For those who don’t know, the Amazon Associates (or Affiliate) Program is sort of like working on commission for the big seller. You sign up, put links to any of the product pages on your site or in newsletters to your mailing list, and you make a percentage of the sales when people click through and buy within 24 hours. The percentage varies depending on the product type and how many items you sell in the month, but you can expect 4-8% or so.

I’ll admit, that’s not a lot when you’re linking to your own ebooks, which may only run $0.99 to $5, and you may be wondering if it’s worth signing up for the program. After all, it does take a minute or two to log into Amazon and create an affiliate link every time you’re writing a blog post and want to point out an Amazon product.

A lot of authors will probably say no, it’s not worth it, and that they haven’t made any money with the program. I don’t make a lot, but I do earn an extra $75 to $300 a month from Amazon in addition to what they pay me for my book royalties.

That’s money I’d be giving away (giving to them) if I didn’t bother creating those links. And honestly, it takes maybe 5 minutes a month for that money, because I don’t link to products from blog posts very often. I have the links to my own ebooks over there in the side bar, and I link to new releases. I also link to other authors’ books when I interview them on the blog (two years after I interviewed Kate Harper on How to Make Money Publishing Kindle Articles, I still sell copies of her ebook almost every month).

Juuuust in case you’re interested, here are a few more details…

How I Make Affiliate Income from My Author Blog and Newsletter

I’ll be the first to tell you that if you want to make serious money as an affiliate, Amazon isn’t the best program out there (24-hour window vs. the common-in-the-industry 30 days combined with the fact that they don’t offer a high percentage of the sales), but if you’re like me, and your main focus is on writing and promoting your own books, you might be pleased at the extra side income you can pull in by taking a few minutes to add those links.

1. Create a site and build traffic to it.

As an author, you should be doing this anyway. Not all authors choose to blog (or go through the effort of promoting their blog to increase readership), but all authors should at least have a website with periodic this-is-what-will-be-out-next updates, links to where people can buy their books, and a newsletter sign-up form. The address to that website should be on their business cards, on their social media pages, listed in their books/ebooks, stenciled on the back of the car (hey, some people do it!), etc. In other words, you’re going to promote your site anyway. Why not make any Amazon links you have on your site, especially to your own books, Amazon affiliate links?

What this means is you’re essentially earning say 77% on each $3.99 ebook you sell instead of 70%. Can this add up? Sure. You take the effort to create these links once, and they can be there for years to come. Even if you’re not getting a lot of visitors today, that may change as you get more books out and they start selling more copies.

If  you get into blogging, you can interview other authors and include (affiliate) links to their books, as I mentioned earlier. You can also try other types of posts, such as lists of 99-cent titles in your genre, and promote those posts on Twitter, Facebook, etc. I don’t do a lot of those types of blog entries myself, but here’s an example one from last year (I remember making a few dollars in affiliate income from the books linked to, and every now and then one of those titles still pops up in the current month’s report): 10 Free or 99-Cent Steampunk Ebooks.

2. Create a Mailing List and Use Affiliate Links When You Mention Your Own Books

Every author should have a newsletter or mailing list. As I’ve mentioned before, this allows you to email your readers when you have a new release (or any other important news — say you’re running a Kickstarter Campaign or a special sale for fundraising purposes). If you’re new to this idea, check out my post on Newsletters 101: Email Marketing for Authors.

You’re going to tell these people about your new releases anyway, so it just makes sense to use an affiliate link and get the extra 7%. As your list grows, your earnings will grow (both from direct sales and from affiliate commissions).

Those were my affiliate sales from this weekend from the release of Forged in Blood I. I didn’t use my affiliate link on Twitter or Facebook (I’ve been lazy and haven’t checked to see what their policies are in regard to using affiliate links lately), but I did use them on my website and in my mailing list. I’d wager at least 350 of those 428 came from the newsletter.

Note: I haven’t been active with them but Apple and Barnes & Noble have affiliate programs too. If you find you’re selling quite a few books there, you might want to sign up for their programs too.

Obvious question: Should you promote books other than your own?

This is up to you. I don’t when it comes to my mailing list (a rare exception was when one of my beta readers came out with her first book last fall); these are your dedicated readers, remember, so you don’t want to push them away by trying to sell things to them every other week. Just because they’re interested in hearing about your newest releases, doesn’t mean they want to buy a lot of other stuff. However, if you read a truly awesome book in your genre and think they might love it too, then it probably wouldn’t hurt to mention it or even share your own review of the book as one of your newsletters (authors often wonder what they should talk to their list about in between releases).

Money Aside, Other Reasons You May Want to Be an Amazon Affiliate

You may be thinking, okay, you made an extra $150 when you released your book, but didn’t you sell thousands that weekend anyway? Like a hundred bucks matters… And like this would work for me if I only have three people on my mailing list and I’ve only published one book…

Okay, fair points, but I still think it’s worth taking the extra couple of minutes to craft affiliate links when you’re going to link to something on Amazon anyway. Seeing what your readers/blog visitors are buying can give you a little extra insight into what people want — AKA market research.

