Effective Article Marketing Research

When you are designing content for people in your marketplace, there are topics that you are going to be able to write about with great ease, because that’s your forte. You know your niche!

But then there will be other times when you know just “a little something” about a topic you want to write on, but need to do a little article marketing research to be completely accurate and informative for the reader.

So article marketing research doesn’t have to be painful for you. In fact, you can conduct article marketing research quickly if you know how to approach it. No worries, this works in almost any niche…

1. Choose a target keyword or keyword phrase for your article

2. Conduct a Google search for that term

3. Research the top site for that term

4. Research the first social media site, hubpage, or squidoo page that comes up for that term (Don’t just look for Twitter and facebook, there are many other social media sites out there. You are going to have to click and learn:)

5. Search Wikipedia. With tighter rules on adding and editing content, content is quite accurate.

6. Conduct a Google “News” search for your phrase.

7. Conduct a Twitter search for your term or topic. See what questions people are asking. What statements they are making. Search features are directly in twitter or you can third party tools such as Hootsuite.

8. Always have a go-to source in your niche .Who knows more than you? Who’s been around a lot longer and maintained in your marketplace. Ask that person questions. Get to know that person. One day you may be in his or her place:)

9. Check the forums for Q&A on your topic.

10. Ask an expert a question on sites such as Ask.com. I get inquiries about writing and e-publishing all the time on this site.

Use these tips in your article marketing research and watch how quickly your articles fill up with text!

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September 11

September Article Ideas

With the kids back at school or college, it’s time to kick your writing up a notch. Let’s crank out some great articles for September. Here are some article ideas to get your juices flowing…

September 11th

Write about the survivors of September 11th. What are they doing now? Have their lives changed in a significant way. For better. For worse. Write about the current political controversies surrounding the continued rebuilding of the area. Write about how this event affected people outside of New York, how it changed the way we view our “safety” as a nation.

Baby Safety Month Article Ideas

Write about topics such as high chairs, car seats, booster seats, toys, national recalls, fast food meal toy safety, dangerous things in the home, cleaning supplies, safety gates, SIDS, etc.

Better Breakfast Month Article Ideas

Write about the importance of a breakfast. Include statistics on school or work performance with and without eating breakfast. Also include menus and suggestions for breakfasts that are healthier, that taste better, and that are quick to make.

Cable TV Month Article Ideas

Write a piece on the history of Cable TV. Life with and without it. The cost of Cable television. You could write about lack of real competition for cable tv dollars.

Children’s Eye Health and Safety Month Article Ideas

My cousin was just diagnosed with some sort of fungus of the cornea. Both eyes. He wears contacts and if it isn’t addressed right away he could lose the sight of one of his eyes. We only have two! So you could write about children getting exams outside of school, safety when playing sports, possible eye diseases etc.

Classical Music Month Article Ideas

It’s important that we share the joy of classical music with the younger generations. Write about great composers, etc.

Library Card Sign-Up Month Article Ideas

If you write a few articles about the economy and tie it in with “escape reading” THEN add how can spend zero dollars for this by signing up at your local library – you’ll have a great article there!

National Chicken Month

Chicken recipes. Need I say more. Who doesn’t eat chicken?

National Courtesy Month Article Ideas

Let’s be a little nicer to each other. That’s what I told my daughter just today when we were shopping in Whole Foods. On the other hand, one of my other kids went on a playdate and the mother returned saying that she was well-mannered and a joy to be around. There’s something to be said about being courteous. Being kind. Being helpful and thankful. Write about it this month.

National Honey Month Article Ideas

Allergies are about to kick in strongly again. I take a spoonful of local honey to help build my immune system. Health benefits of honey! Types of honey. How honey is harvested from bees.

National Pediculosis Prevention Month Article Ideas

First of all, write an article defining what Pediculosis is. (Lice Infestation). This is the time of year that lice infestation kicks up – so write about traditional and alternative treatments. Write articles that debunk myths (only dirty people get lice), etc. Or simply write about what lice are, what they do, and why they do it to us!

