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<channel>
	<title>Little Springs Design</title>
	
	<link>http://www.littlespringsdesign.com/blog</link>
	<description>Commentary on the business, technology, and design of the mobile user experience. And some design recommendations.</description>
	<lastBuildDate>Thu, 05 Nov 2009 20:43:24 +0000</lastBuildDate>
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	<itunes:summary>Ongoing developments, learnings, thoughts, interviews, and more, all on topics related to mobile user experience. From Barbara Ballard and the team at Little Springs Design.</itunes:summary>
		<itunes:author>Little Springs Design, Inc.</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.littlespringsdesign.com/podcasts/podcast-titleframe-300.jpg" />
	
	<managingEditor>sales@littlespringsdesign.com (Barbara Ballard)</managingEditor>
	<copyright>Copyright Little Springs Design, Inc., 2009. All rights reserved.</copyright>
	<itunes:subtitle>Mobile Design</itunes:subtitle>
	<itunes:keywords>mobile,ux,design,ui,phone,business,user,experience</itunes:keywords>
	<image><link>http://www.littlespringsdesign.com</link><url>http://www.littlespringsdesign.com/images/dot2008-w-140.png</url><title>Little Springs Design</title></image>
	
	
	
		<media:copyright>Copyright Little Springs Design, Inc., 2009. All rights reserved.</media:copyright><media:thumbnail url="http://www.littlespringsdesign.com/podcasts/podcast-titleframe-300.jpg" /><media:keywords>mobile,ux,design,ui,phone,business,user,experience</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Arts/Design</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology</media:category><itunes:owner><itunes:email>podcasts@littlespringsdesign.com</itunes:email><itunes:name>Little Springs Design, Inc.</itunes:name></itunes:owner><itunes:category text="Arts"><itunes:category text="Design" /></itunes:category><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><itunes:category text="Technology" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/LittleSpringsDesign" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>the changing mobile data landscape, part 2</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/DxdBsdBBN40/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/11/05/the-changing-mobile-data-landscape-part-2/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:43:24 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2438</guid>
		<description>If you haven&amp;#8217;t, go check out part 1 of this series, in which I argue about the increasing role of feature phones in mobile web, and possibly apps.

	I think a major shift in how we pay for mobile data is coming, within a year or two. And content companies need to figure out how to [...]</description>
			<content:encoded><![CDATA[	<p><blockquote>If you haven&#8217;t, go check out <a href="http://www.littlespringsdesign.com/blog/blog/2009/10/27/the-changing-mobile-data-landscape-part-1/">part 1</a> of this series, in which I argue about the increasing role of feature phones in mobile web, and possibly apps.</blockquote></p>

	<p>I think a major shift in how we pay for mobile data is coming, within a year or two. And content companies need to figure out how to conserve bits. They aren&#8217;t free.</p>

	<p><h2>The role of data plans</h2></p>

	<p>Let&#8217;s take a look at unlimited data plans for a moment. Unlimited data plans are great! They provide enormous freedom! No worrying about how much data you use! Terrific!</p>

	<p>And it is terrific. It&#8217;s great for people who can afford to spend $70 per month for each phone in their family. That&#8217;s not terrific for everybody. And it leaves people like my father, who want smart phones and that freedom but aren&#8217;t planning on watching video or tethering, paying for heavy users.</p>

	<p><h3>Variable pricing is inevitable</h3></p>

	<p>Unlimited data plans not only reduce access to a larger number of people, they also cause congestion problems. There is no cost to using the network, and there is cost to not using the network. It&#8217;s annoying on many devices to switch to wi-fi; it&#8217;s inconvenient to change your email or web habits.</p>

	<p>As the operators increase available bandwidth, demands will go up. Video streaming, data cards, and tethering become more popular. People enter the world of mobile data from no experience to 3G cards, possibly with the intent to replace their home connection.</p>

	<p>As the experience degrades (think AT&#038;T access in places like New York and San Francisco), the operators&#8217; brands take a major hit. Vehicle traffic planners have known this for years: roads fill to capacity. The existence of the larger roads change drivers&#8217; behavior, even to purchasing houses further from town.</p>

	<p>Some sort of change in pricing model is inevitable. Mark Lowenstein over at FierceWireless <a href="http://www.fiercewireless.com/story/avoiding-aol-problem-page-2/2009-10-27">provides a few options</a>. You can read a deeper discussion on the problem, and the solution, over at <a href="http://www.slate.com/id/2231646/">Slate.com</a>.</p>

