Lightning Labels Blog

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    Custom Holiday Health and Beauty Labels

    The holiday season is far from shoppers' minds right now, with the summer sun beating down, but as a small-business owner, you need to be thinking one step ahead. If you want to prepare your health and beauty products to impress buyers this November and December, now's a great time to set your plans in motion.

    When thinking about adding glamor and flash to your items' custom labels, you can go beyond the imagery and text printed on the labels: Consider employing naturally shiny and elegant materials and finishes to make your bath and body products into standouts on the shelves during this year's holiday rush.

    The Material Matters

    Bath and body product labels are designed to make a great first impression. Whether shoppers are picking for themselves or as a gift for someone special, a great package can speak volumes about your brand's commitment to glamor and beauty. Lightning Labels offers a host of different materials and finishes for customers to pick from, and a few of these in particular tend to look great when flash is called for.

    Chrome BOPP Labels: This shiny polymer is resistant to oil and water, making it a good fit for makeup labels - or any kind of packaging that will be stored in a bathroom environment. With a chrome shininess, this is a perfect choice for brands that want their products to literally sparkle at buyers.

    Gold Polyester Labels: Whether finished in a glossy laminate or an elegant matte, gold polyester is another top selection for companies looking to make a statement with every element of their packaging, from the finish to the imagery. Gold could be an especially great color for holiday-themed seasonal items that need a little extra sparkle.

    Elegant bath and body products deserve labels to match.

    Consider the Advantages

    Product packaging labels are bath and body brands' main calling cards no matter the season. With the extra foot traffic drummed up by holiday shoppers, brands can turn their visual flash up a notch and create a true statement. Working with Lightning Labels ensures that every element, down to the base label material and finish type, can be customized for maximum appeal.

    Brands should begin thinking about their holiday packaging plans soon to ensure they're given adequate focus. However, once ideas are finalized, Lightning Labels can turn around finished orders in extremely short amounts of time. This is due to Lightning's use of all-digital printing methods at domestic rather than outsourced facilities. Embracing a new and exciting product look for the holiday season has never been easier.

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  • Tough Product Labels Help Your Brand Celebrate National Ice Cream Month

    When your product demands a cold environment in stores, your labeling requirements are different from the average business's needs. Unless you find durable labels, your branding won't last as long as it needs to. This is where Lightning Labels can step in, delivering great-looking packaging for your ice cream or other frozen treats this summer.

    July is a perfect time to purchase new product packaging labels for your ice cream products, because it's National Ice Cream Month. These weeks, set aside to celebrate frozen treats, can yield new limited-time flavors or simply bold and attractive imagery to remind customers to pick up your everyday offerings. While you may believe there's no need to tell people that ice cream tastes great in the summertime, a little reminder wouldn't go amiss.

    Pick Your Labeling Strategy

    If you've decided to launch a new flavor  to celebrate National Ice Cream Month or the summer in general, a new label design is a natural addition to your brand's offerings. You simply need to ensure that it matches a distinctive, can't miss appeal with enough continuity that buyers tie it in with the rest of your line.

    Even if you're not branching out with a new flavor, a custom label strategy based on National Ice Cream Month is a fine way to drum up excitement and attention for your brand. Potentially, the packages could even have a functional element to their design, listing desert recipes that make use of your ice cream. This time-tested strategy can encourage people to take the products home and follow the instructions.

    "You have to employ durable labels so that they'll stay visible and vibrant."

    If neither of the aforementioned ideas fit your strategy, you can simply execute a line-wide redesign. That may be enough to catch the eyes of consumers in the frozen foods aisle, especially if you make use of colorful and compelling imagery. You have to make sure, however, that you employ durable labels, so that they'll stay visible and vibrant after months in a freezer case.

    Lightning Labels Can Help

    You have your choice of label materials and finishes with Lightning Labels, including those capable of resisting the moisture and cold temperatures associated with ice cream. Combine this with lightning-fast turnaround times enabled by an all-digital printing process and you've found the ideal partner for your brand's next redesign, whether it takes place during National Ice Cream Month or not.

    The warm summer months are made for ice cream, and your brand can launch promotional campaigns during this time for a perfect storm of attention and excitement among customers.

