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	<title>Lifehacking voor Ondernemers</title>
	
	<link>http://www.parkstad-aachen.com/blog</link>
	<description>MEER bereiken in minder tijd!</description>
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		<title>The Not Knowing Path of Being an Entrepreneur</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/bXJRrgnJpBc/</link>
		<comments>http://www.parkstad-aachen.com/blog/the-not-knowing-path-of-being-an-entrepreneur/#comments</comments>
		<pubDate>Mon, 06 May 2013 18:37:30 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Filosofie]]></category>
		<category><![CDATA[Loslaten]]></category>
		<category><![CDATA[Ondernemen]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=6574</guid>
		<description><![CDATA[this is a guestblogposting by Leo Babauta Lots of people who start businesses try to control outcomes: A vision for your business’s success. Goals to get you to the successful vision. Try to get the most productive day (out of yourself, or employees). Try to produce certain amounts, or hit certain metrics (pageviews, followers, revenue, sales). ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/the-not-knowing-path-of-being-an-entrepreneur/">read more</a>]]></description>
			<content:encoded><![CDATA[<h2><a href="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/05/dive.jpg"><img class="alignnone size-full wp-image-6624" title="dive" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/05/dive.jpg" alt="" width="300" height="199" /></a></h2>
<div>
<h6>this is a guestblogposting by <a href="http://leobabauta.com/">Leo Babauta</a></h6>
<p>Lots of people who start businesses try to control outcomes:</p>
<ol>
<li>A vision for your business’s success.</li>
<li>Goals to get you to the successful vision.</li>
<li>Try to get the most productive day (out of yourself, or employees).</li>
<li>Try to produce certain amounts, or hit certain metrics (pageviews, followers, revenue, sales).</li>
</ol>
<p>Unfortunately, the ability to control outcomes is an illusion. This is one of the fundamental lessons I’ve learned in my six years of being in business for myself.</p>
<p>You don’t really know how things will turn out.</p>
<p>And this is OK.</p>
<p>In fact, it’s pretty awesome.</p>
<p>Yes, not knowing how things will turn out — day to day, month to month, year to year — is crazy scary. I’m not gonna front. It’s so scary you might wake up drenched in sweat.</p>
<p>But not knowing is what makes being an entrepreneur more amazing than working a regular desk job with a regular paycheck. We take risks, we fail, we don’t know what’s going to happen, we not only put our toes into the waters of the unknown … we dive in, headfirst.</p>
<p>Yes, not knowing is scary. But <strong>if you embrace it</strong>, not knowing can be liberating, and can be an advantage.</p>
<p>Let’s look at how it’s an advantage, and how to stay present in the middle of the unknown.</p>
<h3>The Advantage of Not Knowing</h3>
<p>Quiz question: What causes us the most anxiety? Million dollar answer: Wanting things to turn out a certain way. Wanting an outcome — wanting the person you love to love you back, wanting people at your meeting or presentation to like you, wanting a million customers, wanting to be the next Apple or Twitter or Starbucks. This is the cause of our anxiety, because when we want that outcome, we fear that it won’t come true, and we strive for it to come true, and of course it might not.</p>
<p>There are a million possibilities, and wanting just one of those possibilities is a little crazy. What’s wrong with the other 999,999? Will our worlds fall apart if that one outcome doesn’t become a reality? No. We’ll be just fine no matter what.</p>
<p>Seriously. You’ll be absolutely fine even if the outcome doesn’t happen.</p>
<p>So when anxiety comes up, if we learn to let go of needing that outcome, we can then let go of the anxiety.</p>
<p>So advantage #1: <strong>we have less anxiety</strong>. What happens when you have less anxiety? Well, you’re happier. You are happier when you meet with customers or clients or employees. They feel your happiness. They sense that you’re cool with how things are going. You are less desperate. You don’t need things to turn out a certain way — you don’t need this one sale. You do your best to make it happen, but you’re cool even if it doesn’t.</p>
<p>Other people bet everything on making their outcome happen — but what if it doesn’t? Then they’ve lost everything, with no clear direction of where to go when it fails to happen.</p>
<p>So advantage #2: <strong>we aren’t as tied to one bet</strong>. That’s a single point of failure. Not a great idea. Instead, we are OK no matter what happens, and so any outcome of a meeting, a project, a launch … we are good with that, and no outcome really messes us up. We flow.</p>
<p>Another problem is that people who think they know how things will turn out … they’re fooling themselves. No one knows.</p>
<p>And that’s advantage #3: <strong>we are more honest</strong>. Admitting to ourselves that we don’t know is much more honest than thinking, hoping, things will turn out the way we want. Honesty is important because if we’re going to act, we should do so with open eyes and a clear assessment of the situation.</p>
<p>Honesty with customers, readers, clients, employees is important too. Admit you don’t know. They will trust you more, because not only are you telling them you don’t know, you are clearly OK with that. You don’t know what will happen, but whatever happens, you’ll deal with it. That’s powerful.</p>
<p>Those are just a few advantages, but actually the advantages are many. You don’t have to plan as much because not knowing means you realize that detailed plans are useless, and actually a waste of your time. You spend less time worrying, more time executing. You aren’t consumed by the horrible fear that you’re doing the wrong thing, because you learn that there is never a perfectly “right thing” to do — not generally for your business, or specifically right now.</p>
<h3>How to Walk the Not Knowing Path</h3>
<p>The Not Knowing Path of an entrepreneur is scary, but honestly, what path isn’t?</p>
<p>Here’s how to walk the path:</p>
<ol>
<li><strong>Admit you don’t know</strong>. This is obviously the first step, but it’s hard because we often want to think we know, or at least that we can make certain things happen the way we want them to. We think we can will things to happen. That’s not true. Many things fail despite Herculean efforts to make them succeed. We don’t control the future, we can’t know the future. We don’t know. Admit it to ourselves, and to others.</li>
<li><strong>Watch for anxiety</strong>. When you start feeling anxious (and that will always happen, probably numerous times a day), look inward for the source of the anxiety. What are you hoping will happen that’s making you anxious? This awareness is the key to everything.</li>
<li><strong>Tell yourself you’ll be OK</strong>. You become aware of an outcome you’re hoping for … now tell yourself that it doesn’t matter if that outcome happens. It really doesn’t matter, even if we’ve made up this story for ourselves that all depends on it happening. It doesn’t matter, and no matter what happens, we’ll be OK. Life-and-death situations are possibly the only exception to this, though I’m of the mind that even death is an outcome that I’d be OK with.</li>
<li><strong>Consider worst-case scenarios</strong>. What’s the worst thing that could happen? Someone doesn’t like you, doesn’t think as highly of you as you’d like, a meeting ends in anger, a sale doesn’t happen, the business fails. How bad is this worst-case scenario? How likely is it to happen? How would you cope if it did? Honestly, I think you’d be fine no matter what.</li>
<li><strong>Know your principles</strong>. Take some time to think about what should guide you, if you aren’t guided by trying to make something specific happen. If you’re not tied to an outcome or vision of the future you can’t control, what would guide you? Step back, reflect. What drives you? Why do you do what you do? For example, some of my guiding principles are wanting to help others, wanting to act compassionately, wanting to do things I love, and building trust by doing those things.</li>
<li><strong>Act on principles, not goals or detailed plans</strong>. Once you have your guiding principles, let them guide you on a day-by-day basis, moment-to-moment. You don’t know how something will turn out when you act, but you do know whether this action is in line with your principles.</li>
<li><strong>Breathe, and smile</strong>. In the end, not knowing can be scary, but liberating and profound. You are in the midst of a turbulent sea, and are afloat without knowing where anything will go. But that’s always true, even of people who don’t admit it to themselves. So enjoy the ride. Look at the amazing place you’re in, and smile. Because this path of not knowing … it is the path of life itself.</li>
</ol>
<blockquote><p>‘If you realize that all things change, there is nothing you will try to hold on to. If you are not afraid of dying, there is nothing you cannot achieve.’ <strong>~Lao Tzu</strong></p></blockquote>
</div>
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		<item>
		<title>De Paarse Koe, Moehhhhhh!</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/2Hj_kJjh-pc/</link>
		<comments>http://www.parkstad-aachen.com/blog/de-paarse-koe-moehhhhhh/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 05:16:08 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=6527</guid>
		<description><![CDATA[&#160; It&#8217;s safer to be risky (Seth Godin) If your offering itself isn&#8217;t remarkable, it&#8217;s invisible (Seth Godin) &#160; Ik heb dit artikel al een tijdje geleden gemaakt, en had nu opeens een aanleiding om het te publiceren. Vanmorgen zag ik namelijk uit het raam een auto-trein voorbijrijden vanuit Duitsland (vaste bloglezers weten dat ik ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/de-paarse-koe-moehhhhhh/">read more</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/paarse-koe3.jpg"><img class="alignnone size-full wp-image-6531" title="paarse koe" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/paarse-koe3.jpg" alt="" width="362" height="285" /></a></p>
<p>&nbsp;</p>
<p><em>It&#8217;s safer to be risky (Seth Godin)</em></p>
<p><em>If your offering itself isn&#8217;t remarkable, it&#8217;s invisible (Seth Godin)</em></p>
<p>&nbsp;</p>
<p>Ik heb dit artikel al een tijdje geleden gemaakt, en had nu opeens een aanleiding om het te publiceren. Vanmorgen zag ik namelijk uit het raam een auto-trein voorbijrijden vanuit Duitsland (vaste bloglezers weten dat ik in Aken woon, vlak bij de grens met Vaals) onderweg naar België. Auto&#8217;s onderweg van de fabriek naar eindklanten. Ik zag de kleuren wit, grijs, zwart (rood zag ik dit keer niet, alhoewel die er ook soms bij zitten, zei het niet zo in grote aantallen). Waarom niet wat meer kleur op de straat? Wil niemand opvallen? Is de kans dan je een gekleurde auto weer kunt inruilen voor een goede prijs kleiner? In Nederland is dat wat dat betreft beter &#8216;geregeld&#8217; (meer bont-gekleurde auto&#8217;s op de straat) dan in Duitsland, waar ze toch met veel dingen nog wat conservatiever zijn, algemeen gezien dan.</p>
<p><strong>Ben jij een paarse koe?</strong></p>
<p><strong>Is jouw bedrijf een paarse koe?</strong></p>
