Letters From Laura

Email Courses and Autoresponders

Laura — Tue, 07 Feb 2012 14:48:20 +0000

Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses are best maintained [...]

Auto-responders and Generating Leads

Laura — Thu, 02 Feb 2012 18:38:03 +0000

Auto-responders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important than the auto-responder is your opt-in list! But all auto-responders start out without a list – the list doesn’t exist until your auto-responder mailing list starts filling up with [...]

Laura Wagner – Guest on Biz Connection Radio Show – Plymouth, Wisconsin

Laura — Thu, 15 Dec 2011 17:58:26 +0000

For the last few months I’ve been working with Jim Rosetti and Ron Nielsen on their website and Facebook page for the Biz Connection Radio Show. Jim is a talk radio pro as well as a talented musician. While living in the Fox Valley, he did a radio show similar to the Biz Connection to [...]

Are You Using the Auto-responder and Social Sharing Features Your Email Marketing Program has to Offer?

Laura — Mon, 21 Nov 2011 18:20:57 +0000

As I mentioned in my recent post The Power is in Your Mailing List – Don’t Neglect It, you want to have your email opt-in or sign-up form displayed prominently on every page of your website or blog.

Isn’t Email Dead in the Age of Social Media?

Laura — Tue, 18 Oct 2011 18:17:45 +0000

Email Marketing – Tried and True Not at all! Email subscribers are the most committed you have – look at what they have to do to sign up! Dual opt-in. Squiggly puzzles to prove they are human. Many people follow hundreds of ‘friends’ on Facebook and Twitter. But all those unbranded, untracked, undifferentiated, easy to [...]

The Power is in Your Mailing List – Don’t Neglect It

Laura — Sun, 16 Oct 2011 00:45:57 +0000

Building a Quality List Visitors to your website are good. But the real money is in your mailing list. Build a large list of qualified buyers, and you’ll see a much higher return on your investment than you will from any other marketing effort. The question is, how do you build a qualified list? #1 [...]

Cookies – What Are They Good For?

Laura — Mon, 26 Sep 2011 22:05:49 +0000

Not the Yummy Chocolate Chip Kind – I know what they’re good for. I’m talking about the cookies that store bits of Information on your computer. Let’s first get a good idea of what a cookie actually is and does. We hear the term all the time but do you really know what it’s doing [...]

Facebook Changes – Are You Keeping Up?

Laura — Thu, 22 Sep 2011 18:42:19 +0000

If you are a regular user of Facebook, you’ve been noticing some changes lately. So let’s go over a few new features and you can let me know in the comments section below how you like the changes. When you arrive at your Facebook home you will notice recent stories at the top. You will [...]

Facebook Pages – Is Yours Secure?

Laura — Tue, 20 Sep 2011 21:12:32 +0000

In less than 2 weeks, Facebook will require all custom pages be hosted on a secure server. I will explain what that means for you, the owner of a custom page. Let me first back up to earlier this year. In February, Facebook made a big change in the way custom pages are made. Some [...]

Letters From Laura – My Blog Gets a New Name

Laura — Thu, 15 Sep 2011 18:33:37 +0000

If you’ve been following my blog, you may have noticed I recently changed the name and banner image. The domain for my blog has also changed thanks to my new friend Dan Morris, who I met at the NAMS (Niche Affiliate Marketing System) conference in Atlanta last month. Dan was one of the instructors at [...]

My Take-Away from NAMS

Laura — Tue, 13 Sep 2011 15:10:52 +0000

In mid-August I attended the Niche Affiliate Marketing System (NAMS) conference in Atlanta, Georgia. NAMS was founded and is directed by David Perdew. David holds these events twice a year, in February and August and this was his 6th NAMS conference. I wish I had known about NAMS 1 or 2 a few years ago! [...]

My Favorite Irishman – James Joseph Havey

Laura — Fri, 09 Sep 2011 19:33:06 +0000

Some blog posts take longer to write than others. Some blog posts are written in a matter of minutes. Some take hours or perhaps days. This blog post has taken me months to write.

Updates and Introducing Video Email & 90 Day Challenge

Laura — Tue, 09 Aug 2011 19:13:44 +0000

It’s time I get back to my blog and share some updates with all of you. A lot has been going on in my life so far this year and blogging has not been my top priority but I want to start doing an email approximately every 2 weeks and I can share that information [...]

May I Share My Social Media ‘Secrets’ With You?

Laura — Fri, 08 Apr 2011 18:19:07 +0000

I’d like to say I came up with this article’s subject on my own, but sometimes it takes a fellow blogger’s post to catch my eye and give me inspiration. I’ve known Michelle Schaefer since I took part in the 31 Days Blog Challenge she co-hosted with Lisbeth Tanz last summer. I’ve been connected with [...]

Do You Need Help With Your Social Media Goals, Plan & Strategy?

Laura — Mon, 28 Mar 2011 15:13:59 +0000

It’s great to get feedback on blog posts as I did on my last post about consistency, perseverance, and patience in social media. It was great because it gave me ideas for more posts, including this one. It’s also a great way to meet new people. Steve Kabelowsky and Jeff Clark suggested business owners need [...]

There is No Magic Potion – Social Media Takes Consistency, Perseverance, and Patience

Laura — Sat, 19 Mar 2011 18:17:21 +0000

I often talk to business owners who think they will setup a Facebook or LinkedIn account and will immediately have several hundred connections. Unfortunately, it usually doesn’t work that way. Don’t believe the self-proclaimed ‘experts’ who say they can tell you how to get 10,000 raving fans overnight. It takes consistency, perseverance, and patience. There [...]

Save Web Articles with Evernote If You Don’t Have Time to Read

Laura — Fri, 04 Feb 2011 04:10:44 +0000

A couple weeks ago I wrote an article about RSS, What is RSS and How Can It Help You? Check out that article for the answer to that question. As a follow-up to that article, writing about Evernote seems to be the next logical topic. I don’t remember how I found Evernote but I’m guessing [...]

What is RSS and How Can It Help You?

Laura — Mon, 17 Jan 2011 17:34:18 +0000

You may have seen the RSS icon on several websites or you may have seen it and heard it mentioned on TV ads. Usually it is orange but sometimes you will see it in different colors. But what is RSS? RSS = Real Simple Syndication. I know, now you’re asking, ‘what is Real Simple Syndication?’ [...]

Using Facebook to Engage – Abrakadoodle Does it Well!

Laura — Fri, 07 Jan 2011 17:55:32 +0000

As I’m catching up on Facebook this morning, checking out many good posts, I came across one by Pam Rautmann, owner of Abrakadoodle – SE Wisconsin. Pam does a great job using Facebook to promote her business and she’s come up with another great idea. She has started a little trivia contest on Thursdays. Each [...]

Intermediate Social Media Classes – Plymouth, WI

Laura — Thu, 06 Jan 2011 17:21:21 +0000

Beginner Social Media classes went very well last month so now it’s time to move onto Intermediate classes. There will be morning and evening classes again to make it easier for business owners to attend. Students are expected to have general computer and Internet knowledge and they must also have their social media accounts setup [...]