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	<title>Lindsay Buroker</title>
	
	<link>http://www.lindsayburoker.com</link>
	<description>Indie fantasy author and travel geek</description>
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		<title>Forged in Blood I (Emperor’s Edge, Book 6) Now Available</title>
		<link>http://www.lindsayburoker.com/ebook-news/forged-in-blood-i-emperors-edge-book-6-now-available/</link>
		<comments>http://www.lindsayburoker.com/ebook-news/forged-in-blood-i-emperors-edge-book-6-now-available/#comments</comments>
		<pubDate>Sat, 18 May 2013 21:17:33 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[Ebook News]]></category>
		<category><![CDATA[book 6]]></category>
		<category><![CDATA[ee6]]></category>
		<category><![CDATA[emperor's edge]]></category>
		<category><![CDATA[fantasy novels]]></category>
		<category><![CDATA[forged in blood]]></category>
		<category><![CDATA[new releases]]></category>

		<guid isPermaLink="false">http://www.lindsayburoker.com/?p=4113</guid>
		<description><![CDATA[Forged in Blood I, the sixth Emperor&#8217;s Edge book is now available! It&#8217;s the first of two novels that make up the finale to the series (you can expect the second part later this summer). Here&#8217;s the blurb, cover art, and a Chapter 1 excerpt: The emperor has been ousted from the throne, his bloodline [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><em><a href="http://www.amazon.com/gp/product/B00CUJ3UTM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00CUJ3UTM&amp;linkCode=as2&amp;tag=tortfighandde-20"><img class="alignleft" alt="Forged in Blood I (Emperor's Edge, Book 6) Cover" src="http://www.lindsayburoker.com/images/Forged-in-Blood1-web.jpg" width="280" height="448" /></a><a href="http://www.amazon.com/gp/product/B00CUJ3UTM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00CUJ3UTM&amp;linkCode=as2&amp;tag=tortfighandde-20">Forged in Blood I</a></em>, the sixth Emperor&#8217;s Edge book is now available! It&#8217;s the first of two novels that make up the finale to the series (you can expect the second part later this summer).</p>
<p>Here&#8217;s the blurb, cover art, and a Chapter 1 excerpt:</p>
<p><em>The emperor has been ousted from the throne, his bloodline in question, and war is descending on the capital. Forge, the nefarious business coalition that has been manipulating the political situation from the beginning, has the ultimate weapon at its disposal. </em></p>
<p><em>If it was difficult for a small team of outlaws—or, as Amaranthe has decided they should now be called, rebels—to make a difference before, it&#8217;s a monumental task now. If she&#8217;s to return idealistic young Sespian to the throne, earn the exoneration she&#8217;s sought for so long, and help her closest ally win the respect of the son who detests him, she&#8217;ll have to employ an unprecedented new scheme&#8230; preferably without destroying the city—or herself—in the process.</em></p>
<p><a href="http://www.lindsayburoker.com/cut-scenes-and-fun-extras/forged-in-blood-ee6-preview-chapter-1/">Chapter 1 Excerpt</a></p>
<p>You can pick up the ebook at <a href="http://www.amazon.com/gp/product/B00CUJ3UTM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00CUJ3UTM&amp;linkCode=as2&amp;tag=tortfighandde-20">Amazon</a>, <a href="http://www.smashwords.com/books/view/317275">Smashwords</a>, <a href="http://www.kobobooks.com/ebook/Forged-Blood-The-Emperors-Edge/book-dcjDDPDWAkegg-A1YzYyZw/page1.html">Kobo</a>, <a href="http://www.barnesandnoble.com/w/forged-in-blood-i-lindsay-buroker/1115360966?ean=2940016731438">Barnes &amp; Noble</a>, and Apple (available in a couple of weeks). Thank you for reading!</p>
<p>&nbsp;<br />
<h3 class='related_post_title'>Related Posts:</h3>
<ul class='related_post'>
<li><a href='http://www.lindsayburoker.com/cut-scenes-and-fun-extras/forged-in-blood-ee6-preview-chapter-1/' title='Forged in Blood I, Chapter 1 (Emperor&#8217;s Edge 6 Preview)'>Forged in Blood I, Chapter 1 (Emperor&#8217;s Edge 6 Preview)</a></li>
<li><a href='http://www.lindsayburoker.com/ebook-news/the-lowdown-on-ee6-forged-in-blood-when-what-who-and-more/' title='The Lowdown on EE6 (Forged in Blood)&#8211;When, What, Who, and More'>The Lowdown on EE6 (Forged in Blood)&#8211;When, What, Who, and More</a></li>
<li><a href='http://www.lindsayburoker.com/cut-scenes-and-fun-extras/emperors-edge-extras-interview-with-sergeant-yara/' title='Emperor&#8217;s Edge Extras: Interview with Sergeant Yara'>Emperor&#8217;s Edge Extras: Interview with Sergeant Yara</a></li>
</ul>
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		<title>Contest Winner: From the Mouths of Maldynados (and Akstyrs)</title>
		<link>http://www.lindsayburoker.com/cut-scenes-and-fun-extras/contest-winner-from-the-mouths-of-maldynados-and-akstyrs/</link>
		<comments>http://www.lindsayburoker.com/cut-scenes-and-fun-extras/contest-winner-from-the-mouths-of-maldynados-and-akstyrs/#comments</comments>
		<pubDate>Sat, 18 May 2013 18:21:10 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[Cut Scenes and Fun Extras]]></category>
		<category><![CDATA[contests]]></category>

		<guid isPermaLink="false">http://www.lindsayburoker.com/?p=4097</guid>
		<description><![CDATA[A few weeks ago (eep, sorry it&#8217;s taken me so long to pick a winner!), I posted a contest asking folks to come up with some quirky lines for Maldynado and Akstyr. I&#8217;m finally announcing winners! I&#8217;d originally meant to include the winning lines in EE6, but since I&#8217;m about to announce the release of [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>A few weeks ago (eep, sorry it&#8217;s taken me so long to pick a winner!), I posted a <a href="http://www.lindsayburoker.com/cut-scenes-and-fun-extras/emperors-edge-contest-from-the-mouths/">contest asking folks to come up with some quirky lines for Maldynado and Akstyr</a>. I&#8217;m finally announcing winners!</p>
<p>I&#8217;d originally meant to include the winning lines in EE6, but since I&#8217;m about to announce the release of the book, ahem, I&#8217;ll hold onto them to use in the next book (which is actually the second half of EE6 anyway). The novel should be ready to go at the end of the summer.</p>
<p style="text-align: center;"><strong>The Finalists</strong></p>
<p>Melissa offers: I can imagine Maldynado suggesting that Books (maybe in celebration of finishing his project) “find a new inkwell in which to dip your pen.”</p>
<p>Cathlin suggests for Akstyr: “Chew makarovi fudge.”</p>
<p>CW suggests for Maldynado: “Sail my ship up her channel”</p>
<p>Cassandra suggests for Maldynado: “I’ll have her clothes off faster than Books can fall down.”</p>
<p>Nk suggests for Maldynado: “Mapping her territories.”</p>
<p>Sheree suggests for Maldynado: “Tactical night manoeuvres”</p>
<p>K2N2 suggests for Akstyr: The imperial army ran through barefoot. As in “My mouth tastes like the imperial army ran through barefoot.”</p>
<p>Jay suggests for Akstyr: “Go take a bath with the piss pot!”</p>
<p>Jay suggests for Maldynado: “Have you ever considered crashing your train into her bunker?”</p>
<p>Katya suggests for Akstyr: “…hotter than the sun’s armpit…”</p>
<p>Monica suggests for Maldynado: “rappelling down into a woman’s ravine”</p>
<p style="text-align: center;"><strong>The Winners&#8230;</strong></p>
<p>At some point in <em>Forged in Blood II</em>, Maldynado will be saying&#8230; “Have you ever considered crashing your train into her bunker?” (I&#8217;m already envisioning an exchange between Maldynado and Deret where I can use this <img src='http://www.lindsayburoker.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> )</p>
<p>And Akstyr will be saying&#8230; Something is &#8220;hotter than the sun&#8217;s armpit.&#8221; (I&#8217;m not sure what yet, but it sounds like the classy sort of thing he&#8217;d say.)</p>
<p>I&#8217;ll be contacting Jay and Katya shortly to arrange for prize delivery.</p>
<p>Thank you all for entering! Until the next contest&#8230;<br />
<h3 class='related_post_title'>Related Posts:</h3>
<ul class='related_post'>
