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	<description>Marketing Strategy &amp; Digital Identity Protection | Houston, TX</description>
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	<itunes:author>Carla Alvarez</itunes:author>
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		<itunes:name>Carla Alvarez</itunes:name>
		<itunes:email>carla@efusionmg.com</itunes:email>
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	<copyright>Legacy Marketing Services</copyright>
	<podcast:license>Legacy Marketing Services</podcast:license>
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	<itunes:subtitle>Marketing Strategy &amp; Digital Identity Protection | Houston, TX</itunes:subtitle><item>
		<title>From Divi to Blocks: Redesigning Sherlock Spec’s Website to Match a Trusted Houston Brand</title>
		<link>https://legacymarketingservices.com/website-mastery/sherlock-spec-home-inspections-website-redesign/</link>
					<comments>https://legacymarketingservices.com/website-mastery/sherlock-spec-home-inspections-website-redesign/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Tue, 05 May 2026 23:27:25 +0000</pubDate>
				<category><![CDATA[Website Mastery]]></category>
		<category><![CDATA[Clint Simon]]></category>
		<category><![CDATA[Dawn Bajalieh]]></category>
		<category><![CDATA[Divi to Blocks Redesign]]></category>
		<category><![CDATA[home inspector website]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[Sherlock Spec Home Inspections]]></category>
		<category><![CDATA[small business website]]></category>
		<category><![CDATA[Wordpress Divi to Blocks Migration]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/?p=18966</guid>

					<description><![CDATA[Business is really about community, interacting with those around you and filling gaps of need. Networking is finding those in your same community and those operating in similar spheres. One of the most stressful parts of moving is finding and building that same network of people you trust around you again. What doctors do you [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Commercial Cold War: Why Your Antivirus Became a National Security Issue</title>
		<link>https://legacymarketingservices.com/digital-identity/why-kaspersky-antivirus-became-a-national-security-issue/</link>
					<comments>https://legacymarketingservices.com/digital-identity/why-kaspersky-antivirus-became-a-national-security-issue/#respond</comments>
		
		<dc:creator><![CDATA[The LMS Team]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 14:33:00 +0000</pubDate>
				<category><![CDATA[Digital Identity & Security]]></category>
		<category><![CDATA[Cloud act US surveillance law]]></category>
		<category><![CDATA[digital identity protection small business]]></category>
		<category><![CDATA[Eugene Kaspersky]]></category>
		<category><![CDATA[Kaspersky ban United States]]></category>
		<category><![CDATA[Kaspersky Labs]]></category>
		<category><![CDATA[small business cybersecurity trust]]></category>
		<category><![CDATA[small business news]]></category>
		<category><![CDATA[SORM Russia surveillance law]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/?p=18795</guid>

					<description><![CDATA[For decades, Kaspersky was the world's best antivirus. Then the U.S. banned it. Here's what that means for your business — and whose side your software is really on.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>ClickFix Tricked You Into Doing It Yourself: What the Latest DNS Attack Means for Your Business</title>
		<link>https://legacymarketingservices.com/digital-identity/clickfix-dns-attack-what-it-means-for-your-business/</link>
					<comments>https://legacymarketingservices.com/digital-identity/clickfix-dns-attack-what-it-means-for-your-business/#respond</comments>
		
		<dc:creator><![CDATA[The LMS Team]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 23:17:09 +0000</pubDate>
				<category><![CDATA[Digital Identity & Security]]></category>
		<category><![CDATA[ClickFix]]></category>
		<category><![CDATA[digital identity protection small business]]></category>
		<category><![CDATA[DNS Security]]></category>
		<category><![CDATA[small business news]]></category>
		<category><![CDATA[Small Business Threats]]></category>
		<category><![CDATA[Social Engineering]]></category>
		<category><![CDATA[The Hacker News]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/?p=18737</guid>

					<description><![CDATA[Microsoft just disclosed a new attack technique called Clickfix that tricks regular people into infecting their own computers through DNS. Here's what it means in plain English — and why your domain security matters more than ever.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Marketing for a Cause: Kabul Hope</title>
		<link>https://legacymarketingservices.com/customer-conversations/marketing-for-a-cause-kabul-hope/</link>
					<comments>https://legacymarketingservices.com/customer-conversations/marketing-for-a-cause-kabul-hope/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Mon, 16 Jan 2023 21:58:23 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[Afghan Christians]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Kabul Hope]]></category>
		<category><![CDATA[marketing with purpose]]></category>
		<category><![CDATA[nonprofit marketing]]></category>
		<category><![CDATA[Pakistan]]></category>
		<category><![CDATA[small business marketing]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/?p=16872</guid>

