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	<title>Liquid Creativity Blog</title>
	
	<link>http://www.liquidcreativity.com.au/blog</link>
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		<title>Consulting company brand identity</title>
		<link>http://www.liquidcreativity.com.au/blog/2012/05/22/consulting-company-brand-identity/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2012/05/22/consulting-company-brand-identity/#comments</comments>
		<pubDate>Tue, 22 May 2012 22:58:57 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=568</guid>
		<description><![CDATA[PoliticsDirect has been rebranded. As a result the public affairs consulting service (now called  Brevia Consulting) sports a clean, no-nonsense identity, and a set of unique icons drawn by illustrator Chris Gray&#8230;


The identity (website screengrab, above) follows a branding review that took place over a five month period. Figtree&#8217;s research   found that [...]]]></description>
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		<item>
		<title>The Ultimate Cinderella rebrand story</title>
		<link>http://www.liquidcreativity.com.au/blog/2012/03/27/the-ultimate-cinderella-rebrand-story/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2012/03/27/the-ultimate-cinderella-rebrand-story/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 06:20:03 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Rebrand]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=581</guid>
		<description><![CDATA[
At Liquid we love a good Cinderella branding story. It&#8217;s hard to believe  a serious company like the Biotech Institute would ever use such a logo. The brand established in the 80&#8217;s is an overt example of how badly  some logos can date. Clearly, it had to go.
The new logo is infinitely better [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Telstra’s Colourful Rebrand Connects to Full Spectrum</title>
		<link>http://www.liquidcreativity.com.au/blog/2012/02/27/telstras-colourful-rebrand-connects-to-full-spectrum/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2012/02/27/telstras-colourful-rebrand-connects-to-full-spectrum/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 07:23:36 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=517</guid>
		<description><![CDATA[Unless you&#8217;ve been hiding under a rock this year, like most Australians, you will have noticed the colourful 6 palette rebrand for Telstra.
Although this could be seen as a huge risk in brand consistency, evidently, Telstra has indeed seen signs of success just months into the refresh &#8211; the biggest transition since 1993.  Telstra CEO [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2012/02/27/telstras-colourful-rebrand-connects-to-full-spectrum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding success through Simplicity; Starbucks Case Study</title>
		<link>http://www.liquidcreativity.com.au/blog/2012/01/29/branding-success-through-simplicity-starbucks-case-study/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2012/01/29/branding-success-through-simplicity-starbucks-case-study/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 22:51:35 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=508</guid>
		<description><![CDATA[Last year, Starbucks &#8211; the worlds largest coffee chain revealed an updated logo, removing it&#8217;s &#8216;Starbucks Coffee&#8217; wordmark.
The logo retains the memorable mermaid/siren that has served as Starbucks’ icon since the company’s formation 40 years ago.
Mike P., a senior creative manager at Starbucks explains how the new logo came to be:
&#8220;When we first heard about the [...]]]></description>
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		<title>Big Ad. Small Sales. A lesson in effective messaging.</title>
		<link>http://www.liquidcreativity.com.au/blog/2011/12/20/big-ad-small-sales-a-lesson-in-effective-messaging/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2011/12/20/big-ad-small-sales-a-lesson-in-effective-messaging/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 06:26:46 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=458</guid>
		<description><![CDATA[With so many marketing avenues for companies to utilise, it&#8217;s easy to lose sight of the essence of effective messaging.
It’s something that you see in a lot of corporate viral marketing campaigns &#8211; the companies are going for intangible brand awareness rather than an increase in sales.
Using Carlton Draught’s Big Ad as an example, sales [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2011/12/20/big-ad-small-sales-a-lesson-in-effective-messaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colour influences our purchasing decisions</title>
		<link>http://www.liquidcreativity.com.au/blog/2011/11/07/colour-influences-our-purchasing-decisions/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2011/11/07/colour-influences-our-purchasing-decisions/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 07:50:15 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=435</guid>
		<description><![CDATA[There are many reasons why people purchase certain brands, but the  visual appearance plays a very important role in the decision process.  Colour and design affects a persons decision to buy on an emotive level.  These visual cues are very powerful.
The below image depicts a range of colours and how they affect [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2011/11/07/colour-influences-our-purchasing-decisions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing a hairdressing business on brand values</title>
		<link>http://www.liquidcreativity.com.au/blog/2011/10/09/growing-a-hairdressing-business-on-brand-values/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2011/10/09/growing-a-hairdressing-business-on-brand-values/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 22:31:42 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=414</guid>
		<description><![CDATA[
I rang my hairdresser the other day to book an appointment, however she didn&#8217;t have an available time after work for another month. Do I wait for a month or do I go during work hours which was not the ideal situation? The receptionist suggested that I could make an appointment with a new staff [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2011/10/09/growing-a-hairdressing-business-on-brand-values/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designer barcodes</title>
		<link>http://www.liquidcreativity.com.au/blog/2011/01/28/designer-barcodes/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2011/01/28/designer-barcodes/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 05:10:35 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[innovate]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=403</guid>
		<description><![CDATA[
The Japanese definately put an importance on design. Not only do they carefully consider their packaging but they are also using barcodes as a design feature. They are used on most products for sale, so why shouldn&#8217;t they look good and be memorable?
A japanese company called Design Barcode, have innovated the way barcodes can be [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2011/01/28/designer-barcodes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovative perfume bottle design</title>
		<link>http://www.liquidcreativity.com.au/blog/2010/12/19/innovative-perfume-bottle-design/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2010/12/19/innovative-perfume-bottle-design/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 06:42:25 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=396</guid>
		<description><![CDATA[
These perfume bottles are another example of how simple design can be so effective. This is actually a student&#8217;s project who chose to create a skincare line of products for an existing brand called Nooka. If you look at their website, this product would sit perfectly within their range. All Nooka&#8217;s products are designed with [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2010/12/19/innovative-perfume-bottle-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding your office space</title>
		<link>http://www.liquidcreativity.com.au/blog/2010/11/24/branding-your-office-space/</link>
		<comments>http://www.liquidcreativity.com.au/blog/2010/11/24/branding-your-office-space/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 08:33:37 +0000</pubDate>
		<dc:creator>sue</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[fashion brand]]></category>
		<category><![CDATA[interior]]></category>

		<guid isPermaLink="false">http://www.liquidcreativity.com.au/blog/?p=388</guid>
		<description><![CDATA[
Branding for a business is not just about the visual identity of their collateral it is also about the initial impressions when you enter their space. The design of these office interiors gives an impression of the company you will be dealing with. The impression is they care about detail, contemporary design, have innovative and [...]]]></description>
		<wfw:commentRss>http://www.liquidcreativity.com.au/blog/2010/11/24/branding-your-office-space/feed/</wfw:commentRss>
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