<li><a href='http://www.lindsayburoker.com/cut-scenes-and-fun-extras/emperors-edge-contest-from-the-mouths/' title='New Emperor&#8217;s Edge Contest: From the Mouths of&#8230; Maldynados (and Akstyrs)'>New Emperor&#8217;s Edge Contest: From the Mouths of&#8230; Maldynados (and Akstyrs)</a></li>
<li><a href='http://www.lindsayburoker.com/cut-scenes-and-fun-extras/finalists-in-the-maldynado-hat-design-contest-which-is-your-favorite/' title='Finalists in the Maldynado-Hat-Design Contest (which is your favorite?)'>Finalists in the Maldynado-Hat-Design Contest (which is your favorite?)</a></li>
<li><a href='http://www.lindsayburoker.com/cut-scenes-and-fun-extras/contest-design-maldynados-next-hat-for-a-chance-to-win-signed-paperbacks/' title='Contest: Design Maldynado&#8217;s Next Hat for a Chance to Win Signed Paperbacks'>Contest: Design Maldynado&#8217;s Next Hat for a Chance to Win Signed Paperbacks</a></li>
</ul>
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		<title>Forged in Blood I, Chapter 1 (Emperor’s Edge 6 Preview)</title>
		<link>http://www.lindsayburoker.com/cut-scenes-and-fun-extras/forged-in-blood-ee6-preview-chapter-1/</link>
		<comments>http://www.lindsayburoker.com/cut-scenes-and-fun-extras/forged-in-blood-ee6-preview-chapter-1/#comments</comments>
		<pubDate>Mon, 06 May 2013 17:50:08 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[Cut Scenes and Fun Extras]]></category>
		<category><![CDATA[ee6]]></category>
		<category><![CDATA[ee6 preview]]></category>
		<category><![CDATA[emperor's edge]]></category>
		<category><![CDATA[excerpts]]></category>
		<category><![CDATA[forged in blood]]></category>

		<guid isPermaLink="false">http://www.lindsayburoker.com/?p=4099</guid>
		<description><![CDATA[Forged in Blood I: Chapter 1  Wind gusted across the abandoned stadium, rattling chains on flagpoles and stirring the fresh snow coating the rows of stone benches. In the chilly, predawn air, Amaranthe Lokdon stood atop the highest wall, the cold rim of a spyglass pressed to her eye. The empty arena opened to her [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p style="text-align: center;"><strong>Forged in Blood I: Chapter 1</strong></p>
<p> Wind gusted across the abandoned stadium, rattling chains on flagpoles and stirring the fresh snow coating the rows of stone benches. In the chilly, predawn air, Amaranthe Lokdon stood atop the highest wall, the cold rim of a spyglass pressed to her eye. The empty arena opened to her right, while the cold black lake stretched to the left. A million-people dense, the capital of the Turgonian Empire, long ago nicknamed Stumps for its bevy of beheaded statues, spread out in front of her for miles and miles.</p>
<p>One might have expected dormancy at that early hour, but numerous trolleys and steam vehicles navigated the city, and a disturbing number of uniformed people marched along the sidewalks. Some of the soldiers bore flintlock rifles, but many carried the sleek, new weapons Forge had commissioned, weapons that could fire several self-contained cartridges with no need for the separate loading of powder and ball. Out on the lake, all manner of military vessels plied the frosty waters with a number of them forming a blockade across the river to the south.</p>
<p>A locomotive chugged past the stadium, slowing as it approached the city, sooty plumes wafting from the smokestack and blending into the gray sky. It was a black military transport, and Amaranthe had little doubt that it was full of troops, though she didn’t know if they were for General Ravido Marblecrest or one of the other potential candidates to the throne. All she knew was that none of those troops were coming to support Sespian; as far as everyone in the city knew, he was dead.</p>
<p>“You are silhouetted against the sky,” Sicarius said from behind her shoulder.</p>
<p>Amaranthe hadn’t heard him join her on the wall. Not surprising. “It’s a little early and cold to worry about snipers gamboling about, don’t you think?”</p>
<p>“No.”</p>
<p>Of course not. Neither the frosty heart of a glacier nor the molten core of a volcano would have ever kept <i>him</i> from his duties when he’d been Emperor Raumesys’s assassin. Nor, she reminded herself, had such ever kept him from fulfilling his duties when he’d been working for her. <i>With</i> her, she corrected. Though he acknowledged her right to lead the team she’d assembled, he still had a tendency to do things his own way when something truly mattered to him.</p>
<p>“If the people behind those snipers were smart, they’d be more interested in recruiting us than shooting us,” Amaranthe said. “We’ve proven a great aptitude for defeating soldiers through cunning, athleticism, and an uncanny knack for blowing things up at the right time.” She admitted it might be more luck than an uncanny knack, but thought her word choice might draw a semi-amused snort from him. As a whole, her men had been grim during the last few days of their overland trek, with the newly amorous Maldynado and Yara being the only exception. They’d been too busy playing swat-and-grope with each other to be bothered by the rain, snow, and hail that had pounded the team as it dodged patrols and skirted checkpoints full of soldiers. She’d struggled to keep her own grimness off her face as well, reflections of the ghastly dreams that stole her nights and sometimes, when she let her mind wander, tried to steal the days as well.</p>
<p>No hint of amusement came from behind her.</p>
<p>“With all this going on—” Amaranthe waved toward the boats, train, and troop-filled streets, “—I doubt anyone will notice us up here.” She lowered the spyglass and crunched about on the snow to face him. “Most of the officers leading troops about down there aren’t aware that we have tiles in the game, and I doubt Ravido is going to waste time looking for us until he finds out Sespian is here.” Maybe not even then if Forge published the news about Sespian’s… dubious parentage, and the Company of Lords dismissed his claim to the throne.</p>
<p>As always, Sicarius’s face might have been chiseled from granite for all the insight it gave into his thoughts. Though the weeks of travel and battle had wreaked havoc with everyone else’s wardrobe—Maldynado was still lamenting the loss of his most recent hat—Sicarius looked the same as always, adorned with copious daggers and throwing knives, and lean and muscular beneath his perennial black shirt and trousers. Somehow he’d even obtained a fresh pair of the soft black boots that allowed him to glide through the shadows without so much as a whisper. Once, in a fit of mischievousness, Amaranthe had absconded with those boots for long enough to try them on and find out if they held any magical silencing properties. Alas, the size difference had only granted her with magical clumsiness, and she’d tripped, rammed her hip against a table, and knocked over a chair. After recovering from the ungainly move, she’d found Sicarius watching her from behind. She’d returned the boots sheepishly, unable to come up with an explanation that he wouldn’t find utterly silly.</p>
<p>“Forge knows we are here,” he said.</p>
<p>“They’re not the types to send snipers though. I don’t think they can knock me from the wall with dastardly political or financial machinations.”</p>
<p>Without comment, Sicarius hopped down from the wall. The cool glance he sent back over his shoulder meant he expected her to do the same.</p>
<p>Amaranthe sighed and followed him down the stairs and out of the stadium. Since escaping from Pike’s torture chamber, she’d teased more conversation, and even some playfulness, out of him, but he wasn’t in the mood for it today. Rightfully so, she supposed. It was time to be serious.</p>
<p>“See anything good?” Akstyr asked, when she rejoined the team in the shadows of a tree between the stadium and the train tracks. Actually the team occupied the shadows of a <i>few</i> trees. With the addition of Sespian and Yara, her group had grown of late. Eight people, including herself. It seemed like a tremendous number of expectant eyes turned in her direction, though she feared the number would be far too low to make a difference in the city, in deciding who sat upon the throne when the snow melted in the spring.</p>
