Tweeters themselves admit only 36% of the tweets they receive are of any interest, approximately 25% are actively disliked and the rest are instantly forgotten.  So, according to this US report, it seems that 130million tweets a day are simply not worth reading.

Here are some tips from US researchers, who have scanned 1,500 Twitter users to deliver their top ideas for effective tweeting.

How to hit the tweet spot

1. Old news is no news. Twitter is fast moving so don’t repeat links that have been around for a long time.
2. Contribute to a story rather than just comment on it. Add your own opinion or don’t bother.
3. Keep it short. Even 140 characters can be too long for some people’s comments.
4. Limit the syntax. Do not overuse hashtags, @mentions and abbreviations.
5. Don’t tell everyone where you are the whole time.
6. Don’t just link to a blog or photos without givign readers a reason why they should click on it.
7. Don’t whine.
8. Be a tease. If you want someone to go on your website, don’t give away the whole story in a tweet.

Happy tweeting everyone!

And don’t forget to follow us at @linkshareukblog

Penny Mather, Marketing Director

For the third consecutive year, the UK topped the European table, representing almost a third of European online sales.

Consumers in Germany spent £38.18 billion ($60.18 billion, €45.61 billion) online last year, while French consumers spent £32.75 billion ($51.62 billion, €39.12 billion).

This year, European online spending is set to see double-digit growth, once again outpacing its US counterpart. The report estimates that by the end of 2012, online retailing in the EU will be worth €232.76 billion (£194.84 billion, $307.13 billion).  The US online retail market is set to grow 12.8 percent in 2012, with sales reaching $224.19 billion (£142.22 billion, €169.91 billion).

Click here to read the full article on Direct Commerce

Penny Mather, Marketing Director

According to the Sales Index, online retailing now accounts for 17% of the total UK retail market; and this figure is only set to increase with the rise of mobile commerce and tablet adoption. This change in the consumer landscape is set to open up the world of opportunity for retailers, mobile vouchers (m-vouchers), location-based services and geo-targeting brought the online world to the high street in 2011 and we will see this grow more in 2012.

There’s no doubt that 2012 is going to be a really interesting one for e-commerce and online marketing. It is becoming outdated to see on and offline marketing activity as separate. Consumers go on a non-linear journey when making a decision what to buy and may touch the on and offline worlds several time in a variety of ways before making a decision to purchase an item.

Affiliate Marketing is well placed to breach this gap and personally I am really excited to see what is in store.

I will be keeping you posted with research and results as they appear over the coming months.

Penny Mather, Marketing Director

Scott Allan, Vice President of Marketing at LinkShare, recently published an article about Data Feeds. Affiliate Marketing has been around for over 15 years – are Data Feeds getting easier to create and manage?

In many ways they are but it still takes some work to get them right from both an Advertiser and Publisher perspective.

Read the full article

Penny Mather, Marketing Director

Every year the Web site Revenews.com does a Q&A series with the leaders of the major Affiliate Marketing Networks.  There always seems to be a lot to talk about and this year is no exception! From mobile commerce to intellectual property legislation the industry has no shortage of hot topics.

Find out what’s on the mind of Yaz Iida, LinkShare President and CEO of LinkShare as well the leaders of the other major networks.

Read the full article

Penny Mather, Marketing Director

Please join LinkShare on January 26th @ 6:30pm GMT for a Publisher web seminar focusing on using the fundamental tools of the publisher dashboard. We will be analysing the continued rise of the affiliate channel in overall marketing strategies, and will have an expert from our internal publisher support team give a guided walk-through of some major areas of the publisher dashboard. We are very excited about the new publisher webinar series initiative and you can expect to see more intermediate and advanced topics covered in the coming months.

The specific topics covered will include:

• Analysing the continued rise of the affiliate channel
• Your general account information—your personal and website information, how to review and edit it, and common concerns
• Your advertiser relationships, how to find and apply to advertisers, how to browse an advertiser’s program for general links and products.
• Your activity and reporting tools terminology, various reporting tools and their virtues, and common concerns.
• Expert guided walk-through of the Publisher Dashboard

Click the registration link below to secure your spot for this seminar. Hurry as space is limited to the first 100 registrations!

Later sessions will be arranged for earlier in the day, but if you are free, this should be a good learning experience.

Register Here

Once your registration is approved, you will receive a confirmation email with instructions on how to join the event.

About Dressnimpress
Dressnimpress is one of the biggest established online fashion stores which have one of the biggest men’s clothing ranges in the UK online. We’ve been in business since 2005 and have established a major presence not only in the UK but also around the world for having a very wide selection of mens designer clothing from over 40 brands. We stock major brands such as Franklin And Marshall, Penguin, Scotch And Soda, Farah Vintage, Religion, Firetrap, Duck And Cover and more

Who we are looking for…
We are looking for lifestyle, fashion and creative websites to join our affiliate program and promote the Dressnimpress brand. In return we will offer you all the support and imagery you need, exclusive offers, competitions and giveaways for your readers. As a Dressnimpress partner you can earn 10% commission on each sale. Dressnimpress’ s dedicated affiliate team are committed to the communication and promotion of Dressnimpress.com. We’re also devoted to working closely with all affiliates around seasonal collections and offerings.

Dressnimpress Affiliate Program Details:

• 10% commission on all goods
• 30 day cookie window
• Average order value: £75 and above
• Creative banners that are updated regularly (static or animated)
• FREE Delivery on orders over £40

If you have any questions, please email us at adam@dressnimpress.com

The Dressnimpress Affiliate Team

For those of you that were not at Affiliate Summit West this year and didn’t receive a printed copy here’s a link to the latest issue of Revenue Performance Magazine which includes the results of the latest Blue Book survey on the Top 20 Affiliate Marketing Networks.  Over 5,000 people participated in the survey including Advertisers, Publishers and Agencies.

If you haven’t heard already – LinkShare was ranked #1 and we”re truly honored and inspired!

Click image to view
Note: it may take a moment to load this PDF.

Catherine Hagan, Marketing Specialist

There’s always a lot of chatter about data feeds. They’re tough to keep up-to-date and often Publishers need an easy way to customise feeds for higher conversion. At LinkShare we’re striving to find ways help Advertisers and Publishers optimise the data feeds available to them and to provide shoppers with a more targeted shopping experience.

The good news is that many Advertisers in the LinkShare Network have partnered with GoldenFeeds to not only create the feed itself but also to enable Publishers to customise the feed for their audience. For example, if your site targets consumers searching for women’s clothing you will probably want to exclude men’s clothing from the feed. A simple wizard-like tool from GoldenFeeds allowed you to do this quickly and easily.

Just remember you first have to be partnered with the Advertiser in question. If you are partnered with any of the following Advertisers try creating a customised feed today!

Click here to create a customised feed for the following Advertisers:

(Note: You must be partnered with the Advertiser first.)

LinkShare U.K. Network

• Avon
• Cath Kidston
• Expansys
• Jaeger
• French Connection
• Harrods
• Lulu Guiness
• Radley

LinkShare U.S. Network

• French Connection
• Nordstrom
• Radley
• Saks Fifth Avenue
• See’s Candies

Penny Mather, Marketing Director