By ESTELLE PULESTON

Founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci, Caramì is a lingerie and lifestyle brand here to make you feel comfortable and elegant whether you’re working out, chilling at home, taking a trip to the beach, or dressing for any other number of occasions.

While Camilla leads the product development and creative direction, and Carlotta heads up the overall brand strategy and communication, Camilla … Read More

The post Caramì: Elevated Italian Design for Every Aspect of Your Wardrobe appeared first on Lingerie Briefs ~ by Ellen Lewis.

Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More

The post Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue appeared first on Lingerie Briefs ~ by Ellen Lewis.

By MOLLY JAYNE

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More

The post Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

The true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More

The post mey’s Everyday Opulence: A Preview of Color, Craftsmanship & Curated Living appeared first on Lingerie Briefs ~ by Ellen Lewis.

Just launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More

The post Just Launched: The Busty Bra by Evelyn & Bobbie appeared first on Lingerie Briefs ~ by Ellen Lewis.

Fit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.

Following the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More

The post Your New Go-To Bra: Fit Fully Yours’ Chloe Sweetheart Moulded appeared first on Lingerie Briefs ~ by Ellen Lewis.