	<p>And yes, Verizon already has a tiered data plan.</p>

	<p><h3>Global concern</h3></p>

	<p>I&#8217;ve just set out the argument for why the U.S. will not have universal unlimited data. That was the tough part of the argument; the economics for unlimited data are better here than in many places. In much of the world, pre-paid plans with pay-per-kilobyte are the norm. And this includes hundreds of millions of users (over 300 million in India alone) who do not have computer access to the Internet.</p>

	<p><h3>Increasing role of smart phones</h3></p>

	<p>As we discussed last time, feature phones are becoming more capable. Further, they have cheaper data connections than do smart phones, because on average they are used less. (There&#8217;s that tiered pricing again).</p>

	<p>On top of this, smart phones are being pushed deeper and deeper into the feature phone market. Nokia has done this for years, and customers do not even realize they own a smart phone. Blackberries and Windows Mobile devices are being used as feature phones. Android phones &#8220;for the masses&#8221; are being deployed.</p>

	<p>As smart phones get pushed deeper into the market, they will be selected by prepaid users more and more. Many of these users will still be paying per kilobyte.</p>

	<p><h2>Design implications</h2></p>

	<p>Right now, the bulk of the mobile web industry is moving to rich web interactions. But at what cost?</p>

	<p>In a world of pay-per-kilobyte, is that 12kb <a href="http://jqtouch.com/">JQTouch<a> framework worth it? Sometimes, yes. But frequently, no.</p>

	<p>It&#8217;s what we&#8217;ve been preaching all along: keep the page size down. Okay, we&#8217;re no longer limiting you to 1300 bytes (the standard was 1492 but there was this one Sanyo device &#8230;), but let&#8217;s do our best to keep sizes down.</p>

	<p>If you design for speed, you&#8217;ll get a long way towards designing for different types of connection.</p>

	<p>I&#8217;m hoping that <span class="caps">HTML5</span> will be able to help us out. Imagine a local cache of the entire JQuery and JQTouch libraries available for any page to use without re-downloading. Perhaps a JQuery browser plug-in?</p>

	<p>Similarly, the content industry should be pressuring mobile operators to publish not just the type of device, but the speed and cost of connection. If we had this information, we could really optimize content and the whole experience for the current situation. If the connection is free or cheap, and the current speed is fast, we send down the enriched experience. If the connection is dear, or the congestion is bad, then send down the lightweight experience.                                                         <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />
See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br />
<br />
<br />
Copyright &#169;2009 Little Springs Design, Inc.</p></p>
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		<item>
		<title>the speed of the mobile web, part 1: user perception</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/uLzFkQgCviw/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/10/28/the-speed-of-the-mobile-web-part-1-user-perception/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:39:35 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Usability testing]]></category>
		<category><![CDATA[User research]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2442</guid>
		<description>Last week, Gomez published "Why the Mobile Web is Disappointing End-Users,” which you can read online at Scribd. In summary, huge numbers of users are reporting problems with the mobile web, with download time the number one problem.

While this seems simple, it really isn't. Consider my ongoing experience on my Nokia E71, on the AT&amp;#038;T [...]</description>
			<content:encoded><![CDATA[<p>Last week, <a href="http://www.gomez.com/">Gomez</a> published "Why the Mobile Web is Disappointing End-Users,” which you can <a href="http://www.scribd.com/doc/21418723/Mobile-Web-Experience-Survey-c-Gomez">read online at Scribd</a>. In summary, huge numbers of users are reporting problems with the mobile web, with download time the number one problem.</p>

<p>While this seems simple, it really isn't. Consider my ongoing experience on my Nokia E71, on the AT&#038;T network, in a non-impacted 3G area, using the highly optimized Google Reader (and I'm using the "mobile" version not the "iPhone" version, though the device supports both). I also use the same site in Opera Mini.</p>

<p>Typically it takes two tries before the native browser can find the page, and if I reload the page that is there Google errors out. Opera Mini is faster, but I have to tell it which network to use two or more times before I can load the page.</p>

<p>I just outlined problems with the browser, the network, the site, and the operating system/device. Each contributes to my slow experience. And most sophisticated users won't be able to distinguish these, let alone typical users.</p>

<h3>Perception vs. reality</h3>
<p>Before we get too focused on speed, consider some fascinating research by <a href="http://www.uie.com">User Interface Engineering</a> titled <a href="http://www.uie.com/articles/download_time/">The Truth About Download Time</a>. Don't get wound up in the age of the research; the conclusions are still true.</p>

<p>There are two paragraphs you really need to read:</p>

<blockquote>... we found that there was <strong>no correlation between ... [actual download speeds] and the perceived speeds reported by our users</strong>. About.com, rated slowest by our users, was actually the fastest site (average: 8 seconds). Amazon.com, rated as one of the fastest sites by users, was really the slowest (average: 36 seconds).</blockquote><blockquote>There was still another surprising finding from our study: a strong correlation between perceived download time and whether users successfully completed their tasks on a site. There was, however, no correlation between actual download time and task success, causing us to discard our original hypothesis. It seems that, <strong>when people accomplish what they set out to do on a site, they perceive that site to be fast.</strong></blockquote>

