Lincoln Murphy

Affiliate Marketing helps SaaS & Web Apps

2011-08-29T20:05:00.000-05:00

What if you knew exactly what your Customer Acquisition Cost was going to be?

That is just one benefit of using Affiliate Marketing in SaaS to Accelerate your growth!

Find out the other benefits as Jack Born tells us How Affiliate Marketing helps SaaS & Web Apps in our conversation.

Did you know companies like AWeber, Evernote, Loop11, BigCommerce, SuccessFactors, LessAccounting, SurveyGizmo, and Unbounce are leveraging the power of the Affiliate Sales Channel to accelerate sales right now?

Whether you've considered creating an affiliate program for your SaaS or Web App - or not - or you currently have one, you NEED to watch my conversation with Jack Born.

Jack is the king of Affiliate Marketing and the go to guy that many of the top marketers turn to for finding and recruiting an affiliate salesforce, including World-Renowned Google Adwords expert, Perry Marshall.

Jack shares a TON of awesome information with us about how to get a MASSIVE online Salesforce working to send you customers.

- Lincoln
(972) 200-9317

The 7 Types of B2B SaaS Freemium

2011-08-29T20:03:00.000-05:00

Freemium use in B2B software & SaaS / Web Apps / Cloud companies - startups or not - is evolving and I wanted to take note of where we are at today. Where we’ll be tomorrow I can’t tell you, but I guarantee it will be different.

Learn what the 7 Types of Freemium in SaaS are.

- Lincoln
(972) 200-9317

Was OfficeDrop forced into Freemium by Mobile App Users?

2011-08-29T20:01:00.000-05:00

Healy Jones, VP Marketing at Officedrop, told me exactly how leveraging mobile apps made Freemium the right strategy for them.

>>> here's our conversation on SaaS Freemium

If you aren't familiar with OfficeDrop, it is a really cool SaaS startup out of Boston that started out with the ethos of "web only"... no installed software.

Healy goes into great detail about how they eventually started to use installed software on PCs and Macs to extend their cloud service - they have to integrate with peripherals like document scanners - and then moved into mobile device-native apps.

And that was what CHANGED EVERYTHING!

They realized mobile apps weren't just an extension of the product functionality, but also a distribution channel to new customers.

While that sounds great, what they found forced them to make some massive changes... including adopting the Freemium model.

Healy also goes into detail on how they avoid commoditization in their pricing - especially around storage - and the surprising results they saw when they added a Free plan to their pricing page... it was not what they expected to happen.

Then we round out this amazingly awesome and mind-blowing conversation with some ideas on how to fire up your Free Trial conversion rates.

This is an awesome interview that you will learn a SUPER HUGE TON from and I can't wait for you to watch it.

- Lincoln
(972) -200-9317

Your Product Won't Sell Itself! My Interview w/ Copywriting for Geeks Author Marc-Andre Cournoyer

2011-08-18T10:51:00.000-05:00

Is Writing Good Sales Copy still Important? For SaaS & Web App companies it is EVEN MORE IMPORTANT than ever before!

With all of the noise out there, the better your sales copy the more likely you are to stand out from the crowd.

This is why I interviewed Marc-Andre Cournoyer, author of "Copywriting for Geeks" and have shared it with you on the Sixteen Ventures site.

In this interview Marc-Andre talks about how to get into a sales-oriented mindset, why "geeks" - or more technical-oriented folks - might not immediately gravitate toward wanting to "sell" their stuff... and why that is absolutely critical if you want any level of success with the products you build.

Marc-Andre goes on to talk about how good Sales Copy can help sell your products, exactly how he found out the importance of writing good copy and how it basically CHANGED HIS LIFE.

From reading his book, I know that Marc-Andre is as big a fan of Robert Cialdini's book "Influence: The Psychology of Persuasion" (he does a great job of breaking down Cialdini's work and making it applicable to web copywriting in his Copywriting for Geeks book) as I am.

So during our discussion I asked him to give us an example of something you can do right now to improve your sales processes using some of the "Weapons of Influence" from Cialdini's book.

Marc-Andre takes the ball and runs with it, focusing on the Social Proof "weapon" and even shares some techniques to get that BEFORE you launch your product or service.

I hope you enjoy,

Lincoln
(972) 200-9317

Pricing Change & Freemium conversation with Assistly

2011-08-13T00:53:00.001-05:00

Well... it has been a while since I blogged here, huh?

