Warm-weather dressing starts with the right foundation, and Wacoal’s summer-ready bras are designed to deliver comfort, support, and versatility through every heat wave, getaway, and special occasion. From breathable spacer fabrics and moisture-wicking performance styles to lightweight lift and strapless solutions, these bras combine innovative design with all-day wearability. Whether you’re heading to a workout, slipping into a breezy tank dress, or simply looking for cooler everyday comfort, these standout … Read More

The post Summer Style Starts Underneath: Wacoal’s Ultimate Bras of Summer™ Guide appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ESTELLE PULESTON

Founded in 2003 by Claudia Ochoa, CLO intimo is a New York-based brand inspired by all the wonderful colors of the designer’s native Colombia, and which she describes as “elevated everyday fashion lingerie for young-minded women of any age.”

Growing up in Medellín above her family’s small sewing company, Ochoa would spend her afternoons after school helping out in the atelier, or staging fashion shows of her … Read More

The post CLO intimo’s Colorful, Colombian-Inspired Lingerie Universe appeared first on Lingerie Briefs ~ by Ellen Lewis.

Panache Lingerie celebrates the beauty of florals with collections that blend romance, confidence, and exceptional support. From delicate embroidery to bold floral prints, each style captures the fresh energy of spring and summer in its own unique way.

Ottilie

Like wildflowers at sunrise, Ottilie brings softness and charm to the season. Presented in a dreamy dusky blue, this balcony bra features delicate bow embroidery accented with sweet heart and flower … Read More

The post Panache in Bloom, Meet their Newest Floral Collections appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

Let’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.

Well, get ready to fall in love all over again.

This season, Matilda arrives in a … Read More

The post Matilda in Lunar Blue: A Fresh Take on an Elomi Icon appeared first on Lingerie Briefs ~ by Ellen Lewis.

By MOLLY JAYNEAs Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More

The post The New Mood of Intimates Is Taking Shape at Curve appeared first on Lingerie Briefs ~ by Ellen Lewis.

By ELLEN LEWIS

It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More

The post Wow! Wacoal’s New Marketing Campaign appeared first on Lingerie Briefs ~ by Ellen Lewis.