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WPP results show UK growth

Lloyd Gofton — Fri, 26 Apr 2013 08:10:25 +0000

After the announcement on Thursday that Britain has avoided a triple-dip recession with the economy expanding more than expected by 0.3 per cent in the first quarter, WPP’s results have added additional hope by confirming 2.1% growth in total revenues to £2.5bn. The UK’s services sector helped to boost gross domestic product (GDP) growth to [...]

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Business still missing the mobile opportunity [infographic]

Tim Greenhalgh — Thu, 25 Apr 2013 16:44:06 +0000

Just picked up a shocking infographic from Barclays Bank – not shocking graphically, rather the statistics it shares about the mobile opportunity. I did not know that only 11 per cent of UK online businesses had mobile-ready apps or mobile websites. 11 per cent? That stunned me – particularly as the bank also advises that [...]

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Increase Your Speed to Market with Mobile – SDL Bemoko webinar

Tim Greenhalgh — Sun, 14 Apr 2013 17:37:08 +0000

I had the privilege of moderating an excellent webinar last week where Phillip Clement, Marketing and Sales Director of SDL Bemoko presented some great ideas and data how to increase your speed to market with mobile. Phillip focused on ways to manage customer experience across multiple channels, dealing with the rapid pace of change in [...]

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Twitter Tirades never end well

Lloyd Gofton — Fri, 12 Apr 2013 16:15:51 +0000

It’s that time again when we look at the latest case study of someone that should know better using social networks to vent personal beliefs/opinions that reflect negatively on their employer. No prizes for guessing what happens next. This time, the brand in question is Microsoft, specifically Xbox, and a recent conversation in relation to [...]

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Andrew Bruce Smith: proving social media ROI with Google Analytics

Adam Tinworth — Wed, 27 Mar 2013 17:04:04 +0000

Can you use a free tool like Google Analytics to prove that social media is contributing to the business? Yes. But you need to know your goals.

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Panel: Is quality the forgotten metric?

Adam Tinworth — Wed, 27 Mar 2013 16:54:08 +0000

Have we forgotten about quality in the rush to prove that social media is valuable? And what does quality mean, anyway?

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Lutz Finger: the rise of the influential social media bot

Adam Tinworth — Wed, 27 Mar 2013 15:02:22 +0000

The obvious spam bots of the past are evolving into sophisticated silent influencers - could they create a mass movement?

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Marshall Sponder: making your measurement and analytics tools actually work

Adam Tinworth — Wed, 27 Mar 2013 14:29:51 +0000

Every new platform means new forms of analytics. And that means many, clashing platforms. How can you make sense of this data?

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Panel: Which social media metrics matter?

Adam Tinworth — Wed, 27 Mar 2013 12:56:28 +0000

A panel at the Social Media Monitoring and Measurement conference 2013 debate the metrics that matter most - and whether ROI is one of them…

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Case Study: PEER 1 hosting and social customer service

Adam Tinworth — Wed, 27 Mar 2013 12:08:37 +0000

Huge web hosting company Peer1 knew that there were leads, hires and complaints on social media - and last month found £800,000 worth of business there. How did they do it?

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