successive share becomes less likely.

When we are trying to convince consumers to be “social”, we are focusing on 2nd and 3rd degree sharing. We focus on the 2nd and 3rd degree, because this is where the content is most likely to be shared. However, realizing that successive shares do occur is important.

Why Is It Important?

In social media, degrees of sharing is integral because each degree increases the number of viewers, exponentially.

Consider a business blog that has 500 daily visitors. If 10 of those visitors tweeted the the article, or sent it to Facebook, the article could be seen by all their friends.

Potentially, if 100 people shared it to their 200 friends, the article (at least the headline) could have been see by about 20,000 new viewers. Remember that the number is just a rough estimate, because it doesn’t take into consideration who is online, or friends that ignore the headline.

But, now that 20,000 new viewers have been exposed to the article, 2,000 of those users (assuming 10% of readers will use some kind of social media, down from the 20% we assumed above) may pass it on to their friends.

A Tour Through a Large Blog’s Traffic

A Tour Through a Large Blog’s Traffic

By the time we reach the 3rd degree of sharing, 420,500 people will have seen the article. You can see how quickly content can pass along social media.

How to Take Advantage of Degrees of Sharing

Now that you know how powerful sharing can be, what techniques can you employ to take advantage of the phenomenon?

The first thing to do is reducing sharing obstacles. This includes, ensuring that you have clearly defined social media buttons and an “e-email this” button. Include social proof to convince consumers that other people are sharing it too.

Once your site is social media friendly, take the time to optimize which social sites you’ve included and their location.

Consider emphasizing or prominently placing share buttons for sites that spread content to friends (example: Facebook, Twitter, or Myspace). This way readers are more likely to spread content to friends versus sites like Digg, where it has become more difficult to get content to become popular.

Writing quality content that people want to pass to their friends is difficult, but the reward for creating that content is great. Making it simpler to share the article and keeping “social media” in mind while creating posts can increase the likelihood that your content will be spread.

Social media has turned our fundamental understanding of “marketing” and “advertisement” upside down.

It has changed the way we think about connecting with customers and afforded us a number of new tools to do just that. So what exactly has changed?

Personality

The idea of the big gray company has been shattered. Being an unreachable, distant, better than you, entity is no longer sustainable.

Instead, consumers want to talk to a company representative like they would a friend. They expect multiple points of connection, each offering something unique.

Targeting

Because of the digital aspect of social media, campaigns can be extremely targeted. Determining social profiles based on the site’s demographic, or writing a specific blog post for specific readers is an example of how to target a campaign.

This is different from the old model of buying ads and hoping the right demographic is hit. Consider how much money is spent buying a Superbowl ad. With that capital, a brand could afford a truly fun and long term social campaign.

Track and Test

Similar to targeting a campaign, because of the metrics available, many aspects of social media can be tested and tracked.

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Keeping data on blog posts, messaging, and all other aspects of a campaign, can help a brand fully understand and estimate what to expect from a strategy.

Unlike offline promotions and advertisements, many of social media’s metrics can be tracked in real-time, allowing you to make changes on the fly.

Commitment

Many people are afraid to let go of online and offline advertising because of the short-term work involved. Create an ad campaign, do the research, and then let it free.

Social media is a stark contrast to the old marketing model. It requires a long term strategy and a high level of commitment. You better be continually using social media profiles and interacting with your consumers, or they’ll forget about you.

If you’re going to disappear from the social space one day, it probably would’ve been better if you never entered it to begin with.

Involve Everyone

When a brand begins to explore social media, it’s not a departmental concern, but instead affects the company as a whole.

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Marketing the brand is no longer the sole responsibility of the “marketing” department; but will incorporate everyone from customer service, product development, and even public relations.

For many brands the decision to engage in social media will require a major paradigm shift in their understanding of company organization.

Requires Something New

On the web, content is king. Well, that’s not entirely true. Creative content is king.

The truth is that there is so much information out that that consumers are always looking for something new, creating, or exciting to grab their attention.

Where once you could emulate successful case studies; now, brands are forced to think of something different that connects with their customers and engages consumers.