A couple of months ago, I participated in a group book promotion and wrote up this post with everyone’s books: 10 Fantasy Romance Novels from Up-and-Coming Authors. I used affiliate links (this post is an example of one where I spent far more time than usual getting links and inserting book covers, because I did it for ten books, but I did end up making about $40 or so in affiliate income from that post), and it was interesting to see which of the titles sold best and which barely sold at all. Dragon Rose was the winner by a long shot. If you’re curious, go check out that post and take a peep at the cover and the blurb, and compare it to the others (it’s worth noting that it’s not at the top of the list, so it’s not as if people were simply picking the first book).

You can also see from my own screenshot up there that people, after clicking my links, buy quite a few books in addition to my own. You can get a better idea of your target audience and what their interests are by seeing what else they bought (I believe these sales reports are a little more concrete than the also-bought lists on Amazon book pages). Sometimes it’s even entertaining (I’ve found everything from soldering equipment to erotica titles to lawn mowers and baby gates in my affiliate reports).

The information is all anonymous, of course, so you’re not snooping into any particular person’s buying history, but it can give you a broad idea of what other titles people are buying. If you haven’t decided on what you’re going to write next, you might want to take a peep and see what sorts of books your readers are really digging (in addition to your own).

If nothing else, you might get some ideas for new books to read for yourself — hey, if these guys like your books, they must have good taste, right?

So, there you have it — why I bother with the Amazon Associates’ Program. What about you? Do you use affiliate links or are you thinking of giving them a try?

Related Posts:

• Book Promotion — What’s Working at Amazon in 2013?
• Ebook Marketing Thoughts — What’s Changed and What’s Still Working? (guest post from Collin J. Earl)
• Can Posting Stories on Wattpad Help You Sell Books?

Forged in Blood I, the sixth Emperor’s Edge book is now available! It’s the first of two novels that make up the finale to the series (you can expect the second part later this summer).

Here’s the blurb, cover art, and a Chapter 1 excerpt:

The emperor has been ousted from the throne, his bloodline in question, and war is descending on the capital. Forge, the nefarious business coalition that has been manipulating the political situation from the beginning, has the ultimate weapon at its disposal.

If it was difficult for a small team of outlaws—or, as Amaranthe has decided they should now be called, rebels—to make a difference before, it’s a monumental task now. If she’s to return idealistic young Sespian to the throne, earn the exoneration she’s sought for so long, and help her closest ally win the respect of the son who detests him, she’ll have to employ an unprecedented new scheme… preferably without destroying the city—or herself—in the process.

Chapter 1 Excerpt

You can pick up the ebook at Amazon, Smashwords, Kobo, Barnes & Noble, and Apple. Thank you for reading!

Related Posts:

• Forged in Blood I, Chapter 1 (Emperor’s Edge 6 Preview)
• The Lowdown on EE6 (Forged in Blood)–When, What, Who, and More
• Emperor’s Edge Extras: Interview with Sergeant Yara

A few weeks ago (eep, sorry it’s taken me so long to pick a winner!), I posted a contest asking folks to come up with some quirky lines for Maldynado and Akstyr. I’m finally announcing winners!

I’d originally meant to include the winning lines in EE6, but since I’m about to announce the release of the book, ahem, I’ll hold onto them to use in the next book (which is actually the second half of EE6 anyway). The novel should be ready to go at the end of the summer.

The Finalists

Melissa offers: I can imagine Maldynado suggesting that Books (maybe in celebration of finishing his project) “find a new inkwell in which to dip your pen.”

Cathlin suggests for Akstyr: “Chew makarovi fudge.”

CW suggests for Maldynado: “Sail my ship up her channel”

Cassandra suggests for Maldynado: “I’ll have her clothes off faster than Books can fall down.”

Nk suggests for Maldynado: “Mapping her territories.”

Sheree suggests for Maldynado: “Tactical night manoeuvres”

K2N2 suggests for Akstyr: The imperial army ran through barefoot. As in “My mouth tastes like the imperial army ran through barefoot.”

Jay suggests for Akstyr: “Go take a bath with the piss pot!”

Jay suggests for Maldynado: “Have you ever considered crashing your train into her bunker?”

Katya suggests for Akstyr: “…hotter than the sun’s armpit…”

Monica suggests for Maldynado: “rappelling down into a woman’s ravine”

The Winners…

At some point in Forged in Blood II, Maldynado will be saying… “Have you ever considered crashing your train into her bunker?” (I’m already envisioning an exchange between Maldynado and Deret where I can use this )

And Akstyr will be saying… Something is “hotter than the sun’s armpit.” (I’m not sure what yet, but it sounds like the classy sort of thing he’d say.)

I’ll be contacting Jay and Katya shortly to arrange for prize delivery.

Thank you all for entering! Until the next contest…

Related Posts:

• New Emperor’s Edge Contest: From the Mouths of… Maldynados (and Akstyrs)
• Finalists in the Maldynado-Hat-Design Contest (which is your favorite?)
• Contest: Design Maldynado’s Next Hat for a Chance to Win Signed Paperbacks

Forged in Blood I: Chapter 1

 Wind gusted across the abandoned stadium, rattling chains on flagpoles and stirring the fresh snow coating the rows of stone benches. In the chilly, predawn air, Amaranthe Lokdon stood atop the highest wall, the cold rim of a spyglass pressed to her eye. The empty arena opened to her right, while the cold black lake stretched to the left. A million-people dense, the capital of the Turgonian Empire, long ago nicknamed Stumps for its bevy of beheaded statues, spread out in front of her for miles and miles.