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  • Organize Your Business with Custom Inventory Labels

    Discover the Uses of Custom Inventory Labels

    Labels on your products aren't just for your customers' benefit - label elements for internal use can be very important in their own way. Sequentially numbered labels or barcodes on your products can ensure that no matter how ambitious your storage and warehousing methods, you can always ship products where they're needed, when they have to be there.

    Visibility is Key

    When you need to know where items are in your supply chain, labels can represent the key. In today's increasingly digital business world, you may be looking for labels that are recognizable by electronic means. Alternately, you can opt for inventory labels meant to be sorted by hand. No matter how you label your items, the effort of getting organized can have a serious impact on overall efficiency.

    Here’s how to keep track of inventory:

    • Barcode labels: When you print internal-use barcodes for use in warehousing and other steps along the supply chain, you help your company and its partners keep products moving from one stop to another. Using standardized barcode labels means quick scanning at various locations along the way, from manufacturer to shipper to retailer.
    • Sequentially numbered labels: Do you want to keep track of where individual products are in storage, to track batches of a product or watch the inventory level of a limited-edition product? Stick sequential labels on your merchandise and it instantly becomes more identifiable and visible.

    Properly labeled inventory is easy to find when needed.

    A Trusted Partner

    When thinking about custom labels for internal use and merchandise tracking, you can turn to Lightning Labels. Well known as a producer of attractive, consumer-facing branded labels, it can also keep your brand's products organized on the back-end. With a reliance on all-digital processes, Lightning Labels prizes speed and flexibility - order minimums are low and customer service reps are ready to deal with any and all issues. Changing the way you label your inventory doesn't have to be difficult.

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  • Top Ways to Promote Your Business with Stickers

    Stickers: An Eye-catching Form of Branding

    When you want your brand's logo and message to reach a wide audience, custom stickers may be the medium you're looking for. Stickers can take many forms - bumper stickers, window stickers, small stickers to attach to your products on the shelves - but the concept is always the same. These are a way to bring your company's visual identity out into the world and catch people's eyes.

    Pick What’s Right For You

    "Quick turnaround times and low minimum order amounts mean you can experiment with different sticker types."

    There's no wrong way to promote your company through stickers, but the following are a few particularly likely ways to make your campaign successful. Keep in mind that you don't have to try just one idea - Lightning Labels' quick turnaround times and low minimum order amounts mean you can experiment with different sticker types in rapid succession, all without breaking the bank.

    Bumper Stickers: The name "bumper sticker" can be deceptive. These aren't just for cars. When you order bumper stickers for your business and hand them out to customers, those recipients can stick your logo on a variety of surfaces. Think of these as tough and sizable stickers that can appear all over town, bringing your company's logo, slogan or contact information wherever they go.

    Window Stickers: Sometimes, business stickers aren't meant to be hand-outs. When you buy window stickers, you can stick them around your store or office. They can contain information such as your hours of business, which payment types you accept and any seasonal sales that are going on, all with a branded flair that will make your brick-and-mortar location more visually interesting.

    Product Stickers: Stickers for products have a special role in any branding strategy. They can add information that makes items more compelling or relevant, potentially tying them in with temporary promotions or sales. Adding a little seasonal flair is a great reason to add stickers to your items. You can also promote features or simply point out a new offering.

    No Reason to Hesitate

    When you order business decals or stickers from Lightning Labels, you're signing up for great service and the convenience enabled by all-digital operations from domestic facilities, rather than outsourcing. This means quick turnaround times, putting your new business stickers in your hands within days rather than weeks or months.

    Whether you're jazzing up your retail stores, creating a new line of bumper stickers to pass out or printing a run of seasonal decals for your products, you can get started in your new project right away. There's no reason to delay!

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  • Warning Labels and Stickers: Conveying Vital Information

    Deck Your Products and Equipment Out in Safety-Conscious Stickers

    There's no such thing as being too safe. During National Safety Month, it's time for every business, even those that have a great record of product and employee safety, to consider what extra steps they could be taking. Custom warning labels and stickers are a good way to give shoppers and workers a heads-up about any potential dangers. Your business should already be in compliance with all labeling laws and workplace regulations - but there's still plenty of room to order new safety labels. You can go above and beyond what the rules call for, marking your company as conscientious and attentive. If even one person stays safe because of your enhanced labeling strategy, you've done a good thing.