<p>Onlangs tijdens een netwerkbijeenkomst van <a title="zln" href="http://www.linkedin.com/groups/ZuidLimburgNetworking-Evening-Business-Networking-Events-3742876?trk=myg_ugrp_ovr" target="_blank">Zuid-Limburg Networking (ZLN)</a> hoorde ik het begrip &#8216;paarse koe&#8217; weer via Internet Marketing collega Jeroen Huynen. En de vorige week toen ik mijn LinkedIn profielfoto aanspaste naar een &#8216;liggend model&#8217; kreeg ik al een paar reacties (zeker aan de paarse koe gedacht!) en ook complimenten van o.a. communicatiedeskundige Boudewijn Habets. Ik gaf aan dat het per toeval ontstaan was omdat ik de foto niet recht gezet kreeg. En ik vond het zo toch wel grappig uitzien. Maar wellicht heeft onderbewust ook wel &#8216;de paarse koe&#8217; meegespeeld <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Omdat ik redelijk bijgelovig ben (als een thema in korte tijd een paar keer bij me &#8216;terugkomt&#8217; heb ik het boekje er weer eens bijgepakt. Ik heb het nooit uitgelezen omdat ik Seth Godin een beetje langdradig vind. Maar de essentie is toch wel interessant.</p>
<p>De paarse koe is een boekje uit 2002 van über Marketing Guru Seth Godin. Nou ben ik geen echte fan van Seth Godin maar het idee van de &#8216;paarse koe&#8217; is zonder meer goed. Het boekje gaat over dat je maar beter kunt opvallen met je bedrijf in de huidige markt, anders wordt je helemaal niet waargenomen. Consumenten hebben immers zoveel keuzemogelijkheden tegewoordig. Tegelijkertijd hebben ze zeer weinig tijd. Ik denk dat dat in 2013 nog sterker geld dan in 2002.</p>
<p>Ik ga het boekje hier niet verder behandelen. Het is een marketing-klassieker. Dus mijn tip: kopen bij interesse!</p>
<p>&nbsp;</p>
<p><strong>Voorbeeld van een Purple Cow Bedrijf</strong></p>
<p>* Virgin (van de Engelse ondernemer Richard Branson). Zowel het bedrijf als de eigenaar Richard Branson zijn een paarse koe door hun anders dan anders aanpak. Ik kan hier ook weer een heel verhaal over gaan opschrijven maar er zijn heel veel boeken over de man en het bedrijf en natuurlijk veel informatie op het Internet. Hoe wordt je anders dan anders? Gewoon creatief zijn!</p>
<p>&nbsp;</p>
<p>Toegegeven, voor sommige mensen is het gemakkelijker om een paarse koe te zijn dan voor anderen. Zo draag ik zelf graag kleding met felle kleuren  (in de afgelopen winter mijn knalrode winterjas met oranje sjaal (zie foto hieronder). Ik ben dus van nature al een redelijk &#8216;paarse koe&#8217; <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  )</p>
<p>We gaan bij <a title="pam" href="http://www.parkstad-aachen.com" target="_blank">PAM</a> binnekort met een nieuwe thee webshop beginnen (de Thee Voorraad is al binnen) ***<a title="happy monk" href="http://www.HappyMonk.eu" target="_blank">HappyMonk.eu</a>***. De meeste Thee Webshops zijn saai of eenvoudigweg niet functioneel. HappyMonk.eu wil het de klant <strong>erg gemakkelijk maken</strong> om speciale thee te kopen (die ze in de supermarkt en bij andere thee-webshops niet kunnen krijgen) en meer beleving gaan creëren rondom het thema thee. <strong>Het doel is om mensen te inspireren en gelukkig te maken.</strong> Dit doen we o.a. door een ondersteunende Facebook Pagina ***<a title="happy monk tea lounge" href="http://www.facebook.com/HappyMonkEU" target="_blank">de Happy Monk Tea Lounge</a>*** met aandacht voor Thee, Persoonlijke Ontwikkeling, Praktische Filosofie en FUN. Echte Geluks Ingrediënten!</p>
<p><a href="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/Logo-HappyMonk-volledig.gif"><img class="alignnone size-medium wp-image-6534" title="Happy Monk" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/Logo-HappyMonk-volledig-300x114.gif" alt="" width="300" height="114" /></a></p>
<p>&nbsp;</p>
<p>Ik hoop dus dan ook dat de Happy Monk ook als een paarse koe onder de Thee Webshops gezien gaat worden! <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Warme Groeten,</p>
<p>Jeroen Kratsborn</p>
<p>* <strong>Zijn we al Facebook Vrienden?</strong> Stuur me gerust een linkverzoek op <a title="facebook jeroen kratsborn" href="http://www.facebook.com/jeroenkratsborn" target="_blank">http://www.facebook.com/jeroenkratsborn</a></p>
<p>&nbsp;</p>
<p><a href="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/prive-feb-2013-206.jpg"><img class="alignnone size-medium wp-image-6532" title="Jeroen Kratsborn feb 2013" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/prive-feb-2013-206-225x300.jpg" alt="" width="225" height="300" /></a></p>
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		<title>Bereik Facebook Pagina stort in</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/Kt-uEjYpXZ8/</link>
		<comments>http://www.parkstad-aachen.com/blog/bereik-facebook-pagina-stort-in/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 07:29:40 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Sociale Media]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=6582</guid>
		<description><![CDATA[&#160; Ben momenteel flink de Facebook Pagina van de Happy Monk Tea Lounge aan het promoten: http://www.facebook.com/HappyMonkEU Echter in het lange paasweekend had ik niet gepost en daarna had ik een probleem met de browser waardoor ik tijdelijk geen facebookpagina&#8217;s kon oproepen. Het gevolg was dat ik 6 dagen niet kon posten en daardoor het bereik ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/bereik-facebook-pagina-stort-in/">read more</a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>Ben momenteel flink de Facebook Pagina van de Happy Monk Tea Lounge aan het promoten: <a href="https://www.facebook.com/HappyMonkEU">http://www.facebook.com/HappyMonkEU</a></p>
<p>Echter in het lange paasweekend had ik niet gepost en daarna had ik een probleem met de browser waardoor ik tijdelijk geen facebookpagina&#8217;s kon oproepen. Het gevolg was dat ik 6 dagen niet kon posten en daardoor het bereik (gelukkig niet het aantal likes! <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ) behoorlijk instortte.</p>
<p>Mijn les: elke dag minimaal 1 keer posten op Facebook, en ideaal voor mij is 3 keer:</p>
<p>1) rond 07:00, vlak voor het ontbijt</p>
<p>2) rond 16:00, als de werkdag er bijna op zit</p>
<p>3) vlak voor het naar bed gaan, in mijn geval rond 21:30 (door de week)</p>
<p>Doe je voordeel met mijn gebruikerservaring!</p>
<p>&nbsp;</p>
<p>Persoonlijk denk ik dat in Nederland en België over een paar jaar (net als in de Verenigde Staten) 90% van de mensen een Facebook account zal hebben. Nu hebben ca. 45% van de Nederlanders en Belgen een Facebook Account.</p>
<p>Het is dus een ideaal platform om klanten, relaties en overige geïnteresseerden te informeren en te inspireren (1 van mijn doelen). Via de traditionele media zullen ze in ieder geval steeds minder te bereiken zijn. Daar ben ik van overtuigd.</p>
<p>&nbsp;</p>
<p>Veel succes!</p>
<p>Warme Groeten,</p>
<p>Jeroen Kratsborn</p>
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		<title>Zen Mind in the Middle of Chaos &amp; Stress: Letting Go</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/DJPqBXti0xI/</link>
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		<pubDate>Tue, 19 Mar 2013 08:35:41 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Filosofie]]></category>
		<category><![CDATA[Loslaten]]></category>
		<category><![CDATA[Ontspanning]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=6550</guid>
		<description><![CDATA[This is a guestposting by Leo Babauta What do you do when your job, or your personal life, is a constant source of busy-ness, rushing, nose-to-the-grindstone work, and stress? Or what do you do if your life is simple and relatively stress-free, but something blows up and you are in the middle of chaos and ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/zen-mind-in-the-middle-of-chaos-stress-letting-go/">read more</a>]]></description>
			<content:encoded><![CDATA[<h2><a href="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/Letting-go-happens-through-the-heart-the-mind-is-what-is-holding-on...-wisdom-from-Jan-Bommerez.jpg"><img class="alignnone size-medium wp-image-6571" title="Letting go happens through the heart - the mind is what is holding on... wisdom from Jan Bommerez" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2013/03/Letting-go-happens-through-the-heart-the-mind-is-what-is-holding-on...-wisdom-from-Jan-Bommerez-300x223.jpg" alt="" width="300" height="223" /></a></h2>
<div>
<h6>This is a guestposting by <a href="http://leobabauta.com/">Leo Babauta</a></h6>
<p><strong>What do you do when your job, or your personal life, is a constant source of busy-ness, rushing, nose-to-the-grindstone work, and stress?</strong></p>
<p>Or what do you do if your life is simple and relatively stress-free, but something blows up and you are in the middle of chaos and high stress all of a sudden?</p>
<p>This is when we could use a dose of Zen Mind, or the <strong>Art of Letting Go</strong>.</p>
<p>What is this Zen Mind? To be honest, I’m still learning what that is, but <strong>what I’ve been practising is a constant letting go</strong>. Let’s take an example:</p>
<p>I have a major deadline approaching. It is stressing me out, man! But <strong>what is the source of the stress?</strong> It’s not the work, which is just a series of actions. It’s not the deadline, which is just a time constraint.<strong> It’s my reaction to those external events — my fear that I’m not going to make it, that I’ll mess up, that I’ll look stupid or incompetent. This fear that is causing my stress reaction is rooted in my wanting things to turn out a certain way … wanting to meet the deadline and get things perfect and look good.</strong></p>
<p>What if I could let go of wanting things to turn out that way? This is a fantasy, an ideal, that I’m holding onto. It might turn out that way, sure, but it could turn out a dozen other ways, and the truth is I don’t have complete control over how it’ll turn out. <strong>All I can do is do the work, and the fantasy, the fear and the stress are only getting in the way.</strong> <strong>So if I can let go of this ideal, this fantasy, I can let go of the fear, and the stress.</strong></p>
<p>This is the Zen Mind that I’m learning about. It’s simply letting go, and in doing so, you attain a peace of mind no matter what chaos and seemingly stressful event are going on around you. Again, I’m not good at this yet, but I’m learning. I’ll share what I know with you.</p>
<h3>The Art of Letting Go</h3>
<p>So these are the steps to letting go:</p>
<ol>
<li><strong>Notice why you’re stressed</strong>. What external event is stressing you? Why is it stressing you out? What fear do you have?</li>
<li><strong>Notice what you’re holding onto</strong>. If your response is fear, it’s because you’re holding onto something. It’s probably a fantasy/ideal, or wanting to control something, wanting something to turn out a certain way, wishing things would meet the expectations you have. If you’re saying, “He should do this” or “It should be like this” then you’re holding onto an ideal/expectation/outcome.</li>
<li><strong>Realize that it’s not real</strong>. This fantasy, this expectation, this wishing you could control things … it’s just made up in your head. To be fair, we all do it. But it’s not a real thing — and it can be let go of.</li>
<li><strong>See that it’s hurting you</strong>. This thing you’ve made up is causing you stress, which is shortening your life, and making what short life you have less enjoyable. It’s causing pain in your life. Realize this.</li>
<li><strong>Let go</strong>. If something you’ve made up is causing pain, why hold onto it? It’s not worth it. By letting go, you release the pain, and are just left with you and the work you need to do.</li>
</ol>
<h3>Zen Mind in the Middle of Chaos</h3>
<p>So you work long hours and are stressed out. It’s work you love, perhaps, but still hard work, and still lots of stressors. Maybe you get to take some good breaks during the day, maybe you take weekends off, maybe you get some great vacations.</p>
<p>But the fact remains: no matter what kind of breaks and vacations you take, much of your life is spent doing the hard work, and stressed out. <strong>You need to be able to simultaneously work <em>and</em> be on vacation. This is the practice of Zen Mind that we’re talking about — letting go and being able to breathe and smile in the middle of a stressful workday.</strong></p>
