Linda's Marketing Leverage Blog tag:typepad.com,2003:weblog-537240 2009-12-30T01:44:17-08:00 All about how companies can leverage their marketing to positively impact their business--with a focus on customer facing interactions TypePad Reflections on Two Wonderful Years of WIC tag:typepad.com,2003:post-6a00d8341dff9353ef0128768f7811970c 2009-12-30T01:44:17-08:00 2009-12-30T09:00:05-08:00 As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I’ve had throughout the last two years. Through the worst recession in nearly a century, we... popky

As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I’ve had throughout the last two years.

Through the worst recession in nearly a century, we grew our community to be nearly 500 strong–with our ranks of full members swelling by nearly 40% this year.

And we did all this as an entirely volunteer run organization, with over 100 consultants taking on pro bono consulting roles for WIC.

Read more.

 New Silicon Valley Marketing Strategy Roundtables Start in January tag:typepad.com,2003:post-6a00d8341dff9353ef0120a78670d4970b 2009-12-28T11:12:01-08:00 2009-12-28T11:12:01-08:00 Mark your calendar for the first Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable breakfast meeting on Tuesday, January 26th in Palo Alto. I'm very pleased to be hosting this brand new series, modeled after BMA's successful roundtables series... popky

Mark your calendar for the first Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable breakfast meeting on Tuesday, January 26th in Palo Alto.

I'm very pleased to be hosting this brand new series, modeled after BMA's successful roundtables series on product marketing, branding and other marketing areas. We'll be featuring dynamic speakers focused on marketing strategy topics of interest to Silicon Valley marketing professionals.

Brett Olszewski - Head ShotBrett Olszewski


January's speaker will be Brett Olszewski, Chief Sales and Marketing Officer of K/P Corporation. Brett will discuss how on-demand marketing technology offers marketers the ability to affordably do it all: making closed loop marketing programs that drive the customer conversation a more practical reality. He'll provide examples of how marketing strategy, execution and measurement can be successfully applied in an on-demand environment.

In February, we'll be hearing from Nilofer Merchant of Rubicon about The New How: Enabling the Front Lines of Change.

Roundtable meetings will be held at Scott's Seafood Restaurant, 855 El Camino Real in Palo Alto, on the last Tuesday of the month from 8 to 9:30 am. Cost is only $15 for BMA members and $30 for nonmembers, which includes your breakfast.

Register now.

 Yes, Virginia, there *is* still sizzle in Silicon Valley tag:typepad.com,2003:post-6a00d8341dff9353ef01287682714a970c 2009-12-26T11:25:57-08:00 2009-12-26T11:25:57-08:00 Pictured above, left to right: Robert Livengood, Margaret Abe-Koga, Patricia Mahan, Kris Wang and Linda Popky Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley... popky <div xmlns="http://www.w3.org/1999/xhtml"><o:smarttagtype name="place" namespaceuri="urn:schemas-microsoft-com:office:smarttags"></o:smarttagtype> <p class="MsoNormal"><span style="font-family: &quot;Palatino Linotype&quot;;"><br /></span></p><p class="MsoNormal"><span style="font-family: &quot;Palatino Linotype&quot;;"><br /></span></p><div style="text-align: center;"><span style="font-family: &quot;Palatino Linotype&quot;;">&#0160;</span><span style="font-family: &quot;Palatino Linotype&quot;;"><a href="http://lindapopky.typepad.com/.a/6a00d8341dff9353ef0120a77f97d0970b-pi" style="display: inline;"><img alt="SVYP-MayorPanel-12.09" border="0" class="asset asset-image at-xid-6a00d8341dff9353ef0120a77f97d0970b image-full " src="http://lindapopky.typepad.com/.a/6a00d8341dff9353ef0120a77f97d0970b-800wi" title="SVYP-MayorPanel-12.09" /></a> <br /> </span><br /></div><p class="MsoNormal" style="text-align: center;"><em><span style="font-family: &quot;Palatino Linotype&quot;;"> <span style="font-size: 10px; font-family: Arial;">Pictured above, left to right: Robert Livengood, Margaret Abe-Koga, Patricia Mahan, Kris Wang and Linda Popky</span></span></em></p><p>Earlier this month, I had the opportunity to host a panel of four Silicon Valley mayors, sponsored by the Young Professionals of Silicon Valley&#0160; (SVYP) and Keypoint Credit Union. </p><p>Participants included Kris Wang, mayor of Cupertino; Patricia Mahan, mayor of Santa Clara; Margaret Abe-Koga, mayor of Mountain View; and Robert Livengood, mayor of Milpitas.</p><p>We asked these local officials what was new and exciting in their towns, what would make their cities attractive to young professionals and small business people, and what they were doing to keep their areas vibrant in tough economic times.</p><p>The specific answers were varied, but the general tone was similar. Each community believes strongly in the businesses and people that make Silicon Valley special. They&#39;re supportive of small and new businesses, as well as the large technology companies that anchor their towns. They&#39;re looking at creative ways to balance their budgets and maintain services to their community. They&#39;re looking beyond the short-term economic situation and betting on the resiliency and versatility of Silicon Valley to come up wit the next new thing--whatever that may be.</p><p>From fruit orchards to technology, Apple and Google to hacker dojos and techology uncubaters, the Great Mall outlet center to the new 49ers NFL stadium--each of these towns plays a part in Silicon Valley. It&#39;s an expensive place to live, but that&#39;s the price you pay to be in the center of what&#39;s hot. Sizzle on.</p><p class="MsoNormal"><span style="font-family: &quot;Palatino Linotype&quot;;"><span style="font-size: 13px; font-family: Verdana;"><span style="font-size: 12px; font-family: Verdana;"></span></span><o:p></o:p></span></p></div> In Good Company: Master Mentor Training in Newport, RI tag:typepad.com,2003:post-6a00d8341dff9353ef0120a7660f0e970b 2009-12-18T21:21:26-08:00 2009-12-18T21:21:26-08:00 This week I had the pleasure to join 8 other top notch consultants for certification training in Alan Weiss's Mentory Mastery program in Newport, RI. As a special pre-holiday treat, Alan arranged for a private tour of the Breakers Mansion... popky

