By Ellen Lewis

Kilo Brava

In a nutshell, the trend directions I identified at Curve NY remain consistent with what I saw at Evolution NY. The difference is in the setting and the experience.

Rosa Ribelle

Evolution embraces an open-room concept. There are no walls or traditional booths; racks stand side by side within a sophisticated space of exposed brick and glass. This season, the show expanded across two … Read More

The post My Market Round-Up: Part Two – Evolution New York appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

Osmose means osmosis in French. True osmosis implies a natural, effortless flow across a barrier until perfect equilibrium is achieved. In the intimate apparel industry, we often discuss structural boundaries between heavy support and weightless engineering. This season, Chantelle cleverly utilizes that scientific concept for its newest launch. The Osmose Collection represents a flawless convergence where technical scaffolding merges directly with a supple, second-skin experience.

For women … Read More

The post Chantelle Osmose Collection: Support Redefined appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

Lisca

August kicked off with two important lingerie shows: Curve NY and Evolution. This season, I’m doing things a little differently. I’ll take you inside Curve this week, with Evolution coming next Friday. Quite simply, there were too many images to squeeze into one post!

I captured several hundred photographs at Curve, including an intriguing selection of swimwear from intimate apparel brands. Beyond the fit expertise inherent … Read More

The post My Market Roundup: Part One — Curve NY appeared first on Lingerie Briefs ~ by Ellen Lewis.

Montelle Intimates’ best-selling styles are getting a seriously playful update. Meet Lipstick, a vibrant pink hue that brings confidence, flirtation, and plenty of personality.

Lipstick makes a statement while keeping the mood fun, feminine, and effortlessly alluring. Its lively pink tone feels sweet yet sophisticated, And there’s more to love. This universally flattering shade complements every complexion, adding a radiant glow that makes skin look fresh and luminous.

The … Read More

The post A Kiss of Color: Meet Montelle Bestsellers in New Lipstick Hue appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ESTELLE PULESTON

If you’re on the hunt for lingerie so elaborate and otherworldly it appears crafted by fairies, look no further than English designer-maker Florence Morris-Clarke, who founded her eponymous label in 2022 to help women “feel their most magical, seductive and curious selves”.

A contour design graduate of the London College of Fashion, she stumbled across the course while researching a potential career in costume design … Read More

The post Florence Morris-Clarke’s Magical, Folklore-Inspired Lingerie appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

There are few settings more naturally suited to a French lingerie story than Ladurée. In the heart of Soho, Simone Pérèle gathered friends, fashion insiders, and industry guests for an intimate celebration of Plume, a renewed expression of one of the brand’s most memorable collections.

Ladurée provided a refined backdrop for the occasion, where cocktails, conversation, and elegant bites added another layer of Parisian character to … Read More

The post Plume Reimagined: Simone Pérèle Gives a French Lingerie Icon New Freedom appeared first on Lingerie Briefs ~ by Ellen Lewis.