					<description><![CDATA[When people refer to cause marketing, they are typically referring to companies and brands sponsoring a charitable cause to show their alignment with the values that cause represents and to build a connection with supporters of that cause.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Client Showcase: Multilingual Website on Joomla 4</title>
		<link>https://legacymarketingservices.com/website-mastery/client-showcase-multilingual-website-on-joomla-4/</link>
					<comments>https://legacymarketingservices.com/website-mastery/client-showcase-multilingual-website-on-joomla-4/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Mon, 09 Jan 2023 20:51:14 +0000</pubDate>
				<category><![CDATA[Website Mastery]]></category>
		<category><![CDATA[bilingual website]]></category>
		<category><![CDATA[client spotlight]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[Joomla 4]]></category>
		<category><![CDATA[Joomla development]]></category>
		<category><![CDATA[Joomla maintenance]]></category>
		<category><![CDATA[multilingual website]]></category>
		<category><![CDATA[Multilingual websites]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/?p=16867</guid>

					<description><![CDATA[The first week of the new year has passed and it’s time to move on into 2023 full steam.

With the new year also came the release to share a fun project from 2022, which was a bilingual promotional site for the pilot of a legal reality show. The site is based on Joomla 4.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>5 Tips to Organizing Your Social Media Content</title>
		<link>https://legacymarketingservices.com/customer-conversations/5-tips-to-organizing-your-social-media-content/</link>
					<comments>https://legacymarketingservices.com/customer-conversations/5-tips-to-organizing-your-social-media-content/#comments</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Tue, 28 May 2019 23:37:54 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[Canva]]></category>
		<category><![CDATA[content calendar]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content organization]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[customer conversation]]></category>
		<category><![CDATA[digital assets]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/blog/?p=2050</guid>

					<description><![CDATA[Order and organization are on trend.&#160; Have you noticed this? Marie Kondo and her organization tips are all the rage.&#160; People want to get a handle on life by getting their personal “stuff” in order; However, order and organization are no less important for business marketing. This has always been true, a consistent marketing message [&#8230;]]]></description>
		
					<wfw:commentRss>https://legacymarketingservices.com/customer-conversations/5-tips-to-organizing-your-social-media-content/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Where Do You Do Business? Developing a Marketing Plan</title>
		<link>https://legacymarketingservices.com/podcast/where-do-you-do-business-developing-a-marketing-plan/</link>
					<comments>https://legacymarketingservices.com/podcast/where-do-you-do-business-developing-a-marketing-plan/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Mon, 25 Feb 2019 17:26:35 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business environment]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[sales channels]]></category>
		<category><![CDATA[small business marketing]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/blog/?p=2059</guid>

					<description><![CDATA[In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
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	<itunes:explicit>no</itunes:explicit><itunes:subtitle>In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do [&amp;#8230;]</itunes:subtitle><itunes:summary>In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do [&amp;#8230;]</itunes:summary><itunes:keywords>Customer Conversations, podcast, business development, business environment, community marketing, competitive analysis, customers, local marketing, market research, marketing plan, marketing strategy, sales channels, small business marketing</itunes:keywords></item>
		<item>
		<title>Who are the People You Serve? Developing a Marketing Plan</title>
		<link>https://legacymarketingservices.com/podcast/who-are-the-people-you-serve-developing-a-marketing-plan/</link>
					<comments>https://legacymarketingservices.com/podcast/who-are-the-people-you-serve-developing-a-marketing-plan/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Thu, 14 Feb 2019 14:43:14 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[buyer persona]]></category>
		<category><![CDATA[buyer persona matrix]]></category>
		<category><![CDATA[buyer persona template]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[tolkien]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/blog/?p=2053</guid>

					<description><![CDATA[One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
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		<itunes:episodeType>full</itunes:episodeType>
	<itunes:explicit>no</itunes:explicit><itunes:subtitle>One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them [&amp;#8230;]</itunes:subtitle><itunes:summary>One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them [&amp;#8230;]</itunes:summary><itunes:keywords>Customer Conversations, podcast, B2B marketing, buyer persona, buyer persona matrix, buyer persona template, buyer personas, content marketing, customer profile, customers, marketing plan, marketing strategy, small business marketing, target audience, tolkien</itunes:keywords></item>
		<item>
		<title>What Types of Questions Do You Answer: Developing a Marketing Plan</title>
		<link>https://legacymarketingservices.com/podcast/marketing-plan-what-questions-do-you-answer/</link>
					<comments>https://legacymarketingservices.com/podcast/marketing-plan-what-questions-do-you-answer/#respond</comments>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Mon, 14 Jan 2019 22:46:00 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business marketing]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/blog/?p=1966</guid>