Money Does Not Always Equal Results

Until recently, in the world of advertising, the more you spent on ads, the greater your immediate return. In social media, that is not the case.

It’s correct to say that the more resources you have available, the more likely you will see a greater return. But your campaigns and promotions need to be exciting too. Money is not the only factor anymore. You can spend million on social media, but if your idea is boring, no one will care.

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Whether or not you current connect with your consumers online, you should be preparing by putting the processes in place. You may not plan to engage in social media marketing now, but you never know what your consumers will do to force you into the social space.

About 3 weeks ago, I had an awesome opportunity to see a demo of a new product called Yoostar. I’m not going to talk about the product (although, you should definitely check Yoostar out, it’s awesome!). Instead, I’m going to tell you why I would count the Yoostar outreach campaign an amazing success.

Yoostar’s marketing decided to outreach to bloggers and invite them to see a presentation on the product they’re releasing. So since I’ve already recommended that sometimes emailing bloggers is a great idea, let’s look at what Yoostar did right.

The Initial Outreach

The first thing Yoostar marketing did, that jumped out at me, is that they pitched me really early. They gave me almost a month lead time, to make sure I was free.

I think many brands forget that people have lives, and bloggers won’t drop everything for you; be courteous to them.

Secondly, the email was written as if it came from a friend, and they had definitely read my articles. Not only had they read my blog, but also my guest posts on Mashable and Techipedia.

Another interesting thing that they did, was that they offered priority dates to bloggers. Yoostar gave us the first say at what times are best for us. This really excited me, because it showed how they understood a blogger’s ego.

Finally, they didn’t make the email all about them. They realized coming to a presentation may not seem fun (even though their product is awesome!). To give us a reason to be in the area, the email suggested I make a day in NYC, which is exactly what I did.

The Presentation

When my girlfriend I arrived to the demonstration, we were greeted and treated like royalty. The actual Yoostar product is exciting, but the presenter’s passion really sold the product.

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A key take away for product launchers is, bloggers are emotional beings. If you get really excited, we feed off that energy and get excited too.

After seeing Yoostar in action, I was given a press packet as a USB thumb drive. They made it easy to have all the information we would need to write a detailed article.

The Follow Up

Our interaction didn’t end there though. My contact from Yoostar continued to follow up with me, asking if I needed any information, and even offered to try to get me a Yoostar product!

Most importantly though, from these follow up emails, I never felt pressured to write something about the product. In fact, more often than not, it felt like talking to a group of friends, that were passionate about their product.

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Even if I hadn’t written about the experience, they would’ve won. I know I’m going to buy their product, and have already convinced a number of my friends to get one too!

Why It Worked

Their outreach program worked because they took the time to explore new verticals and truly understood what I write about.

They made me feel like a rock star the whole time, and went out of their way to cater to me.

The relationship didn’t end, and I got all the information I could need.

Finally, they had an exciting product and a group of passionate employees. These two things are key to any social media success.

When so many of us talk about social media, we talk about “the conversation”, as if it’s some kind of holy grail. The problem I have with the term is that, not only is it short sighted, but also ties us to the idea of message control.

So what’s wrong with “the conversation”? Well the simple phrase implies that there is only one conversation.

The truth is that for most brands, consumers are talking about multiple topics. Some are good while others may be negative.

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An important part of a social media strategy should include recognizing the many topics and conversations on the web. From there, the brand should actively track any news and developing topics.

With this information, the brand can effectively frame the conversation; quickly responding to negative stories and promoting positive ones.

Knowing everything being said about the brand and industry can give you the proper information needed to decide on a successful overall strategy.

If a brand notices certain consumers are continually starting new, positive stories, it may be worthwhile to reward them.

Also, overtime, the brand may notice a patter between topics, promotions, and outreach. Recognizing how long it takes for a conversation to develop from the announcement of a new promotion, could help a brand better time promotions for the most buzz.

However, there are some obstacles that need to be overcome. Tracking all the data will require fairly advanced processes.

First, tracking every mention and determining the topic, validity, and sentiment, must currently be done by hand (as far as I know). Because of this, a brand would be required to dedicate a number of resources to this task alone.

There are some tools available to expedite the process, for tracking mentions and buzz.

