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	<title>Leveraging Ideas</title>
	
	<link>http://www.leveragingideas.com</link>
	<description>Ideation on economics, media, venture capital and startups</description>
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		<title>Reflecting on a Life Lesson: Changing People</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/mSMLQYYvJE8/</link>
		<comments>http://www.leveragingideas.com/2012/05/12/life-lesson-can-not-change-people/#comments</comments>
		<pubDate>Sat, 12 May 2012 17:13:46 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[business partners]]></category>
		<category><![CDATA[changing people]]></category>
		<category><![CDATA[friendship]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[life lessons]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1891</guid>
		<description><![CDATA[I recently listened to a friend give a post-mortem on ending a business relationship he&#8217;d worked on developing for quite some time. As we were talking, we got into observing some life lessons and out of nowhere I realized that one particular lesson has continued to hold disproportionate weight in my life &#8212; that people don&#8217;t change. Or put [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I recently listened to a friend give a post-mortem on ending a business relationship he&#8217;d worked on developing for quite some time.</p>
<p>As we were talking, we got into observing some life lessons and out of nowhere I realized that one particular lesson has continued to hold disproportionate weight in my life &#8212; that people don&#8217;t change. Or put a different way: you can&#8217;t change people.</p>
<p>Now of course it&#8217;s possible that people can change: perhaps slightly, or in a way that becomes suitable or compromise-able, but my personal experience always seems to be that such a relationship is unsustainable in the long run. In particular this is difficult for me because I tend to be extremely loyal and put a ton of effort into relationships of all sorts &#8212; I like to make things work.</p>
<p>That said, whenever I have compromised my own beliefs, or convinced myself that just &#8216;giving someone time&#8217; would result in the change I was looking for, I&#8217;ve been wrong.</p>
<p>So what&#8217;s my takeaway? I don&#8217;t know; I guess I need to trust my gut more often and be willing to make hard calls earlier, whether in hiring, dating or friendship.</p>
<p>&nbsp;</p>
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		<item>
		<title>Richard Feynman on Observing The World</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/BtxuGguhTzU/</link>
		<comments>http://www.leveragingideas.com/2012/05/08/richard-feynman-on-observing-the-world/#comments</comments>
		<pubDate>Tue, 08 May 2012 14:49:40 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[physics]]></category>
		<category><![CDATA[Richard Feynman]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1895</guid>
		<description><![CDATA[One of my former consulting clients turned me onto Richard Feynman several months ago. This series of short interviews with him  is one of my favorites.]]></description>
			<content:encoded><![CDATA[<p></p><p>One of my former consulting clients turned me onto <a href="http://en.wikipedia.org/wiki/Richard_Feynman">Richard Feynman</a> several months ago. This series of short interviews with him  is one of my favorites.</p>
<p><iframe src="http://www.youtube.com/embed/Bgaw9qe7DEE" frameborder="0" width="420" height="315"></iframe></p>
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		<item>
		<title>Quora as Brand</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/Y29hNpJLz4M/</link>
		<comments>http://www.leveragingideas.com/2012/05/06/quora-as-brand/#comments</comments>
		<pubDate>Mon, 07 May 2012 04:58:33 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[quora]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1887</guid>
		<description><![CDATA[I&#8217;m back! In 2009 I wrote a post about why I thought Facebook was going to be HUGE (like Bible huge) by noting that Facebook was the most searched for term on the web. Well it&#8217;s 2012 and now I am super impressed with Quora. No, it&#8217;s not a Facebook scale company in the making [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m back!</p>
<p>In 2009 <a href="http://www.leveragingideas.com/2009/09/20/facebook-the-most-searched-for-term-on-the-web/">I wrote a post</a> about why I thought Facebook was going to be HUGE (like Bible huge) by noting that Facebook was the most searched for term on the web.</p>
<p>Well it&#8217;s 2012 and now I am super impressed with Quora. No, it&#8217;s not a Facebook scale company in the making &#8212; but here is why I believe it&#8217;s disruptive. Quora is a brand that stands for the best answer.</p>