<p>No, she couldn’t think that way. They <i>could</i> make a difference. Upon many occasions, small numbers of people had been responsible for great changes in history.</p>
<p>“I saw a good… challenge,” Amaranthe said.</p>
<p>Akstyr brushed a few snowflakes out of his spiky ridge of hair—it was green this week. “A challenge? That means a whole lot of injury and death with absolutely no pay, right?”</p>
<p>“There may be <i>some</i> pay.” Amaranthe watched his face as she spoke, expecting a sullen expression and a threat to leave for the Kyatt Islands, the one place he believed he could study the mental sciences in peace.</p>
<p>Akstyr only said, “Ah,” with resignation hunching his shoulders as he dipped his hands into his pockets.</p>
<p>Books lifted his head from an open journal long enough to say, “That’s not <i>precisely</i> the dictionary definition,” before his gaze was inevitably dragged back downward. The book-stuffed rucksack hanging from his shoulders must have weighed close to a hundred pounds. Amaranthe wondered if he’d ever thanked Sicarius for the months of arduous training that allowed him to carry such a load. Probably not.</p>
<p>“Where to first, boss?” Maldynado asked. He and Yara stood a few paces away, not quite touching but standing shoulder-to-shoulder in a pose that said, “Yes, we are a <i>we</i> now, thank you very much.”</p>
<p>Amaranthe wished she could get Sicarius to stand next to her that way, when there were actual witnesses looking on, but that would probably have to wait until they were finished here and the fate of the empire had been resolved. One way or another. She glanced at Sespian, who’d been in the middle of a sign-language conversation with Basilard when she walked up. They’d stopped and waited attentively.</p>
<p>“Well,” Amaranthe replied, meeting everyone’s eyes before she continued, “as I’ve warned a few of you, I have a plan.”</p>
<p>“That’s why everyone is watching you with looks of concern,” Yara said, her voice still gruff and no-nonsense despite whatever cuddliness Maldynado might have drawn out in private.</p>
<p>“And here I thought they were gazes of trust and adoration.” Amaranthe supposed Yara was officially one of the team now if she’d joined with the teasing.</p>
<p>Sicarius, who had set himself up a few paces away, where he could see all the roads and paths an enemy might take to approach the group, gave Amaranthe a cool, get-to-business look. So much for gazes of adoration.</p>
<p>“Before I unveil my plan,” Amaranthe said, “we need to do some intelligence gathering.” A large part of her plan involved infiltrating Forge, and, right now, she had no clue as to where they might be.</p>
<p>Basilard nodded—the gesture might have had a tinge of relief to it. Did they think she’d go barreling into the city, hurling explosives, without finding out exactly what they were facing? Perhaps a couple of her schemes had been a tad extemporaneous of late.</p>
<p><i>We must learn who controls the majority of the forces</i>, he signed, <i>and if Forge has regrouped and arrived yet.</i></p>
<p>“Agreed,” Amaranthe said. “That’s why Maldynado and I are going to visit his old journalist friend, Deret Mancrest.”</p>
<p>This time Sicarius’s look had a baleful undertone.</p>
<p>“With his resources, he ought to know what’s going on in the city,” Amaranthe said. “Also, given that his newspaper’s been prematurely reporting Sespian’s death, among other Forge-favoring tidbits, I want to find out if he’s in the coalition’s pocket, being coerced to write their stories for them, or—”</p>
<p>“Is open to being wooed to our side?” Books suggested.</p>
<p>“Didn’t we already woo him once?” Akstyr asked.</p>
<p><i>Perhaps men only stay wooed so long as the wooing influence is present in the area.</i> Basilard pointed to Amaranthe.</p>
<p>Maldynado raised a finger. “Is anybody else concerned with how many grown men are using the word ‘woo’ here?”</p>
<p>Amaranthe made a chopping motion to halt the tangent. “While Maldynado and I are looking for Mancrest, I’d like Basilard, Yara, and Akstyr to locate a promising hideout for us. While you three are doing that, you can mill about on the streets, listen in on conversations, and tease out what tidbits you can from the general public. I’m sure I don’t have to remind you to keep your hoods up and your faces in the shadows. Many of us are still featured on wanted posters, and Forge may have bounties out on everyone by now.”</p>
<p>Yara’s lips twisted into a sour expression. She might be lamenting her choice to stay with them. If so, she didn’t say anything. Those deadly rockets the team had uncovered on the steamboat ride back upriver seemed to have convinced her that, even if Sespian wasn’t the undisputed heir any more, it was worth risking her career to keep Forge from playing puppet master to the new emperor.</p>
<p>“Where are we all going to meet up in the meantime?” Maldynado asked. “Until we find a suitable secret hideout, and, as long as we’re on the topic, might I suggest an above-ground hideout without any vermin, scat, urine, or otherwise unsavory leavings in the area? I know the boss is handy with a broom, but she might not have time to clean things up for us for this mission.”</p>
<p>Yara took a step away from Maldynado. “<i>Handy</i> with a broom? <i>Clean</i> for us? Are you telling me that you need Corporal Lokdon to tidy up after you?”</p>
<p>Maldynado avoided her eyes. “Not <i>me</i> specifically, but, uhm.”</p>
<p>Amaranthe watched the exchange with some amusement. She was certain her fastidious streak had been brought up in front of Yara before, but perhaps her new relationship with Maldynado inspired her to want to… hammer him into the mold, as the marines liked to say of their young recruits.</p>
<p>“I’m positive that Basilard, Akstyr, and Yara will find a suitable hideout,” Amaranthe said to keep Maldynado from getting himself into trouble. More trouble.</p>
<p>“Hot water and indoor plumbing would be appreciated,” Books said with a weary sigh, one that spoke of being ready for a year’s worth of hardship to come to an end.</p>
<p>Amaranthe could understand that; she wouldn’t mind easy access to hot baths either.</p>
<p>“I notice you haven’t assigned Sespian, Sicarius, or myself to tasks yet,” Books went on. “Is that because you know it’s important to leave me to my current project?” He tapped the open tome in his hands. “I’m close to having a preliminary constitution fleshed out.”</p>
<p>“That’s good news, but no,” Amaranthe said. “I’d like you to go with Sespian and Sicarius.”</p>
<p>Books blinked a few times. Meanwhile, Sespian eyed Sicarius warily out of the corners of his eyes. He’d grown less vocal about his distaste, but he hadn’t noticeably warmed up to the idea of having an assassin for a father.</p>
<p>“Go where? And to what end?” Books asked.</p>
<p>“As soon as people from that Forge meeting get up here, if they haven’t already, we can expect a newspaper announcement that shares the truth of Sespian’s heritage. Maybe they won’t bother as long as they believe he’s dead, but as soon as we present him as the rightful heir to the throne, they’ll seek to discredit him.”</p>
<p>“Correctly so,” Books said. “If his father is of lowborn origins, his claim to imperial rule comes only through his mother’s side.”</p>
<p>Sicarius’s flat expression turned toward Books. He probably didn’t care if he was “lowborn” or not, but Books squirmed and lifted an apologetic hand beneath the stare.</p>
<p>“True, but his mother’s line gives him as good a claim as many of the other potential candidates,” Amaranthe said, “with the possible exception of Ravido, thanks to the Marblecrests’ not-so-distant history with the throne, but what if Sicarius <i>isn’t</i> of lowborn origins?”</p>
<p>“What do you mean? We don’t know who his parents were, do we?” Books pointed at Sicarius.</p>