Of the many available, I use three extensively; Google Alerts, Google Blogsearch, and Yahoo Pipes.

Google alerts is a service offered by Google, which will alert you every time the search engine indexes a new page with the keyword you specify. For example, you could create an alert for “BMW”. Every time a new page is indexed with the word “BMW” in it, you’ll receive an alert, either in the form of an RSS feed or eMail.

Google blogsearch is a search engine just for blogs. It returns the latest blog posts for your query, and even allows you to filter by date. Blogsearch also offers an RSS feed for your query, keeping you up to date with the latest posts.

Finally, Yahoo pipes can help you separate out topics from feeds. The service allows you to manipulate and aggregate RSS feeds, offering a number of filters.

I use Google alerts and Google blogsearch to create feeds surrounding a specific topic, for example “Social Media”. Then, use Yahoo pipes to create separate feeds for separate topics.

For example, by adding the “Social Media” feed, then applying a “Metrics” filter. Now, the feed will only output articles about social media metrics. The reason to track everything, and then filter out conversations, ensures that you do not miss a new topic.

Tracking and monitoring all the conversations on the web is important. If a brand focuses too much on “the conversation”, the one taking place right now, they may not be ready for the others that are growing. In the end, being caught unaware online can mean many missed opportunities.

Social media is the next evolution in how we use the web. However, with all the great things that have come from our new found ability to connect on the web, we’ve also made the creation of spam much easier.

Nowadays, it’s easy for almost anyone to create a presence on the web. With our quest for ease, we’ve made it easy to automate the process. Until we’re able to differentiate spam from actual information, we’ll be unable to properly index and search the social web.

Problems:

One of the biggest problems with social media is that currently, many websites allow you to create unlimited profiles. One person can create hundreds of Twitter accounts, each of which can send out a Twitter message, quickly cluttering the web.

A second problem is that unlike the current web page structure, conversations can jump incoherently. Consider a conversation taking place on Facebook through status messages. Each individual status update would make little sense, however collectively they can offer a large amount of information.

Also, we currently have little ability to to understand true connections and consumer intent. What I mean by that is, how do you differentiate between a spammer friending a spammer versus a true friend? Profiles can artificially inflate connection numbers, making them seem more important than they actually are.

Lastly, the overall speed at which new data is introduced creates an issue for search and indexing. Right now, we’re unable to quickly assign authority and trust to new content. We can assign trust to specific users, but lose out on new influential users.

Examples of Problems:

The most powerful example of the problems with the social web is Twitter. Consumers can quickly and easily create multiple profiles, and send many messages.

Not only are spammers able to disrupt the streams of other users, through @ replies and direct messages, but each individual profile and tweet creates a page to be indexed in our conventional search engines.

Lastly, each tweet also influences the latest trend. With enough profiles and messages, a spammer can manipulate what topics are trending upwards. On the social web, topics trending offers insight into the latest news. Obviously, being able to affect this nefariously, can quickly make trending data useless.

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What Needs to Change:

The first things that needs to change is our ability to detect spam signals. Determining patterns in how actual humans interact with each other on the web may give use ways to differentiate between an actual user and spammer.

Secondly, introducing an API or data sharing system to find patterns might be needed. The data need be anonymous, because of the privacy issues associated with it. Without all the information, our understanding of the social web will continue to be incomplete.

Lastly, we need to change how we return search results. The current system of ranking only by importance needs to evolve to include temporal affects. A trustworthy result should not always outrank a semi-trustworthy result, if the latter is newer. Newer pages should be given a greater weight for rank.

What is Happening Now?