<p>Now I am biased because I work in tech and have a disproportionate number of questions and information I seek that relates to the type of information Quora caters to. That said, in at least 30-40% of my Google searches I now append the word &#8220;quora&#8221; at the end.</p>
<p>Example: Mother&#8217;s day is coming up and we&#8217;re planning on a dinner in New Haven. I went to Google and searched:</p>
<p>best restaurants new haven quora</p>
<p>BAM: http://www.quora.com/What-are-good-restaurants-in-New-Haven-CT</p>
<p>Simple. Successful. I am guaranteed that the top answer is non-SEO&#8217;d bullshit and I get the added benefit that many Quora users have tastes similar to my own.</p>
<p>I&#8217;d also note that I much prefer searching for Quora answers using Google than with Quora&#8217;s own search engine. In fact, if I were Quora, I&#8217;d focus on getting more people to search the way I do rather than using Quora as a portal in and of itself.</p>
<p>&nbsp;</p>
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		<item>
		<title>The 20 Percent</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/FWHlN2GP-3A/</link>
		<comments>http://www.leveragingideas.com/2011/11/28/the20percent/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:15:21 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Tech'nomics]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[consumer spending]]></category>
		<category><![CDATA[cyber monday]]></category>
		<category><![CDATA[income gap]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1880</guid>
		<description><![CDATA[If you simply read the headlines, you&#8217;d think that the economy &#8212; or at least spending by the average consumer &#8212; is on the comeback: Thanksgiving Day saw an 18% increase in online spending to $479 million. U.S. consumers have spent $12.7 billion already in the first 25 days of the November to December 2011 [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>If you simply read the headlines, you&#8217;d think that the economy &#8212; or at least spending by the average consumer &#8212; is on the comeback:</p>
<blockquote><p><em>Thanksgiving Day saw an 18% increase in online spending to $479 million.</em></p>
<p><em>U.S. consumers have spent $12.7 billion already in the first 25 days of the November to December 2011 holiday season, up 15% from the corresponding days last year.</em></p></blockquote>
<p>Sounds good, until you remember that the income gap is real and the average consumer doesn&#8217;t matter so much in the broader context:</p>
<blockquote><p><em>When discussing “the consumer,” it is important to remember that in reality, “the consumer” is the top 20% of income earners and then everybody else. The top 20% of income earners (who own about 80-90% of the equity market) account for about 40-45% of all spending in the economy.</em></p></blockquote>
<p>via <a href="http://www.businessinsider.com/who-is-the-consumer-2011-11#ixzz1f15Smm1G">Business Insider</a> and <a href="http://techcrunch.com/2011/11/27/black-friday-e-commerce-spending-up-26-percent-to-a-record-816m-amazon-most-visited-retailer/">TechCrunch</a></p>
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		<item>
		<title>Hard-to-Define Jobs and Why Productivity is a Bad Metric</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/cJfskDJ73Fo/</link>
		<comments>http://www.leveragingideas.com/2011/09/18/hard-to-define-jobs-and-why-productivity-is-a-bad-metric/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 03:59:18 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Tech'nomics]]></category>
		<category><![CDATA[ben casnocha]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[future of work]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Kevin Kelly]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1875</guid>
		<description><![CDATA[During my weekend readings I came across two snippets that present an interesting take on what the future of work holds. I&#8217;m fascinated by the future of work and I&#8217;m glad to see some refreshingly unique perspectives on what to expect in terms of evolution&#8230; First Kevin Kelly on why &#8216;productivity&#8217; is a worthless metric [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.leveragingideas.com/wp-content/uploads/2011/09/businessweek-future-of-work-cover-o.jpg"><img class="aligncenter size-medium wp-image-1876" title="businessweek-future-of-work-cover-o" src="http://www.leveragingideas.com/wp-content/uploads/2011/09/businessweek-future-of-work-cover-o-225x300.jpg" alt="Hard to Define Jobs and Why Productivity is a Bad Metric" width="225" height="300" /></a></p>