<p>So. Perceived speed is not the same as actual speed. </p>

<p>This is undoubtedly the case for the Gomez study. How many users actually count seconds? Very few. So don't be overly concerned about times in the study. But do be concerned about how fast that people think the web is, as well as failure to accomplish goals.</p>

<h3>What to do?</h3>
<p>Let's avoid the finger pointing here. Everybody, at every step of the mobile web value chain, can increase the speed of the mobile web. Over the next four parts in this series, we'll look at what each of the different types of organizations can do. We'll make these links as each of these is published.
<ul>
   <li>Content providers</li>
   <li>Operators/carriers</li>
   <li>Manufacturers and operating system makers</li>
   <li>Browser makers</li>
</ul></p>

<p>In the meantime, contribute your thoughts to the (currently very brief) Design for Mobile page on <a href="http://patterns.design4mobile.com/index.php/Mobile_Web_Speed">Mobile Web Speed</a>.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
Copyright ©2009 Little Springs Design, Inc.</p><div class="feedflare">
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		<item>
		<title>the changing mobile data landscape, part 1</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/gFxbzfmjoU4/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/10/27/the-changing-mobile-data-landscape-part-1/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 21:29:50 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Devices]]></category>
		<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2430</guid>
		<description>In August 2009, the Admob Metrics report for the U.S. Admob ad impressions showed a little feature phone moving to third place after months at fourth place. Yes yes, the iPhone and iPod Touch are numbers 1 and 2. But that's not important here.



The Samsung R450. To be more precise, the Samsung SCH-R450 for Metro [...]</description>
			<content:encoded><![CDATA[<p>In August 2009, the <a href="http://metrics.admob.com/">Admob Metrics</a> report for the U.S. Admob ad impressions showed a little feature phone moving to third place after months at fourth place. Yes yes, the iPhone and iPod Touch are numbers 1 and 2. But that's not important here.</p>

<img src="http://www.littlespringsdesign.com/images/blogimages/sch-r4500admob.png" border="0" alt="A featurephone is #3 in mobile web browser use" title="A featurephone is #3 in mobile web browser use" />

<p>The Samsung R450. To be more precise, the <a href="http://www.samsung.com/us/consumer/mobile/mobile-phones/more-carriers/SCH-R450ZKAMTR/index.idx?pagetype=prd_detail">Samsung SCH-R450 for Metro PCS</a>. Not an Android device, not a Pre, not a Blackberry. A messaging-focused feature phone with a poor camera, released in 2008. And not AT&#038;T, not Sprint, not Verizon. Instead, Metro PCS, who says "everything we do is unlimited." Smartphone users are getting unlimited voice, text, and data for $50/month. Feature phone users max out at $45. With no contract.</p>

<p>This price is within the range of "normobs," or normal mobile users, especially when considered as a replacement for a wireline home phone.</p>

<p>And guess what? They are using the mobile web. In great numbers.</p>

<div class="floatright"><img src="http://www.littlespringsdesign.com/images/blogimages/psp-web.png" border="0" alt="NYT website on a PSP" title="NYT website on a PSP" /><p class="caption">Look around, kids are surfing on anything<br />with a connection and a browser.</p></div>
<p>Some folks are holding onto their Motorla RAZR. Yes, in 2009, the RAZR is still in the top 20 handsets hitting Admob-measured sites. Actually, it's number 6. Our UK readers may be aghast, but go look at your numbers. Three Nokia devices in the top 20? And none of an E-Series? And Apple taking over 50% of Admob traffic? (I keep mentioning Admob because they are measuring a non-random subset of mobile web data.)</p>

<p>And while you're at it, check out the increasing share of... Sony PlayStation Portable.</p> 

<h3>Design for more than smart phones</h3>
<p>Okay, smart phones are great. iPhones are great. We like them. We use them. But they are not the only devices out there. Design for all the devices important to you. And by "important to you" I mean important to your customers.</p>

<h3>"Wagging the dog"</h3>
<p>Industry pundits have talked about how the iPhone is the tail wagging the mobile industry dog. That may be true, but let's look at user behavior instead.</p>

<p>I've spent time in the past few months helping my parents and a similarly-aged friend decide what device to get next. They are all very interested in smart phones, especially once I showed them applications. After all, applications let them do what they want to do, not what the mobile phone manufacturer thinks 80% of people want to do. And their needs aren't outrageous, either.</p>