Right now the closest thing we have to a search engine for the social web is Twitter (scares the crap out of Google). However, this “search” does not separate out spam from trust. Neither does Twitter search assign authority to influential

Patents:
Method and Apparatus for Detecting Spam User Created Content

The present invention provides methods, apparatuses and systems directed to automatically detecting spam user created content. In a particular implementation, there is provided a method for processing spam contents, which comprises: maintaining a plurality of key information databases; receiving user-created content and at least one of a service ID and a content category ID of the user-created content from one or more users of a user-created content hosting site; selecting one of the plurality of key information databases based on at least one of the service ID and the content category ID…

System and method for developing and using trusted policy based on a social model

A trust policy is constructed based upon a social relationship between real-world entities. The trust policy may determined based upon a social network and social network maps. The social network map provides a framework to determine social distances. The trust policy provides quick and secure access to desired or trusted nodes while providing security from entities outside the trusted sphere of nodes. The trust policy determined by the social distance may be used for various types of applications including filtering unwanted e-mail, providing secure access to resources, and accessing protected services…

Social Analytics System and Method for Analyzing Conversations in Social Media

Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.

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IR in Social Media (IRSM) by Matthew Hurst and Alexey Maykov

Last week I had the pleasure of being invite to the World Innovation Forum in New York City. (The forum was one of my best to date, and truly was more than just a networking event.) There, I was able to listen to and question, Paul Saffo’s talk about “untangling the future”.

Overall, the speech was great, especially the idea of a creator economy. But, one point stood out in my mind. During his speech, he said that we focus too much on crowdsourcing, and forget about the leadership needed to spark creativity. Well, Mr. Saffo, I respectfully disagree.

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I think that the spark of creativity occurs organically in a crowd, as leaders rise to the occasion. The larger the group, the larger the likelihood of a leader being found.

My thought only works because I assume the brand is including everyone in the “crowd”, that the “crowd” can grow to nearly infinite size, that training leadership is expensive, and that the location of the leader of the leader does not matter. Whether the leader is part of the company or crowd, they can create the spark that builds creativity.

Consider a real life application, where a brand is crowdsourcing a new logo design. They’ve created a site where users can upload a design and vote for the best ones. The campaign will end after 3 months and the brand will choose 1 of the top 5 designs.

Aside from training a number of leaders within the company, it makes little sense to dedicate resources to building leadership in the crowd. After 3 months, when the campaign finished, the crowd may hemorrhage many of its leaders.

So if we’re not building leadership in the crowd, then the brand must decide if it should dedicate resources to building leaders within the company. However, the company only needs a handful of leaders.

Whereas, building a larger crowd means you gain a number of leaders proportionate to the size of the overall crowd. Every time you add a person to crowd, there is a chance that they are a leader, already trained from their life experiences.

This means that companies should train only as many leaders as they need to run a company. And when they have a crowdsourcing campaign, build a community large enough to include organic leaders.

But why do we assume that leadership equals creativity? I can imagine a number of leaders that refuse to change the old way of doing things. They either lack the want to change, or ability to be creative.

Go back to our logo example. Assume that someone uploads the first design. Does this simple act constitute a leader? What if someone sees that design and gets an idea for another design? Is this not “sparking creativity”?

Even if we say that the original design is an act of leadership, the crowd only needs a few leaders to begin the process.

Instead of dedicating more resources to leaders, brands should find ways to better use crowdsourcing. Building and retaining a community can mean having a thinktank at your fingertips.

Leadership is great, but more minds means more ideas. With out ability to instantly organize data – creating large quantities of ideas is no longer a program. With technology, we can now filter quality from quantity.

So many marketers talk about conversations, engagement, interaction, and relationships. They’re definitely, great buzz words, and a necessary part of social media; but I think many people forget the second part of, “guiding the conversation.”

Because of social media, a brand does lose control of their message, but they can and should try to frame the conversation.

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What Does Guiding a Message Mean?

The Internet has created a space where people can talk and say whatever they want unfettered. For brands, this has create an interesting dilemma.

On one hand, consumers are able to say whatever they want about a brand, positive or negative. On the other hand, businesses are able to reach and broadcast to new consumers.

The problem arises when a conversation runs unabated, and with no context. This is where guiding the message comes into play.

It is the brand’s duty to be aware of any mentions of the company, and offer the necessary information to help readers make better sense of what’s being said.

How Do you Frame a Message?

When a conversation that needs context does come to fruition, it makes the most sense to try to catch it early.

If a blogger writes a story, you can leave a comment, calmly explaining the situation. Don’t forget that, at this point, customer service plays a big part. Why is this consumer unhappy? What can we do to remedy the problem?