<p>During my weekend readings I came across two snippets that present an interesting take on what the future of work holds. I&#8217;m fascinated by the future of work and I&#8217;m glad to see some refreshingly unique perspectives on what to expect in terms of evolution&#8230;</p>
<p>First <a href="http://www.kk.org/newrules/newrules-10.html">Kevin Kelly</a> on why &#8216;productivity&#8217; is a worthless metric to be optimizing for:</p>
<blockquote><p><em>There is more to be gained by producing more opportunities than by optimizing existing ones.</em></p>
<p><em>Productivity, however, is exactly the wrong thing to care about in the new economy.</em></p>
<p><em>The problem with trying to measure productivity is that it measures only how well people can do the wrong jobs. Any job that can be measured for productivity probably should be eliminated from the list of jobs that people do.</em></p>
<p><em>In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice.</em></p></blockquote>
<p>Next, <a href="http://ben.casnocha.com/2011/09/hard-to-define-jobs-are-more-secure.html">Ben Casnocha via Arnold Kling</a> on why &#8216;hard-to-define&#8217; jobs may be a sign of job security:</p>
<blockquote><p><em>Generally, the harder it is to explain to someone you&#8217;ve just met at a cocktail party what it is you do on a <a href="http://ben.casnocha.com/2008/11/what-do-you-do-day-to-day.html" target="_blank">day to day basis</a>, the more interesting the work you&#8217;re engaged in.</em></p>
<p><em>Arnold Kling <a href="http://econlog.econlib.org/archives/2011/09/the_job-seekers.html" target="_blank">applies a related</a> rule of thumb to job security:</em></p>
<p><em>A job seeker is looking for&#8230; a well-defined job. But the trend seems to be that if a job can be defined, it can be automated or outsourced.</em></p>
<p><em>The marginal product of people who need well-defined jobs is declining. The marginal product of people who can thrive in less structured environments is increasing.</em></p></blockquote>
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		<item>
		<title>Hotel Aggregators Go Real-Time with Notifications</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/DsWB8ffQPvg/</link>
		<comments>http://www.leveragingideas.com/2011/09/12/hotel-aggregators-go-real-time-with-notifications/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 15:31:29 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[real-time]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1858</guid>
		<description><![CDATA[This summer while booking my trip to Europe I noticed something I hadn&#8217;t seen before across a number of hotel aggregator sites: the use of real-time notifications to &#8216;let you know&#8217; who is also looking at the same hotel and when the last room booked was. I&#8217;m not exactly what I think about this tactic [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.leveragingideas.com/wp-content/uploads/2011/09/Screen-shot-2011-09-12-at-12.14.49-AM2.png"><img class="aligncenter size-full wp-image-1873" title="Screen shot 2011-09-12 at 12.14.49 AM" src="http://www.leveragingideas.com/wp-content/uploads/2011/09/Screen-shot-2011-09-12-at-12.14.49-AM2.png" alt="Hotel Aggregators Go Real Time with Notifications" width="505" height="309" /></a></p>
<p>This summer while booking my trip to Europe I noticed something I hadn&#8217;t seen before across a number of hotel aggregator sites: the use of real-time notifications to &#8216;let you know&#8217; who is also looking at the same hotel and when the last room booked was.</p>
<p>I&#8217;m not exactly what I think about this tactic as a consumer, but I&#8217;m sure it&#8217;s effective for sellers.</p>
<p>Having the constant pop-ups is a similar feeling to being in a bricks and mortar store where you&#8217;re &#8216;considering buying a shirt,&#8217; but have put it back on the rack. Someone else walks up and starts looking at the same shirt! It&#8217;s both a validation (that you had a good eye) and a major source of pressure &#8212;  now that other person might now take the shirt and leave you high and dry!</p>
<p>Anyway it&#8217;s interesting to see the web evolve, especially e-commerce as it tries to replicate more tactics from the offline world. These real time notifications strike me as a really different approach and one that is likely to spread to other verticals outside of hotels very soon.</p>
<p>To see for yourself, surf around on Booking.com and click through several hotels where they are showing limited inventory.</p>
<p>Image above is for a London hotel via <a href="http://booking.com">Booking.com</a>.</p>
<p>&nbsp;</p>
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		<item>
		<title>Missed Opportunities?</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/PBIif8V5Q3s/</link>
