Letters From Dan

How do you get customers to your website?

DanRMorris — Wed, 08 Sep 2010 22:34:44 +0000

When I meet with potential clients for the first time, they often ask how to get customers to their website. I’ve come to realize it’s just not common knowledge for business owners. When you’re thinking about how to get paying customers in the front door – sending them somewhere else just isn’t typical. But it [...]

A Career in Internet Marketing?

DanRMorris — Fri, 03 Sep 2010 15:21:51 +0000

You know what’s interesting about a career in internet marketing? I don’t know anyone who is doing it and is unemployed. Nope, not a single person. You may have to answer this question for me, because I just don’t know the answer, but back in the late 1980′s were there any C++ programmers who didn’t [...]

Local Business Marketing – What it isn’t

DanRMorris — Tue, 31 Aug 2010 04:46:32 +0000

You’re on the verge on being inundated. While you dote methodically on growing your company, internet marketers are planning to visit your company in droves in the near future. Because the need is so great and the experience level so small, small business owners are going to be getting phone calls by the dozens by [...]

Getting Website Traffic – Stuff You Don’t Hear About

DanRMorris — Sun, 29 Aug 2010 05:27:13 +0000

So Darren and I are putting together a video series called 10 Minute Traffic Tips. You could ask why I suppose, but I don’t think the answer is very sexy. Darren came up with the idea, well then I really liked the idea. So we decided to do it. Yep, that’s about it. So at [...]

Keyword research is like studying for a test

DanRMorris — Sun, 22 Aug 2010 05:18:04 +0000

Keyword research is truly like studying for a test. If traffic is the answer then keyword research is the text book. When people are searching for you, the only tool they have at their disposal are words. Letters and numbers are what people use when searching for products, services, information or entertainment. Put together those letters [...]

Notes From #NAMS

DanRMorris — Sat, 21 Aug 2010 13:14:45 +0000

Friday of NAMS 4 was a great day, perhaps the best first day of a NAMS Conference (Niche Affiliate Marketing System). I believe the bugs that were present during NAMS 1 were not only ironed out, but smoothed over with grace. This year I got a chance to speak in front of the group, but that [...]

Marketing small businesses is more than keywords

DanRMorris — Wed, 18 Aug 2010 20:20:55 +0000

Internet marketing for small businesses is marketing. It’s not a separate category, or something special some companies do. The internet is part of our lives and with the advent of the iPad, it’s soon to become a larger part. I find it interesting that most of my “business” clients don’t really do much “marketing”. They [...]

Coffee with Jason Elkins

DanRMorris — Thu, 12 Aug 2010 18:19:55 +0000

This week I had coffee with a friend, Jason Elkins. He’s doing a program he calls 100 cups of coffee in 100 days”. While his program is a relationship building program, it makes a great marketing program, too. He and I spoke at length about our client’s, what we’re doing for them and how that’s [...]

Charging the customer for being a customer

DanRMorris — Wed, 11 Aug 2010 05:33:30 +0000

Why does it seem like our "preferences" are being used against us? I just read that airlines are now charging an extra fee to sit in a window or aisle seat. US Airways is charging between $5 and $30 for this service. From an economic standpoint, I guess it narrows down who really wants to sit in those seats - but does it also narrow down the passengers who even want to fly?

Marketing Mistakes: conversion rate blinders

DanRMorris — Sun, 08 Aug 2010 04:33:45 +0000

I approached an affiliate network this week to see if I could place some banner ads on my sites for a couple products I thought were cool. And the response I got was “let us review your sites and see if there is a match”. I thought that was odd. Well, once I totally over-thought [...]