…Pivot, a new way to browse and arrange massive amounts of images and data online. Built on breakthrough Seadragon technology, it enables spectacular zooms in and out of web databases, and the discovery of patterns and links invisible in standard web browsing.

Check out Gary Flake’s presentation from this years TED conference.

The considerations for a social media governance model are numerous: brand identity/voice/tone, internal resources, staffing and stakeholders, work-flow adjustments, escalation policies, appropriate topics of conversation and language, identity/social equity “ownership” (who does brand social equity belong to? The employee Tweeting on behalf of a brand or the brand?), legal issues and rammifciations, industry regulations, content posting policies….well you get the point. While this may seem a bit of an arduous task, creating these governance models lay a crucial foundation, and are vital to any social media–ahem, digital– strategy and long term success (and they’re actually fun to create too, believe it or not).

Explaining to someone unfamiliar with social media how to deal with and distinguish between trolls and legitimate complaints and appropriate levels of response is difficult, as the internet is a realm with a sociology of its own distinct from our everyday experience. Alisa’s example of the Rules of Engagement visual for the US Air Force provides any librarian working on social media strategy a clear and succinct means to do this.

Ray Schroeder gave it a try last semester at the University of Illinois at Springfield, one of the first colleges to use Wave for online teaching since the preview version came out in September. For about two weeks in December, he joined his “Internet in American Life” course with a class on energy studies at the Institute of Technology at Sligo, in Ireland. They created a “wave” to discuss the impact of the Internet on energy sustainability.

But what if you merged a biology class and a philosophy class? You could have them evaluate a bioethics case study, suggests Mr. Schroeder, director of the university’s Center for Online Learning, Research, and Service. Or what about a class on Asian history? You could use Wave’s translation tool and hook up with a group of Chinese students.

What about libraries? Well, over at the UKOLN’s Cultural Heritage blog there is an analysis of how Google Wave has been received by librarians in the United Kingdom, where it seems that, like the rest of us, they intend to “wait and see”.

Overall, whilst interest in Wave was high, there was a degree of scepticism regarding how useful it is to librarians. Tellingly, some respondents felt that there are not enough extensions for Wave to make it useful to librarians yet and that nobody has actually found a valuable practical use for Wave in libraries at this point. One respondent went as far as to state that Wave has yet to be used for anything beyond time wasting. On the whole, respondents seemed happy to let Wave develop and let other people find uses for it before they approach it with any seriousness.

The consultation paper includes 30 essays offering different views of what the important issues are, from people including authors Tracy Chevalier and Michael Rosen; Random House Chair and Chief Executive Gail Rebuck, Starbucks MD Darcy Willson-Rymer; and many others. It also poses a series of questions upon which the DCMS seeks views from as wide a range of people as possible including the library and publishing community.

According to The Guardian, elements of the paper could become policy early next year, and it is obvious that Hodge believes libraries in Britain require a radical shift in their priorities if they are to survive.

The incredible rise of easy internet access and use means that libraries simply have to compete and perform more effectively if they are to justify the public investment they need.  Sleepwalking into the era of the iPhone, the eBook and the Xbox without a strategy, runs the risk of turning the library service into a curiosity of history like telex machines or typewriters.