Also, consider emailing the blogger and try to create a line of communication to help ensure the correct information is being spread.

Sometimes, you won’t be able to catch the mention before it becomes a conversation in the blogosphere. If you see many bloggers writing about a story, that may be factually incorrect or being spun in a negative way, responding on the brand blog can be the best response.

Tell the truth, without calling out individual bloggers. Putting the story in perspective or filling in the correct facts, can change negative buzz into positive buzz.

In the end, making sure you are vigilant for mentions that need to be placed in context, is your first line of defense against a negative conversation.

Consumers connect with honesty and truthfulness. Offer them facts when framing a story, and they’ll connect with you. Don’t bullshit your customers – otherwise, expect them to throw it right back at you.

If you’re a small business owner, brand marketer, or an Internet marketer that need a better understanding of social media – I’ve created a program for you.

‘Left the Box’s Membership Content’ is geared to help people learn exactly how to interact with their consumers using social media or how to build out a successful strategy.

The content includes 8 full lessons (one a week for eight weeks) covering everything from blogging to public relations on new media. It includes strategy documents to help you answer the questions you need to create a successful campaign and reporting documents to track your progress.

If the lessons haven’t answered all your questions, you even get priority email consultation from me. Not sure if a campaign will work, or just want to clear something up? Registered members can get my opinion right away.

We’re still in private beta right now, but all Newsletter subscribers will be giving early access! So sign up now to be notified when we begin allowing registrations.

As a bonus, if you sign up now, all Newsletter subscribers will receive a discount when we open up!

Your information is safe and it will never be sold or distributed to a 3rd party. I hate spam just as much as you do. If you decide you don’t want to receive it anymore each newsletter has instructions on how to opt out.

Still not sure? Read this to give you more information about the program.

People say there aren’t rules to social media, but I disagree. There are fundamentals to communicating and marketing on the web. The online consumer expects something different than the offline world. So I figured I’d put something interesting together, to help people understand and remember the fundamentals.

A good way to help people understand something is to relate it to them. Figuring, almost everyone can relate to sex – here’s a way to think about social media…

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Treat Your Partner Well and They’ll Return the Favor

When it comes to social media (just like sex), it’s all about keeping a two way conversation and sharing. Give your consumers value, and offer them something they can’t get anywhere else. Do something special, and they won’t go anywhere else.

Hopefully, your consumers don’t think your social media strategy is one sided, just like you’d hate sex if it was never about you.

Social Media Is All About Passion

Not in the mood? The sex is going to suck. Similarly, if you’re not 100% passionate about your product, what it does, and your consumers, your social media campaign is going to suck.

You Just Have To Tell Someone About It After

Think Monica Lewinksy; she had an affair with the President and just had to tell someone. Same thing happens in social media. A good campaign is hard to keep to yourself, especially if its something exclusive.

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Like Sex, Social Media Can Make You Happy

You don’t really need a study to tell you that sex makes people happy (here’s one in case you do). But, did you know that blogging can make you happy too?

They also hypothesized and found support from their data that when these kinds of social connections increase or grow deeper through blogging, a person will also feel a greater subjective sense of well-being or happiness. [credit]

Playing Just the Tip Doesn’t Count, You Have to Commit

Don’t really know what I’m talking about when I say, “playing just the tip”? It’s ok, UrbanDictionary (semi-nsfw) can help. Just like that doesn’t really count – you can’t just try out social media.

For an effective campaign, you have to commit. Commit the resources, time, and people to building a proper strategy and executing it.

The First Time Is Always The Hardest But The Reward Is Worth Doing It Again

For most, their first time is nerve wracking and generally not nearly as good as every subsequent try. Just like social media, your first campaign may be a dud, but as you do it more, you learn from your mistakes. You learn what makes your consumers happy, and what they want.

The More Scandalous It Is, The More People Want To Talk About It

The idea that fuels every gossip magazine in the world can also be the reason why your social media campaign goes viral. Think scandalous, exciting, new, and edgy.

An example of a campaign that pushed the envelope and got a lot of buzz is the Skittles Homepage Redesign. Skittles changed their homepage to be a stream of all mentions of “Skittles” on Twitter. It was scandalous because it wasn’t moderated and anyone could say anything. Because of these things, everyone talked about it.