<p><strong>It’s only stressful, of course, because of stuff we’re making up in our heads. So if we can create a constant practice of awareness and letting go, we constantly let go of the stress.</strong></p>
<p>Your boss dumps a new project on you with a close deadline. Yikes! You’re instantly stressed. Notice, and let go. Breathe. Feel the stress floating away as you let go of an ideal and an expectation. You are now free, and you can just do the first task — after all, that’s all you can ever do.</p>
<p>Your coworker or client is mad at you, and yelling at you. This is highly stressful. Until you realize that they are probably yelling for some problem that’s not really about you — they are stressed out, they are having a bad day, they have problems dealing with stress. And <strong>you are holding onto the expectation that everyone around you should behave perfectly, which of course is an absurd fantasy.</strong> <strong>You let go of that, and reach out in your heart to this fellow human being who isn’t happy. How can you make things better for this person, with an open heart?</strong></p>
<p>Your son is stressing you out because he’s not doing what he should be doing. You’re mad! Why can’t he just do what you ask? Of course, this is a fantasy. Your kids (or friends, or spouse) are not going to live up to these expectations you have of how they should behave — these expectations aren’t anything real, just fantasies. You can’t control their behavior — wanting to do so just stresses you out. <strong>So let go of that expectation and the desire to control, and the stress goes away. Instead, open your heart, and be open to who they are.</strong></p>
<p>OK, so that’s all easier said than done. In the real world, it takes a lot of practice. We often forget about this process when things hit the fan. That’s OK. Life is a constant practice. <strong>Keep practicing, and let go of wanting to be perfect at it. Just in the attempt, you’re already perfect.</strong></p>
<p>Warm Greetings,</p>
<p>Leo Babauta</p>
<p>****************</p>
<p>Jeroen Kratsborn: Did you also check the <a title="facebook happy monk tea lounge" href="http://www.facebook.com/HappyMonkEU" target="_blank">Facebook Page of the Happy Monk Tea Lounge</a>? A virtual Community about the ingredients of Happiness: Tea, Personal Development, and Practical Philosophy.</p>
<p>****************</p>
</div>
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		<title>Vermijd de Zondagse Neurose- Over Ontspannen met je Passie(s)</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/Gvx8KizrCLw/</link>
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		<pubDate>Sun, 03 Mar 2013 05:01:57 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Leef!]]></category>
		<category><![CDATA[Ontspanning]]></category>

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		<description><![CDATA[    &#160; &#160; &#160; &#160; &#160; What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task. -Viktor E. Frankl, Holocaust survivor, author of Man’s Search for Meaning &#160; Het is nu zondagmorgen 05:26, als ik dit schrijf. Ik ben al een ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/vermijd-de-zondagse-neurose-over-ontspannen-met-je-passies/">read more</a>]]></description>
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<div id="attachment_6064" class="wp-caption alignnone" style="width: 451px"><img class="size-full wp-image-6064" title="zondagse neurose" src="http://www.parkstad-aachen.com/blog/wp-content/uploads/2012/07/zondagse-neurose1.jpg" alt="Bron: http://douglasmalone.com/workszoom/363541" width="441" height="550" /><p class="wp-caption-text">Bron: http://douglasmalone.com/workszoom/363541</p></div>
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<p><em><strong>What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task.</strong><br />
-Viktor E. Frankl, Holocaust survivor, author of Man’s Search for Meaning</em></p>
<p>&nbsp;</p>
<p>Het is nu zondagmorgen 05:26, als ik dit schrijf. Ik ben al een uur wakker. Gisteren lag ik al om 20:00 in bed (tegelijkertijd met de kinderen!). Doe ik soms. Als ik moe ben, ben ik moe. Wat heeft het dan voor zin om onnodig lang wakker te blijven?</p>
<p>Ik ben deze morgen (tijdens het drinken van een heerlijke Yogi Rooibos Thee) aan het lezen in &#8216;de zeven eigenschappen van effectief leiderschap&#8217; van Stephen R. Covey, een boek dat ik jaren geleden eens cadeau kreeg van een goede vriend (bedankt Roy!) maar nog niet grondig had doorgenomen. Omdat er echter regelmatig naar het boek van Covey wordt verwezen in een ander boek dat ik recentelijk las (&#8216;FLOW en de kunst van het zakendoen&#8217; (aanrader!) van Jan Bommerez) besloot ik er toch weer eens naar te kijken. De inhoud van het boek maakt weer een taaie eerste indruk op me. Ik kwam de naam Victor Frankl weer tegen, die regelmatig geciteerd wordt in het boek van Covey. Die Victor Frankl is een interessante man die ik in veel interessante boeken ben tegengekomen. Frankl overleefde het concentratiekamp en leerde daar wat het belang van een doel in het leven is. En gepassioneerd te leven.</p>
<p><strong>Wat zijn jouw passies?</strong> Ik zou het een eer vinden als je jouw passies met mij en de andere lezers van dit blog wilt delen!</p>
<p><strong>Mijn passies zijn:</strong></p>
<p>* <strong>Thee</strong>. Door het drinken van Thee kan ik me ontspannen en in balans voelen (met name door de Kruiden en Rooibos Thee&#8217;s). Van Groene en Zwarte Thee kan ik een echter een energiestoot krijgen die een hele lange tijd aanhoudt, en niet zoals na het drinken van koffie weer snel verdwijnt. Daarom zijn we nu een Thee Webshop <strong>***HappyMonk.eu***</strong> aan het opstarten die binnenkort live zal gaan. Er is al een<a title="Happy Monk Tea Lounge" href="http://www.facebook.com/HappyMonkEU" target="_blank"> facebookpagina van de Happy Monk Tea Lounge</a> (al 130 likes!). Interessant ter inspiratie van je persoonlijke ontwikkeling.</p>
<p>* Het <strong>schrijven</strong> van nieuwe blogartikelen voor dit blog, LifehackingBlog.nl. En het zoeken van nieuwe kennis op het Internet als input voor een nieuw blogartikel. Het leven is leren. Zonder leerproces geen ontwikkeling. En zonder ontwikkeling wordt alles maar saai in mijn ogen.</p>
<p>* <strong>Lezen.</strong> Hangt nauw samen met het leren hierboven. Zowel non-fictie als fictie (ontspannend door in een andere wereld te komen). Sinds juli 2012 heeft mijn gezin geen kabel TV aansluiting meer en ben ik meer gaan lezen en naar muziek luisteren. Af en toe kijken we nog eens een DVD&#8217;tje (mijn kinderen meer dan ik natuurlijk <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ).</p>
<p>* <strong>Sporten</strong> (momenteel zwemmen en joggen, wellicht op termijn ga ik ook tennis, martial arts en yoga proberen. Voetballen met mijn zoontjes. Ze worden steeds beter, dus het wordt steeds leuker).</p>
<p>* <strong>Lachen,</strong> <strong>Leuke dingen doen en uitstapjes maken</strong> met ons gezin (b.v. naar pretpark, dierentuin, vrienden/familie bezoeken)</p>
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<p>Ik ben nog eens verder gaan googelen naar Frankl en kwam nog onderstaande interessante informatie tegen. Hoop dat je er wat aan hebt! Een fijne zondag wens ik je! Om 08:00 ga ik lekker zwemmen <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>&nbsp;</p>
<p>Warme Groeten,</p>
<p>Jeroen Kratsborn</p>
<p>&nbsp;</p>
<p><a href="http://nl.wikipedia.org/wiki/Neurose">http://nl.wikipedia.org/wiki/Neurose</a></p>
<p><strong>Sunday Neurosis</strong></p>
<p><strong>As humanist Victor Frankl said : Sunday neurosis is an existential vacuum which exists when an individual has all the time in the world to pursue his dreams but instead he ends up being bored by the situation and doing nothing.</strong></p>
<p>Sunday neurosis exists in all our lives, we prefer calling it <strong>boredom</strong>. There are times when we just want to go after our dreams, do this and do that but when the time comes, we are free from all the obligations, we do nothing to utilize our time. We waste all our time lying on the couch, watching t.v and eating junk. No matter how sophisticated in our professional life, when alone at home one always does nothing when opportunity is given. This “doing nothing” is rather lethal for both our life and our mental stability. Sunday neurosis tends to diminish our personality and our perception.</p>
<p>When in stage of Sunday neurosis, we find everything in our surrounding boring, even talking tends to bore you, you just want to come out of your boredom but you can’t because you are so lazy to make any efforts towards it. Sunday neurosis should be treated as pathology because it hinders our growth as a human being. <strong>It minimizes the scope of learning something new each day; because we are too busy doing nothing.</strong></p>
<p><strong>The best way to stop yourself from going into “Sunday neurosis” is to prevent yourself from getting in a situation where you have nothing to do. You should always engage yourself in some kind of work that can keep you busy.</strong> The work should be that which has your passion. It can be cherry on the cake if you can keep a deadline on yourself, because believe it or not you work the best in deadline. Make yourself to do lists so that you know you have got tasks to complete.</p>
<p>When you are already going through Sunday neurosis, you have to build up your self confidence to bring your inner self out of it. You can also make a to do list and start from a new day to start a new beginning.</p>
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<p>&nbsp;</p>
<p><strong>Sunday Neurosis</strong> is a term coined by Austrian psychotherapist <a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl">Viktor Frankl</a> to refer to an <a title="aversion" href="http://everything2.com/title/aversion">aversion</a> to leisure time, or in particular, Sundays.</p>
<p><strong>Frankl and a Description of Sunday Neurosis</strong></p>
<p>During his years in a Nazi prison camp, <a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl">Frankl</a> developed his theory of <a title="logotherapy" href="http://everything2.com/title/logotherapy">logotherapy</a>, which centers around the search for meaning in life and human existence. <strong>Frankl argued that many people attempt to find meaning in the structure and hectic pace of their work lives, and when that structure and pace are gone, a sense of meaninglessness sets in.</strong> <strong>People suffering from this type of </strong><a title="depression" href="http://everything2.com/title/depression"><strong>depression</strong></a><strong> begin therefore to hate weekends, vacations, and any other sort of unscheduled free time. You might sometimes see this referred to as the &#8220;</strong><a title="existential void" href="http://everything2.com/title/existential+void"><strong>existential void</strong></a><strong>&#8221; or &#8220;</strong><a title="existential vacuum" href="http://everything2.com/title/existential+vacuum"><strong>existential vacuum</strong></a><strong>.&#8221;</strong></p>
<p><a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl"><strong>Frankl</strong></a><strong> held that the existential void felt by mankind came from a lack of both behavioral </strong><a title="instinct" href="http://everything2.com/title/instinct"><strong>instinct</strong></a><strong> (which was mainly lost when we ceased to be animals) and a lack of traditions or outside behavioral forces, such as </strong><a title="religion" href="http://everything2.com/title/religion"><strong>religion</strong></a><strong>, parenting, or social </strong><a title="norm" href="http://everything2.com/title/norm"><strong>norm</strong></a><strong>s. Without this guidance, man is forced to make many basic decisions for himself and can feel confused and helpless about how to make those </strong><a title="decision" href="http://everything2.com/title/decision"><strong>decision</strong></a><strong>s.</strong></p>