One might have expected dormancy at that early hour, but numerous trolleys and steam vehicles navigated the city, and a disturbing number of uniformed people marched along the sidewalks. Some of the soldiers bore flintlock rifles, but many carried the sleek, new weapons Forge had commissioned, weapons that could fire several self-contained cartridges with no need for the separate loading of powder and ball. Out on the lake, all manner of military vessels plied the frosty waters with a number of them forming a blockade across the river to the south.

A locomotive chugged past the stadium, slowing as it approached the city, sooty plumes wafting from the smokestack and blending into the gray sky. It was a black military transport, and Amaranthe had little doubt that it was full of troops, though she didn’t know if they were for General Ravido Marblecrest or one of the other potential candidates to the throne. All she knew was that none of those troops were coming to support Sespian; as far as everyone in the city knew, he was dead.

“You are silhouetted against the sky,” Sicarius said from behind her shoulder.

Amaranthe hadn’t heard him join her on the wall. Not surprising. “It’s a little early and cold to worry about snipers gamboling about, don’t you think?”

“No.”

Of course not. Neither the frosty heart of a glacier nor the molten core of a volcano would have ever kept him from his duties when he’d been Emperor Raumesys’s assassin. Nor, she reminded herself, had such ever kept him from fulfilling his duties when he’d been working for her. With her, she corrected. Though he acknowledged her right to lead the team she’d assembled, he still had a tendency to do things his own way when something truly mattered to him.

“If the people behind those snipers were smart, they’d be more interested in recruiting us than shooting us,” Amaranthe said. “We’ve proven a great aptitude for defeating soldiers through cunning, athleticism, and an uncanny knack for blowing things up at the right time.” She admitted it might be more luck than an uncanny knack, but thought her word choice might draw a semi-amused snort from him. As a whole, her men had been grim during the last few days of their overland trek, with the newly amorous Maldynado and Yara being the only exception. They’d been too busy playing swat-and-grope with each other to be bothered by the rain, snow, and hail that had pounded the team as it dodged patrols and skirted checkpoints full of soldiers. She’d struggled to keep her own grimness off her face as well, reflections of the ghastly dreams that stole her nights and sometimes, when she let her mind wander, tried to steal the days as well.

No hint of amusement came from behind her.

“With all this going on—” Amaranthe waved toward the boats, train, and troop-filled streets, “—I doubt anyone will notice us up here.” She lowered the spyglass and crunched about on the snow to face him. “Most of the officers leading troops about down there aren’t aware that we have tiles in the game, and I doubt Ravido is going to waste time looking for us until he finds out Sespian is here.” Maybe not even then if Forge published the news about Sespian’s… dubious parentage, and the Company of Lords dismissed his claim to the throne.

As always, Sicarius’s face might have been chiseled from granite for all the insight it gave into his thoughts. Though the weeks of travel and battle had wreaked havoc with everyone else’s wardrobe—Maldynado was still lamenting the loss of his most recent hat—Sicarius looked the same as always, adorned with copious daggers and throwing knives, and lean and muscular beneath his perennial black shirt and trousers. Somehow he’d even obtained a fresh pair of the soft black boots that allowed him to glide through the shadows without so much as a whisper. Once, in a fit of mischievousness, Amaranthe had absconded with those boots for long enough to try them on and find out if they held any magical silencing properties. Alas, the size difference had only granted her with magical clumsiness, and she’d tripped, rammed her hip against a table, and knocked over a chair. After recovering from the ungainly move, she’d found Sicarius watching her from behind. She’d returned the boots sheepishly, unable to come up with an explanation that he wouldn’t find utterly silly.

“Forge knows we are here,” he said.

“They’re not the types to send snipers though. I don’t think they can knock me from the wall with dastardly political or financial machinations.”

Without comment, Sicarius hopped down from the wall. The cool glance he sent back over his shoulder meant he expected her to do the same.

Amaranthe sighed and followed him down the stairs and out of the stadium. Since escaping from Pike’s torture chamber, she’d teased more conversation, and even some playfulness, out of him, but he wasn’t in the mood for it today. Rightfully so, she supposed. It was time to be serious.

“See anything good?” Akstyr asked, when she rejoined the team in the shadows of a tree between the stadium and the train tracks. Actually the team occupied the shadows of a few trees. With the addition of Sespian and Yara, her group had grown of late. Eight people, including herself. It seemed like a tremendous number of expectant eyes turned in her direction, though she feared the number would be far too low to make a difference in the city, in deciding who sat upon the throne when the snow melted in the spring.

No, she couldn’t think that way. They could make a difference. Upon many occasions, small numbers of people had been responsible for great changes in history.

“I saw a good… challenge,” Amaranthe said.

Akstyr brushed a few snowflakes out of his spiky ridge of hair—it was green this week. “A challenge? That means a whole lot of injury and death with absolutely no pay, right?”

“There may be some pay.” Amaranthe watched his face as she spoke, expecting a sullen expression and a threat to leave for the Kyatt Islands, the one place he believed he could study the mental sciences in peace.

Akstyr only said, “Ah,” with resignation hunching his shoulders as he dipped his hands into his pockets.