National Piano Month Article Ideas

I’m about to rent a piano for my daughter to practice her lessons. The electronic keyboard doesn’t have all the keys. I sold my baby grand when we moved here. Big mistake! Pianos are pieces of art. Make sure to include lots of pics with your piano articles: making of piano, history of piano, types of pianos, etc. Famous people who play the piano: Elton John, Alicia Keys, Stevie Wonder

National Rice Month Article Ideas

Types of rices. Countries popular for rice crops. Rice recipes.

National School Success Month Article Ideas

This is a great time of year to write about schools who have “figured it out” and have amazing success stories. Innovative charter school stories. Everyday student stories. Articles in this niche that always do well are “Top Schools” in whatever city.

National Sewing Month Article Ideas

My daughter signed up for a two hour sewing class this month. The classes were not full which was fine by me, BUT it let’s me know that sewing is an art and a craft that has lost it’s popular appeal. It may soon be a lost art to the common man.

So it’s a great time to talk about sewing. Compare and contrast sewing in the home of yesteryear to how often we sew today — or rather who sews are garments today.

You could also write light stories about sewing the latest fashions. Sewing tips. Sewing for children. How to buy a sewing machine.

Read-A-New-Book Month Article Ideas

Sometimes my kids just don’t know what book to read next. This is a great topic to feature new authors, local authors, the hottest books on the shelves, etc. Talk about libraries and how it is so cost-efficient to borrow a book than buy one from the big local chains. Write about book groups and clubs. Write about how children are swapping books for fun.

Women of Achievement Month Article Ideas

Pick a woman you admire – write about her. Pick a woman in your community who is actually out there doing something – write about her. Pick a woman from the past who was an unsung hero for whatever reason – write about her. Write about the most powerful women in the media, entertainment, politics, etc.

Have any other September article ideas for your fellow writers? Share them with us in the comments section below.

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Every entrepreneur and internet marketer has their particular skill. I have a knack for writing search engine optimized articles. I am always looking for better ways to accomplish good SEO, and so I’ve looked into the two WordPress plugins promising me an easier path to well optimized articles: Scribe and SEOPressor.

Scribe wordpress Plugin

COST
Scribe is a plugin that requires a monthly subscription. I purchased my subscription when it was first released so I pay about $27 per month.

FEATURES
For your monthly fee you get to make 300 SEO evalutions of any article you are writing in your WordPress blog. This evaluation takes a look at your SEO details such as your title tag, meta description, and your article body to assess what your major and minor keywords are, the percentage that you are using them in the article, and an assessment of what you need to do to make the article 100% search engine optimized.

PROS
I really liked this plugin. I felt that I really learned how to tweak my articles for the search engines using the optimizer. I also felt that the creators of this plugin really designed it to be user friendly AND knew exactly what features were necessary. This is not a bloated plugin.

It’s also NOT a janky plugin. I never had any problems with installation or running it. Updates are regular with wordpress updates, etc.

CONS
I think after a time, the developers realized that they needed a few more features to justify the 27/mo fee. So they added a few features that you can access via the scribe website. I wasn’t impressed. I think that you are either going to invest in this plugin for the optimization with the WordPress admin OR you’re not going to do it all.

Also, after you’ve done a few optimizations, I think you get “the formula”. I don’t know if everyone is going to continue to pay $27 per month to use this as what will undoubtedly become a sort of “spell check” for article marketers. To keep this plugin current and use as a sort of SEO check of my articles, I would have to pay less for this. A one time fee or $10 per month maybe.

LINEAGE
Scribe is created by CopyBlogger’s Brian Clark. So there is a reason why the plugin works well and why it costs what it does. He is a trusted name in marketing and SEO.

SEOPressor

COST
There are two options for buying SEOPressor. One site plugin use is a one-time $47 fee. To use it on multiple sites costs $97. That fee also includes installation.