<p>“No,” Amaranthe said, “but we can surmise that Hollowcrest chose based on intelligence and physical prowess, hoping the offspring would receive the traits of the parents. If some notable Crest man were involved, the populace—and the Company of Lords—might find Sespian’s pedigree more appealing.”</p>
<p>“A Crest?” Maldynado sounded affronted as he regarded Sicarius with new eyes.</p>
<p>“For all we know, Fleet Admiral Starcrest could have been his father,” Amaranthe said.</p>
<p>A wistful expression flashed into Sicarius’s eyes; it was gone so quickly she doubted anyone else noticed it.</p>
<p>Books scoffed. “Starcrest wasn’t blond.”</p>
<p>“Not many Turgonian men are,” Amaranthe said. “Maybe Hollowcrest picked a Kyattese, Mangdorian, or Kendorian woman to birth him, in hopes that his features would be less classical empire, and that he’d be able to blend in when visiting other countries.”</p>
<p>“<i>Visiting</i>,” Sespian muttered.</p>
<p>Amaranthe ignored the grousing. She couldn’t blame him for that one. Visiting was an innocuous word for what Sicarius had <i>really</i> been doing when he entered other nations.</p>
<p>“This is baseless speculation,” Books said.</p>
<p>“At this point, yes. That’s why you’re going to research his heritage.”</p>
<p>Amaranthe met Sicarius’s eyes, wondering how he’d feel about having other team members prying into his past. She could send him alone—his records were probably in the Imperial Barracks somewhere, if they existed at all—but thought Books might have some useful insight into genealogy studies, should Hollowcrest’s notes prove difficult to decipher. Sicarius didn’t avoid her gaze, but he was being inscrutable, as usual.</p>
<p>“Is it necessary that I go?” Sespian asked, then rushed to add, “Someone should check on Fort Urgot and see what’s going on there.” It sounded like an excuse.</p>
<p>“Fort Urgot can wait,” Amaranthe said. “Aren’t you curious who your grandparents might be on your father’s side? What if they’re still alive?”</p>
<p>Sespian opened his mouth, but shut it again without saying anything. Sicarius’s eyebrow twitched ever so slightly. Surely he’d wondered before if his parents were still alive. Or maybe that twitch meant he already knew they weren’t.</p>
<p>“Whatever records remain of my training and inception would be in Hollowcrest’s office,” Sicarius said. “If his office hasn’t been disturbed.”</p>
<p>“It hasn’t been moved,” Sespian said, “but Forge owns a number of my… <i>the</i> intelligence officers who work in the Barracks. I’m sure it’s been searched.”</p>
<p>“But Forge didn’t have any knowledge of your true heritage until…” Amaranthe winced, reminded that she’d been the one to release the hounds, however inadvertently.</p>
<p>“Hollowcrest was secretive in matters related to my upbringing,” Sicarius said. “The documents would have been hidden.”</p>
<p>“Good,” Amaranthe said. “Maybe they’re undisturbed then. If you three can find something favorable to counteract the questionable nature of, ah…” She extended an apologetic hand toward Sicarius. The empire might be full of war-loving soldiers, but it favored those who won battles bravely and openly, not by sticking daggers in people’s backs. “It’ll be easier to put Sespian forward as the most promising scion if we acknowledge the truth. It’ll come out anyway, but maybe we can put a palatable sauce on it.”</p>
<p>Sicarius’s grunt had a skeptical undertone.</p>
<p>“At the very least,” Amaranthe said, “we’ll need to know who currently holds the Imperial Barracks.”</p>
<p>“The last time I attempted to enter them, they were warded.” Sicarius eyed Akstyr.</p>
<p>Without hesitation, Akstyr raised his hand. “I’ll go and check them out.”</p>
<p>Eager, eh? Amaranthe wondered if it was the chance to study another practitioner’s work that interested him or if he was concerned about being seen on the streets. She didn’t know how many thugs would be searching for him—his bounty wasn’t as high as hers, and nowhere near Sicarius’s, but the gangs had more eyes on the street than the enforcers, so they might represent more of a threat. Things were also more… personal with them. She’d have to do her best to keep Akstyr out of sight until they could deal with the bounty or he could escape the empire. Though he hadn’t always been her most earnest worker, he didn’t deserve to have his loyalty rewarded with a crossbow bolt in the chest.</p>
<p>“So, this leaves only Yara and Basilard to locate our new hideout?” Maldynado shook his head. “We’re going to get something sparse, I know it.”</p>
<p>“Are you whining?” Yara asked.</p>
<p>“No, that was observing.”</p>
<p>“What’s the difference?”</p>
<p>Maldynado snapped his fingers. “Professor Booksie? Would you care to explain?”</p>
<p>“How a grown man can justify constant complaining to his lady?” Books tapped his bulging rucksack. “None of my texts has an answer to that.”</p>
<p>“Let’s get started,” Amaranthe said before Maldynado’s sputtered protest could evolve into fighting words. The gray plumes of smoke from the locomotive had faded, and fresh troops were already piling into the city. “We’ll meet in the alley behind Curi’s Bakery at midnight.”</p>
<p>&nbsp;</p>
<p>* * *</p>
<p>&nbsp;</p>
<p>A faint breeze stirred the darkness in the underground passages, bringing the scents of fresh snow and damp fir needles from the Emperor’s Preserve. They’d entered the tunnel system through a hidden and booby-trapped gate in the park a half a mile back, one Sicarius had used often in the past. Hollowcrest hadn’t wanted anyone to know an assassin in the emperor’s employment came and went in the Imperial Barracks. The mundane booby traps were not a problem. The newly added Science-based ones were a different matter.</p>
<p>Sicarius followed his nose back to the spot where he’d left the others. The air also carried mold and mildew spores, along with the sharp tang of pine tree resin mixed with bear grease. Akstyr’s hair concoction. The smell of ink verified Books’s presence. Sespian’s scent was more subtle, and Sicarius heard his soft, steady breathing before identifying him in an olfactory manner.</p>
<p>Before speaking and betraying his presence, Sicarius listened, smelled, and touched his fingers to the damp, coarse stone of the tunnel floor, testing for vibrations that would indicate footfalls nearby.</p>
<p>“Maybe he’s going to leave us here all night,” Akstyr muttered.</p>
<p>“If so, I’ll be most put out,” Books said.</p>
<p>“Because you didn’t bring your work with you?”</p>
<p>“Precisely. He said I couldn’t bring my books because they’d slow me down.” Books sniffed. He carried only a lightweight satchel with matches and lanterns.</p>
<p>“The man is truly a tyrant,” Sespian said, his tone dry.</p>
<p>“No argument there,” Akstyr muttered.</p>
<p>Having determined that nobody else approached—despite the distracting babbling of his own colleagues—Sicarius lifted his hand from the stone floor. “I have verified the existence of a ward guarding the Barracks entrance.”</p>
<p>Surprised scuffles sounded, along with the thud of flesh bumping against stone. Books cursed beneath his breath. Sespian stirred—uneasily?</p>
<p>Sicarius knew that his soundless approaches startled others, though he did not know why they so often showed signs of discomfort when they realized he’d heard them talking about him. He did not care if they spoke of him during moments of inane chatter, so long as they were not plotting harm toward him.</p>
<p>“I do not believe it has been disturbed since I came this way last summer,” Sicarius continued. “Akstyr, come.”</p>
<p>Akstyr sighed but did not otherwise object to the command.</p>
<p>Books took a step and banged his knee against the wall.</p>
<p>“If nothing except magic is down here, can we risk a light?” Sespian asked, the material of his sleeve rustling, followed by a pat, suggesting he’d offered Books a hand.</p>
<p>“The <i>Science</i>,” Akstyr corrected.</p>
<p>Sicarius would have preferred to continue in darkness, but knew the other men’s senses were not honed appropriately. “It is unlikely we will encounter another until we enter the basement. Or trigger the ward.”</p>