					<description><![CDATA[[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.19.13&#8243;]For the past couple of weeks, I’ve talked about creating a marketing strategy for your business.  So far I’ve covered 3 steps to creating a marketing plan and identifying what problem your business solves. Today we are going to talk about what question [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
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		<itunes:duration>6:22</itunes:duration>
	<itunes:explicit>no</itunes:explicit><itunes:subtitle>[et_pb_section fb_built=&amp;#8221;1&amp;#8243; admin_label=&amp;#8221;section&amp;#8221; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_row admin_label=&amp;#8221;row&amp;#8221; _builder_version=&amp;#8221;3.0.48&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;][et_pb_column type=&amp;#8221;4_4&amp;#8243; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_text admin_label=&amp;#8221;Text&amp;#8221; _builder_version=&amp;#8221;3.19.13&amp;#8243;]For the past couple of weeks, I’ve talked about creating a marketing strategy for your business.  So far I’ve covered 3 steps to creating a marketing plan and identifying what problem your business solves. Today we are going to talk about what question [&amp;#8230;]</itunes:subtitle><itunes:summary>[et_pb_section fb_built=&amp;#8221;1&amp;#8243; admin_label=&amp;#8221;section&amp;#8221; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_row admin_label=&amp;#8221;row&amp;#8221; _builder_version=&amp;#8221;3.0.48&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;][et_pb_column type=&amp;#8221;4_4&amp;#8243; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_text admin_label=&amp;#8221;Text&amp;#8221; _builder_version=&amp;#8221;3.19.13&amp;#8243;]For the past couple of weeks, I’ve talked about creating a marketing strategy for your business.  So far I’ve covered 3 steps to creating a marketing plan and identifying what problem your business solves. Today we are going to talk about what question [&amp;#8230;]</itunes:summary><itunes:keywords>Customer Conversations, podcast, content marketing, marketing, marketing strategy, small business marketing</itunes:keywords></item>
		<item>
		<title>What Problem Does Your Business Solve?</title>
		<link>https://legacymarketingservices.com/podcast/what-problem-does-your-business-solve/</link>
		
		<dc:creator><![CDATA[Carla Sallee Alvarez]]></dc:creator>
		<pubDate>Tue, 08 Jan 2019 06:20:19 +0000</pubDate>
				<category><![CDATA[Customer Conversations]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<guid isPermaLink="false">https://legacymarketingservices.com/blog/?p=1948</guid>

					<description><![CDATA[[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.47&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.19.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, [&#8230;]]]></description>
		
		
				<enclosure length="5389190" type="audio/mpeg" url="http://media.blubrry.com/coffeetips/podcast.legacymktg.com.s3.amazonaws.com/ep/2019/ct-8.mp3"/>

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		<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>4:40</itunes:duration>
	<itunes:explicit>no</itunes:explicit><itunes:subtitle>[et_pb_section fb_built=&amp;#8221;1&amp;#8243; admin_label=&amp;#8221;section&amp;#8221; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_row admin_label=&amp;#8221;row&amp;#8221; _builder_version=&amp;#8221;3.0.48&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;][et_pb_column type=&amp;#8221;4_4&amp;#8243; _builder_version=&amp;#8221;3.0.47&amp;#8243; parallax=&amp;#8221;off&amp;#8221; parallax_method=&amp;#8221;on&amp;#8221;][et_pb_text admin_label=&amp;#8221;Text&amp;#8221; _builder_version=&amp;#8221;3.19.2&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;]What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, [&amp;#8230;]</itunes:subtitle><itunes:summary>[et_pb_section fb_built=&amp;#8221;1&amp;#8243; admin_label=&amp;#8221;section&amp;#8221; _builder_version=&amp;#8221;3.0.47&amp;#8243;][et_pb_row admin_label=&amp;#8221;row&amp;#8221; _builder_version=&amp;#8221;3.0.48&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;][et_pb_column type=&amp;#8221;4_4&amp;#8243; _builder_version=&amp;#8221;3.0.47&amp;#8243; parallax=&amp;#8221;off&amp;#8221; parallax_method=&amp;#8221;on&amp;#8221;][et_pb_text admin_label=&amp;#8221;Text&amp;#8221; _builder_version=&amp;#8221;3.19.2&amp;#8243; background_size=&amp;#8221;initial&amp;#8221; background_position=&amp;#8221;top_left&amp;#8221; background_repeat=&amp;#8221;repeat&amp;#8221;]What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, [&amp;#8230;]</itunes:summary><itunes:keywords>Customer Conversations, podcast, content marketing, marketing, marketing plan, Marketing Tips, small business marketing</itunes:keywords></item>
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