Earlier this week I interviewed Assistly's SVP, Marketing Matt Trifiro via Video Skype and he spilled his guts for you about why Assistly changed their SaaS pricing strategy, adopted Freemium, and set out to disrupt the market... all at the same time.

==> watch the ~40 minute interview here

Some of the things you'll learn from Matt in this 40 Minute interview

Whether Assistly is just trying to acquire free users to sell to a company that will monetize them or are they using Freemium to drive revenue?
What the #1 metric SaaS vendors must focus on for long-term success
How to use behavior-driven In-App Marketing to effectively segment customers rather than up-front self-selecting market segmentation
Why SaaS companies shouldn't look at Amazon Web Services as the sales model, but at the Amazon.com e-commerce
How to create a system for pulling users into the app deeper to grow Customer Lifetime Value (CLV)
Why they moved away from tiered pricing
How Assistly moved the pricing / buying decisions to further in the app and extended the "funnel" into the product
And much more

There is also an .mp3 of the conversation on that page if you just want to download it and listen to the conversation on your iPod.

I hope you enjoy,

Lincoln

An Honest Response - Managing Expectations & the Fallacy of Deliverables

2010-09-06T18:59:00.002-05:00

A potential client contacted Sixteen Ventures to ask for a consulting quote. After quickly providing them with a quote for a Quick Start session they came back with this question:

Thanks for this but before we can proceed I need to understand what we will achieve! I appreciate we will have to do a lot of the research/work, but in terms of developing and getting a handle on pricing and revenue forecasting for us. What will the end result be.? How far along the road will this take us and what if any additional consultancy and cost is likely to be required.

This was a great question - and an obvious one that I had neglected to cover in the quote. I didn't appropriately manage expectations. So the following was my response... probably my most honest, from the heart response that really tells the whole story... and I thought I would share it. Guess what? They signed-on as a client. Enjoy...

Your questions make perfect sense. I wouldn't sign-up for something either without knowing exactly what I was going to get. While your question is straight-forward, unfortunately the answer is - I'm afraid - "it depends" - here's the straight dope...

There are two areas where we really add value:

1. Education - the "Ah-Ha!" moments we create for our clients that derive directly from our exposure to >100 SaaS companies – especially around Revenue Modeling and Pricing

2. Our position as an external 3rd party (with some market expertise, too) to ask "why are you doing it that way?" or "have you thought out doing it this way?"

All of the spreadsheets, reports, presentations, we've put together as deliverables are so violently trumped by the process of getting to that point - the process of exploring, educating, and discovering opportunities, markets, ideas, strategies, and tactics - as to simply be an afterthought. By the time the PDF hits the inbox of our client, the value has long-since been delivered... the final report is *simply* the fulfillment of a contractual obligation that the client insisted be a part of the engagement up front because that is how they are used to working. Consultants come in, listen, go back to their cave and come back with a report. No transparency into process, little value during, and *maybe* some value in the report. But often not - the final "deliverable" is just a cookie-cutter analysis they got paid to develop once that they did a search-n-replace to add your company name.

When we deliver something at the end it is literally a recap of everything we went through, covered, discovered, and uncovered during our engagement. Useful? Sure. Valuable - "it depends" - the value was created much earlier over the course of the engagement - its value is mostly as a form of archival tool.

So what can you expect from this type of engagement? Education Guidance, Sage Advice, to have your underlying assumptions questioned (often the source of much of the homework), etc. How far down the road that gets you depends on many factors not the least of which is your willingness to accept someone questioning your progress and to engage in the process required to move you further down the road.

Honestly, though - we don't often move people down the road... we shove them into the ditch and make them really uncomfortable while they climb out. When they do climb out, they are often on a different road heading in a different direction, going after low-hanging fruit, recognizing new opportuntiies, etc. with the goal of eventually getting back on the road we pushed them off of. Often, one engagement is all you need with us... we've had some come back for a second one. We give you the tools you need to succeed on your own. I'd make a bad chiropractor - I fix you on the first visit!

You should follow me on Twitter @lincolnmurphy

Thoughts on the Ending of the Sixteen Ventures Quick Start Program

2010-07-13T18:28:00.008-05:00

At Sixteen Ventures we work with about 80% early-stage startups and 20% big companies - in terms of client volume. It is certainly offerings like the Quick Start program and Pricing Page Tune-Up™ services that lead to the disproportionate numbers of small startups vs. large clients. Of course we're pushing those heavily because these services give us an opportunity to help very early-stage companies that would otherwise not be able to afford guidance from a consulting company so deeply entrenched in the SaaS world. And we're building our future "big company" clients from the ground up. I happen to love this strategy and really enjoy working with the startup founders.

