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<title>Lies, Damned Lies...</title>
<link>http://www.liesdamnedlies.com/</link>
<description>The unpredictable world of online marketing &amp; web analytics</description>
<language>en-US</language>
<lastBuildDate>Sun, 06 Jul 2008 22:45:42 -0700</lastBuildDate>
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<title>Online advertising's dirty secret: Malvertising</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/328612317/online-advertis.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/07/online-advertis.html</guid>

<content:encoded><![CDATA[There's been a lot of chatter recently about the "dark side" of online advertising, in particular, the activities of companies like NebuAd and Phorm using somewhat shady techniques to gather behavioral data about users and using this data to target...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/328612317" height="1" width="1"/>]]></content:encoded>


<category>Adserving</category>
<category>Industry</category>
<category>Privacy</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Sun, 06 Jul 2008 22:45:42 -0700</pubDate>

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<item>
<title>AdSense becomes a content delivery network</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/323428030/adsense-becomes.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/adsense-becomes.html</guid>

<content:encoded><![CDATA[In a move that I predicted on this blog 18 months ago (ok, really I just called out that a colleague had predicted it, but I shall take my prognostication credits where I can), Google has announced that it's going...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/323428030" height="1" width="1"/>]]></content:encoded>


<category>Google</category>
<category>Industry</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Mon, 30 Jun 2008 10:55:23 -0700</pubDate>

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<item>
<title>Online Advertising Business 101, Part II - How does adserving actually work?</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/316362737/online-advert-1.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/online-advert-1.html</guid>

<content:encoded><![CDATA[Welcome to the second part of my Online Advertising 101 series. One of the things that I've discovered people fail to appreciate about online advertising is how much goes on behind the scenes in order to bring you an innocuous-looking...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/316362737" height="1" width="1"/>]]></content:encoded>


<category>Ad industry 101</category>
<category>Adserving</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Fri, 20 Jun 2008 10:30:48 -0700</pubDate>

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<item>
<title>Self-serve outdoor advertising: Signposter</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/315609938/self-serve-outd.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/self-serve-outd.html</guid>

<content:encoded><![CDATA[Outdoor advertising has not exactly been at the cutting edge of innovation in recent years, at least not in terms of broadening access to smaller advertisers. Whilst radio, TV and print advertising has been becoming easier to get into on...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/315609938" height="1" width="1"/>]]></content:encoded>


<category>Branding &amp; Advertising</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Thu, 19 Jun 2008 10:56:07 -0700</pubDate>

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<item>
<title>Is Google (or Microsoft) making you stupid?</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/309755498/is-google-or-mi.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/is-google-or-mi.html</guid>

<content:encoded><![CDATA[There's a very interesting article in The Atlantic from Nicholas Carr in which he argues that the information delivery model of the web (and, in particular, the search engine model) is robbing us of our ability to read and digest...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/309755498" height="1" width="1"/>]]></content:encoded>


<category>Branding &amp; Advertising</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Wed, 11 Jun 2008 09:48:28 -0700</pubDate>

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<item>
<title>Try out Silverlight Streaming, earn money</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/303865690/try-out-silverl.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/try-out-silverl.html</guid>

<content:encoded><![CDATA[You may have heard of Silverlight, our Rich Internet Applications framework - and if you haven't, you're sure to hear more about it this summer, as it'll be used on the NBC site to stream Olympics videos. But you don't...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/303865690" height="1" width="1"/>]]></content:encoded>


<category>Adserving</category>
<category>Cool stuff</category>
<category>Microsoft</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Tue, 03 Jun 2008 09:37:35 -0700</pubDate>

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<item>
<title>Online Advertising Business 101, Part I - The Online Advertising Value Chain</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/303186694/online-advertis.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/06/online-advertis.html</guid>

<content:encoded><![CDATA[When you spend as much time as I do examining the workings of the online ad industry, it's easy to forget that, to many people, it really is pretty opaque. Not only is it characterized by some of the most...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/303186694" height="1" width="1"/>]]></content:encoded>


<category>Ad industry 101</category>
<category>Adserving</category>
<category>Branding &amp; Advertising</category>
<category>Industry</category>
<category>Online marketing</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Mon, 02 Jun 2008 12:25:18 -0700</pubDate>

<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=LiesDamnedLies&amp;itemurl=http%3A%2F%2Fwww.liesdamnedlies.com%2F2008%2F06%2Fonline-advertis.html</feedburner:awareness><feedburner:origLink>http://www.liesdamnedlies.com/2008/06/online-advertis.html</feedburner:origLink></item>
<item>
<title>Advertising on the BBC</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/299347894/advertising-on.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/05/advertising-on.html</guid>

<content:encoded><![CDATA[As anyone who has spent any time in the UK will know, the BBC is a safe haven from that most grubby of industries, advertising. It's enshrined in the BBC's charter. But the BBC's ban on advertising only applies to...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/299347894" height="1" width="1"/>]]></content:encoded>


<category>Adserving</category>
<category>Branding &amp; Advertising</category>
<category>Industry</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Tue, 27 May 2008 14:09:46 -0700</pubDate>

<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=LiesDamnedLies&amp;itemurl=http%3A%2F%2Fwww.liesdamnedlies.com%2F2008%2F05%2Fadvertising-on.html</feedburner:awareness><feedburner:origLink>http://www.liesdamnedlies.com/2008/05/advertising-on.html</feedburner:origLink></item>
<item>
<title>What will Google do next with Google Analytics?</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/294653446/what-will-googl.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/05/what-will-googl.html</guid>

<content:encoded><![CDATA[So I'm a little late with my obligatory post-E-metrics blog post; my excuse is that I flew straight from San Francisco to Mexico for a vacation, and have just made it back. A fixed presence at E-metrics summits these days...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/294653446" height="1" width="1"/>]]></content:encoded>


<category>Google</category>
<category>Industry</category>
<category>Web analytics</category>

<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Tue, 20 May 2008 17:21:04 -0700</pubDate>

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<item>
<title>Brotherly Love</title>
<link>http://feeds.feedburner.com/~r/LiesDamnedLies/~3/277771416/brotherly-love.html</link>
<guid isPermaLink="false">http://www.liesdamnedlies.com/2008/04/brotherly-love.html</guid>

<content:encoded><![CDATA[My colleague Mel Carson e-mailed me today with tales of the debauchery that ensued at the London launch of Brian Clifton's Google Analytics book (actually, it sounds like it was quite a sedate affair). Mel mentioned that some folk he'd...<br/>
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</div><img src="http://feeds.feedburner.com/~r/LiesDamnedLies/~4/277771416" height="1" width="1"/>]]></content:encoded>



<dc:creator>ian_d_thomas</dc:creator>
<pubDate>Fri, 25 Apr 2008 11:03:48 -0700</pubDate>

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