Books lifted his head from an open journal long enough to say, “That’s not precisely the dictionary definition,” before his gaze was inevitably dragged back downward. The book-stuffed rucksack hanging from his shoulders must have weighed close to a hundred pounds. Amaranthe wondered if he’d ever thanked Sicarius for the months of arduous training that allowed him to carry such a load. Probably not.

“Where to first, boss?” Maldynado asked. He and Yara stood a few paces away, not quite touching but standing shoulder-to-shoulder in a pose that said, “Yes, we are a we now, thank you very much.”

Amaranthe wished she could get Sicarius to stand next to her that way, when there were actual witnesses looking on, but that would probably have to wait until they were finished here and the fate of the empire had been resolved. One way or another. She glanced at Sespian, who’d been in the middle of a sign-language conversation with Basilard when she walked up. They’d stopped and waited attentively.

“Well,” Amaranthe replied, meeting everyone’s eyes before she continued, “as I’ve warned a few of you, I have a plan.”

“That’s why everyone is watching you with looks of concern,” Yara said, her voice still gruff and no-nonsense despite whatever cuddliness Maldynado might have drawn out in private.

“And here I thought they were gazes of trust and adoration.” Amaranthe supposed Yara was officially one of the team now if she’d joined with the teasing.

Sicarius, who had set himself up a few paces away, where he could see all the roads and paths an enemy might take to approach the group, gave Amaranthe a cool, get-to-business look. So much for gazes of adoration.

“Before I unveil my plan,” Amaranthe said, “we need to do some intelligence gathering.” A large part of her plan involved infiltrating Forge, and, right now, she had no clue as to where they might be.

Basilard nodded—the gesture might have had a tinge of relief to it. Did they think she’d go barreling into the city, hurling explosives, without finding out exactly what they were facing? Perhaps a couple of her schemes had been a tad extemporaneous of late.

We must learn who controls the majority of the forces, he signed, and if Forge has regrouped and arrived yet.

“Agreed,” Amaranthe said. “That’s why Maldynado and I are going to visit his old journalist friend, Deret Mancrest.”

This time Sicarius’s look had a baleful undertone.

“With his resources, he ought to know what’s going on in the city,” Amaranthe said. “Also, given that his newspaper’s been prematurely reporting Sespian’s death, among other Forge-favoring tidbits, I want to find out if he’s in the coalition’s pocket, being coerced to write their stories for them, or—”

“Is open to being wooed to our side?” Books suggested.

“Didn’t we already woo him once?” Akstyr asked.

Perhaps men only stay wooed so long as the wooing influence is present in the area. Basilard pointed to Amaranthe.

Maldynado raised a finger. “Is anybody else concerned with how many grown men are using the word ‘woo’ here?”

Amaranthe made a chopping motion to halt the tangent. “While Maldynado and I are looking for Mancrest, I’d like Basilard, Yara, and Akstyr to locate a promising hideout for us. While you three are doing that, you can mill about on the streets, listen in on conversations, and tease out what tidbits you can from the general public. I’m sure I don’t have to remind you to keep your hoods up and your faces in the shadows. Many of us are still featured on wanted posters, and Forge may have bounties out on everyone by now.”

Yara’s lips twisted into a sour expression. She might be lamenting her choice to stay with them. If so, she didn’t say anything. Those deadly rockets the team had uncovered on the steamboat ride back upriver seemed to have convinced her that, even if Sespian wasn’t the undisputed heir any more, it was worth risking her career to keep Forge from playing puppet master to the new emperor.

“Where are we all going to meet up in the meantime?” Maldynado asked. “Until we find a suitable secret hideout, and, as long as we’re on the topic, might I suggest an above-ground hideout without any vermin, scat, urine, or otherwise unsavory leavings in the area? I know the boss is handy with a broom, but she might not have time to clean things up for us for this mission.”

Yara took a step away from Maldynado. “Handy with a broom? Clean for us? Are you telling me that you need Corporal Lokdon to tidy up after you?”

Maldynado avoided her eyes. “Not me specifically, but, uhm.”

Amaranthe watched the exchange with some amusement. She was certain her fastidious streak had been brought up in front of Yara before, but perhaps her new relationship with Maldynado inspired her to want to… hammer him into the mold, as the marines liked to say of their young recruits.

“I’m positive that Basilard, Akstyr, and Yara will find a suitable hideout,” Amaranthe said to keep Maldynado from getting himself into trouble. More trouble.

“Hot water and indoor plumbing would be appreciated,” Books said with a weary sigh, one that spoke of being ready for a year’s worth of hardship to come to an end.

Amaranthe could understand that; she wouldn’t mind easy access to hot baths either.

“I notice you haven’t assigned Sespian, Sicarius, or myself to tasks yet,” Books went on. “Is that because you know it’s important to leave me to my current project?” He tapped the open tome in his hands. “I’m close to having a preliminary constitution fleshed out.”

“That’s good news, but no,” Amaranthe said. “I’d like you to go with Sespian and Sicarius.”

Books blinked a few times. Meanwhile, Sespian eyed Sicarius warily out of the corners of his eyes. He’d grown less vocal about his distaste, but he hadn’t noticeably warmed up to the idea of having an assassin for a father.

“Go where? And to what end?” Books asked.