<p>“Good.” Akstyr snapped his fingers, and a soft ball of blue light burned into existence.</p>
<p>Sicarius put his back to it to preserve what he could of his night vision and led the way deeper into the tunnel system. Few people knew about the passages. If the curious way Sespian regarded the damp, rough walls was an indication, their existence was new to him too. Raumesys had prepared him poorly. Perhaps because, from what little Sicarius had witnessed of the boy’s upbringing, the old emperor had never been impressed with his successor. Even before Sespian had come of age, Hollowcrest had been speaking of arranging a marriage for him so he’d produce an heir early on. So they had an alternative should Sespian one day disappear?</p>
<p>A strident twang plucked at Sicarius’s senses, and he slowed down, extending a hand to stop the others. He hadn’t heard or smelled anything, nor had he felt the mental sciences being used, but something was amiss.</p>
<p>Behind him, the men halted without saying a word. In his peripheral vision, he spotted hands dropping to swords sheathed on belts.</p>
<p>Ahead, Akstyr’s light illuminated a dead end, one that appeared to be of natural origins. It wasn’t. There was a stone door, one designed to only allow an exit, not an entrance, but Sicarius knew a way around the locking mechanism. They hadn’t reached the secret door yet, though. He’d stopped a dozen meters from it. He’d sensed…</p>
<p>No, that was the problem. He <i>didn’t</i> sense anything. The ward. It’d been right here. His training had included enough exposure to the mental sciences and practitioner-crafted devices that he knew when he was in their presence. Five minutes earlier, a chunk of the stone wall had been emitting a telltale aura. Now, he felt nothing.</p>
<p>The faintest hint of an odor touched his nostrils. Smoke. Pipe smoke, though the particular tobacco blend wasn’t anything imperial men favored. It had a resiny underpinning, one that teased his memory. Nurian <i>rek rek</i>. One of his old tutors had smoked it.</p>
<p>He sniffed the air again, trying to verify that identification, but the faint scent proved elusive. Nobody had been smoking in the tunnel, he decided, but someone might have passed through wearing clothing that had been near a smoker.</p>
<p>“Akstyr,” Sicarius whispered. “Do you sense anything?”</p>
<p>“No. Should I?”</p>
<p>“There is a ward here.” Sicarius pointed to the spot on the wall. Even before, there hadn’t been anything tangible to touch or visible to the human eye, but he was certain that it’d been located there. “Now it is gone. Or it has been triggered.” He was reluctant to admit that he could have failed to notice another person in the tunnels, but had to inform them of the possibility. “Someone else may be down here.”</p>
<p>“I don’t sense anything.” Akstyr shuffled over to the spot. “Are you sure you didn’t imagine it in the first place?”</p>
<p>“I am certain.”</p>
<p>“Really? Because you’re not a practitioner.”</p>
<p>Books sucked in a breath, as if he feared Sicarius would lash out at Akstyr for daring to question. Were Sicarius going to punish the youth for impertinence, he would have done it the day they met. He did let his tone chill when he repeated, “I am certain,” thus to discourage further argument.</p>
<p>Akstyr closed his eyes and ducked his head, his upswept ridge of hair bobbing. He placed a hand on the wall.</p>
<p>“If someone triggered the trap, so to speak,” Books said, “should we abandon this mission? At least for tonight?”</p>
<p>“Hoping to get back to your work?” Sespian murmured.</p>
<p>“Partially. Partially I’m concerned for our safety if someone was skilled enough to sneak past Sicarius without his noticing. Or any of us noticing,” he rushed to add, perhaps feeling he’d offered an insult.</p>
<p>Sicarius ignored the slight. He, too, would find cause for concern if someone had bypassed him without a whisper. Perhaps the person had been there first and had been waiting to deal with the ward until Sicarius left. That idea didn’t grate at him any less, for it would have meant he hadn’t been paying as much attention to his surroundings as he should have been, but he’d find that more plausible than the notion that someone had sneaked past him in the dark.</p>
<p>“I found it,” Akstyr said. “The ward. It wasn’t tripped.”</p>
<p>“That’s a relief,” Books said.</p>
<p>Was it? What had happened then? Sicarius waited for a further explanation.</p>
<p>Akstyr tapped the stone wall. “It’s been disarmed.”</p>
<p>“Disarmed?” Sicarius asked, his tone sharper than he’d intended. Long ago, Hollowcrest and various tutors had drilled into him the importance of maintaining a neutral facade and giving away nothing through expression—or timbre of voice. He wondered, sometimes, if so much time spent amongst men—and women, he added to himself, thinking of Amaranthe—was affecting his ability to distance himself from humanity, from his own frail human side. “Disarmed how?” he asked, making his tone calm and emotionless again.</p>
<p>“It’s like… if this were a mine… someone had left the casing and detonator and stuff in place, but removed the charge,” Akstyr said. “It’s something only a practitioner would know how to do.”</p>
<p>“This could be done swiftly?” Sicarius was certain he’d been gone for no more than five minutes.</p>
<p>“If someone had practiced enough, I guess.”</p>
<p>“Are you telling me that a wizard sneaked into the Barracks just ahead of us?” Sespian whispered.</p>
<p>“Practitioner,” Akstyr corrected.</p>
<p>Ignoring him, Sespian focused on Sicarius. “To what end? Are they trying to beat us to your records? How would they even know we sought them?”</p>
<p>“I doubt this person’s presence has anything to do with me,” Sicarius said.</p>
<p>The others exchanged dubious looks.</p>
<p>Sicarius refused to doubt his statement. Until Amaranthe had voiced her new interest in digging into his past, nobody had been contemplating such matters. Nor had anybody been around spying on their conversation earlier in the day. “It is more likely that another assassin has entered the Barracks.”</p>
<p>Such an occupation would explain the person’s stealth.</p>
<p>“A wizard assassin?” Sespian asked. “Who’s the target?” He didn’t point to himself, but he didn’t need to. After being a target for so long, he must have learned to worry about his life. Good. Paranoia kept one alive.</p>
<p>“Perhaps Ravido or whomever has taken over the Barracks,” Sicarius said.</p>
<p>“Hm, yes.” Books stroked his jaw. “If the newspapers speak the truth, the competition is going to be noticeable—and bloody—over the next few weeks. There’s an entire empire at stake here.”</p>
<p>“We will enter and attempt to avoid the other intruder,” Sicarius said, though their errand to Hollowcrest’s office would take them to the same floor and hallway that housed the imperial suites. If Ravido had taken the Barracks for his own, he may have decided to set himself up in Raumesys’s old rooms, something an assassin clever enough to disarm magical traps would soon deduce.</p>
<p>“What if we’re not able to do that?” Books asked quietly. “An assassin with a practitioner’s skills sounds formidable.”</p>
<p>“We too are formidable.” Sicarius headed for the secret door, though a niggling thought followed him, one that suggested someone who had evaded his notice in the tunnel might be <i>more</i> than formidable.</p>
<p style="text-align: center;">* * *</p>
<p>The novel is now available at <a href="http://www.amazon.com/gp/product/B00CUJ3UTM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00CUJ3UTM&amp;linkCode=as2&amp;tag=tortfighandde-20">Amazon</a>, <a href="http://www.smashwords.com/books/view/317275">Smashwords</a>, <a href="http://www.barnesandnoble.com/w/forged-in-blood-i-lindsay-buroker/1115360966?ean=2940016731438">Barnes &amp; Noble</a>, and <a href="http://www.kobobooks.com/ebook/Forged-Blood-The-Emperors-Edge/book-dcjDDPDWAkegg-A1YzYyZw/page1.html">Kobo.</a> (Coming soon to Apple)<br />
<h3 class='related_post_title'>Related Posts:</h3>