		<comments>http://www.leveragingideas.com/2011/09/01/missed-corporate-opportunities/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 01:46:52 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Startup Mind]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1849</guid>
		<description><![CDATA[Can you consider these startups &#8216;missed opportunities,&#8217; or did they only come into being because the founder(s) left to work on something outside corporate walls?&#8230; Click image for full-size]]></description>
			<content:encoded><![CDATA[<p></p><p>Can you consider these startups &#8216;missed opportunities,&#8217; or did they only come into being because the founder(s) left to work on something outside corporate walls?&#8230;</p>
<p style="text-align: center;"><a href="http://www.leveragingideas.com/wp-content/uploads/2011/09/spawn-of-tech-giants.gif"></a><a href="http://www.leveragingideas.com/wp-content/uploads/2011/09/spawn-of-tech-giants1.gif"><img class="aligncenter size-large wp-image-1851" title="spawn of tech giants" src="http://www.leveragingideas.com/wp-content/uploads/2011/09/spawn-of-tech-giants1-1024x588.gif" alt="Missed Opportunities?" width="614" height="353" /></a></p>
<p style="text-align: left;">Click image for full-size</p>
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		<item>
		<title>Visualizations as Business Intelligence</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/n1B4as-tjHg/</link>
		<comments>http://www.leveragingideas.com/2011/08/30/visualizations-as-business-intelligence/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 02:17:32 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Brands and Marketing]]></category>
		<category><![CDATA[Startup Mind]]></category>
		<category><![CDATA[betterworks]]></category>
		<category><![CDATA[brian roemmele]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[quora]]></category>
		<category><![CDATA[square]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1846</guid>
		<description><![CDATA[Very cool &#8211; I have recently noticed a number of startups such as Betterworks and Square making use of data visualizations as a form of business intelligence. These visualizations also make for compelling eye candy; I’m sure the press and investors eat this stuff up. I look forward to seeing if more startups adopt such [...]]]></description>
			<content:encoded><![CDATA[<p></p><div><a href="http://www.leveragingideas.com/wp-content/uploads/2011/08/square-data-visualization.jpeg"><img class="aligncenter size-full wp-image-1847" title="square data visualization" src="http://www.leveragingideas.com/wp-content/uploads/2011/08/square-data-visualization.jpeg" alt="Visualizations as Business Intelligence" width="485" height="275" /></a></div>
<div></div>
<div>Very cool &#8211;</p>
<p>I have recently noticed a number of startups such as <a href="http://betterworks.com/">Betterworks</a> and <a href="https://squareup.com/">Square</a> making use of data visualizations as a form of business intelligence. These visualizations also make for compelling eye candy; I’m sure the press and investors eat this stuff up.</p>
<p>I look forward to seeing if more startups adopt such techniques. Conveying narrative is a key job of startups and the above is a fantastic improvement over simply showing raw Excel data.</p>
<p>Note: <a href="http://www.quora.com/Square-company/What-is-the-distribution-of-Square-merchants-in-the-US/answer/Brian-Roemmele">Here is a great write-up of Square’s visualizations</a> by Brian Roemmele on <a href="http://www.quora.com/">Quora</a>.</div>
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		<item>
		<title>Notes from Abroad</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/kecbaKarSes/</link>
		<comments>http://www.leveragingideas.com/2011/08/01/notes-from-abroad/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 20:05:40 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[My Experiences]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1842</guid>
		<description><![CDATA[Some notes following an awesome two week vacation to Spain (Barcelona, Rioja, San Sebastian and Bilbao) and London: The number of nice cars in London is outrageous Eating Pinxtos in San Sebastian is the best. Question: why does this style of restaurant not work in a City like New York? Health code? Food prices in [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Some notes following an awesome two week vacation to Spain (Barcelona, Rioja, San Sebastian and Bilbao) and London:</p>
<ul>
<li>The number of nice cars in London is outrageous</li>
<li>Eating Pinxtos in San Sebastian is the best. Question: why does this style of restaurant not work in a City like New York? Health code?</li>
<li>Food prices in Spain are very reasonable; great place for a culinary trip</li>
