Using a Call to Action is a sure way to increase web site traffic.

There are several ways to write your Call to Action, based upon your offer and your delivery method. Also, offers can be combined to accelerate the sign up process. Here are some examples of a Call to Action to get you started:

You can use Google keyword ranking results to get more traffic. Here’s how.

One of the most overlooked uses of Google keyword ranking results is to refine your niche and your product price point. In the process of selecting keywords, website owners usually choose vanity keywords – keywords that sound pretty but usually have too little search traffic to measure.

Keywords chosen in this manner usually have little relevance to the either the site’s existing content or search engine results. Promoting the content structured around these keywords usually results in very little organic search traffic.

The Brand Funnel and Google Keyword Ranking

The process of using keyword competition analysis to define your brand can be compared to a funnel. At its widest point are the most searched broad keyword terms that are harder to rank highly for. At its narrowest point are the less searched low competition keywords that are easier to rank for. 

Narrowing the marketing focus and broadening the marketing focus can both be effective strategies, depending upon the current market position and the position of the competition within the brand funnel. When each product position is defined in this manner, the result is a congruent group of products which defines the brand for greatest promotional effect.

Google Keyword Ranking – How Much Competition?

Combining Google keyword ranking data with price point analysis can give insight into where in the brand funnel each product promotion should be positioned for greatest return. Using this approach, the search volumes for the keywords under  consideration can be inversely correlated with the sales price of the products or services being promoted. In other words, the higher the sales prices, the less targeted traffic needed to approach profitability. And the easier to obtain traffic – less competitive keyword phrases are easier to rank highly for.

Define Your Brand with Google Keyword Ranking

These valuable metrics can be used to shape every aspect of your brand online. Website owners can use this methodology to determine:

• Who is searching online for their services
• What the trends are of associated products and services
• When it is prudent to reinvent their current offerings
• Where to invest their online promotion efforts
• How to enter a market based on demand and competition levels

Knowing where in the brand funnel to position your services will yield the best results for the lowest promotion effort. Let’s face it – increasing search rankings is becoming increasingly challenging. Whether launching a new venture or improving the promotion of an existing one, the best place to start is using Google keyword ranking data to examine your competition and to define your brand.

If you have wondered…”What are blog backlinks ?” read on.

A backlink is your website’s address on someone else’s website. These links (Universal Resource Links or URLs) are the framework of the internet. Think of them as the internet’s “card catalog”, the system used to find information in a library. These links comprise the structure of the information on the web.

As you will see, there are important reasons why your site needs these references from other websites. One of the primary functions of blog backlinks is that they help deliver visitor traffic to your blog.Your blog backlinks on other people’s sites act as votes.

Blog Backlinks and Internet Votes

A voting system similar to elections is the foundation of Google’s search algorithm. The logic behind it goes like this:  if other webmasters added a link to your web site on their web site, your site most likely contained content similar to their own. When the search engines see that these other sites are linking to yours, they conclude that your site is similar and has value.

The greater the importance and ranking of the site that your link is on, the greater the influence it passes on to your site and pages. The links on other sites pointing back to your site are counted as “votes of confidence” for your website. This is because webmasters tend to add links to their pages from other sites they feel will enhace their readers’ experience at their site.

However, unlike election votes, these “link votes” are not equal in the eyes of the search engines. The greater the importance and the ranking of the linking site, the more important the vote. A lesser number of high quality blog backlinks are more valuable than hundreds of lesser quality, non relevant links.

You should also understand that blog backlinks serve a two-fold purpose with regards to generating visitor traffic to your website or web page:

1. They generate visitors from the link itself when it appears on other websites whose readers are also interested in your site.
2. They elevate your website’s search engine rankings, generating visits from people searching online for your products and services. These higher search engine rankings come primarily from the number and quality of blog backlinks pointing to your site or pages. Your link should include one of your Low Competition Keywords as anchor text.

To sum, your website link on another site is the best way to show Google that your site has authority. The more higher ranking, relevant sites linking to your site – the higher your search engine rankings. Nothing will help your website’s ranking in the search engines more than blog backlinks.