Cheating Is Bad And Can Get You In Trouble

Ever cheated on a spouse? It tends to end in pain and suffering for everyone – and usually no more sex. Same thing happens in social media. Try cheating and watch the backlash.

Target did it with their Facebook page, when they introduced “rounders” to the page. Rounders were given discounts and products from Target to share with their friends. It would have been great until Target decided to keep it all a secret. They cheated on their consumers, who thought they were getting unbiased reviews.

“Your Mission: Try not to let on in the Facebook group that you are a Rounder,”

“We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops [and in the shower, and on the bus]. However, we want to get other members of the Facebook group excited about Target, too! And we don’t want the Rounders program to steal the show from the real star here: Target and Target’s rockin’ Facebook group. So keep it like a secret!” [credit]

You Can Always Ask for Advice

In the end, it’s not wrong to ask for help. Need advice on sex, there’s so many ways to ask and almost anyone is ready to give you their two cents.

Similarly, “social media experts” are always clamoring to talk about how they do things and give their advice. Be careful who you listen to so you don’t get wrong information, and make sure you do your research. Help is not hard to come by, and can totally be worth it.

Hopefully, this post helps your remember the fundamentals to social media. Have another idea that should be added? Did I miss something? Leave a comment and let me know!

When large companies talk about word of mouth marketing, they generally don’t care about simmering buzz – they get that naturally. Instead, they want something viral, something that spreads, something that sticks in a consumers mind. So how can you deliver that? By making sure you give people something they thing they have to share.

The Psychology of Sharing

Why do people share things? Instinctually, you might assume that people are selfish and keep things to themselves. For some you might be right, but when it comes to information, the opposite is true.

People like to be in the loop, being the first to know something means you’re important. You know something other people don’t know. Unlike an expensive car, you can’t show off information, without giving it away – which is exactly what people do.

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Seeding information to people can influence if they pass it along or not. The questions to answer are:

• Is this exciting news to the consumer?
• Will the consumer feel privileged to know this?
• How are we seeding the information?
• Will the community facilitate the spread of information?
• Are the fanbases’ secondary relationships going to be interested in the information?

Take Advantage of Human Psychology

Since being privileged and being able to pass information revolve around human ego, we can take advantage of that emotion. By giving consumers good content, we help them feel important when they pass it to their friends.

The content should be easily read or viewed, and have the ability to be quickly passed along. This can mean including a tell-a-friend module, or ‘email this’ feature, or writing in bulleted style to facilitate offline word of mouth marketing.

The lighter the content, the more likely it is to spread along. Give consumers sound bites or summaries they can easily share with their friends.

Forcing It To Spread

Psychology can bring people to the water’s edge, but sometimes you have to push them in. Offering social proof, and strong calls to action can help push people to share your content.

Social proof lets people see how many other people are sharing your article.

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.

Consumers that haven’t shared the article begin to think they’re on the outside and not part of the community. They see how may other people have shared the product and think that they should too.

Modules like ‘Most emailed” or “On Digg” work well to highlight articles with high amounts of social proof.

Marketers have known that the best way to get consumers to do something, is to tell the exactly what to do. Another name for that is “call to action”.

Use strong calls to action on sharing links, and highlight them to stand out. By making it obvious, consumers that otherwise would not, may pass your content along. Consider how effective writing something like “Don’t forget to digg this” or “Email your friends” could be at creating an action.

Treat these shares as conversions, making sure to track them. Collect the data and tweak your content and ‘calls to action’ accordingly.

How well your content spreads depends on what you give to the user for spreading it. Will your consumer feel special, smart, or in the know? Or will people not care about what you have to say? Does your content excite people, share valuable information, or build buzz? How do you push consumers, and remind them to share your ideas?

With time, techniques develops as you grow to better understand the wants and needs of your demographic. Not everything will spread, and in the end, what does spread might surprise you. Consumers can be fickle, but making people want to share your information, can help increase your odds of creating viral content.

Have stories of how your content went viral? Share it and let us know what you did or why think people shared it?