“As soon as people from that Forge meeting get up here, if they haven’t already, we can expect a newspaper announcement that shares the truth of Sespian’s heritage. Maybe they won’t bother as long as they believe he’s dead, but as soon as we present him as the rightful heir to the throne, they’ll seek to discredit him.”

“Correctly so,” Books said. “If his father is of lowborn origins, his claim to imperial rule comes only through his mother’s side.”

Sicarius’s flat expression turned toward Books. He probably didn’t care if he was “lowborn” or not, but Books squirmed and lifted an apologetic hand beneath the stare.

“True, but his mother’s line gives him as good a claim as many of the other potential candidates,” Amaranthe said, “with the possible exception of Ravido, thanks to the Marblecrests’ not-so-distant history with the throne, but what if Sicarius isn’t of lowborn origins?”

“What do you mean? We don’t know who his parents were, do we?” Books pointed at Sicarius.

“No,” Amaranthe said, “but we can surmise that Hollowcrest chose based on intelligence and physical prowess, hoping the offspring would receive the traits of the parents. If some notable Crest man were involved, the populace—and the Company of Lords—might find Sespian’s pedigree more appealing.”

“A Crest?” Maldynado sounded affronted as he regarded Sicarius with new eyes.

“For all we know, Fleet Admiral Starcrest could have been his father,” Amaranthe said.

A wistful expression flashed into Sicarius’s eyes; it was gone so quickly she doubted anyone else noticed it.

Books scoffed. “Starcrest wasn’t blond.”

“Not many Turgonian men are,” Amaranthe said. “Maybe Hollowcrest picked a Kyattese, Mangdorian, or Kendorian woman to birth him, in hopes that his features would be less classical empire, and that he’d be able to blend in when visiting other countries.”

“Visiting,” Sespian muttered.

Amaranthe ignored the grousing. She couldn’t blame him for that one. Visiting was an innocuous word for what Sicarius had really been doing when he entered other nations.

“This is baseless speculation,” Books said.

“At this point, yes. That’s why you’re going to research his heritage.”

Amaranthe met Sicarius’s eyes, wondering how he’d feel about having other team members prying into his past. She could send him alone—his records were probably in the Imperial Barracks somewhere, if they existed at all—but thought Books might have some useful insight into genealogy studies, should Hollowcrest’s notes prove difficult to decipher. Sicarius didn’t avoid her gaze, but he was being inscrutable, as usual.

“Is it necessary that I go?” Sespian asked, then rushed to add, “Someone should check on Fort Urgot and see what’s going on there.” It sounded like an excuse.

“Fort Urgot can wait,” Amaranthe said. “Aren’t you curious who your grandparents might be on your father’s side? What if they’re still alive?”

Sespian opened his mouth, but shut it again without saying anything. Sicarius’s eyebrow twitched ever so slightly. Surely he’d wondered before if his parents were still alive. Or maybe that twitch meant he already knew they weren’t.

“Whatever records remain of my training and inception would be in Hollowcrest’s office,” Sicarius said. “If his office hasn’t been disturbed.”

“It hasn’t been moved,” Sespian said, “but Forge owns a number of my… the intelligence officers who work in the Barracks. I’m sure it’s been searched.”

“But Forge didn’t have any knowledge of your true heritage until…” Amaranthe winced, reminded that she’d been the one to release the hounds, however inadvertently.

“Hollowcrest was secretive in matters related to my upbringing,” Sicarius said. “The documents would have been hidden.”

“Good,” Amaranthe said. “Maybe they’re undisturbed then. If you three can find something favorable to counteract the questionable nature of, ah…” She extended an apologetic hand toward Sicarius. The empire might be full of war-loving soldiers, but it favored those who won battles bravely and openly, not by sticking daggers in people’s backs. “It’ll be easier to put Sespian forward as the most promising scion if we acknowledge the truth. It’ll come out anyway, but maybe we can put a palatable sauce on it.”

Sicarius’s grunt had a skeptical undertone.

“At the very least,” Amaranthe said, “we’ll need to know who currently holds the Imperial Barracks.”

“The last time I attempted to enter them, they were warded.” Sicarius eyed Akstyr.

Without hesitation, Akstyr raised his hand. “I’ll go and check them out.”

Eager, eh? Amaranthe wondered if it was the chance to study another practitioner’s work that interested him or if he was concerned about being seen on the streets. She didn’t know how many thugs would be searching for him—his bounty wasn’t as high as hers, and nowhere near Sicarius’s, but the gangs had more eyes on the street than the enforcers, so they might represent more of a threat. Things were also more… personal with them. She’d have to do her best to keep Akstyr out of sight until they could deal with the bounty or he could escape the empire. Though he hadn’t always been her most earnest worker, he didn’t deserve to have his loyalty rewarded with a crossbow bolt in the chest.

“So, this leaves only Yara and Basilard to locate our new hideout?” Maldynado shook his head. “We’re going to get something sparse, I know it.”

“Are you whining?” Yara asked.

“No, that was observing.”

“What’s the difference?”

Maldynado snapped his fingers. “Professor Booksie? Would you care to explain?”

“How a grown man can justify constant complaining to his lady?” Books tapped his bulging rucksack. “None of my texts has an answer to that.”

“Let’s get started,” Amaranthe said before Maldynado’s sputtered protest could evolve into fighting words. The gray plumes of smoke from the locomotive had faded, and fresh troops were already piling into the city. “We’ll meet in the alley behind Curi’s Bakery at midnight.”