<p><strong>Why Sunday Neurosis is a Big Problem</strong></p>
<p>There is a big difference between your average <a title="workaholic" href="http://everything2.com/title/workaholic">workaholic</a> and a sufferer of Sunday Neurosis. Millions of people out there are dedicated to their jobs, work long hours, or skip <a title="vacation" href="http://everything2.com/title/vacation">vacation</a>s, out of some other necessity or simply because they love their work. A person suffering from Sunday Neurosis, however, cannot stand the feeling of being cut off from work. Dreads the thought of having nothing to do. Might even become chronically ill on Saturdays and Sundays. Sunday Neurosis is on the rise in the U.S. because our <a title="culture" href="http://everything2.com/title/culture">culture</a> encourages <a title="obsession" href="http://everything2.com/title/obsession">obsession</a> with one&#8217;s career; some people thrive in a work-heavy environment, and others suffer or develop disorders such as Sunday Neurosis.</p>
<p>This type of <a title="depression" href="http://everything2.com/title/depression">depression</a> is painfully prominent in the business world today. In America, workers in 2001 let an average of 1.8 vacation days <em>each</em> go unused; many companies have a use-them-or-lose-them policy regarding personal and vacation days, so many of these workers have essentially opted to take a paycut.</p>
<p>Workers who do take vacations and actually manage to go somewhere out of town tend to take their work with them, in the form of <a title="cell phone" href="http://everything2.com/title/cell+phone">cell phone</a>s, laptop computers, and video conferencing technology. Some actually go to the office during their <a title="vacation" href="http://everything2.com/title/vacation">vacation</a> because something &#8220;just has to be done.&#8221; The <a title="workaholism" href="http://everything2.com/title/workaholism">workaholism</a> extends beyond vacation weeks. Some people take work home with them each and every day, making calls when they are commuting, finishing up tasks or responding to e-mails well past business hours.</p>
<p><strong>Whole bunches of </strong><a title="retire" href="http://everything2.com/title/retire"><strong>retire</strong></a><strong>es quickly find out they hate </strong><a title="retirement" href="http://everything2.com/title/retirement"><strong>retirement</strong></a><strong>.</strong> My grandfather was an electrical <a title="engineer" href="http://everything2.com/title/engineer">engineer</a> and a <a title="salesman" href="http://everything2.com/title/salesman">salesman</a>, working and traveling upwards of 60 hours a week for years. He finally retired, and within three months ran out to get a job. He had plenty of money; he told us he just couldn&#8217;t stand the <a title="boredom" href="http://everything2.com/title/boredom">boredom</a>. I used to work weekend retail jobs, and when I finally got a Monday to Friday job I thought I&#8217;d have the best time with my Saturdays and Sundays off. Now I sit around every Sunday with my to-do lists and I don&#8217;t want to do anything at all. <em>Despite an intense encompassing boredom.</em> My mother tells me &#8220;Well, if you&#8217;re so bored, go do something.&#8221; Problem is, it&#8217;s not always so simple. <a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl"><strong>Frankl</strong></a><strong> coined another term, </strong><a title="anticipatory anxiety" href="http://everything2.com/title/anticipatory+anxiety"><strong>anticipatory anxiety</strong></a><strong>, meaning a person is so afraid of getting certain anxiety symptoms that those symptoms become inevitable.</strong> As it happens, sometimes I get so paranoid about being bored that it happens, no matter how many lists I make. I went out a got a waitressing job just to fill up my weekends because I couldn&#8217;t stand it anymore.</p>
<p><a title="Suicide" href="http://everything2.com/title/Suicide">Suicide</a> rates are higher on Sunday than any day of the week. Students engage in frequent binge drinking (there are quite a few explanations for <a title="binge drinking" href="http://everything2.com/title/binge+drinking">binge drinking</a>, but I maintain that boredom is a major factor). <strong>Sunday Neurosis is a big deal because we are losing track of what it feels like to relax and have fun. </strong>We work so hard to make all kinds of money so we can have all the wonderful <a title="gadget" href="http://everything2.com/title/gadget">gadget</a>s and cars and houses and things, and when we finally have time to enjoy those things, we can&#8217;t remember why we bought them or how to have fun with them at all.</p>
<p>A person who is overworked (as a result of being afraid of his/her free time) is more likely to smoke, develop a drug habit, or have weight problems. <strong>Overworked people are less capable of communicating with their friends and loved ones, and so their social lives suffer even more than one might expect from having less free time. Far too many </strong><a title="marriage" href="http://everything2.com/title/marriage"><strong>marriage</strong></a><strong>s fall apart because, amongst other things, one or both parties are too focused on their </strong><a title="career" href="http://everything2.com/title/career"><strong>career</strong></a><strong>s to pay attention to their personal lives.</strong></p>
<p><strong>What Can Be Done?</strong></p>
<p>I first found out about Sunday Neurosis as a high school freshman, when we read <a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl">Man&#8217;s Search for Meaning</a> in English class. The light bulb went off. Eureka! I&#8217;m not alone! If you feel the same way at any point, I suggest some hardcore <a title="Viktor Frankl" href="http://everything2.com/title/Viktor+Frankl">Frankl</a> reading before you do anything else; <span style="text-decoration: underline;">Man&#8217;s Search for Meaning</span> is a rather fascinating book.</p>
<p>Otherwise, professional treatment for depression, including Sunday Neurosis, is available and can be utilized in conjunction with self-treatment methods. A whole slew of self-help books on themes such as <a title="stress" href="http://everything2.com/title/stress">stress</a> and <a title="depression" href="http://everything2.com/title/depression">depression</a> can be helpful. Articles are written in many periodicals concerning careers which are quite relevant, such as Ann Humphries&#8217; column for www.cnn.com (I refer the reader to http://www.cnn.com/2001/CAREER/corporateclass/06/22/vacations/index.html for a nice little article on the American difficulty of vacationing).</p>
<hr />
<p>Disclaimer: I am not a doctor, and this is not professional medical advice.</p>
<p>Sources:</p>
<p>Carey, Elaine. &#8220;The Vanishing Vacation.&#8221; The Toronto Star: August 25, 2001.<br />
Durbin, Chaplain Paul D. &#8220;Viktor Frankl&#8217;s Contributions to Human Trinity Hypnotherapy.&#8221; HypnoGenesis Magazine.<br />
Schulweis, Harold M. &#8220;Serenity Lost.&#8221; Reform Judaism: 1998.</p>
<p><a href="http://www.fourhourworkweek.com/blog/2011/11/16/filling-the-void-thoughts-on-learning-and-karma/">http://www.fourhourworkweek.com/blog/2011/11/16/filling-the-void-thoughts-on-learning-and-karma/</a></p>
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<p><a title="leef!" href="http://www.parkstad-aachen.com/blog/trefwoord/leef/" target="_blank">Meer artikelen op LifehackingBlog.nl in de categorie &#8216;Leef!&#8217; </a></p>
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		<title>Discomfort Zone: How to Master the Universe</title>
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		<pubDate>Mon, 18 Feb 2013 11:29:53 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<description><![CDATA[&#160; This is a guestblogposting from Leo Babauta &#160; Of all the skills I’ve learned in the past 7 years of changing my life, one skill stands out: Learning to be comfortable with discomfort. If you learn this skill, you can master pretty much anything. You can beat procrastination, start exercising, make your diet healthier, learn ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/discomfort-zone-how-to-master-the-universe/">read more</a>]]></description>
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<blockquote><p>&nbsp;</p></blockquote>
<h6>This is a guestblogposting from <a href="http://leobabauta.com/">Leo Babauta</a></h6>
<p>&nbsp;</p>
<p>Of all the skills I’ve learned in the past 7 years of changing my life, one skill stands out:</p>
<p><strong>Learning to be comfortable with discomfort.</strong></p>
<p><strong>If you learn this skill, you can master pretty much anything. You can beat procrastination, start exercising, make your diet healthier, learn a new language, make it through challenges and physically grueling events, explore new things, speak on a stage, let go of all that you know, and become a minimalist. And that’s just the start.</strong></p>
<p>Unfortunately, most people avoid discomfort. I mean, they really avoid it — at the first sign of discomfort, they’ll run as fast as possible in the other direction. This is perhaps the biggest limiting factor for most people, and it’s why you can’t change your habits.</p>
<p>Think about this: many people don’t eat vegetables because they don’t like the taste. We’re not talking about soul-wrenching pain here, not Guantanamo torture, but a taste that’s just not something you’re used to. And so they eat what they already like, which is sweets and fried stuff and meats and cheeses and salty things and lots of processed flour.</p>
<p>The simple act of learning to get used to something that tastes different — not really that hard in the grand scheme of life — makes people unhealthy, often overweight.</p>
<p>I know, because this was me for so many years. I became fat and sedentary and a smoker and deeply in debt with lots of clutter and procrastination, because I didn’t like things that were uncomfortable. And so I created a life that was deeply uncomfortable as a result.</p>
<p>The beautiful thing is: I learned that a little discomfort isn’t a bad thing. In fact, it can be something you enjoy, with a little training. When I learned this, I was able to change everything, and am still pretty good at changing because of this one skill.</p>
<p>Master your fear of discomfort, and you can master the universe.</p>
<h3>Avoidance of Discomfort</h3>
<p>When people are stressed, they often turn to cigarettes, food, shopping, alcohol, drugs … anything to get rid of the disomfort of the thing that’s stressing them out. And yet,<strong> if you take a deeper look at the stress, it’s really an unfounded fear that’s causing it (usually the fear that we’re not good enough), and if we examined it and gave it some light of day, it would start to go away.</strong></p>
<p>When people start to exercise after being sedentary, they are uncomfortable. It’s hard! It can make you sore. It’s not as easy as not exercising. It’s not something you’re used to doing, and you fear doing it wrong or looking stupid. And so you stop after awhile, because it’s uncomfortable, when really it’s not horrible to be uncomfortable for a little while. We’re not talking about incredible pain, but just discomfort.</p>
<p>When people try a healthier diet, they often don’t like it — eating veggies and raw nuts and flaxseeds and fruits and tofu or tempeh or black beans isn’t as thrilling as eating fried, fatty, salty or sweet foods. It’s a form of discomfort to change your taste buds, but the truth is, it can easily happen if you just get through a little discomfort.</p>
<p><strong>Discomfort isn’t bad. It’s just not what we’re used to. And so we avoid it, but at the cost of not being able to change things, not being healthy, not being open to adventure and the chaos of raw life.</strong></p>
<h3>Mastering Discomfort</h3>
