What is a business coach?

You’re familiar with coaches in sports, and maybe life coaches too. But what is a business coach and how is a business coach different from other types?

A business coach is someone who helps you, as a business owner, to make key distinctions and see your market and company with clarity and objectivity. Like other coaches, the biggest benefit is that they can help you cut months or years off the time it takes to grow your business and get it to where you want it to be.

The important aspect of business coaching is that you don’t just get situation-specific help and answers. Instead, you develop your way of thinking, learn to ask the right questions, and understand the right perspective to take when evaluating your situation.

Good business coaching creates a permanent change that will be with you for the rest of your career.

If you’re a business owner, you have a huge untapped opportunity right in front of you…

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I get a lot of questions from business owners about whether they should hire consultants to help them. Here are a few key points to keep in mind…

Know what you want – consultants are not genies or magicians. Good ones can help you see your company and your market clearly, and take actions that help you win. But to help you, they need to know what your desired outcome is. Knowing you have a problem or want help but not knowing anything specific about it will just waste the consultant’s time and your money.

Choose between knowing and doing – many consultants only provide you advice, and then it’s up to you to use it. However, some consultants will actually handle implementation of their recommendations also. Go with this type for 2 reasons–first, you have the possibility of offloading the work if you find the recommendations are great but you can’t implement them yourself. And second, you know the advice they give you is based on real world experience so it’s more likely to get the results you want. (anyone can give you a bunch of theories if they don’t need to prove them.)

Start small – the best way to engage consultants is to start with a small project or piece of what you want done so you can get a feel for their effectiveness. Once you feel comfortable you’ll get the results you want, you can move on to bigger projects with confidence.

Consultants for business can be a tremendous resource, IF you use them correctly.

-Brett

As a business owner, you always want to find ways to make more profit and spend less time working.  For most entrepreneurs, they spend most of their time working in their business or worrying about it.  The reasons they wanted to own a business in the first place—to be their own boss, have more freedom, and make more money—are usually the opposite of what they end up with in reality.


If that’s the situation you’re in, there is an answer.  It’s time to evolve your business and make it more like you envisioned from the start.  Business evolution is the process of making your business more efficient, more effective, more automated, and more profitable.  The foundation of business evolution is using Internet technology because it provides massive leverage.  With Internet technology you can do a lot for your marketing, sales, operations, fulfillment, and management with a very small investment compared to alternatives.


Technology is one half of the equation in evolving your business, and the other half is leadership development.  To really make significant, lasting improvements your thinking and approach as an owner need to change also.  Through business coaching and leadership training, you begin to view your organization more like an investor than like a manager.  And that shift in your perspective leads to better decision making and organizational design, which in turn yields higher profits while requiring less of your time.


Business evolution is not a new program or initiative you try.  It is a fundamental change in you as the business owner and your organization as a whole.  It does not require mantras or slogans to convince your team to adopt, or time and consistency to develop new habits.  All it takes is a willingness to change and improve and the right business consultants or business coaches to help you make it happen.


The most rewarding aspect of this process is the tremendous growth you and your business will realize.  Your business will run smoothly with little waste or duplication, it will earn higher profits, and everyone will know what he or she is responsible for doing.  You will feel more relaxed, have more time off, more money to spend, and you’ll have peace of mind knowing your business will run effectively even when you are away from it.  You will finally own the business you dreamed of, and you’ll have the lifestyle you deserve.

-Brett