Startups that work with Sixteen Ventures get the benefit of working with a firm that is also working with the largest SaaS companies and the largest Legacy Software companies moving to SaaS. But it goes both ways - we also get to bring the lessons learned from the small, agile startups to the larger, slower legacy companies. We are in a great position to help both both ends of the market and it is my intention to keep it that way.

As you know, we announced that the Quick Start program is going away and we won't accept sign-ups after 7/18/2010, which means if you want to work with us in this way - if you think you can benefit from this - you must sign-up before then. You just have to sign-up before then - we will work with you on your schedule, at your pace.

But, the great news is that the Quick Start program will be replaced by multiple offerings more aligned with the way our startup clients want to work and the expected outcomes. I am VERY excited about these changes even though exactly what the new offerings will look like has yet to be determined.

If you like working with Sixteen Ventures, and me, in bite-sized pieces, think you would (and believe me - you would), or know of someone that would, sign-up for the Quick Start program before it ends on 7/18/2010 - we just don't know when the other offerings will become available and you don't want to miss out!

I'm @lincolnmurphy on Twitter

Thoughts on the Sixteen Ventures Pricing Page Tune-Up Service

2010-07-12T16:07:00.002-05:00

I have really enjoyed being involved in the Sixteen Ventures Pricing Page Tune-Up™ service we launched back in March. To date we've given Pricing Page Tune-Ups to a bunch of SaaS & Web App companies - from startups to very established vendors - with many coming back for a second review.

What we've learned could fill a book - and just might some day - and it is that learning process that has made the service itself evolve so greatly in such a short amount of time. We always listen to our clients and they have been very involved in the evolution of the Tune-Up service itself - all the way down to the report layout and design.

We're starting to formalize some better marketing material and documentation around the processes involved in the Pricing Page Tune-Up™ service and will begin posting that on the various blogs and on the updated service marketing site that we hope to go live very soon. I just posted "What is the Goal for your SaaS or Web App Pricing Page?" over on the Sixteen Ventures blog that goes into detail on the goals you should have for your pricing page - beyond "showing the price." There are a lot more to come that specifically detail the benefits you can get from a great Pricing Page.

It is kind of funny that we offer a service around "design" (its more about marketing, really) and yet our site is not very pretty - and believe me, we hear about that all the time. But we hit the market early so we could start adding value and learning from the market - on the market's dime - before we put a lot of effort into that. The Pricing Page Tune-Up™ is very much our Minimum Viable Product (MVP) and we launched it with minimal effort outside of the core functionality - and I'm glad we did.

If we had front-loaded the design of the marketing site too much or spent too much on marketing it would have been all for nothing. Instead, we put up a minimal site and just launched. Now that we know more about the value our clients find in the product, we can begin to refine our marketing site and message and know that, while it will always be a work in progress - we'll be able to be more aligned with our target market since we have some ideas about what they want and how they work.

I'm @lincolnmurphy on Twitter.

Sixteen Ventures Quick Start Program is Ending - Get in Before it is Too Late!

2010-07-11T19:46:00.002-05:00

Sixteen Ventures introduced the Quick Start program earlier this year and it has been a HUGE SUCCESS for our clients. One of our clients told us they grew their recurring revenue by $5000 after just one Quick Start session with us - literally just a couple of hours - and a week to implement the changes. That isn't just a 10x return since it is recurring revenue!

Other success stories include clients who we helped obtain Angel and VC funding, make strategic hires, engage with channel partners, develop Pricing plans, and streamline their overall business model. About half of our Quick Start clients considered themselves SaaS and the others were Web Apps.

Clients from California to Boston, and Australia to Denmark have leveraged the Quick Start program to kick start their SaaS & Web App startups. See this tweet from one of our Quick Start clients:

So many great things to report, but we need to shut it down. This was never intended to be a permanent offering from Sixteen Ventures, and the timing dictates that we stop offering Quick Start sessions.

So, if you ever wanted to get a Quick Start Session, or if you are a former Quick Starter and want another series of sessions, sign-up today. Starting July 18, 2010, we will no longer accept sign-ups for new Quick Start sessions. We will of course work with our current clients at their pace to finish out their Quick Start programs.