    An Extra Reminder

    Products that have very specific safe-use conditions are perfect candidates for new and improved safety labels. Even if the items are already labeled, you can think about improving the designs, adding more eye-catching colors or clearer imagery to be absolutely sure your goods are safe for customers. Especially in cases when your products are intended for young children, custom warning labels aimed at parents can build goodwill with your shoppers. They'll know exactly how to keep their little ones out of harm's way. Being clear with caution information shows that your business is there to help.

    Are there any dangerous features of your products or workplace?

    A Safe Workplace

    Do you operate a facility with potentially dangerous machinery or other equipment? Safety stickers around the workplace can provide helpful reminders. Even going beyond OSHA-mandated minimums on warnings can be helpful. When it comes to safeguarding workers' health, investment can go a long way. Safety decals can prevent any ambiguity about safe operations and recommended procedures. Once again, you're demonstrating that you care.

    Getting the Labels You Need

    You can take action on a new sticker or label plan before National Safety Month is even over. When you work with Lightning Labels, you get access to tough, high-quality labels and stickers without long wait times or high minimum orders. That's because Lightning Labels has embraced digital printing, and ships orders from domestic facilities. Working with Lightning means avoiding the inconveniences associated with printing from plates or outsourced overseas production, plus our lightning fast, free shipping with online orders. Custom warning labels, safety decals and related stickers are a great investment for your company because they directly serve to make your customers and employees safer. These are the people who make your company what it is, so it makes sense that you'd look out for their health.

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  • Custom Window Decals Add a Personal Touch to a Car

    Promote Your Organization with Window Decals and Bumper Stickers

    Stickers designed for the windows or bumpers of cars are an ideal way to get a name or logo out there, and they work for just about any kind of organization you can imagine. Small businesses, large companies, schools, sports teams, nonprofits - the list goes on. It's time to consider whether decals for auto use fit your promotional plans for this year.

    Decals That Look Great

    There's something about decals for cars that makes them different from other forms of advertising. First and foremost, people stick these to their cars because they're happy about how they look. The decals serve the dual purposes of promoting your brand and letting the car owner express his or her personality.

    "People will have little hesitation about sticking a good-looking decal on a car window."

    This focus on appearance can be an important guiding principle when you design custom window decals and bumper stickers. Instead of going for openly promotional messages, why not just use your visual logo or brand name? People will have little hesitation about sticking a good-looking decal on a car window, provided they have a history with your organization and like the way the logo complements the vehicle's appearance.

    Cars bearing your branding will travel around, spreading your name or logo far and wide. This has the potential to raise awareness of your organization, and it's just one of the many uses of these stickers. When you order decals tough enough to stick to car windows or bumpers, you gain a versatile marketing aid that can be applied to just about any hard surface.

    Quick and Seamless Ordering

    Window decals, bumper stickers and other kinds of promotional materials are easy to procure when you work with an experienced partner like Lightning Labels. Due to its all-digital printing processes and use of domestic facilities, Lightning Labels delivers quick turnaround times. You can see your designs on car windows and bumpers in a matter of days, not weeks or months.

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  • Custom Spirit Sheets Soar at Sterling High School

    CHALLENGE

    Sterling High School in Sterling, Colorado sought to enhance fundraising and more strongly brand its sports teams in the community. They wanted to emulate the success they’ve had with their baseball team statewide over the years, and custom spirit sheets (a.k.a. removable branded sticker sheets) were chosen to fit the bill. They used them for the first time starting March 2017.

    SOLUTION – CUSTOM SPIRIT SHEETS

    The customized spirit sheets promoted the Sterling Tigers baseball team, and then some. Notes Athletic Director and baseball team Head Coach Jeff Squier, “We achieved our fundraising objective with the spirit sheets. I think if I used this as our main fundraiser, it would be a big-time success. This happened to be our second fundraiser for kids who didn’t meet their goal with our other fundraiser. The quality of the product is great. There was a lot of positive feedback about the quality of the color and the number of different things you can put the stickers on.” Jeff adds, “As athletic director and head baseball coach as well as the husband to a college volleyball coach, I will continue to use the spirit sheets. I'd like to expand this to our other programs in the school and help us get our schedules out on the windows/doors of our community.”

