Letters From Dan

Pinterest and your Marketing Matrix

DanRMorris — Mon, 14 May 2012 05:19:09 +0000

What is a Marketing Matrix? Before you get too far into this Pinterest marketing article, I want to explain the kind of marketing matrix I promote. One of the hard things about marketing online is exposure and links. Building a quality marketing matrix makes that a bit easier. The idea is simple, find five people [...]

The Google Adwords Keyword Tool Mistake

DanRMorris — Tue, 08 May 2012 19:43:23 +0000

I really want to help make you aware of the Google Adwords Keyword Tool mistake that many people make. But first I want to start by saying that it is not your fault if you are making this mistake. Very big SEO companies, big time internet marketers and even IM conferences teach how to use [...]

Your Website Conversion Rate is Meaningless. Period.

DanRMorris — Wed, 02 May 2012 03:28:43 +0000

People often ask me what my website conversion rate is, which I think is an absolutely ridiculous question. But before we continue, let’s assume you don’t know what a conversion rate is OR let’s define it so the rest of this post is based on a mutual understanding of conversion rate. Here it is: Number [...]

Pinterest for Local Businesses

DanRMorris — Tue, 01 May 2012 19:46:07 +0000

I got this question via email today and thought it was probably a universal question: Question: How could I utilize this for my local lawn mower repair business or my local taxi business? Answer: Let’s break down the value of Pinterest to local businesses into two sections. First let’s discuss the SEO benefits, and 2nd [...]

Creating a Pinterest Campaign

DanRMorris — Mon, 30 Apr 2012 06:27:25 +0000

After learning how to pin pages without images, we realized that an entire campaign could be built on Pinterest – not previously imagined. Users of our Marketing Calendar Blueprint product know that the marketing of a campaign is only part of the overall business marketing calendar. Determining when that campaign should start and stop, integrating [...]

Common Marketing Mistake: Leveraging Assets

DanRMorris — Sat, 28 Apr 2012 04:41:26 +0000

One common marketing mistake small businesses seem to make is not leveraging operations activities for marketing purposes. As I highlighted in my “Dog the Bounty Hunter” story, the average, ordinary things that you do can be used as marketing. I recently took a trip to Costa Rica, a fabulous country, and had opportunity to zipline [...]

How to Monetize YouTube Videos

DanRMorris — Tue, 24 Apr 2012 20:43:08 +0000

Everyone seems to ask how to monetize YouTube videos and it seems to me that most people are asking the wrong question. I think what people want to know is how do you derive income from posting YouTube videos. And the difference between those two questions is all the meat. In a previous post I [...]

How to pin pages without pictures

DanRMorris — Sat, 21 Apr 2012 15:59:18 +0000

Holy Moly! Did you know you could pin pages without pictures? Did you know you could pin images on Facebook? Did you know that after you pin something you could change the location that users land when they click on the pin? While testing out images based on my “how to make images go viral [...]

How to do the rel=author thing

DanRMorris — Fri, 20 Apr 2012 06:16:35 +0000

The rel=author thing is pretty cool. It’s not necessarily new but Google has made it more fun and useful. And since they got rid of the indented listing, the rel=author thing is the next best search results promotion tool. So what is it? Simply put, rel=author is an html tag you can add to your [...]

Why are you doing that again?

DanRMorris — Wed, 11 Apr 2012 04:28:19 +0000

There are so many things to do, isn’t there? Podcasts, Pinterest, Facebook, e-books, email, Flickr, Youtube, Hubpages, Google Places, backlinks, Twitter, Stumbleupon, Cinch, Slideshare, Instagram, Digg, BlogTalkRadio, Kunaki. . . the list goes on and on. Does the existence of a social network, a social utility or a marketing tool mean you have to use [...]