But starting 7/18/2010 you will not be able to get 3 hours of one-to-one time plus homework in between meetings for only $499.99! But for now, you still can.

For a limited time, for only $499.99 you can leverage Sixteen Ventures' SaaS & Web App experience and deep industry knowledge that is second to none to help you with your:

Business Strategy (Revenue Growth, Positioning for Funding)
Revenue Modeling (Recurring Revenue, Secondary Revenue Streams, etc.)
Distribution (App Stores, Trusted Advisors, etc.)
Pricing Strategy (Pricing, Pricing Page Design, Value Messaging)

But after 7/18/2010, you will not have this opportunity. Don't let it pass you by! Quick Start sessions have already worked for Threadbox, Metaconomy, ManagerLabs, govAscend, ProProfs & others... schedule yours today before its too late. Don't miss out!

SaaS Pricing posts at Sixteen Ventures

2010-07-10T02:23:00.004-05:00

I've been neglecting this blog but busy writing thought-provoking posts on SaaS pricing and Revenue Modeling for the Sixteen Ventures SaaS blog. Check these out:

And you should definitely follow me on Twitter!

Reactions to the Freemium paper

2010-02-02T01:02:00.005-06:00

I never expected a 23-page paper to "go viral" but the "Reality of Freemium in SaaS" paper has done just that. Thousands of downloads of the PDF, thousands more views on the various document-sharing sites, blogs and articles by industry analysts using it as a jumping-off point... wild. And then, I got invited to speak at the Freemium Summit in San Francisco on March 26, 2010. This is exactly what I wrote about in the paper, by the way... true viralality can rarely be engineered.

If I had written this paper with the express purpose of having it spread throughout the industry, it most likely would have seemed contrived and would not have spread. Instead, I wrote it to get something off my chest, the "voice" I used was real and it resonated with the readers and they passed it on. I couldn't have expected this breadth of distribution nor the reactions, but I'm certainly happy for it. Check out some of the great reactions to the paper on the Sixteen Ventures blog.

You should follow me on Twitter!

New Paper: The Reality of Freemium in SaaS

2010-01-13T17:45:00.005-06:00

I spent a lot of my spare time over the last couple of weeks writing a 23 page paper titled "The Reality of Freemium in SaaS" (Download PDF) for Sixteen Ventures and I encourage you to check it out. This paper comes from my experience of working with SaaS companies of all sizes and stages while at Sixteen Ventures, from my time with my own SaaS and PaaS startups, etc. I had a lot of help from some great people on Twitter (all listed in the paper) that took the time to help me shape the paper into what it is today.

I encourage you to check it out if you are considering the "Freemium model" for your startup or if you are using it and wondering why it isn't working!

Also, you should follow me on Twitter @lincolnmurphy

What makes sense for SaaS in 2010

2009-12-31T19:10:00.003-06:00

I said no predictions, and I stand by that... but here are some things that would make sense in 2010:

Streamlined Revenue Cycle Management for Recurring Revenue businesses (like SaaS) - There are some lightweight Subscription Management and Billing options that started in 2009 (I'm watching Recurly), how will they fare against legacy SaaS and on-prem metering/billing solutions? Too many SaaS vendors face scalability issues due to backoffice bottlenecks long before their technology fails to scale so I'm interested to see how this all pans out.
SSO, Provisioning, and Contract management convergence - SSO and Provisioning have been treated as simply technology problems to solve. But there is a missing element... contract or simple payment management. With the proliferation of SaaS apps in the enterprise, it makes sense that if you could not only manage users in one place, but also contracts or payments a major pain for Enterprises would be solved and the opportunities to monetize in a situation like for the vendor offering this service could be significant. I'm keeping my eye on Cazoomi to see if they make any moves in this direction.
Niche business problems being solved via SaaS - Probably pretty obvious, but I think it only makes sense that more domain experts or service providers will seek to solve the business problems in specific verticals. Likely large legacy companies or those from large Legacy companies, will seek to move into horizontal markets. The real opportunities with SaaS lie in the vertical and niche plays, IMHO. These markets can be a challenge to penetrate, however, so it will be really interesting to see (and be a part of) vendors moving in these markets. Of particular interest is Conductr.us a location-based scheduling & compliance management application.
Bonus... I think it makes sense for SaaS vendors in 2010 to look at ways to monetize vs. ways to spread virally through Freemium. As Hiten Shah (@hnshah) said on Twitter: "Monetization is the new Black"

Happy New Year 2010!