<li>A good concierge/bell hop can make a trip (especially if you didn’t have time for pre-trip internet research)</li>
<li>Ironically we also had an Airbnb mishap: Despite excellent customer service, I’m not sure if I would trust it internationally again. A trust network is definitely needed (startup idea?)</li>
<li>It’s funny that wifi is less expensive (or free) the cheaper the place you stay</li>
<li>The new Travel Pro rolling bag I bought six months ago is my favorite purchase of the year so far. Amazing.</li>
<li>It’s great to have free museums (DC/London) but the crowds are insane. No museum should allow photos simply because it eccacerbates the above issue as everyone tries to do posed pictures creating back-up and frustrated tourists</li>
<li>Foursquare really needs to improve its explore functionality!</li>
<li>Foursquare is annoying when traveling internationally because you can’t check-in while offline – wish I could download on offline map/venue list</li>
<li>It’s difficult to find international stamps</li>
</ul>
<p>&nbsp;</p>
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		<item>
		<title>Search Query Statistics</title>
		<link>http://feedproxy.google.com/~r/LeveragingIdeas/~3/a9SYEkubEeQ/</link>
		<comments>http://www.leveragingideas.com/2011/05/20/search-query-statistics/#comments</comments>
		<pubDate>Fri, 20 May 2011 20:01:08 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[quora]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search queries]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=1824</guid>
		<description><![CDATA[WHAT PERCENTAGE OF SEARCH QUERIES ARE&#8230; Commerce or Product Related? Product &#38; sercices ~19%&#160; According to comScore Inc., eBay handled more than 2 billion U.S. product searches in the third quarter. 1 Amazon saw 847 million, while Google handled 226 million product searches over the same period. Source: http://www.ebayinc.com/content/p... Have &#8220;Local&#8221; Intent? Around 20% of all searches [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>WHAT PERCENTAGE OF SEARCH QUERIES ARE&#8230;</strong></p>
<div><strong>Commerce or Product Related?</strong><br />
Product &amp; sercices ~19%&nbsp;</p>
<p><em>According to comScore Inc., eBay handled more than 2 billion U.S. product searches in the third quarter. 1 Amazon saw 847 million, while Google handled 226 million product searches over the same period. Source: </em><a href="http://www.ebayinc.com/content/press_release/20101202006358):"><em>http://www.ebayinc.com/content/p..</em>.</a></p>
<p><strong>Have &#8220;Local&#8221; Intent?</strong><br />
Around 20% of all searches <a href="http://www.elocaldevblog.com/google-confirms-that-20-percent-of-all-online-searches-have-a-local-intent/">http://www.elocaldevblog.com/goo&#8230;</a> and around 33% of mobile searches <a href="http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-one-third-of-mobile-searches-5800/">http://www.mobilemarketingwatch&#8230;.</a></p>
<p><strong>Are Adult Related?</strong><br />
~18%<br />
<em> </em></p>
</div>
<div><em>We analyzed the distribution of informational goals in the tagged corpus (Figure 2a). We found that the largest category was Products and Services, describing 19% of all queries. The second largest category was Adult Content covering 18% of the queries. The smallest category was Weather, which occupied less than one percent of all queries. <a href="ftp://ftp.research.microsoft.com/pub/ejh/queryrefine.pdf">ftp://ftp.research.microsoft.com&#8230;</a></em>&nbsp;</p>
<p><strong>Are Music Related?</strong><br />
According to this Hitwise article from Oct. 2009, &#8220;Google sent 1.48% of their total visits to the Music category&#8221; and &#8220;Out of the top 1000 search terms that took place on Google last week, 6% were music-related (includes bands, music services and content).&#8221; <a href="http://weblogs.hitwise.com/heather-dougherty/2009/10/googles_rumored_music_service.html">http://weblogs.hitwise.com/heath&#8230;</a></p>
<p><strong>Are Location Related?</strong><br />
On the Web, about 20%. On smartphones, about 33%</p>
<p><strong>Are for People?</strong><br />
4% according to Bing in the Facebook-Bing announcement on October 13, 2010.</p>
<p><strong>Are Weather Related?</strong><br />
~1%</p>
<p><strong>Bonus: What percent of revenue comes from travel-related queries?</strong><br />
10%. Cites a JP Morgan estimate in an article on Google&#8217;s acquisition of ITA <a href="http://www.businessinsider.com/why-google-bought-ita-10-of-its-search-business-is-travel-2010-7">http://www.businessinsider.com/w&#8230;</a></p>
</div>
<p>All information compiled/taken from <a href="http://www.quora.com/search?q=what+percentage+of+search+queries&amp;context_type=&amp;context_id=">Quora answers</a></p>
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