* * *

A faint breeze stirred the darkness in the underground passages, bringing the scents of fresh snow and damp fir needles from the Emperor’s Preserve. They’d entered the tunnel system through a hidden and booby-trapped gate in the park a half a mile back, one Sicarius had used often in the past. Hollowcrest hadn’t wanted anyone to know an assassin in the emperor’s employment came and went in the Imperial Barracks. The mundane booby traps were not a problem. The newly added Science-based ones were a different matter.

Sicarius followed his nose back to the spot where he’d left the others. The air also carried mold and mildew spores, along with the sharp tang of pine tree resin mixed with bear grease. Akstyr’s hair concoction. The smell of ink verified Books’s presence. Sespian’s scent was more subtle, and Sicarius heard his soft, steady breathing before identifying him in an olfactory manner.

Before speaking and betraying his presence, Sicarius listened, smelled, and touched his fingers to the damp, coarse stone of the tunnel floor, testing for vibrations that would indicate footfalls nearby.

“Maybe he’s going to leave us here all night,” Akstyr muttered.

“If so, I’ll be most put out,” Books said.

“Because you didn’t bring your work with you?”

“Precisely. He said I couldn’t bring my books because they’d slow me down.” Books sniffed. He carried only a lightweight satchel with matches and lanterns.

“The man is truly a tyrant,” Sespian said, his tone dry.

“No argument there,” Akstyr muttered.

Having determined that nobody else approached—despite the distracting babbling of his own colleagues—Sicarius lifted his hand from the stone floor. “I have verified the existence of a ward guarding the Barracks entrance.”

Surprised scuffles sounded, along with the thud of flesh bumping against stone. Books cursed beneath his breath. Sespian stirred—uneasily?

Sicarius knew that his soundless approaches startled others, though he did not know why they so often showed signs of discomfort when they realized he’d heard them talking about him. He did not care if they spoke of him during moments of inane chatter, so long as they were not plotting harm toward him.

“I do not believe it has been disturbed since I came this way last summer,” Sicarius continued. “Akstyr, come.”

Akstyr sighed but did not otherwise object to the command.

Books took a step and banged his knee against the wall.

“If nothing except magic is down here, can we risk a light?” Sespian asked, the material of his sleeve rustling, followed by a pat, suggesting he’d offered Books a hand.

“The Science,” Akstyr corrected.

Sicarius would have preferred to continue in darkness, but knew the other men’s senses were not honed appropriately. “It is unlikely we will encounter another until we enter the basement. Or trigger the ward.”

“Good.” Akstyr snapped his fingers, and a soft ball of blue light burned into existence.

Sicarius put his back to it to preserve what he could of his night vision and led the way deeper into the tunnel system. Few people knew about the passages. If the curious way Sespian regarded the damp, rough walls was an indication, their existence was new to him too. Raumesys had prepared him poorly. Perhaps because, from what little Sicarius had witnessed of the boy’s upbringing, the old emperor had never been impressed with his successor. Even before Sespian had come of age, Hollowcrest had been speaking of arranging a marriage for him so he’d produce an heir early on. So they had an alternative should Sespian one day disappear?

A strident twang plucked at Sicarius’s senses, and he slowed down, extending a hand to stop the others. He hadn’t heard or smelled anything, nor had he felt the mental sciences being used, but something was amiss.

Behind him, the men halted without saying a word. In his peripheral vision, he spotted hands dropping to swords sheathed on belts.

Ahead, Akstyr’s light illuminated a dead end, one that appeared to be of natural origins. It wasn’t. There was a stone door, one designed to only allow an exit, not an entrance, but Sicarius knew a way around the locking mechanism. They hadn’t reached the secret door yet, though. He’d stopped a dozen meters from it. He’d sensed…

No, that was the problem. He didn’t sense anything. The ward. It’d been right here. His training had included enough exposure to the mental sciences and practitioner-crafted devices that he knew when he was in their presence. Five minutes earlier, a chunk of the stone wall had been emitting a telltale aura. Now, he felt nothing.

The faintest hint of an odor touched his nostrils. Smoke. Pipe smoke, though the particular tobacco blend wasn’t anything imperial men favored. It had a resiny underpinning, one that teased his memory. Nurian rek rek. One of his old tutors had smoked it.

He sniffed the air again, trying to verify that identification, but the faint scent proved elusive. Nobody had been smoking in the tunnel, he decided, but someone might have passed through wearing clothing that had been near a smoker.

“Akstyr,” Sicarius whispered. “Do you sense anything?”

“No. Should I?”

“There is a ward here.” Sicarius pointed to the spot on the wall. Even before, there hadn’t been anything tangible to touch or visible to the human eye, but he was certain that it’d been located there. “Now it is gone. Or it has been triggered.” He was reluctant to admit that he could have failed to notice another person in the tunnels, but had to inform them of the possibility. “Someone else may be down here.”

“I don’t sense anything.” Akstyr shuffled over to the spot. “Are you sure you didn’t imagine it in the first place?”

“I am certain.”

“Really? Because you’re not a practitioner.”