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		<title>Amazon KDP Select for eBook Promotion, Yea or Nay?</title>
		<link>http://www.lindsayburoker.com/guest-posts/amazon-kdp-select-for-ebook-promotion-yea-or-nay/</link>
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		<pubDate>Tue, 30 Apr 2013 13:00:38 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[kdp select]]></category>

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		<description><![CDATA[I&#8217;ve avoided Amazon&#8217;s KDP Select Program since the beginning because it requires exclusivity (you can only sell your books at Amazon as long as you&#8217;re enrolled). It came out a year after I started publishing, and I already had readers following my work through Barnes &#38; Noble, Smashwords, Apple, etc, so I wasn&#8217;t willing to [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I&#8217;ve avoided Amazon&#8217;s KDP Select Program since the beginning because it requires exclusivity (you can only sell your books at Amazon as long as you&#8217;re enrolled). It came out a year after I started publishing, and I already had readers following my work through Barnes &amp; Noble, Smashwords, Apple, etc, so I wasn&#8217;t willing to take my books out of those stores. The program does offer some promotional opportunities, though, and other indie authors often ask me if it&#8217;s worth it for those starting out. I cringe a little at the idea of giving any one store exclusivity, but some authors like to try KDP Select for the required ninety days, then move their books out of the program and into other stores once they build up some momentum.</p>
<p>I invited <a href="http://www.josephturkot.com/">Joe Turkot</a> here to talk about this, because he has the experience with the program that I lack. He&#8217;s been using KDP Select to help market his <a href="http://www.amazon.com/gp/product/B00B0QXPNM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00B0QXPNM&amp;linkCode=as2&amp;tag=tortfighandde-20">Black Hull</a> books and recently had his best sales month after taking advantage of the free days. But I&#8217;ll let him tell you more about it&#8230;</p>
<p style="text-align: center;"><strong>Using Amazon KDP Select for Book Promotion</strong></p>
<p>The main reason that all but one of my ebooks are in the KDP select program is the free book promotion tool. Sure, there are two other benefits to going exclusive with Amazon: %70 royalties in Brazil, Japan, and India (not important to me because I sell no books there), and entrance into the Kindle Owners’ Lending Library (KOLL), which helps authors find readers in the growing number of Amazon Prime members. The KOLL is neat, and the affirmative power of seeing people lend your books to other readers is awesome. I don’t average a lot of lends per month (maybe 10-15), but each time someone borrows one of my books, I actually earn <i>more</i> than if they’d bought it. I charge .99 cents for all but one of my books, which amounts to a whopping .35 cents royalty per sale. Each borrow, on the other hand, racks up about $1.50 in royalties (the exact amount fluctuates depending on Amazon’s current allocation of KOLL funds). It’s pretty nice to see Amazon deposit two checks into your bank account—one for sales, and the other for total borrows.</p>
<p><a href="http://www.amazon.com/gp/product/B00B0QXPNM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00B0QXPNM&amp;linkCode=as2&amp;tag=tortfighandde-20"><img class="alignleft size-full wp-image-4090" alt="Black-Hull-COver" src="http://www.lindsayburoker.com/wp-content/uploads/2013/04/Black-Hull-COver.jpg" width="187" height="300" /></a>The real exciting part of KDP, however, is the free book promotion tool. It can be vitally important to the burgeoning author who has absolutely no quick way to reach a wide audience of readers (I humbly place myself in the <i>burgeoning author</i> category). There is another reason this promotion is great: it is non-restrictive—you’re only stuck in it for 90 days at a time. <em>If you feel you are getting a big enough fan base to spread your wings, or simply want to see the results you’d have going the multiple vender route (B&amp;N, Kobo, and the many other venders where Smashwords distributes your ebook), you can simply remove your book from the Kindle Direct Program.</em></p>
<p>The free book tool lets you schedule 5 free days for each 90 day block of Amazon exclusivity. You pick the days—they can be back to back, two at once, or one day at a time spaced out over the three months. The bottom line is that the free book tool gets your book into readers’ Kindles, but one sad truth must be stated: the free book tool is not what it once was. It used to be, so the legends of indies before me tell, that a book’s free days transferred into huge sales once the free days expired. This had to do with the Amazon ranking system, where a book’s rise up the free charts translated into a rise on the paid charts afterwards. This so-called KDP “gold rush” is over. To make matters worse, the way Amazon promotes the KDP free days does not amount to many downloads anymore. Depending on the popularity of your genre, you may only see thirty or forty downloads in a free day. In the past month, I tested a free day for various episodes in my Black Hull series. Without additional promotion on my part, the books received about forty downloads. Bummer. But there are still ways to maximize this tool, bringing you new readers, fans, borrows, and hopefully, some good word of mouth.</p>
<p>The first tool that I used to promote my KDP free days was Kindle Nation Daily’s Facebook promotion. This is a good way to get one to two hundred downloads in a low-interest category such as fantasy or science-fiction. As a rule with any giveaway, if you have a polished product, your numbers will be better. Whatever your success with KND sponsorship, your free book promotion tool is no longer free—KND sponsorship, at its cheapest, is about $35.00. Here’s what I stumbled upon to maximize my free days: <a href="http://authormarketingclub.com/members/submit-your-book/">Author Marketing Club’s Free Kindle Book Submission Tool</a>. The concept is simple: they’ve gathered logo links to all the sites you want to submit your free book to in one place. Here’s what I did for promoting my most recent <a href="http://www.amazon.com/gp/product/B00B0QXPNM/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00B0QXPNM&amp;linkCode=as2&amp;tag=tortfighandde-20">Black Hull: Episode 1</a> KDP giveaway days:</p>
<p>I started at the top-left link, Pixel of Ink, and submitted my book. Then, I kept the main window open and methodically went through each link on the Free Kindle Book Submission Tool. Occasionally, the site I submitted to would tempt me to purchase a featured spot for about $10.00 or $15.00. I rationalized that it would be cheaper than using KND, so I bought a couple of the featured spots when they prompted me. Keep in mind, you don’t have to spend anything using this tool if you don’t want to or can’t: each site listed takes your submission for free. But given the small amount of money I paid, relatively equal to what I’d spend on a KND Facebook sponsorship, I received a massive amount of downloads. For the two days I had Black Hull: Episode 1 available free, I garnered over one thousand downloads. For a military sci-fi episodic novel that received forty downloads with Amazon’s promotion alone, there is no comparison: Using the Free Kindle Book Marketing Tool is a must. Black Hull skyrocketed to number one on the Military Sci-fi free book charts, and number two on its other category, High Tech Sci-fi.</p>
<p>Given that Black Hull is my first attempt at publishing a serial novel, I wasn’t sure what to expect. The free promotion worked much as I’d hoped though, for once readers read Episode 1, some of them went on to purchase the rest in the series right away. <em>The free promotion pushed me to my first month with over 300 sales.</em></p>