<p><strong>The way to master discomfort is to do it comfortably.</strong> That might sound contradictory, but it’s not. If you are afraid of discomfort, and you try to beat discomfort with a really gruelling activity, you will probably give up and fail, and go back to comfort.</p>
<p>So do it in small doses.</p>
<ol>
<li><strong>Pick something that’s not hard</strong>. Take meditation as an example. It’s not really that hard — you just sit down and pay attention to your body and breath, in the present moment. You don’t have to empty your mind (just notice your thoughts), you don’t have to chant anything weird, you just sit and pay attention. If you don’t like meditation, try a new healthy food, like kale or raw almonds or quinoa. Or a fairly easy exercise if you’re sedentary, like walking or jogging.</li>
<li><strong>Just do a little</strong>. You don’t have to start by doing 30 minutes of something you’re not used to doing. Just do a few minutes. Just start.</li>
<li><strong>Push out of your comfort zone, a little</strong>. My friend and Zen priest <a href="http://www.sfzc.org/zc/display.asp?catid=1,175,218&amp;pageid=1402">Susan O’Connell</a> has a favorite meditation instruction that you can use for any activity actually: when you’re meditating and you feel like getting up, don’t; then when you feel the urge to get up a second time, don’t; and when you feel the urge to get up a third time, then get up. So you sit through the urge, the discomfort, twice before finally giving in the third time. This is a nice balance, so that you’re pushing your comfort zone a little. You can do this in exercise and many other activities — push a little.</li>
<li><strong>Watch the discomfort</strong>. Watch yourself as you get a bit uncomfortable — are you starting to complain (internally)? Are you looking for ways to avoid it? Where do you turn to? What happens if you stay with it, and don’t do anything?</li>
<li><strong>Smile</strong>. This is not trivial advice. If you can smile while being uncomfortable, you can learn to be happy with discomfort, with practice. When I did the <a href="https://www.goruckchallenge.com/">Goruck Challenge</a> in 2011, it was 13 hours of discomfort — raw and bloody knees, sand in my shoes as a hiked and ran with 60+ pounds on my back, carrying teammates and logs, doing pushups and crabwalks and other exercises, needing the bathroom and being tired and hungry and cold. And yet, I practiced something simple: I tried to mantain a smile through all this discomfort. It’s an important practice.</li>
</ol>
<p>Repeat this practice daily. It will be strange, perhaps difficult, at first, but soon your comfort zone will expand. If you practice it enough, with different activities, your comfort zone will expand to include discomfort. And then you can master the universe.</p>
<h3>What You Can Now Master</h3>
<p>If you master discomfort, what can you now master as a result? Just about anything:</p>
<ol>
<li><strong>Procrastination</strong>. We procrastinate to avoid something that’s not comfortable, but if you can learn to stay with that task, even if it’s not comfortable. The discomfort isn’t bad. Those of you going through the <a href="http://zenhabits.net/v2/">Procrastination module</a> in my Sea Change Program are learning about dealing with the discomfort of staying with your important task.</li>
<li><strong>Exercise</strong>. We avoid exercise because it’s not comfortable, but if we expand the comfort zone a little at a time, we can make exercise something we’re comfortable with, after a little repetition.</li>
<li><strong>Writing</strong>. If you want to write but always seem to put it off, that’s because writing is often difficult, or less comfortable than checking email or social networks (for example). Stay with the discomfort, and you’ll write more than ever.</li>
<li><strong>Eating healthy</strong>. It’s amazing how much our taste buds can change over time, if we gradually get used to healthier foods. That means going through small periods of discomfort, but it’s not that bad in little doses.</li>
<li><strong>Meditation</strong>. We avoid the disomfort of sitting and doing nothing, of focusing on the present. But it’s not that hard — just a little uncomfortable.</li>
<li><strong>Waking early</strong>. Waking early means being a little tired for a little while, but that’s not a horrible thing. <a href="http://zenhabits.net/early/">Read more about rising early</a>.</li>
<li><strong>Learning a language/instrument</strong>. Want to learn something new? That means doing something you’re not used to, by definition, and so we often quit before we master this new skill, simply because (you guessed it) it makes us uncomfortable. Stay with the discomfort, and before long you’ll enjoy learning this new skill.</li>
<li><strong>Clutter</strong>. Clutter is just another form of procrastination. You don’t put things away, or you let a pile of things you don’t need build up, because it’s not comfortable dealing with it right now (as compared to, say, browsing the Internet or watching TV). But dealing with something right now isn’t that hard once you get past the discomfort.</li>
<li><strong>Reading novels</strong>. We tend to avoid simply sitting with a book, because we are pulled towards something more comfortable (again, Internet browsing as an example). If we can just sit with the book and a little discomfort, we can read more.</li>
<li><strong>Empty email inbox</strong>. Another form of procrastination — you get some emails, maybe look at them, but put off dealing with them right now because it’s easier not to.</li>
<li><strong>Debt</strong>. This is a series of things we have to deal with that are uncomfortable — listing out our debts and bills, making a simple budget, doing things that are free instead of shopping, etc. But I got out of debt by finally facing all of these things, and it was wonderful.</li>
<li><strong>New adventures</strong>. Many people stay with places they’re comfortable with, which means missing out on new experiences that might be a little uncomfortable. Even when they travel, many people stick with the tourist sights and food that they’re used to, rather than finding strange but more authentic experiences in a new land. We avoid meeting new people, speaking on stage, letting go of what we know, being open to new things … to avoid discomfort.</li>
</ol>
<p>And that’s just the start. Within each of these areas there’s many things you can work on over the coming years now that you’re not afraid of discomfort, and there are many other areas of exploration now open to you.</p>
<p>Discomfort can be the joyful key that opens up everything for you.</p>
<blockquote><p>‘Discomfort is very much part of my master plan.’ <strong>~Jonathan Lethem</strong></p></blockquote>
</div>
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		<title>Hoe van Angst naar Vrijheid te gaan, Stap voor Stap</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/X4GDHhgIRnw/</link>
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		<pubDate>Mon, 04 Feb 2013 08:56:37 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Angstvrij]]></category>
		<category><![CDATA[Motivatie]]></category>

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		<description><![CDATA[&#160; Life is a gift, and it offers us the privilege, opportunity, and responsibility, to give something back. ~ Anthony Robbins Editor’s note: This is a guest post from Tess Marshall of The Bold Life. Every path to success has been littered with doubt, fear, and uncertainty, as well as persistence, calculated risks and repeated ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/hoe-van-angst-naar-vrijheid-te-gaan-stap-voor-stap/">read more</a>]]></description>
			<content:encoded><![CDATA[<h2></h2>
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<blockquote><p>&nbsp;</p>
<p>Life is a gift, and it offers us the privilege, opportunity, and responsibility, to give something back. ~ Anthony Robbins</p></blockquote>
<h6><strong>Editor’s note</strong>: This is a guest post from Tess Marshall of <a href="http://theboldlife.com/">The Bold Life</a>.</h6>
<p>Every path to success has been littered with doubt, fear, and uncertainty, as well as persistence, calculated risks and repeated action.</p>
<p><strong><em> </em></strong></p>
<p><strong><em>The difference between someone who fails and someone who succeeds is the courage to act, repeatedly.</em></strong></p>
<p>&nbsp;</p>
<p>When I was 22 years old, I was mom to four daughters under the age of four. My third pregnancy was twins. Taking care of them was utter madness at such a young age.</p>
<p>I lived in a constant state of exhaustion. I lost weight, I had dark circles under my eyes, and I had suicidal thoughts.</p>
<p>The impulse I fought, was to run, to leave and never look back. My biggest fear at the time was, “I’m not capable.”</p>
<p>In my state of exhaustion, while crying myself to sleep at night, I would ask my husband again and again, “What am I going to do. How am I suppose to keep going?”</p>
<p>He never faltered, his answer was always the same, “You’re going to get out of bed tomorrow morning and put one foot in front of the other. You’re going to do it one step at a time. That’s how you’re going to do it.”</p>
<p>For 22 years that’s exactly what I did.</p>
<p>I made the decision to follow his advice. I was young, strong, and determined. <strong>I would focus only on the step in front of me and I would not fail.</strong></p>
<p>It was the most difficult job I ever had.</p>
<p>Leo Babauta coined the word, “<a href="http://zenhabits.net/joyfear/">Joyfear</a>” last year during an exercise at The World Domination Summit and wrote it on his arm.</p>
<p>He defines Joyfear as the mixture of two powerful emotions, joy and fear.</p>
<p>Leo goes on to say, “It turns out <em>every single defining moment in my life</em> has been filled with Joyfear, with a mixture of intense joy and intense fear into one ball of powerful emotions that both lift me up and make me see things clearly when I hadn’t before.”</p>
<p>When I read that I remember thinking, “I know exactly what he is talking about.”</p>
<p>I know now, that the emotion that propelled me forward, as a young parent was Joyfear. Today the girls are 39, 37, 35 and 35 years old.</p>
<p>What fear is holding you back? Where do you feel incapable? What daunting task can you complete, one step at a time?</p>
<p><strong>Read on for action steps that will propel you forward.</strong></p>
<ul>
<li><strong>Make the decision to succeed</strong>. Once you decide on success you rarely allow doubt to enter your mind. Your persistence, dedication, and resilience are strengthened. You free yourself to do the uncommon and the impossible.</li>
<li><strong>Take risks</strong>. Chase your fear. Do what scares you. Make the dreaded phone call. Ask for what you want. When you experience rejection, ask someone else. Be bold and brave. Defy the odds.</li>
<li><strong>Be prepared</strong>. Anticipate your own needs. Unemployment is the world’s fastest-rising worry, according to a BBC World Service survey. Don’t live in fear, create solutions in advance. Know how you will get out, over, around, and through what could go wrong.</li>
<li><strong>Let go of urgency and fear</strong>. Learn to relax and go with the flow. Our anxiety and stress are caused by living in the pain of the past or the fear of the future. Life happens in the present moment.</li>
<li><strong>Focus on the benefits of your success</strong>. Become focused on what you will gain. Is your benefit financial freedom, travel, saving the lives of others, or leaving a legacy you can be proud of? <strong>When the going gets tough, focus on your “why.”</strong></li>
<li><strong>Calm your body</strong>. Find a quiet place and bring your attention inward, notice where your fear resides in your body. Notice if you have a tense forehead, shallow breathing, or aching shoulders. Relax the area of your body that’s being affected. Learn to calm and center yourself.</li>