Books sucked in a breath, as if he feared Sicarius would lash out at Akstyr for daring to question. Were Sicarius going to punish the youth for impertinence, he would have done it the day they met. He did let his tone chill when he repeated, “I am certain,” thus to discourage further argument.

Akstyr closed his eyes and ducked his head, his upswept ridge of hair bobbing. He placed a hand on the wall.

“If someone triggered the trap, so to speak,” Books said, “should we abandon this mission? At least for tonight?”

“Hoping to get back to your work?” Sespian murmured.

“Partially. Partially I’m concerned for our safety if someone was skilled enough to sneak past Sicarius without his noticing. Or any of us noticing,” he rushed to add, perhaps feeling he’d offered an insult.

Sicarius ignored the slight. He, too, would find cause for concern if someone had bypassed him without a whisper. Perhaps the person had been there first and had been waiting to deal with the ward until Sicarius left. That idea didn’t grate at him any less, for it would have meant he hadn’t been paying as much attention to his surroundings as he should have been, but he’d find that more plausible than the notion that someone had sneaked past him in the dark.

“I found it,” Akstyr said. “The ward. It wasn’t tripped.”

“That’s a relief,” Books said.

Was it? What had happened then? Sicarius waited for a further explanation.

Akstyr tapped the stone wall. “It’s been disarmed.”

“Disarmed?” Sicarius asked, his tone sharper than he’d intended. Long ago, Hollowcrest and various tutors had drilled into him the importance of maintaining a neutral facade and giving away nothing through expression—or timbre of voice. He wondered, sometimes, if so much time spent amongst men—and women, he added to himself, thinking of Amaranthe—was affecting his ability to distance himself from humanity, from his own frail human side. “Disarmed how?” he asked, making his tone calm and emotionless again.

“It’s like… if this were a mine… someone had left the casing and detonator and stuff in place, but removed the charge,” Akstyr said. “It’s something only a practitioner would know how to do.”

“This could be done swiftly?” Sicarius was certain he’d been gone for no more than five minutes.

“If someone had practiced enough, I guess.”

“Are you telling me that a wizard sneaked into the Barracks just ahead of us?” Sespian whispered.

“Practitioner,” Akstyr corrected.

Ignoring him, Sespian focused on Sicarius. “To what end? Are they trying to beat us to your records? How would they even know we sought them?”

“I doubt this person’s presence has anything to do with me,” Sicarius said.

The others exchanged dubious looks.

Sicarius refused to doubt his statement. Until Amaranthe had voiced her new interest in digging into his past, nobody had been contemplating such matters. Nor had anybody been around spying on their conversation earlier in the day. “It is more likely that another assassin has entered the Barracks.”

Such an occupation would explain the person’s stealth.

“A wizard assassin?” Sespian asked. “Who’s the target?” He didn’t point to himself, but he didn’t need to. After being a target for so long, he must have learned to worry about his life. Good. Paranoia kept one alive.

“Perhaps Ravido or whomever has taken over the Barracks,” Sicarius said.

“Hm, yes.” Books stroked his jaw. “If the newspapers speak the truth, the competition is going to be noticeable—and bloody—over the next few weeks. There’s an entire empire at stake here.”

“We will enter and attempt to avoid the other intruder,” Sicarius said, though their errand to Hollowcrest’s office would take them to the same floor and hallway that housed the imperial suites. If Ravido had taken the Barracks for his own, he may have decided to set himself up in Raumesys’s old rooms, something an assassin clever enough to disarm magical traps would soon deduce.

“What if we’re not able to do that?” Books asked quietly. “An assassin with a practitioner’s skills sounds formidable.”

“We too are formidable.” Sicarius headed for the secret door, though a niggling thought followed him, one that suggested someone who had evaded his notice in the tunnel might be more than formidable.

* * *

The novel is now available at Amazon, Smashwords, Barnes & Noble, Apple, and Kobo.

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I’ve avoided Amazon’s KDP Select Program since the beginning because it requires exclusivity (you can only sell your books at Amazon as long as you’re enrolled). It came out a year after I started publishing, and I already had readers following my work through Barnes & Noble, Smashwords, Apple, etc, so I wasn’t willing to take my books out of those stores. The program does offer some promotional opportunities, though, and other indie authors often ask me if it’s worth it for those starting out. I cringe a little at the idea of giving any one store exclusivity, but some authors like to try KDP Select for the required ninety days, then move their books out of the program and into other stores once they build up some momentum.

I invited Joe Turkot here to talk about this, because he has the experience with the program that I lack. He’s been using KDP Select to help market his Black Hull books and recently had his best sales month after taking advantage of the free days. But I’ll let him tell you more about it…

Using Amazon KDP Select for Book Promotion

The main reason that all but one of my ebooks are in the KDP select program is the free book promotion tool. Sure, there are two other benefits to going exclusive with Amazon: %70 royalties in Brazil, Japan, and India (not important to me because I sell no books there), and entrance into the Kindle Owners’ Lending Library (KOLL), which helps authors find readers in the growing number of Amazon Prime members. The KOLL is neat, and the affirmative power of seeing people lend your books to other readers is awesome. I don’t average a lot of lends per month (maybe 10-15), but each time someone borrows one of my books, I actually earn more than if they’d bought it. I charge .99 cents for all but one of my books, which amounts to a whopping .35 cents royalty per sale. Each borrow, on the other hand, racks up about $1.50 in royalties (the exact amount fluctuates depending on Amazon’s current allocation of KOLL funds). It’s pretty nice to see Amazon deposit two checks into your bank account—one for sales, and the other for total borrows.