<p>The idea of publishing your novel serially isn’t new, but the idea that you can promote a single episode on this scale, leading to readers purchasing each successive episode, is very similar to the concept of keeping the first book in a series free. The only difference is the pricing really—you can charge $2.99 or up in most cases for a full-length sequel in a series, whereas the serial novel, in my opinion, should be 0.99 cents per episode to be competitive.</p>
<p>The most annoying thing about the KDP free book promotion is that, ironically, you actually have to do the promoting yourself. Gone are the days where the system was good enough to do wonders on its own. If you couple the Author Marketing Tool with sites like Konrath’s recommended ebookbooster.com and your social media presence, you can probably achieve results far better than mine.</p>
<p>I’m a learner in the indie publishing scene—I’ve been absorbing from those who have been doing this before me (a la Lindsay Buroker) for about six months now—but I have learned that Amazon’s KDP, and specifically free book promotions, is a wonderful place to start your indie writing career. <em>Beyond the number one spot on the free chart, I went from one review on Black Hull: Episode 1 to seven</em>. Before you run your free book promotion, be sure you have a nice afterward that politely asks readers who enjoyed your book to review it. Now, I wish I had learned sooner about wasting those precious five days—<i>never</i> give the book away for five days in a row. I learned that law of conversion too late from the blogs of more experienced authors. Schedule one or two days in a row, and give yourself ample time to promote the heck out of those days. And yes, you <i>can</i> promote without spending any money, and keep that KDP free book promotion free. Start with the Author Marketing Club’s Free Kindle Book Submission Tool, and then go promote somewhere else if you’re willing to put in extra effort. The process can seem very repetitive and time consuming, but it works. The more time you put in, the better your results will be.</p>
<p><em>If you want to hear more from Joe, or you&#8217;re interested in his books, check him out <a href="http://www.josephturkot.com/">at his blog</a>, on <a href="https://twitter.com/josephturkot">Twitter</a>, or on <a href="https://www.facebook.com/darkinfantasy">Facebook</a>.</em><br />
<h3 class='related_post_title'>Related Posts:</h3>
<ul class='related_post'>
<li><a href='http://www.lindsayburoker.com/guest-posts/book-promotion-advice-from-popular-indie-fantasy-author-joseph-lallo/' title='Book Promotion Advice from Popular Indie Fantasy Author Joseph Lallo'>Book Promotion Advice from Popular Indie Fantasy Author Joseph Lallo</a></li>
<li><a href='http://www.lindsayburoker.com/e-publishing/is-it-harder-today-for-self-published-authors-to-break-in-at-amazon/' title='Is It Harder Today for Self-Published Authors to &#8220;Break in&#8221; at Amazon?'>Is It Harder Today for Self-Published Authors to &#8220;Break in&#8221; at Amazon?</a></li>
<li><a href='http://www.lindsayburoker.com/videos-podcasts/can-publishing-a-podiobook-help-you-sell-more-books/' title='Can Publishing a Podiobook Help You Sell More Books?'>Can Publishing a Podiobook Help You Sell More Books?</a></li>
</ul>
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		<title>How Do You Keep Your Book Sales Momentum Going Over the Months and Years?</title>
		<link>http://www.lindsayburoker.com/e-publishing/how-keep-book-sales-momentum-over-years/</link>
		<comments>http://www.lindsayburoker.com/e-publishing/how-keep-book-sales-momentum-over-years/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:23:59 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[E-publishing]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[book sales]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[sales ranking]]></category>

		<guid isPermaLink="false">http://www.lindsayburoker.com/?p=4068</guid>
		<description><![CDATA[When you first release your book, you&#8217;re excited to share it with the world, and you&#8217;re ready to devote tons of energy to marketing. Blog tours, forum posts, interviews, guest posts, tweets, Facebook updates, advertising campaigns&#8230; if you can do it, you will. And, if you&#8217;re lucky, you&#8217;ll have a great launch, jumping to the [...]]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>When you first release your book, you&#8217;re excited to share it with the world, and you&#8217;re ready to devote tons of energy to marketing. Blog tours, forum posts, interviews, guest posts, tweets, Facebook updates, advertising campaigns&#8230; if you can do it, you will. And, if you&#8217;re lucky, you&#8217;ll have a great launch, jumping to the top of the Amazon sales rankings. (Don&#8217;t worry &#8212; we&#8217;re not all that lucky, especially with first books, but it&#8217;s possible to &#8220;win&#8221; the slow-and-steady way too, especially if you&#8217;re committed to making a career of writing and publishing.)</p>
<p>Inevitably, your time and enthusiasm for marketing wanes, or maybe you feel you&#8217;ve exhausted your options (as awesome as Bookbub is right now, they&#8217;re only going to promote the same book so many times). Other authors come along with fresh new releases and fresh enthusiasm for marketing. You scowl as your awesome book gradually drops in sales ranking, falling out of the Top 100 lists, and daily sales drop as well. You remember some pundit saying how awesome ebooks are because, unlike with paperbacks, they can stay on the shelves forever, putting money in your pockets year after year. That&#8217;s only true, though, if people continue to find and buy your books.</p>
<p><strong>So, how do you keep your sales rolling in, month after month, year after year?</strong></p>
<p>It&#8217;s been almost two and a half years since I released my <a href="http://www.lindsayburoker.com/fantasy-novels/the-emperors-edge-a-high-fantasy-novel-in-an-era-of-steam/">first Emperor&#8217;s Edge book</a>, a negligible amount of time to those authors who have been in the biz for decades, but a small eternity in our new e-publishing era, one in which independent authors are making full-time incomes solely on their ebook sales. The Amazon sales charts are particularly volatile, with their<a href="http://www.lindsayburoker.com/amazon-kindle-sales/recent-amazon-algorithm-changes/"> rules changing and algorithms being tweaked</a> all the time. Top sellers come and go. Some of the authors I interviewed last year or the year before who had hot new break out books have fallen off the radar in the 12-24 months since.</p>
<p>I haven&#8217;t been doing this long enough to swear that I know the answer, but I&#8217;ll tell you what I&#8217;m doing to keep my Emperor&#8217;s Edge series selling and to keep the monthly paychecks high enough that I&#8217;m able to continue to pay the bills (and buy chocolate bars and lattes &#8212; we all know how important <em>those</em> are for a writer).</p>
<p><strong>First off, I&#8217;m continuing to write and publish. </strong></p>
<p>I know this sounds obvious, but some folks get so hung up in the marketing side that they put the writing on the back burner. I&#8217;m averaging about three book releases a year right now, and I usually sneak in a short story or novella or two in there as well. My writing schedule isn&#8217;t that grueling, and I&#8217;ve come across authors who spew out a lot more words a day than I do. If you&#8217;re trying to figure out how to get more done each day, you can check out one of the books like, <a href="http://www.amazon.com/gp/product/B009NKXAWS/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B009NKXAWS&amp;linkCode=as2&amp;tag=tortfighandde-20">2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love</a>. 10k sounds a little insane to me, but even if you manage 1,000 words a day, you could get two novels out in a year fairly easily. That was my word-count goal when I was still working the day job.</p>