    OUTCOMES

    Jeff says he believes that continuing the spirit sheet program in Sterling will lead to growing expectations in the community each year. “If we can build that relationship with them, the people of Sterling will want to see them right away,” as the season approaches.

    Jeff emphasizes that ultimately the spirit sheets can become a mainstay of Sterling high school sports, and establish a firm fundraising footing for years to come.

    As far as his experience with Lightning Labels, Jeff also felt positive. “The support I received through the entire process was really nice. I got answers to questions either right away or they got back to me once they had an answer,” he points out. He adds that on-time delivery, good pricing, and high quality rounded out the positive experience.

     

    SterlingCaseStudy

    About Sterling High School

    Sterling High School in Sterling, CO is nationally recognized in the 2016 US News & World Report ranking, earning a bronze medal. Schools are ranked based on their performance on state-required tests and how well they prepare students for college.

    At Sterling High School, students have the opportunity to take Advanced Placement® course work and exams. The AP® participation rate at Sterling High School is 29 percent. The student body makeup is 51 percent male and 49 percent female, and the total minority enrollment is 31 percent. Sterling High School is 1 of 2 high schools in the School District No. Re-1, Valley.

    SterlingCaseStudy

    About Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer's labeling needs. Whether it’s wine labels, food labels, bath and body labels, promotional labels—or any kind of colorful label/sticker that needs to be custom printed—Lightning Labels can get the job done. Lightning Labels strongly supports the use of environmentally-friendly printing materials and technologies.

    To learn more about Lightning Labels, visit http://lightninglabels.com, email info@lightninglabels.com, or call 1.800.544.6323 toll-free

    To learn more about Sterling High School, visit https://www.re1valleyschools.org/Domain/14, or call 970-522-2944

  • From Afghanistan to D.C., Custom Coffee Labels Keep Compass Coffee Pointed in the Right Direction

    Michael Haft and Harrison Suarez became friends and coffee drinkers while at Basic School in Quantico, VA. The two young Marine lieutenants wound up commanding platoons in Afghanistan, where coffee became an important ritual and reminder of home.

    So, it’s no wonder that the duo started Compass Coffee in Washington, D.C. upon returning stateside. Featuring nine light to dark roast blends from primary growing regions of East Asia, Africa and the Americas, Compass is packaged in recyclable and refillable 12-ounce tins “which look great on the shelf at our local Whole Foods,” notes Michael.

    With four locations in the D.C. area, Compass is growing chiefly because of positive word-of-mouth, based no doubt on high quality and good taste of its signature blends.

    Michael enjoys sharing the Compass Coffee experience beyond the walls of the stores. He points out that “kids at the elementary school around the corner from our roaster use recycled tins of coffee to build pyramids, make little planters, even create vegetable gardens. It’s just fun seeing how excited they are about the tin. When you’re five years old and already have all the energy in the world, reusing packaging to build your recycled empire is what really matters.”

    He also takes pride in helping others in the military get a sense of home by shipping coffee to such places as Diego Garcia, a distant refueling station in the Indian Ocean, and Afghanistan battlefields.

    Relationship with Lightning Labels, the Beverage Specialist

    Lightning Labels is doing its part to help keep Compass pointing in the right direction by providing custom coffee labels for their products. Notes Michael, “Lightning Labels has been a great partner. They are high quality and fast, and our sales rep, Mary, always goes out of her way to keep our customers happy! Lightning Labels has done an incredible job making sure that our unusual requests are handled in a timely and sensitive manner. They’ve truly gone above and beyond supporting Compass as we work to keep our customers happy.”

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  • Which Lamination is Best for My Product Labels?

    Picking a Suitable Lamination Type

    The appearance of a label comes down to more than just the information printed on it. Product labels are defined by the materials they're printed on - and the lamination types applied to them. When you're planning your company's next order of custom labels, you should consider the method of lamination, as it can help you present a unified look and feel.