Merry Christmas & Happy New Year!

2009-12-23T16:42:00.003-06:00

No predictions this year... if 2009 was any indication, 2010 will be interesting.

Merry Christmas and Happy New Year!

Latest SaaS Posts from Sixteen Ventures blog

2009-12-23T16:31:00.006-06:00

I've been so busy working with clients at Sixteen Ventures, I've had limited time to blog about SaaS, and when I do its on the Sixteen Ventures SaaS Blog. Here are some of the latest posts from the Sixteen Ventures blog:

To stay up to date on what I'm doing at Sixteen Ventures and to get the latest stories on SaaS, Venture Capital, Startups, etc. you should follow me on Twitter @lincolnmurphy.

Seven SaaS Revenue Streams - Introductory slides

2009-09-28T18:09:00.003-05:00

This is an overview of the Seven Revenue Streams available to SaaS vendors. The monetization opportunities available to a SaaS vendor are far beyond just "subscriptions." This is a teaser... if you want the full, in-depth version that goes into each of the revenue streams in detail and all it'll cost you an email address or a tweet.

7 SaaS Revenue Streams

View more documents from Lincoln Murphy.

You should follow me on Twitter!

SaaS Business Architecture - Updated Definition slides

2009-09-28T17:41:00.003-05:00

I've updated the SaaS Business Architecture slide deck to focus on network-centricity as the core element. Here is the latest one-liner:

The SaaS Business Architecture is a Network-Centric commingling of Marketing, Intellectual Property, Technology, and Business Model.

SaaS Business Architecture - Definition Update
View more documents from Lincoln Murphy.

You should follow me on Twitter!

New Posts on Sixteen Ventures SaaS Blog

2009-09-22T14:02:00.003-05:00

I've been busy writing thought-provoking posts for the Sixteen Ventures SaaS blog:

Check those out and let me know in the comments (on that blog) what you think.

You should follow me on Twitter!

Webinar Thursday 7/16: Business Implications of Multi-Tenancy in SaaS

2009-07-15T16:23:00.002-05:00

As a follow-on to my SaaS University presentation "Multi-Tenancy in SaaS: The Business Case" we have put together a webinar with some industry insiders. In addition to me representing Sixteen Ventures, Mike Dunham from Scio Consulting, and Rick Chapman of Softletter will be on the panel. Jeremy Beck of Scio will be the moderator.

The idea behind this webinar is to dig a little deeper than I did in Chicago to get to the implementation level of Multi-Tenancy and its various incarnations. I will be speaking on the business implications of each level of tenancy

Check out the post on the Sixteen Ventures blog for more details or just sign-up now!

You should follow me on Twitter!

@16v Blog: SaaS University Slides, Answers, and Thoughts

2009-07-07T00:24:00.003-05:00

I presented to a very receptive crowd at SaaS University last week in Chicago. My topic was "Multi-Tenancy in SaaS: The Business Case" and I posted the slide deck, my thoughts on the event, and the answer to a question on the topic over at the Sixteen Ventures blog. Be sure to check it out.

@16V Blog: SaaS Vendors Should Learn from Netflix

2009-05-21T01:47:00.002-05:00

I posted an article titled SaaS Vendors Should Learn from Netflix on the Sixteen Ventures blog after reading a story about the great, proactive Customer Service at Netflix. It made for a great analogy for SaaS Vendors (though Netflix itself is SaaS by definition), and by extrapolation Blockbuster (or an analog) is like a Legacy Software vendor. Be sure to check it out, but make sure you read the comments... already a great discussion going on there.

Follow me on Twitter @lincolnmurphy or @16v

@16V Blog: Maximize Revenue with Strategic Product Development Webinar - Recording, Slides, and Q&A

2009-05-12T16:44:00.004-05:00

The Recorded Maximize Revenues with Strategic SaaS Product Development Webinar, Slides from the webinar, and answers to the Q&A questions that we didn't have time for are now available on the Sixteen Ventures blog. That was a great webinar and working with OpSource on that was a fantastic experience. I hope to do it again soon.

Traction

2009-04-30T03:05:00.004-05:00

How often do you hear the word "traction" when talking about growth in market share? "All we need is to get some traction." Does it matter what kind of "traction" you get?