<li><strong>Create your own fan base</strong>. I believe that most people have good hearts. They want to see you succeed. Believe people are cheering for you. When you are scared out of your mind, imagine everyone you know in one place rooting wildly for you.</li>
<li><strong>Participate in life</strong>. Turn off your television, electronics, and the negative media. Take a guitar lesson, a skydiving lesson or yoga lesson. Swim in the ocean, hike in the mountains, or go for a morning walk or run.</li>
<li><strong>You are enough</strong>. Accept who you are and where you are today. When you compare yourself to others you create your own suffering. My friends were in college when I was changing diapers. I was too busy to care. What others think of you is none of your business.</li>
</ul>
<p>Hugh Macleod, from <a href="http://gapingvoid.com/">Gaping Void</a>, has advice for our economic times: “Learn how to work hard, work long hours, find something you love, and then excel at it. Above all else, learn how to create, learn how to invent. That’s your only hope, really.”</p>
<p>I agree with Hugh, however — unless you can learn how to move through your fear, you’ll continue to hold yourself back. You’ll never learn to risk, to excel, to create, to invent or to experience Joyfear.</p>
<p><strong>Tess Marshall is the founder of <a href="http://theboldlife.com/">The Bold Life</a>, where she inspires people to live a fearless life. If you are tired of being stuck in fear and want to step into your greatness, click here to learn more about <a href="http://theboldlife.com/shove-your-fear">Take Your Fear and Shove It</a>.</strong></p>
<p>Bron: Zenhabits.net</p>
</div>
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		<title>Jeroen Kratsborn’s Favoriete Quotes- deel 4</title>
		<link>http://feedproxy.google.com/~r/LifehackingVoorOndernemers/~3/CxnK1myziMs/</link>
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		<pubDate>Mon, 21 Jan 2013 10:38:07 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Quotes]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=3205</guid>
		<description><![CDATA[There are risks and costs to action. But they are far less than the long range risks of comfortable inaction. (John F. Kennedy) Get action. Seize the moment. Man was never intended to become an oyster. (Theodore Roosevelt) Everytime you smile at someone, it is an action of love, a gift to that person, a ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/jeroen-kratsborns-favoriete-quotes-deel-4/">read more</a>]]></description>
			<content:encoded><![CDATA[<p>There are risks and costs to action. But they are far less than the long range risks of comfortable inaction. (John F. Kennedy)</p>
<p>Get action. Seize the moment. Man was never intended to become an oyster. (Theodore Roosevelt)</p>
<p>Everytime you smile at someone, it is an action of love, a gift to that person, a beautiful thing. (Mother Teresa)</p>
<p>Goals help you channel your energy into action. (Les Brown)</p>
<p>Innovation distinguishes between a leader and a follower. (Steve Jobs)</p>
<p>Almost always, the creative dedicated minority has made the world better. (Martin Luther King, Jr. )</p>
<p>It all depends on how we look at things, and not how they are in themselves. (Carl Jung)</p>
<p>The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind. (Sigmund Freud)</p>
<p>&#8220;We have a strategic plan, it is called &#8216;Doing things&#8217;!&#8221; (Herb Kelleher, via Geert Alders)</p>
<p>Kies een baan waarvan je houdt en je hoeft nooit één dag in je leven te werken.(Confucius, via Gert Cuppens)</p>
<p>De blijdschap van een goedkope prijs duurt korter dan het verdriet van slechte kwaliteit. (Roger Cortenraad)</p>
<p>Mijn nummer 1 Succes Tip? Doe de juiste kennis op en houd daarna je hoofd zo leeg als mogelijk. (Jeroen Kratsborn)</p>
<p>&nbsp;</p>
<p>Meer Quotes kun je <a title="quotes" href="http://www.parkstad-aachen.com/blog/trefwoord/quotes/" target="_blank">hier</a> vinden.</p>
<p>&nbsp;</p>
<p>Warme Groeten,</p>
<p>Jeroen Kratsborn</p>
<p><a title="twitter jeroen kratsborn" href="http://www.twitter.com/jeroenkratsborn" target="_blank">http://www.twitter.com/jeroenkratsborn</a></p>
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		<title>The Do Plan, or Why We Know But Don’t Do</title>
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		<pubDate>Tue, 08 Jan 2013 16:58:24 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aktie!]]></category>
		<category><![CDATA[Angstvrij]]></category>

		<guid isPermaLink="false">http://www.parkstad-aachen.com/blog/?p=6431</guid>
		<description><![CDATA[Dit is een Gastblogposting van Leo Babauta van Zenhabits.net. First of all: Best wishes for 2013! You know that you should exercise, and eat lots of veggies and less fried, salty and sweet foods. But knowing something and actually doing it are two very different things. You know you should stop procrastinating. You know you should watch ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/the-do-plan-or-why-we-know-but-dont-do/">read more</a>]]></description>
			<content:encoded><![CDATA[<h2></h2>
<div>
<h6>Dit is een Gastblogposting van <a href="http://leobabauta.com/">Leo Babauta</a> van Zenhabits.net.</h6>
<p>First of all: Best wishes for 2013!</p>
<p>You know that you should exercise, and eat lots of veggies and less fried, salty and sweet foods.</p>
<p>But knowing something and actually doing it are two very different things.</p>
<p>You know you should stop procrastinating. You know you should watch less TV or go to social sites (or news sites, or your email program) less often. You know you should be writing, or learning that language you’ve always wanted to learn, or practicing guitar, or decluttering your house.</p>
<p>Knowing isn’t the problem. It’s the doing that gets us every time.</p>
<p>In business, there’s a concept called <a href="http://www.amazon.com/gp/product/1578511240/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1578511240&amp;linkCode=as2&amp;tag=zenhab-20">The Knowing-Doing Gap</a>, where companies study all kinds of ways to improve, hire consultants and hold endless seminars, start a new Big Program every year … but don’t actually change anything. They know what to improve, but don’t actually implement it.</p>
<p>Why is implementing so hard? How do we put knowledge into action? What’s stopping us, and how do we overcome it?</p>
<p>The answers are both simple, and difficult. Let’s take a look.</p>
<h3>Doing vs. Not Doing</h3>
<p>It’s not knowledge of what to do that’s stopping us. That’s usually fairly simple:</p>
<ul>
<li>If you want to lose weight, eat fewer calories and move more.</li>
<li>If you want to be healthier, eat more veggies, beans, nuts, seeds, fruits and whole grains.</li>
<li>If you want to be in better shape, exercise.</li>
<li>If you want to write a book, fucking write it.</li>
<li>If you want to learn a language or an instrument, practice.</li>
</ul>
<p>But that’s not what we do. Here’s what we do instead:</p>
<ul>
<li>We read about various programs.</li>
<li>We talk about it a lot.</li>
<li>We put off doing it and go do something else.</li>
<li>We feel guilty about it, and then push it to the back of our minds.</li>
<li>We finally decide to take action, so we read and talk about it some more.</li>
</ul>
<p>Reading isn’t doing (unless what you want to do is read more books). Talking isn’t doing (unless you’re learning to communicate better or become a public speaker).</p>
<p>Doing is doing.</p>
<p>So what’s stopping us from doing the doing? It’s fairly simple.</p>
<h3>The Little Thing That Stops Us</h3>
<p>There’s something going on here that stops us from doing what we know. It’s hidden, it’s a mystery. We all have it, but rarely know what to do about it, and worse, rarely acknowledge it.</p>
<p>It’s fear.</p>
<p>Why don’t you write the chapter of your book, or write your blog post, but instead go and check Facebook, Twitter and email? Because you’re afraid you’ll fail. You’re afraid you’re not good enough. You’re afraid of the task because you don’t know where to start.</p>
<p>Why do you eat fried foods instead of veggies? You’re afraid of change. You’re afraid of things that aren’t comfortable. You’re afraid of looking like an idiot when you go to dinner with friends and they’re all eating fried cheese and bacon and you’re eating carrot sticks and kale.</p>
<p>Why do you not talk to your girlfriend when things are difficult between you? You’re afraid of rejection, of looking stupid, of injuring your pride.</p>
<p>Why do you not leave someone who treats you badly? You’re afraid of being alone, of being unloved, of failing on your own, of looking stupid when your family and friends know you’ve failed in another relationship.</p>
<p>We’re afraid, and so we do some rather brilliant things to avoid the thing we’re afraid of.</p>
<p>If we’re afraid of failing as a writer, teacher, language learner, runner, weight lifter, guitar player, manager, leader, mom … we create all kinds of unconscious strategies to avoid that failure. We aren’t “sabotaging” ourselves … we’re trying to help ourselves not do something we’re afraid will hurt us!</p>
<p>We are very good at finding ways to avoid this pain. We go to great lengths to avoid it, and then we wonder why we can’t do what we “know” we should do. No, we don’t really know we should do it — in the backs of our minds, we know we shouldn’t.</p>
<p>And so, to get to doing, we have to beat the fear.</p>
<h3>The Do Plan</h3>
<p>We’re going to beat the fear by doing. The only way to learn to do is to do.</p>
<p>Here’s the plan … don’t just read it, but do it!</p>
<ol>
<li><strong>Learn by doing</strong>. Don’t learn by reading. Of course, a little reading is helpful, but if you read, just read a little, then do. Don’t learn by talking. We talk too much already. Start doing, and if you’re going to talk, talk while doing. In the doing, you learn what gaps you have that are stopping you, you learn how there are steps you don’t know or haven’t figured out. Then you take action to fill in those gaps, figure out the steps, and keep moving.</li>
<li><strong>Write down your fears</strong>. If you’re having trouble doing, fear is stopping you. What are you afraid of? What do you think you’re not good enough for? What belief do you have that’s keeping you from doing something? Write these down. The writing is an action.</li>
<li><strong>Now do away your fears</strong>. We’re going to beat the fears by doing. Afraid of writing? Just do 2 minutes of it. That’s such a small amount, such a small commitment, it’s not that scary. Afraid of not doing well at language? Listen to 2 minutes of Spanish music, 2 minutes of a Spanish movie, 2 minutes of a Spanish podcast. How badly can you suck at listening to something for 2 minutes? By doing something in such small steps, we learn that the fears aren’t true — that we can do it and not completely fail.</li>
<li><strong>See failure as a learning tool</strong>. We’re deathly afraid of failing, because we see this as a statement that we suck. But it’s not. Failure is an indication of something we can learn. Failure is a necessary step in learning — if you can already do something perfectly, you’re not learning anything. You have to fail, re-iterate the process in a new way, and then succeed. Sometimes you have to fail at something 10 times before you learn it, but if you look at it as a step in the learning process, rather than an “I suck so bad” statement, then failing 10 times isn’t bad, it’s great! Failure is an opportunity.</li>
<li><strong>Adjust, and do some more</strong>. The process is act, fail, learn, adjust, then act again. Once you’ve failed at something, figure out how you can adjust, then try again. This new attempt might be better, or maybe not. If it’s not, adjust again, try again. Keep adjusting until you’ve figure it out, and then move on to the next step. There’s no plan that can tell you exactly how to do something without failure. No map is exactly right. You have to take action and adjust as you go. This is the key skill that you’ll learn with this process — how to get good at adjusting.</li>