The real exciting part of KDP, however, is the free book promotion tool. It can be vitally important to the burgeoning author who has absolutely no quick way to reach a wide audience of readers (I humbly place myself in the burgeoning author category). There is another reason this promotion is great: it is non-restrictive—you’re only stuck in it for 90 days at a time. If you feel you are getting a big enough fan base to spread your wings, or simply want to see the results you’d have going the multiple vender route (B&N, Kobo, and the many other venders where Smashwords distributes your ebook), you can simply remove your book from the Kindle Direct Program.

The free book tool lets you schedule 5 free days for each 90 day block of Amazon exclusivity. You pick the days—they can be back to back, two at once, or one day at a time spaced out over the three months. The bottom line is that the free book tool gets your book into readers’ Kindles, but one sad truth must be stated: the free book tool is not what it once was. It used to be, so the legends of indies before me tell, that a book’s free days transferred into huge sales once the free days expired. This had to do with the Amazon ranking system, where a book’s rise up the free charts translated into a rise on the paid charts afterwards. This so-called KDP “gold rush” is over. To make matters worse, the way Amazon promotes the KDP free days does not amount to many downloads anymore. Depending on the popularity of your genre, you may only see thirty or forty downloads in a free day. In the past month, I tested a free day for various episodes in my Black Hull series. Without additional promotion on my part, the books received about forty downloads. Bummer. But there are still ways to maximize this tool, bringing you new readers, fans, borrows, and hopefully, some good word of mouth.

The first tool that I used to promote my KDP free days was Kindle Nation Daily’s Facebook promotion. This is a good way to get one to two hundred downloads in a low-interest category such as fantasy or science-fiction. As a rule with any giveaway, if you have a polished product, your numbers will be better. Whatever your success with KND sponsorship, your free book promotion tool is no longer free—KND sponsorship, at its cheapest, is about $35.00. Here’s what I stumbled upon to maximize my free days: Author Marketing Club’s Free Kindle Book Submission Tool. The concept is simple: they’ve gathered logo links to all the sites you want to submit your free book to in one place. Here’s what I did for promoting my most recent Black Hull: Episode 1 KDP giveaway days:

I started at the top-left link, Pixel of Ink, and submitted my book. Then, I kept the main window open and methodically went through each link on the Free Kindle Book Submission Tool. Occasionally, the site I submitted to would tempt me to purchase a featured spot for about $10.00 or $15.00. I rationalized that it would be cheaper than using KND, so I bought a couple of the featured spots when they prompted me. Keep in mind, you don’t have to spend anything using this tool if you don’t want to or can’t: each site listed takes your submission for free. But given the small amount of money I paid, relatively equal to what I’d spend on a KND Facebook sponsorship, I received a massive amount of downloads. For the two days I had Black Hull: Episode 1 available free, I garnered over one thousand downloads. For a military sci-fi episodic novel that received forty downloads with Amazon’s promotion alone, there is no comparison: Using the Free Kindle Book Marketing Tool is a must. Black Hull skyrocketed to number one on the Military Sci-fi free book charts, and number two on its other category, High Tech Sci-fi.

Given that Black Hull is my first attempt at publishing a serial novel, I wasn’t sure what to expect. The free promotion worked much as I’d hoped though, for once readers read Episode 1, some of them went on to purchase the rest in the series right away. The free promotion pushed me to my first month with over 300 sales.

The idea of publishing your novel serially isn’t new, but the idea that you can promote a single episode on this scale, leading to readers purchasing each successive episode, is very similar to the concept of keeping the first book in a series free. The only difference is the pricing really—you can charge $2.99 or up in most cases for a full-length sequel in a series, whereas the serial novel, in my opinion, should be 0.99 cents per episode to be competitive.

The most annoying thing about the KDP free book promotion is that, ironically, you actually have to do the promoting yourself. Gone are the days where the system was good enough to do wonders on its own. If you couple the Author Marketing Tool with sites like Konrath’s recommended ebookbooster.com and your social media presence, you can probably achieve results far better than mine.

I’m a learner in the indie publishing scene—I’ve been absorbing from those who have been doing this before me (a la Lindsay Buroker) for about six months now—but I have learned that Amazon’s KDP, and specifically free book promotions, is a wonderful place to start your indie writing career. Beyond the number one spot on the free chart, I went from one review on Black Hull: Episode 1 to seven. Before you run your free book promotion, be sure you have a nice afterward that politely asks readers who enjoyed your book to review it. Now, I wish I had learned sooner about wasting those precious five days—never give the book away for five days in a row. I learned that law of conversion too late from the blogs of more experienced authors. Schedule one or two days in a row, and give yourself ample time to promote the heck out of those days. And yes, you can promote without spending any money, and keep that KDP free book promotion free. Start with the Author Marketing Club’s Free Kindle Book Submission Tool, and then go promote somewhere else if you’re willing to put in extra effort. The process can seem very repetitive and time consuming, but it works. The more time you put in, the better your results will be.

If you want to hear more from Joe, or you’re interested in his books, check him out at his blog, on Twitter, or on Facebook.

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