    Consider Your Options

    When you work with Lightning Labels, you have four different laminate options. Each is especially suitable for certain kinds of labels, and picking one over the other can elevate the quality of your product labels. The following are a few of the traits that each of these different lamination styles brings to the table:

    High Gloss: High gloss labels receive the closest thing Lightning Labels offers to a "standard" laminate. It's popular, flexible, and costs the least of any option. It protects your labels to ensure they survive the manufacturing and selling processes, and gives a shiny, glossy sheen that makes products attractive on store shelves.

    Matte: Instead of the shininess of high gloss, matte labels have a different feel. If you're going for a highly modern or more "natural" look for your product labels, this may suit your design better.

    Thermal Transfer: If you use an over-printing thermal transfer printer, this is the laminate for you. While it's designed to work with most of these printers, you should order a sample first to ensure it suits your needs.

    UV Outdoor Gloss: This laminate is the toughest option we at Lightning Labels offer. When combined with a vinyl label material, it makes sure your products will be safe and sound in the great outdoors. The UV resistance that gives the finish its name is designed to ensure the sun doesn't wither your products' labels.

    A Label for Every Occasion

    The mix-and match quality of materials and laminates at Lightning Labels ensures your products will always have the look they need. From cast gloss labels for the wine industry, which combine a paper base with a high-gloss finish, to Recycled Kraft Labels that aren't laminated at all, there is a combination to suit every brand. Lightning Labels is committed to delivering these customized labels in a quick and efficient manner, printing at domestic facilities instead of outsourcing and using all-digital processes to keep minimum orders low. You can give your products the labels they need in a hurry, to ensure that they look great on store shelves, with consistent branding topped by the right laminate.

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  • June is National Fresh Fruit and Vegetables Month

    Summer Means Produce

    A whole host of different fruit and vegetable varieties are becoming ripe as spring gives way to summer. If you can and preserve produce, you can save this freshness all year round. Those canned goods are also great to give away or sell, provided you can give them the proper pizzazz.

    "It's time to think about harvesting, preserving and canning your goods."

    When you're ready to turn your green thumb into a small business, launching your own line of food products, you'll want eye-catching labels and stickers to mark the products. Preserves and canned foods made from your own fruits and veggies are great to give away to family and friends or, if you have enough on hand, they can be a big hit at farmers' markets and local stores. In June, designated as National Fresh Fruit and Vegetable Month, it's time to think about harvesting, preserving and canning your goods.

    What's Your Brand?

    Whether you're canning goods to give to acquaintances or to be sold at markets, the process involves thinking about jar label design. There's no reason to leave the jars blank — not when there are affordable labels for canning available from Lightning Labels. Friends and family will love the personal touch that comes with your chosen imagery, and if you choose to sell the goods, branding just becomes that much more important.

    Shoppers at a farmers' market will likely have a choice between many different growers' offerings. How can you prove yours are worthy of their money? Label design plays a key role here. The imagery and text you choose for your packaging, as well as the material, finish, font and other little design touches, will set your preserves and canned goods apart. If you opt for canning jar lid labels, you can brand multiple faces of the jars and make them look more distinctive, no matter what angle people view them from.

    Preserve labels can include descriptions of the flavors within, or use local imagery to promote the locally sourced nature of your items. Shoppers today have a lot of choices regarding how they get their foods and what brands they consume. Playing up the wholesome nature of your offerings could help them stand out in a world largely dominated by big brands and artificial ingredients.

    Team Up with Lightning Labels

    Whether you're simply a hobbyist or you've made the jump to produce entrepreneur, Lightning Labels can help you stand out, with labels for canning that fit every need and requirement. Since you operate independently, you may assume that professionally made labels are out of reach, with high minimum order sizes and prohibitive costs getting in the way. Lightning Labels, however, works differently.

    Lightning Labels uses digital-only printing processes at domestic facilities. This means you get your labels in a hurry, and can place an order affordably even if you don't need many labels in one go. The produce in the fields and orchards is getting ripe and because it's National Fresh Fruit and Vegetables Month — there's no better time to get serious about your canning and preservation efforts, whether as gifts for your acquaintances or the beginning of a new business venture.

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