</ol>
<p>Fear is not the determining factor in our lives. It doesn’t tell us how our lives will go. It is only a little child’s voice in the back of our minds, trying to get its way, trying to avoid discomfort. But we can learn that discomfort isn’t horrible: it is the feeling of exploring new territory, climbing a new peak, pushing to new levels.</p>
<p>We can beat fear. Let’s start right now.</p>
</div>
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		<title>Marketing Trends voor 2013. Ben jij er klaar voor?</title>
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		<pubDate>Fri, 14 Dec 2012 12:58:11 +0000</pubDate>
		<dc:creator>Jeroen Kratsborn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[InternetMarketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Nadat ik vandaag mijn zoontje in Vaals naar school gebracht had liep ik tijdens mijn gebruikelijke ochtendwandeling langs een Lidl Reclame in een bushokje. Hun slogan: Luxe voor iedereen! Ik vind dat een goede insteek van hun. En ik vraag me af of een supermarkt als de Albert Heijn daarvan gaat &#8216;kraken&#8217;. Wellicht gaat &#8216;luxe voor iedereen&#8217; ook een ...<a class="post-readmore" href="http://www.parkstad-aachen.com/blog/marketing-trends-voor-2013-ben-jij-er-klaar-voor/">read more</a>]]></description>
			<content:encoded><![CDATA[<h2></h2>
<p>Nadat ik vandaag mijn zoontje in Vaals naar school gebracht had liep ik tijdens mijn gebruikelijke ochtendwandeling langs een Lidl Reclame in een bushokje. Hun slogan: Luxe voor iedereen! Ik vind dat een goede insteek van hun. En ik vraag me af of een supermarkt als de Albert Heijn daarvan gaat &#8216;kraken&#8217;.</p>
<p>Wellicht gaat <strong>&#8216;luxe voor iedereen&#8217; ook een algemenere trend worden in 2013</strong>. Veel producten en diensten zijn immers overprijsd. Zo wonen wij met 2 volwassenen en 2 kinderen in een appartement in Aken en, ik durf het bijna niet op te schrijven, betalen per maand 950 Euro huur (inclusief de &#8216;nebenkosten&#8217;) voor een appartement van 96m2. Eigelijk is dat van den zotte en bijna niet op te brengen als ondernemer in deze tijd. Wellicht toch maar eens gaan verhuizen in 2013 <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Ik denk dus dat er enorme kansen liggen voor bedrijven die goede kwaliteit producten tegen een betaalbare prijs aanbieden. Zo bieden we bij <a title="pam internet marketing" href="http://www.parkstad-aachen.com" target="_blank">PAM Internet Marketing</a> al jaren onze dienstverlening tegen hetzelfde tarief (EUR 75 per uur). Sinds het economisch minder gaat (2008) hebben we bewust deze prijs op hetzelfde niveau gelaten om klanten tegemoet te komen in deze toch wel uitzonderlijke tijden. Ik blijf me nog altijd verbazen over de torenhoge tarieven in branches als b.v. de advocatuur maar ik neem aan dat er in die branche ook wel (nog meer) prijsvechters zullen komen.</p>
<p>Zo tegen het einde van het jaar is een mooi moment om te gaan kijken wat volgens anderen de <strong>marketing trends zijn voor 2013</strong>. Ik kwam onderstaande interessante artikelen tegen. Ik hoop dat ze je wat wijzer maken.</p>
<p>Heel veel succes in 2013!</p>
<p>En wil je het even in een reactie aangeven als ik een belangrijke marketingtrend voor 2013 gemist heb?</p>
<p>Warme Groeten,</p>
<p>Jeroen Kratsborn</p>
<p>* De meest gevolgde Limburgse Ondernemer op Twitter (op Andre Rieu na <img src='http://www.parkstad-aachen.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ): <a title="twitter jeroen kratsborn" href="http://www.twitter.com/jeroenkratsborn" target="_blank">http://www.twitter.com/jeroenkratsborn</a></p>
<p><strong></strong></p>
<p><strong>Artikel 1</strong></p>
<p>Het moeizame jaar 2012 is alweer bijna voorbij, komt er in 2013 dan eindelijk weer een economische lente? Het antwoord is nee. We moeten eerst nog een paar slagen maken voordat we weer uit het dal kruipen. Het goede nieuws is dat we het diepste punt wel hebben gehad en dat het weer beter wordt.</p>
<p>&nbsp;</p>
<p>Acsense heeft een studie uitgevoerd naar de meest relevante marketing trends en maakt je graag deelgenoot daarvan. Voor 2013 zien we het volgende.</p>
<p>&nbsp;</p>
<table border="0">
<tbody>
<tr>
<td><strong>Normbesef en maatschappelijke relevantie </strong></td>
<td>Het woord crisis spugen we zo langzamerhand helemaal uit. Het besef dringt door dat onze maatschappij fundamenteel aan het veranderen is. En dat gaat veel verder dan een recessie zoals we dat gewend zijn, het gaat gepaard met een ander normbesef. En dat normbesef heeft een geweldige invloed op het koopgedrag van consumenten en bedrijven. Dit komt tot uiting in de beoordeling van het gedrag van bedrijven. Maatschappelijk verantwoord en duurzaam ondernemen wordt een ‘license to operate’. De vraag die in toenemende mate aan bedrijven zal worden gesteld is welke maatschappelijke waarde er wordt geleverd.</td>
</tr>
<tr>
<td><strong>Duurzaam ondernemen en consumeren</strong></td>
<td>Duurzaamheid dringt meer en meer door in onze maatschappij. En dat is alleen maar logisch, onze footprint is nou eenmaal veel te groot, dus we kunnen moeilijk de illusie hebben dat we gewoon maar door kunnen gaan op de oude voet. Het wordt voor bedrijven de uitdaging om groei te realiseren en tegelijkertijd hun footprint te verlagen. Ook consumenten zullen hun koopgedrag steeds meer verschuiven richting duurzame producten. Het leuke is dat het vanzelf gebeurt. De steeds hoger wordende kosten van onze footprint dwingen ons daar vanzelf toe, kijk maar eens naar de energie- en benzineprijzen. Voor bedrijven biedt dit een geweldige kans: nieuwe businessmodellen en producten ontwikkelen die bijdragen aan de verduurzaming van de maatschappij.</td>
</tr>
<tr>
<td><strong>Financiële rust</strong></td>
<td>Natuurlijk zijn we in 2013 nog niet door de financiële perikelen heen, maar er komt wel weer rust. Dat zal weer wat vertrouwen geven aan consumenten en bedrijven en een eerste bodem leggen voor economische groei.</td>
</tr>
<tr>
<td><strong>Grijze massa</strong></td>
<td>Onze grijze massa wordt steeds groter en dan bedoelen we niet onze hersencellen, maar de sterk groeiende zilveren populatie oftewel ouderen met een goed gevulde portemonnee. Er zullen ook in 2013 steeds meer producten en diensten ontwikkeld worden voor dit aantrekkelijke koperspubliek.</td>
</tr>
<tr>
<td><strong>Gezond leven</strong></td>
<td>Gezondheid en kwaliteit van leven vonden we al belangrijk, maar dat zal alleen maar versterkt worden. Gezond blijven wordt in toenemende mate belangrijk omdat de kosten van ziek zijn steeds meer terecht zullen komen bij de burger zelf. Dat biedt mooie kansen voor bedrijven in preventie en lifestylemanagement.</td>
</tr>
<tr>
<td><strong>Internet marketing</strong></td>
<td>Internet wordt volledig geïntegreerd in het koop- en zoekgedrag van consumenten en bedrijven, voor zover dat al niet het geval is. Bedrijven die denken dat het hebben van een website volstaat, missen de boot. <strong>2013 wordt het jaar van de internet marketing, steeds meer bedrijven beseffen dat gelukkig.</strong> Ook virtual reality zal steeds meer worden toegepast én internet gaat mobiel.</td>
</tr>
<tr>
<td><strong>Ontluikende technologieën</strong></td>
<td>Nieuwe technologieën komen steeds meer tot wasdom en zullen uiteindelijk de basis leggen voor <strong>een nieuwe economische bloeiperiode</strong>. Er wordt (in laboratoria) hard gewerkt aan nano-, neuro- en biotechnologie, aan robotica, genetica en domotica, aan 3-D printing, advanced materials en aan kunstmatige intelligentie. Nog nooit was er zoveel technologieontwikkeling gaande. Deze zullen een mega invloed hebben op de ontwikkeling van nieuwe producten. Er komen steeds meer spinoffs die daarmee succesvol zijn, dat zal ook in 2013 aan de orde zijn.</td>
</tr>
<tr>
<td><strong>Maakindustrie vormt de basis</strong></td>
<td>De maakindustrie wordt weer de basis van de economie, maar ook andere sectoren zullen het goed doen in 2013: energie, gezondheidsector (niet te verwarren met zorg), agrarisch/voedingssector, watersector, transport, ICT, maritiem en luchtvaart. De bouw blijft natuurlijk nog achter en veel zakelijke en financiële dienstverleners moeten zichzelf opnieuw uitvinden: banken, verzekeraars, accountants, advocaten en notarissen.</td>
</tr>
<tr>
<td><strong>Internationaal zakendoen</strong></td>
<td>De wereld is ons speelveld, ons landje is daarin maar een kleine speelbal. Gelukkig herbergen we veel slimme ondernemers die gemakkelijk zaken doen in het buitenland. Internationaal zakendoen biedt geweldige kansen en zal ook in 2013 zich versterkt doorzetten. Natuurlijk zullen andere continenten harder groeien dan Europa (gelukkig maar, want dan wordt de welvaart eerlijker verdeeld), maar zie het als een kans en niet als een bedreiging.</td>
</tr>
<tr>
<td><strong>Aanpassen en focussen</strong></td>
<td>Er is een enorme dynamiek in onze maatschappij, alle ontwikkelingen verlopen in een sneltreinvaart. Dat vraagt om een geweldig aanpassingsvermogen van bedrijven en dwingt om te focussen en vergaand te specialiseren.</td>
</tr>
<tr>
<td><strong>Geven en delen</strong></td>
<td><strong>Geven, delen en samenwerken zullen in 2013 verder doordringen in onze manier van zakendoen (Jeroen: Sociale Media zijn hiervoor natuurlijk een ideaal platform zoals ook in de volgende zin gezegd wordt).</strong> De openheid van internet en alle netwerken die ontstaan liggen daaraan ten grondslag. <strong>De communicatie wordt horizontaal</strong> in plaats van verticaal, tussen bedrijven onderling en tussen bedrijven en klanten.</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>En één ding weten we ook zeker: morgen is de wereld al weer anders ………&#8230;</p>
<p>Wen er maar vast aan.</p>
<p>&nbsp;</p>
<p>Johan Bel (Ascense.nl)</p>
<p><strong></strong></p>
<p><strong>Artikel 2</strong></p>
<p>&nbsp;</p>
<div>
<div>
<h1><a title="Permanent Link to 13 Marketing Trends For 2013" href="http://www.business2community.com/marketing/13-marketing-trends-for-2013-0323552" rel="bookmark">13 Marketing Trends For 2013</a></h1>
<p>It’s already that time of year when strategic planning and budgeting are in their final stages for 2013. But what are some of the major shifts that can be expected next year, and how should marketers align accordingly? While I don’t own a magic crystal ball, here’s my personal take on what I foresee as trends set to either continue or explode in coming months, in particular as it pertains to the tourism &amp; hospitality industry.</p>
</div>
<div>
<p><strong>1. TABLETS</strong></p>
<p>It’s no coïncidence that Apple recently launched its <strong>iPad Mini</strong> while Samsung keeps coming up with variations of its popular <strong>Galaxy</strong> models in this device category. Google competes with its <strong>Nexus 7</strong> while even Microsoft decided to join the party with its highly anticipated <strong>Surface</strong>. Tablets are chipping away market share from desktops and laptops, with an estimated 90 million consumers in the US to own one by 2014. Customer behaviors related to these devices have everything to appeal to travel marketers: more time spent on web pages, higher conversion rates… what’s there not to like?</p>
<p><strong>2. CLOUD COMPUTING</strong><img title="Cloud computing" src="http://cdn2.business2community.com/wp-content/uploads/2012/11/Cloud_computing-300x271.png" alt="Cloud computing" width="300" height="271" /></p>