This week I had the pleasure to join 8 other top notch consultants for certification training in Alan Weiss's Mentory Mastery program in Newport, RI.

As a special pre-holiday treat, Alan arranged for a private tour of the Breakers Mansion for the group. What a privilege to be in such good company (and such great surroundings).

View the pictures.

Creating a New Business Surge tag:typepad.com,2003:post-6a00d8341dff9353ef0120a76605ab970b 2009-12-18T21:06:50-08:00 2009-12-18T21:06:50-08:00 Join us to hear Seth Kahan, noted consultant and author of Fast Company's Leading Change blog, explain how he is helping free agents succeed in a difficult market, through techniques like the new business surge in this latest episode of... popky
Join us to hear Seth Kahan, noted consultant and author of Fast  Company's Leading Change blog, explain how he is helping free agents succeed in a difficult market, through techniques like the new business surge in this latest episode of MarketingThoughtLeadership.
What Well-Dressed Muni Buses Are Wearing This Holiday in San Francisco... tag:typepad.com,2003:post-6a00d8341dff9353ef0120a72e9d8a970b 2009-12-08T10:52:22-08:00 2009-12-08T10:52:22-08:00 More information about the Integrated Marketing Program. popky
Marketing-bus-ad-large

More information about the Integrated Marketing Program.
 Has Silicon Valley Lost Its Sizzle? tag:typepad.com,2003:post-6a00d8341dff9353ef0120a7163e55970b 2009-12-04T19:27:29-08:00 2009-12-04T19:27:29-08:00 Wondering if Silicon Valley will still be an attractive option for young professionals in the future? Can we expect this area to be as vibrant and dynamic in the future as it has been in the past? What will the... popky
Wondering if Silicon Valley will still be an attractive option for young professionals in the future? Can we expect this area to be as vibrant and dynamic in the future as it has been in the past? What will the quality of life be like in the next decade for our families.

On Wed. Dec 9th, I'll be moderating a panel of four Silicon Valley Mayors in an Executive Lounge Session sponsored by Keypoint Credit Union and the Silicon Valley Young Professionals. Mayoral panelists include Patricia Mahan of Santa Clara, Margaret Abe-Koga of Mountain View, Robert Livengood of Milipitas, and Kris Wang of Cupertino.

Networking starts at 5:30pm; Panel discussion starts at 6:00pm. Attendance is free, but RSVP is required.

Register. 


Customer Experience Optimization: New Rules for Innovation tag:typepad.com,2003:post-6a00d8341dff9353ef012875aaf5ab970c 2009-11-16T17:41:34-08:00 2009-11-16T17:41:34-08:00 In the latest episode of our Marketing Thought Leadership podcast, Lynn Hunsaker of Clear Action explains the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement. Listen now. popky

In the latest episode of our Marketing Thought Leadership podcast, Lynn Hunsaker of Clear Action explains the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.

Listen now.
 Building Effective Go-to-Market Campaigns with Leading Edge Technology tag:typepad.com,2003:post-6a00d8341dff9353ef0120a64fce4b970b 2009-11-03T11:05:41-08:00 2009-11-03T11:05:41-08:00 Join us for the latest podcast episode of Marketing Thought Leadership as Karen Galatis, Senior Director for Integrated Marketing at Sun Microsystems, tells us about the steps Sun takes to build and deliver effective go-to-market campaigns, including how Sun has... popky

Join us for the latest podcast episode of Marketing Thought Leadership as Karen Galatis, Senior Director for Integrated Marketing at Sun Microsystems, tells us about the steps Sun takes to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.

Listen now.

 Great Classical Music for a Song tag:typepad.com,2003:post-6a00d8341dff9353ef0120a691bbf1970c 2009-10-30T01:32:59-07:00 2009-10-30T01:32:59-07:00 This Sunday is the annual piano marathon at the Crestmont Conservatory of Music in San Mateo. For the low price of $20, you can hear 19 different pianists perform a variety of musical works from Bach to Mozart to Rachmaninoff... popky
This Sunday is the annual piano marathon at the Crestmont Conservatory of Music in San Mateo. For the low price of $20, you can hear 19 different pianists perform a variety of musical works from Bach to Mozart to Rachmaninoff and much more. Interspersed during the day are two-piano sets and several piano concertos as well.

The event starts at noon and continues through 8pm. Your ticket lets you come and go during the day as you wish. My good friend Paul Hsieh kicks off the day with Bach, Debussy and Grieg, and I'll be following at 12:15 with Chopin and concertos by Bach and Mozart.

More information or just come by the Conservatory at 2575 Flores Street in San Mateo.