FEATURES
SEOPressor works pretty much like Scribe albeit a little differently. Basically you set up each article to be optimized for one keyword. (With Scribe you can optimize your article for more than one keyword – primary and secondary keywords.) After you’ve chosen your keyword and written your article, you can go obtain your SEOPressor score and you will get results telling you what things are well optimized in your article and the things that you still need to add. Just like Scribe you are trying to achieve a score of over 90%, preferably 100%.

PROS
I think that SEOPressor is a little easier to use for the novice, simply because you are optimizing the article for ONE keyword. Things with Scribe could get a little more difficult because it pulls both primary and secondary keywords from your article. It was easy to install and set up, and the quick start guide was simple and easy to use. It’s also easier to promote this plugin if you are a marketer, because it is in the clickbank marketplace.

The biggest pro is the cost. I think that this plugin basically does everything that Scribe does (the important things anyway) for a fraction of the cost.

CONS
I used Scribe for several months before I tried SEOPressor, so I could see that each calculated their respective SEO scores differently. Their “formula” for success is a bit different from each other. So your articles are optimized by two slightly different standards. As a longtime web writer, I think that I lean more towards Scribe’s optimization recipe. There are a few things about SEOPressor’s that I don’t agree with.

It’s also difficult to optimize your article towards that one keyword when article marketers write lots of articles that target long-tail keyword phrases. You cannot use those in SEOPressor.

Also, I used the optimizer and sometimes found errors. It was not seeing things that I had in place. So that was a little frustrating.

LINEAGE
This plugin is developed by SEO expert Daniel Tan. Not the same legacy as Clark, but definitely a respected marketer.

BOTTOM LINE: I own both and am still comparing and contrasting, but can say that if you are a beginner SEOPressor does the job for less money, It might be the way to go. If you are an advanced marketer and want to use the optimizer for clients, etc. then Scribe may be the better option. There is slightly a bit more flexibility as to the results you can report to your clients.Similar Posts:

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Your cell phone, iPad, Blackberry is your portable link to the world, isn’t it? In fact there are so many great apps out there for our phones that we can do a LOT of mobile marketing, idea generation, writing, right on our cells while we are waiting on one of the kids’ many lessons to finish. I hash ideas out while my youngest takes piano:)

Statistically women tend to write and read more on facebook and twitter than at their desktops, and if you think about it it makes sense. We spend more time tied to our cell phones then we do our desktop. So in the spirit of staying on top of everything you care about – including my Facebook buzz on article marketing, writing, internet marketing, you can follow my updates REAL easy:

1. Text like articlemarketingincome to 32665 (FBOOK)

2. Be sure to put in the space between like and articlemarketingincome.

That’s it! Look our for my next update:)Similar Posts:

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This is going to be so much fun!

Have you heard about the free Virtual Gift Bag that IAWBO is giving away to 10,000 women entrepreneurs? If not, that’s okay – I’ll tell you where you can get yours in a second…

To see this mission to fruition IAWBO is hosting it’s 2nd Annual build the buzz to win contest… This means that by helping us spread the word about the gift bag you can win an Apple iPad, everyone’s favorite – CASHOLA, lifetime membership to the association and a lot more!

Okay, now back to the gift bag…

More than 30 successful women (including me) have contributed their wisdom to a complimentary Virtual Gift Bag devoted to supporting – and accelerating – the success of women in business online like you.

It’s available – for the month of September only – through IAWBO, the International Association of Women in Business Online. And it’s SO much more than your average “give-away”!

You’re really going to love this…

Each item in the gift bag is an EXCLUSIVE resource not available for-free anywhere else and also includes access to a special interview series that will unfold on IAWBO’s blog… the How Does She Do It? 2.0 series. You’ve watched and you’ve wondered. Now you can KNOW what these women do to achieve MEGA success.

And, you’ll appreciate this too…

You’ll get immediate access to all 30 gifts with just ONE opt-in! (You do not have to subScribe to any other list – unless you want to).

First, get your gift bag here: FREE IAWBO GIFT BAG

Then, check out the contest here: http://iawbo.com/buzz

There are so many ways to win… like I said, it’s going to be really fun!!Similar Posts:

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