Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches
On World Book Day, Licensing.biz talks exclusively to the author of the now iconic Horrible Histories series, Terry Deary about merchandising, screen writing and his love-hate relationship with history lessons...
The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...
This May, Pikachu will be making his live-action big screen debut with Pokémon: Detective Pikachu and already, The Pokémon Company is anticipating a solid year for its toy sales. Licensing.biz gets the lowdown from EMEA director of licensing, Mathieu Galante
Licensing.biz takes a moment to look ahead at the coming year in which much of the labours of the past 12 months will come into fruition for this ever-evolving lifestyle brand.
Mind Candy is stomping back into the toy business this year with the return of its fan-favourite Moshi Monsters, but while the firm is proud of its heritage, 2019 will be all about leading the future generation of play with its new IP Moshi Monster Egg Hunt and Moshi Twilight.
“There are many directions the brand can go. “It will become a loud and infectious invitation for the consumer to engage.”
It’s been two weeks since The Snowman Experience launched at Hyde Park’s Winter Wonderland, and while the buzz in the months preceding suggested something big was about to rise from this collaboration, no one really knew what to expect.
It’s notoriously over-crowded, competitive and filled with potential for new advances with technology, segmentation and redefinition. Robert Hutchins takes a close look at the evolving pre-school space and where it’s heading towards
The Start Licensing director sits down for an in depth chat with Licensing.biz about the industry's newly refined palette for food and drink brands.
The Licensing.biz Power 50 - sponsored by Emoji and SYBO Games - was first revealed at this year’s Brand Licensing Europe, and while the show may be over for another year, there’s still time to recapture the buzz by taking another look at this year’s Power 50.
Following some staggering recent findings into children’s mental health, brands working in the kids’ sector are beginning to assume the responsibility of opening up the topic of conversation for children and adults alike. Robert Hutchins explores how children’s entertainment and games are changing attitudes for the better
The National Geographic has embarked on a journey to bring the sensibilities it has championed for the last more than a century one step closer to home through licensing.
Pan Am, Slush Puppie and Pringles will all be sharing the spotlight with the widely popular breakfast brand Kellogg's this year as Richard Pink and team continue to break new ground in food and beverage brand licensing.
The licensed food and drink market is on the grow, increasing 4 per cent to more than $16bn in 2017. It's time Licensing.biz took a closer look with BLE brand director Anna Knight and Pink Key Licensing's Richard Pink.
The team behind the upcoming Five Nights at Freddy's feature film, Striker Entertainment are at the centre of the pop culture explosion. Licensing.biz talks to the team about the evolution of pop culture licensing.
Licensing.biz wanted to find out more about the world of celebrity in the food and beverage licensing, and to do so, we sat down with Start Licensing’s Ian Downes to discover why Nadiya Hussain is so much more than flavour of the month.
Licensing.biz sits down with Endemol Shine's group director of brand licensing and gaming, Jane Smith to get the latest.
We're celebrating the Most Influential People in the Licensing Industry this BLE with a fresh new take on The Powerlist, with this, The Power 50
Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space
A giddy combination of augmented reality, virtual reality, blockchain and location-based services means that brands have a wealth of exciting opportunities ahead of them when it comes to partnerships in video games, argues Reality Gaming Group Founder Tony Pearce…
Licensing.biz chats to the man that was there from the beginning, LIMA UK's Kelvyn Gardner about the evolution of video games in licensing.
We caught up with licensing manager Jenny Smyth to talk about Historic Royal Palaces' successful collaborations, the growing heritage brands sector, and what key partnerships we can expect to see over the next year.