<p>Have you noticed how much work now gets done through cloud services? I use <strong>Hootsuite</strong> as my social media dashboard, get all my accounting done with a service like <strong>Freshbooks</strong>, or will share documents with friends and colleagues via <strong>Dropbox</strong>, <strong>Google Drive</strong> or project management services like <strong>BaseCamp</strong>. Companies are also seeking to diminish email clutter through internal collaboration services like <strong>Yammer</strong>, which tends to confirm there is growing confidence in using cloud computing while maintaining privacy and security concerns under control.</p>
<p><strong>3. BIG DATA</strong></p>
<p>This one was in many <em>Marketing trends for 2012</em> articles about a year ago, and guess what: it will most likely be a trend for 2014 too, since this is no easy cupcake! In essence, with the multiplication of customer touch points comes the increasing challenge of gaining a “single view of the client”. That is, a quality understanding of customer preferences, transactional background, social media and mobile interactions, etc. Making sense of the subsequent data becomes an analytical feat, akin to drinking water from the firehose. For more on this, <a title="The 10 biggest data questions in travel" href="http://eyefortravelblog.blogspot.ca/2012/10/the-ten-biggest-data-questions-travel.html" target="_blank">read EyeforTravel’s post</a></p>
<p><strong>4. MOBILE PAYMENT</strong></p>
<p>Many people were disappointed when the new iPhone 5 was unveiled without any mobile payment feature, in particular since the rumor had it incorporating NFC technology. Nevertheless, Apple did include its <strong>Passbook</strong> application on its iOS 6 platform, while Twitter’s co-founder Jack Dorsey is pushing forward with <strong>Square</strong>, a mobile credit card reader that is now being introduced across Canada, or while companies go their own way, like <a title="CIBC and Rogers launch mobile payments" href="http://www.thestar.com/business/article/1281739--cibc-and-rogers-launch-mobile-payments" target="_blank">CIBC and Rogers</a> recently launching their mobile payment initiative. It’s a bit of a Wild West out there, with retailers doing their own thing, Google Wallet, PayPal or even Groupon rumored to offer its own mobile payment solution. Who will come out as the leader? And what will it mean in terms of data capture, privacy matters and marketing opportunities? <a title="How the fragmented world of mobile wallets will sow confusion" href="http://gigaom.com/2012/11/03/how-the-fragmented-world-of-mobile-wallets-will-sow-confusion/" target="_blank">Interesting article on this topic, here</a></p>
<p><strong>5. MOBILE MARKETING</strong></p>
<p>Smartphones represent more than 50% of new mobile devices being purchased, and the growth of connected devices will soar throughout 2013. In fact, Ericsson estimates there will be <strong>over 50 billion connected devices</strong> in circulation by 2020, including laptops, tablets and smartphones. In North America, 2013 shall mark the first time that online access is greater from mobile devices than desktop or laptop. In fact, according to a recent study by UK telecom provider O2, it seems we hardly ever use our smartphones for calling anymore!</p>
<p><img title="Smartphones hardly used for calls" src="http://cdn2.business2community.com/wp-content/uploads/2012/11/Screen-Shot-2012-11-02-at-4.28.37-PM.png" alt="Smartphones hardly used for calls" width="563" height="480" /></p>
<p>What is the impact of this paradigm shirt? Among other things: the need to optimize newsletters for mobile reading, to optimize brand web sites through responsive design or mobile-first approaches, building mobile AdWords campaigns, etc. Not to mention the implications in location-based marketing and applications, from Foursquare to daily deals. At the end of the day, we now need to realize that <a title="Mobile is not a channel, it's a way of life" href="http://fredericgonzalo.com/2012/10/01/mobile-is-not-a-channel-its-a-way-of-life/" target="_blank">Mobile is not a channel, it’s a way of life!</a></p>
<p><strong>6. CONTENT MARKETING</strong></p>
<p><strong>“Content marketing is the new advertising”</strong></p>
<p>As brands embrace social media and its potential to engage in meaningful conversations with their loyal fan base and potential clients alike, the new mantra is now that “Brands need to act as Publishers”. In fact, content marketing is the new advertising. Coca Cola is perhaps one the best examples of a brand that actively pursues getting its message across through its owned and shared media, thus allowing it to reduce its investments in traditional paid media. Blogs, social media, newsletters, webinars, ebooks, photo-sharing, videos or case studies are just a few of the sharpest tools brands ought to invest in, moving forward in this rapidly evolving online ecosystem.</p>
<p><strong>7. SOCIAL ENTERPRISE</strong></p>
<p>Ever since social media became an asset in the marketing tool kit, for many organizations that’s where accountability resided. Fortunately, brands are now realizing and structuring themselves in order to better reflect the fact that social media is not a marketing function: it’s a business function. Different stakeholders may then be involved in the shaping of multifunctional teams in order for organizations to thrive in this social environment: customer service, human resources, communications, sales, research, legal, IT, etc.</p>
<p><strong>8. PHOTO-SHARING</strong></p>
<p>2012 was without a doubt the year that saw photo-sharing sites coming of age, in particular <strong>Pinterest</strong> and <strong>Instagram</strong>. Increasing users on both platforms mean first-mover opportunities, as many destinations, hotels and tourism-related organizations have demonstrated recently. Copycats are bound to arise, but 2013 will certainly provide us with new players on this field. Place your bet on at least one mobile-native solution to rise to fame next year, with a hefty price tag for acquisition…</p>
<p><a href="http://fredericgonzalo.com/2012/11/05/13-marketing-trends-for-2013/" target="_blank"><em>Click here to view the embedded video.</em></a></p>
<p><strong>9. STRATEGIC SOCIAL MEDIA</strong></p>
<p>This could be seen as a segue to point #7 above, but in fact it’s more about social media becoming strategic, rather than tactical. Many brands have set up accounts or pages on Twitter, Facebook, Google+, Pinterest and LinkedIn. Now what? Well, trial and error is fine up until a certain point. Moving forward, though, brands will need to take a few steps back and make sure resources are allocated according to priorities and corporate objectives. In other words, what’s the strategy? While this should have come in the first place, it’s never too late to reassess the situation and tweak tactics according to a revisited strategy.</p>
<p><strong>10. EVERYTHING IS NOT ALWAYS ONLINE</strong></p>
<p>Not sure if this one is truly a trend for 2013 or perhaps some wishful thinking on my part, but companies need to be clear about their online endeavors. Yes, a vast majority of clients are moving online or towards smartphones and tablets, but there is equally as many folks who prefer to use a call center or deal with people in real life. In the travel industry, this is particularly true as travel agencies and intermediaries continue to play an important role in the purchase decision process. Not to mention the “connected-ness” fatigue some people come to experience, whereby they can wish to have a week’s holiday without any digital connection to truly break-away from work and everyday life.</p>
<p><strong>11. DIGITAL DESTINATIONS</strong></p>
<p>Yet, as the devil’s advocate to point #10, there ARE some folks who wish to stay connected throughout their travels. How can destinations adapt and provide services accordingly? Is the era of the full-blown website over, or will destinations adapt content deliver according to personas, types of interests, i.e. foodies, culture junkies, sporting events, etc. or perhaps even types of preferred device? Once at the destination, do you really need to access all the information once a destination web site? How can location-based applications come into play and add value?</p>
<p>Read: <a title="What it takes to come a digital destination" href="http://fredericgonzalo.com/2012/08/07/what-it-takes-to-become-a-digital-destination/?doing_wp_cron=1352075623.6240708827972412109375" target="_blank">What it takes to become a digital destination</a></p>
<p><strong>12. SOCIAL CROWDSOURCING</strong></p>
<p>Crowd-sourcing through social media platforms is nothing new but remains very much under-utilized. Old habits die hard, and many organizations still conduct expensive focus groups on a regular basis when they could seek out equally relevant insights from Facebook fans or newsletter subscribers. Starbucks has been a trailblazer in this area with its MyStarbucksIdea.com site seeking feedback from its customers. Or even Melia Hotels, who developed “social suites” in its new hotels based on feedback from its Facebook fans. <a title="Melia Hotels creates &quot;Social Suites&quot; inspired by its Facebook fans" href="http://www.reviewpro.com/melia-hotels-opens-social-suite-5637" target="_blank">Read more on this, here</a></p>
<p><strong>13. THE END OF OTA DOMINANCE?</strong></p>
<p>Last but not least: will 2013 represent the tipping point when online travel agencies start losing steam in their worldwide travel distribution dominance? In the hotel industry, revolt is brewing as many industry leaders are trying to steer away from the dependence to Expedia, Priceline, and their subsidiaries, i.e. Bookings.com, Hotels.com, etc. And with Expedia’s recent Traveler Preference Program said to cost an <a title="US Hotel Owners Could Lose $2.1 Billion" href="http://ehotelier.com/hospitality-news/item.php?id=D24367_0_11_0_M" target="_blank">estimated $2.1 billion</a>, will this be the final straw? Not to mention that in Europe, leading hotels have begun lobbying Google to stop OTAs from bidding on their properties in AdWords campaigns without prior consent.</p>
<p>There you have it. 13 marketing trends for 2013, in particular for the travel &amp; hospitality industry but also for most brands active online. Please comment below if you disagree or would like to add to these predictions. Cheers!</p>
<div></div>
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<div><a href="http://www.business2community.com/author/frederic-gonzalo"><img src="http://0.gravatar.com/avatar/c406a40f7c756ede243b161c4240de3c?s=64&amp;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D64&amp;r=G" alt="" width="64" height="64" /></a></p>
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<p>Author: <a href="http://www.business2community.com/author/frederic-gonzalo">Frederic Gonzalo</a>     <a href="http://www.fredericgonzalo.com/" target="_blank">Frederic Gonzalo on the Web</a> <a href="http://www.business2community.com/marketing/facebook.com/frederic.gonzalo">Frederic Gonzalo on Facebook</a> <a href="http://twitter.com/gonzogonzo" target="_blank">Frederic Gonzalo on Twitter</a> <a href="http://ca.linkedin.com/in/fredericgonzalo" target="_blank">Frederic Gonzalo on LinkedIn</a> <a href="https://plus.google.com/u/0/112478675954788815071/posts?rel=author" rel="author" target="_blank">Frederic Gonzalo on Google Plus</a> <a href="http://www.business2community.com/author/frederic-gonzalo/feed">Frederic Gonzalo RSS Feed</a></p>
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<p><em>Senior marketing and communications expert &amp; speaker with 17 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media &amp; mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz or www.fredericgonzalo.com…</em> <a href="http://www.business2community.com/author/frederic-gonzalo">View full profile</a></p>
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<p>Read more at <a href="http://www.business2community.com/marketing/13-marketing-trends-for-2013-0323552#6300Lyo0CJ5PGbGT.99">http://www.business2community.com/marketing/13-marketing-trends-for-2013-0323552#6300Lyo0CJ5PGbGT.99</a></p>
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