WebProNews - Link Building

A Beginners Guide To Link Building

Dave Davies — Mon, 30 Jun 2008 08:59:04 -0400

Link building is an essential ingredient in ranking your website highly on the major search engines.

SMX: Link Building Techniques

Mike Sachoff — Tue, 03 Jun 2008 16:06:23 -0400

In the "Blow Your Mind Link Building Techniques" at SMX Advanced in Seattle, Roger Montti, founder and owner of MartiniBuster.com spoke about link building techniques.

(Coverage of the SMX Advanced Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

ACCM: Better Links For Higher Search Rankings

Mike Sachoff — Mon, 19 May 2008 17:11:16 -0400

In the session "Secrets for Getting More and Better Links for Higher Search Rankings," Stephan Spencer founder and president of Netconcepts talked about free tools to use for checking link popularity.

SEO Step Five of Ten: Link Building

Debra Mastaler — Thu, 06 Mar 2008 13:43:17 -0500

Welcome to part five in this ten part SEO series. The ten parts of the SEO process we will be covering are:

An Introduction To SEO

Daryl Quenet — Mon, 03 Mar 2008 08:52:45 -0500

Welcome to Daryl Quenet's introduction to Search Engine Optimization (SEO), optimizing design, and how to maximize your websites search engine positioning for the major search engines.

When it comes to running an effective website that ranks well on the search engine results pages (SERPs), there are three major factors that can influence the number of search engine referrals (incoming searches) you get. This applies to all the major search engines (Google, Yahoo, MSN, and Live).

Content Is King

The Horror of Search Engine Penalties & Filters

Joe Griffin — Thu, 24 Jan 2008 16:05:45 -0500

There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine's website guidelines, such as:

Recognizing the Best SEM Posts

Michael Jensen — Mon, 14 Jan 2008 21:17:05 -0500

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

Link Expert Slams Linking Strategies

Jason Lee Miller — Tue, 08 Jan 2008 11:09:33 -0500

Eric Ward doesn't mind pointing out that of the top ten Google results for "link building expert" his name pops up six times. Call it good keyword branding if you like, bust most in the SEO industry will tell you he's earned his title. Because of that, it might sting a little more when he pens a lengthy I told you so about linking strategies.

An SEO Checklist for the New Year

Rene LeMerle — Tue, 18 Dec 2007 16:02:46 -0500

While many are using this time to reminisce about the year that was, here's a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year's resolution - then commit to these essentials:

1. Stop Stabbing in the Dark - Keyword Intelligence

Build Links While Publishing Your Full RSS Feed

Bill Hartzer — Mon, 12 Nov 2007 21:53:59 -0500

Many bloggers have been touting the benefits of publishing your full blog or site’s full RSS feed. In fact, they have been talking about it for a long time. But did you know that most likely even if you are publishing your full RSS feed you are not taking advantages of its link building benefits?

Rapper Teaches Lizz-ink Building 101

Jason Lee Miller — Mon, 12 Nov 2007 11:11:51 -0500

You're about to reach the end of the Internet. Please keep hands and feet inside the web browser at all times. Final destination: A YouTube video featuring a link-building rap. And it's not half-bad, either.

New Strategies To Building Links

David A. Utter — Wed, 19 Sep 2007 11:57:58 -0400

Link building, done correctly and without causing the search engines to think you're doing something wrong, can turn the right anchor text into SERP ranking gold.

Brand New Websites: SEO Company Perspective

Scott Buresh — Mon, 17 Sep 2007 14:18:38 -0400

It's an unfortunate fact – no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.

SES: Link Building

Mike Sachoff — Wed, 22 Aug 2007 09:49:13 -0400

Link building expert ~~Eric Ward~~ Mike Grehan gave some informative tips on link building basics at SES San Jose.

Reciprocal Links: What's Excessive Anyway?

Jason Lee Miller — Thu, 16 Aug 2007 12:38:34 -0400

It's widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I'll link to you). The question remains though: how many is too many?

How To Dump The Link Sluts

Jason Lee Miller — Mon, 23 Jul 2007 09:55:02 -0400

Though the future is still uncertain for the overall importance of links, the quantity and quality of inbound links, for rankings, they are, for the time being, the surest way to improve search engine rankings. Aside, of course, from great content.

Is Link Authority Dead (Dying)?

Jason Lee Miller — Thu, 19 Jul 2007 11:42:15 -0400

After extensive gaming, Google's algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

SEW Live - Link Building

Mike Sachoff — Thu, 10 May 2007 10:23:57 -0400

Collyn Floyd, online marketing/PR specialist for the Karcher Group, spoke at SEW Live Columbus, Ohio giving tips on link building.

Link Building Tips

Lee Odden — Tue, 24 Apr 2007 15:41:24 -0400

Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

Links And Content Need Each Other, For Now

Jason Lee Miller — Wed, 21 Feb 2007 12:47:54 -0500

I can't help but think this is a silly discussion, like an argument about whether or not Lois Lane could really have Superman's baby, but I'm diving in anyway to wrap my head around it and, in the process, take you with me.

Brand New Link Building Methods

Navneet Kaushal — Tue, 20 Feb 2007 19:45:18 -0500

Link baiting is getting new methods everyday. The latest to be added to the list are Rockets, Sleepers, Late Bloomers, Duds, Honey Pots, Screwdrivers and Pubs. Most of us have never heard of them before and that is why it's such a lovely linkbait itself.

The Link Building Mindset - A Baker's Dozen

Ken McGaffin — Mon, 12 Feb 2007 16:19:26 -0500

We all know that one-way links from authority web sites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you'll probably guess that it is not easy - quality links don't materialize from feeble or automated requests. To get those ever so valuable links you've got to adopt the right mindset - the principles that show link targets you mean business and that you're worth linking to.

Email and Link Building

Aaron Wall — Mon, 29 Jan 2007 08:47:42 -0500

The difference between getting 5 links and 50 links for a story is often just a couple good mentions.

Building Quality Inbound Links

Joe Lewis — Thu, 11 Jan 2007 12:52:32 -0500

One of the most important factors in determining a site's PageRank, as well as overall ranking within Google's index, is the quality of incoming links. Today, we look at some tips from insiders across the web on how to go about building a quality incoming link structure.

Link Developers and the Link Building Cycle

Todd Malicoat — Wed, 15 Nov 2006 14:29:48 -0500

Better. Stronger. Faster. It's important to constantly redefine link training techniques.

Link Building And Dangerous Heights

David A. Utter — Wed, 19 Apr 2006 16:52:34 -0400

Verticals may be the place to be for a particular business, but Eric Ward warned attendees at a WebmasterWorld PubCon Boston session to beware of flying too close to the Sun.