I was speaking to a colleague about this and the notion of those 4x4 Rock Crawlers came up as the most common kind of traction in early-stage companies. Its not ideal, its hard to get, and you might fall over. This type of traction is often seen by companies whose growth is due to the fact that their product solves a pain, but their growth is ultimately stymied by inability to accurately convey that message to their clients. In other words, their clients have figured out their value prop, even if they haven't!

I got this picture from Off-Road.com

This type of traction is often the result of failed marketing (or lack thereof) within the organization, but the fact that there is any traction at all is enough to encourage the team to keep moving forward as they have been. Ultimately, this type of traction is not sustainable and should be avoided.

The other type of traction would be that of a dragster... you smoke your tires at first to make them sticky, but from then on its a straight shot down the track. It is not without its risks of course... if you veer off course, even a little, you might quickly run into a wall. Or, if you take your mind off of what you are doing for just a second, you could run out of track and crash at the end.

I got this picture from here... its not in English so I don't know what it says

In other words, don't be fooled by this type of traction... it might not be as great as it seems. Ensure that the traction you are gaining is profitable or you could run out of track before you know it.

Finally, while I was searching for pictures to accompany this post I was reminded of yet another kind of traction... the kind that you endure in recovery from a neck injury! If you are unaware of the dangers of the other two types of traction, you might just end up here!

I got this picture here

Rick Bayless, Mexican Food, and Building a Business

2009-04-29T01:04:00.005-05:00

Rick Bayless of Frontera Grill, Topolobampo, Frontera Foods, and Mexico: One Plate at a Time was featured on the latest episode of CNBC's original series "The Entrepreneurs." I eat at Frontera Grill whenever I'm in Chicago (I will be up there in June and I can't wait!), I love his show on PBS, and after watching the latest episode of "The Entrepreneurs" on CNBC, well... I just like him and his story even more.

It is Rick's show on PBS that introduced me to him and I've been a fan ever since. The cool part is that his show was basically a marketing gimmick that he and his business partner Manuel Valdes, now CEO of Frontera Foods, came up with to further their brand. I didn't realize that. They saw how the Food Network was really growing and Celebrity Chefs such as Emeril Lagasse and Bobby Flay were using their new found fame as leverage to expand their restaraunt and product empires. Rick and Manuel decided that they didn't want to wait for the Food Network to come calling so they funded and produced the show for PBS themselves.

Now here is the very interesting part. The first season of Mexico: One Plate at a Time cost them $1.4M to produce. One season (26 episodes) of a cooking show broadcast on Public Television cost $1.4M, which they raised in the form of sponsorships. And it most likely took countless staff to pull it off, from on-location logistics, to post-production, the amount of hands in that pot were likely in the hundreds. This is not unusual... look at the credits at the end of a TV show or even more mind-blowing a Movie. Look at all of the people involved in creating and executing on the creation of that show or movie.

Amazing isn't it? Amazing that so much money, time, effort, manpower, etc. can go into the creation of even the simplest of TV show, and yet many entrepreneurs feel that they can build a Software Company by themselves and with little to no money. I mean, best of luck to you, but at the end of the day, if you want to create something that is an on-going concern, that generates profitable revenue in a sustainable and scalable way, you might want to ask yourself this fundamental question: Given what I have now and what I've put into this venture, is it enough to produce even one episode of a TV show? If not, then how do you plan to actually succeed in building a real business?

Fun fact: The last time I was in Frontera Grill, Lanie, Rick's daughter who is often on his show, was working. Okay, so perhaps I'm too big of a fan.

Check out the episode of The Entrepreneurs below:

Webinar: Maximize Revenue with Strategic SaaS Product Development

2009-04-28T01:23:00.004-05:00

I just posted to the Sixteen Ventures blog that I will be doing a Webinar with Opsource on 5/6 at 9:00AM Pacific/Noon Eastern. The title is Maximize Revenue with Strategic SaaS Product Development. I'm really looking forward to this as I intend to bring up some topics that many SaaS Vendors have never even considered and yet only SaaS Vendors are in a position to benefit from them.

Oh, and this won't be just a big ad for Sixteen Ventures or Opsource. Both companies feel it is important to just provide great educational content that promotes thought within the SaaS community rather than have a 45 minute commercial for our services.

Be sure to check it out if you can make it. Also Follow @opsource @16v and @lincolnmurphy on Twitter.