<p><em>Continuing to release new books in my flagship series is the most important thing</em> I do to keep my name out there where people can stumble across it. Because I&#8217;ve gotten to the point where many current readers automatically buy the next book when it&#8217;s published, a new release will rise up into the Top 20 of my genre category at Amazon, at least for a while, and this is one way new readers find me. They spot the series for the first time via the new release, and, if they think it sounds interesting, they can go back and try the first book. If they like that, they can go on to buy all of the titles.</p>
<p>I&#8217;m planning to publish the last book in my series&#8217; current story arc at the end of the summer, but I won&#8217;t do something crazy like killing off the main characters until I&#8217;ve written another series that has proven itself capable of being the bill-payer. Fortunately, I still enjoy writing about those characters, so this isn&#8217;t any sort of hardship for me. The point is, though, to think like a business person as much as like an artist. Once you figure out what&#8217;s popular, it&#8217;s probably worth making that your focus.</p>
<p>Note: as I&#8217;ve stated before, it&#8217;s important to get your readers to sign up for your newsletter, and/or follow you on Facebook/Twitter/your blog so that you can get in touch with them when you have a new release. <em>Don&#8217;t assume people will just know that you have a new book out and buy it without any input from you.</em></p>
<p><strong>Second, I continue to engage in high-result/low-time-investment marketing tactics</strong></p>
<p>I&#8217;ve never had a lot of luck with blog tours and interviews and such. They&#8217;re a lot of work (time that could be spent writing the next book), and unless you can get onto a very popular blog, they&#8217;re unlikely to result in many sales.</p>
<p>On the flip side, advertising can deliver small to huge results (depending on the popularity of the venue) and it only takes five minutes to fill out a form and send money to a site. It&#8217;s a struggle to find those popular sites that actually deliver sales, but they are out there. Right now, Bookbub is moving a lot of books for folks, and I&#8217;m still hearing good things about Ereader News Today, though I haven&#8217;t used them for a while. Pixel of Ink is another big site, though they&#8217;re not taking new sponsors at this time (I did, however, have them pick up EE1 a few months ago when it jumped into the Top 100 free at Amazon, thanks to a Bookbub ad).</p>
<p>Watch the <a href="http://www.kboards.com/index.php/board,60.0.html">Writers&#8217; Cafe on the Kindleboards</a> to see how people&#8217;s ads with various venues are going. It&#8217;s a good site for keeping up with what&#8217;s working and what&#8217;s not <em>this</em> month. (Note: I don&#8217;t actually have an account there; I just watch. Forums can be a huge time sink without much of a return, insofar as selling books go. If you join, do it because it&#8217;s fun and something you&#8217;ll do in your free time.)</p>
<p>I also post on Facebook and Twitter (and keep meaning to get more serious about Google+). This is less about selling books and more about keeping in touch with my readers between releases. If you <a href="https://twitter.com/GoblinWriter">follow me on Twitter</a> or peep at <a href="https://www.facebook.com/LindsayBuroker">my author page on Facebook</a>, you&#8217;ll notice that I don&#8217;t plug my books very often (typically only if I&#8217;m running a rare sale or releasing a new book), but I believe there are a lot of intangible benefits to connecting with readers this way. Social media sites can be the beginning steps to building a community that has a life even when you&#8217;re not around, and there&#8217;s no limit to the ways a community can help you, should you ever need it. Also, it&#8217;s really fun to hang out with people who share your sense of humor (and they must if they enjoy your books, right?)!</p>
<p>Neither Twitter nor Facebook need to take a lot of time each day. If you grab the apps for your phone, you can check in while you&#8217;re waiting in line at the grocery store or watching the kids&#8217; soccer practice.</p>
<p><strong>Lastly, I don&#8217;t worry about sales ranking &#8212; I just pay attention to the bottom line</strong></p>
<p>I know that if I can sell 400 ebooks a month for each of my Emperor&#8217;s Edge titles, I&#8217;m making a nice monthly income. Your requirements will vary, of course, depending on how many books you have out and what their sales prices are (most of my EE books are $4.95 so I take home $3+ from each sale), but once you know how many you need to be selling and what you have to do to achieve that, it becomes a numbers game rather than a cross-your-fingers-and-hope game. If you&#8217;re crossing <em>anything</em>, you&#8217;re not ready to rely solely on this income.</p>
<p>For me, giving away a lot of Book 1s in my series (often via an ad) will result in a very good sales month, one that&#8217;ll carry over into the next month. Not everyone who tries Book 1 will go on to buy the rest of the series, but lots of people do. This month, April, is a slower sales month for me. It&#8217;s been a couple of months since I released anything (and that was my sequel to <a href="http://www.lindsayburoker.com/fantasy-novels/fantasy-romance-novel-preview/">Encrypted</a>, a novel with some fans but one that never sold as well as my core series), and it&#8217;s also been a couple of months since I had a big boost from running an ad on a popular site. I did run an add on a small site earlier this month, but it only resulted in a few hundred extra downloads of my free book. That said, I&#8217;ll still sell 400+ ebooks a month across my EE titles this month.</p>
<p>If people enjoy your books and if you keep the publish-and-plug cycle going, you&#8217;ll continue to have readers in different parts of your series, and sales will continue to trickle in. The longer you&#8217;ve been publishing and the more fans you have who spread the word, the more of those steady trickle-in sales you&#8217;ll get. As long as your book continues to sell, Amazon and the other sites will continue to help you, too, with your books appearing in other authors&#8217; also-boughts and in personalized email recommendations.</p>
<p>I expect May to be a good sales month for me, because I&#8217;ll have a new EE book out. As I already pointed out, <em>nothing helps more than releasing a new book, especially in a series that&#8217;s already proven itself</em>. The great thing about independent e-publishing is that you can find out quickly which of your books/series are most popular and have the most potential to bring home the bacon each month. Those are the ones you probably want to focus most of your energy on. This doesn&#8217;t mean you can never branch out and try new things (it may be the <em>next</em> adventure that really takes off, after all), but I believe that having a series like that is key to getting to a point where you can rely on your book-publishing income month after month.</p>
<p>Do you have any thoughts on this topic (some extra tips for people?) or questions? Let us know in the comments!<br />
<h3 class='related_post_title'>Related Posts:</h3>
<ul class='related_post'>
<li><a href='http://www.lindsayburoker.com/book-marketing/e-publishing-how-maintain-sales-at-amazon/' title='How Do You Maintain Steady Book Sales at Amazon, Barnes &amp; Noble, etc.?'>How Do You Maintain Steady Book Sales at Amazon, Barnes &#038; Noble, etc.?</a></li>
<li><a href='http://www.lindsayburoker.com/guest-posts/amazon-kdp-select-for-ebook-promotion-yea-or-nay/' title='Amazon KDP Select for eBook Promotion, Yea or Nay?'>Amazon KDP Select for eBook Promotion, Yea or Nay?</a></li>
<li><a href='http://www.lindsayburoker.com/e-publishing/where-can-authors-advertise-for-the-bn-apple-and-kobo-stores/' title='Where Can Authors Advertise for the B&amp;N, Apple, and Kobo Stores?'>Where Can Authors Advertise for the B&#038;N, Apple, and Kobo Stores?</a></li>
</ul>
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