<p>So we have increased interest in mobile web and mobile applications from folks who do not want the latest gadget. And they don't necessarily know that they need a specific brand or operating system to do it. If a device delivers a good web experience, and perhaps some downloaded apps, that may be all they need. Yup, I'm talking web and Java here, folks. </p>

<h3>Feature phones can do it</h3>
<p>Why won't they get smart phones?</p>

<p>Because they have to pay more per month, every month. $20 extra each month for Verizon, as of two minutes ago. That's $480 extra plus tax over the course of the contract, and the phone most likely costs more, too.</p>

<p>So my father would have to pay more for the smart phone, then pay more for the data for the smart phone. He's a smart man and is budget conscious. Why would he do this? He'll avoid it if he can. He doesn't need or want to download music or videos. Why pay extra for this?</p>

<p>And feature phones will serve most of his needs, especially once he discovers GetJar.</p>

<p>I believe that feature phones are going to be far more important in mobile data in the next few years, driven by these varying price points the operators are maintaining combined with the capabilities perceived to be part of smart phones only.</p>

<p>And guess what? If customers make this choice now, many feature phones have better browsers than Blackberry and Windows Mobile. So which is the better choice? As better BB and IE browsers deploy, this will be less true. But stay tuned.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
Copyright ©2009 Little Springs Design, Inc.</p><div class="feedflare">
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		<title>the page fold myth</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/FPfvpgc0Xh0/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/10/21/the-page-fold-myth/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 15:09:40 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2419</guid>
		<description>I don't know how I missed this post by Joe Leech from mid-September, but I did until Barbara tweeted it the other week. I also can't believe that I'd never talked about it anywhere like here before; fighting the myth of the page fold, and working on currently-relevant design-for-scrolling is something I actually spend a [...]</description>
			<content:encoded><![CDATA[<p>I don't know how I missed <a href="http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm">this post</a> by Joe Leech from mid-September, but I did until Barbara tweeted it the other week. I also can't believe that I'd never talked about it anywhere like here before; fighting the myth of the page fold, and working on currently-relevant design-for-scrolling is something I actually spend a fair bit of time doing on pretty much every project.</p>

<p>The "page fold" comes from newspapers. "Above the fold" is what is visible on the newsstand, and what grabs you to make you buy it. The same concept carried through to early web design, and worked okay I guess when everyone's screen was the same size.</p>

<p>Those days are gone, and with different browsers, zooming, scaling, and all the variations multiplied again for new platforms like mobile it's an interesting field to look at. The link above talks a lot about how users perceive pages to understand scrolling. That /is/ interesting design to work on and stuff everyone has to keep in mind.</p>

<p>I think I know this topic pretty well, but just talking around the office, others brought up topics I knew perfectly well, but had forgotten to include. So far, we have these topics to help design for successful scrolling:
<ul>
<li>Vertical Scroll</li>
<li>Scrollbars</li>
<li>Meet Platform Expectations</li>
<li>Avoid False Bottoms</li>
<li>False Tops, and Other Scrolling Up Issues</li>
<li>Chrome Variations</li>
<li>Encourage Scrolling With Content</li>
<li>Force Scrolling</li>
</ul></p>

<p>And maybe you know more about some particular trouble. If so, especially for mobile, don't comment here in the blog. We set up a longer version of all this up on the Design for Mobile wiki. Please go to the <a href="http://patterns.design4mobile.com/index.php/Myth_of_the_Page_Fold">Myth of the Page Fold</a> page, set up an account, and add your content. Or expand on my notes.</p>

<p>Even if you just have an opinion, thought, question or concern, this wiki is a great place to bring it up. Add it to the topic or (if not final yet) <a href="http://patterns.design4mobile.com/index.php/Talk:Myth_of_the_Page_Fold">talk</a> page.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
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		<title>gestures in mobile UI</title>
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		<pubDate>Fri, 16 Oct 2009 21:35:27 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Tips]]></category>
		<category><![CDATA[Gestures]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2423</guid>
		<description>Over on the very nice UX Exchange, user mattti asked the question, Touch gesture usability in mobile devices &amp;#8211; which ones work?.

	As we&amp;#8217;ve been doing a bit of work in gestures this year, I tossed off this response. 


	Touch gestures are only one type of gestures for mobile. Technologies such as accelerometers, light sensors, other [...]</description>
			<content:encoded><![CDATA[	<p><blockquote>Over on the very nice <a href="http://uxexchange.com/"><span class="caps">UX </span>Exchange</a>, user mattti asked the question, <a href="http://uxexchange.com/questions/154/touch-gesture-usability-in-mobile-devices-which-ones-work">Touch gesture usability in mobile devices &#8211; which ones work?</a>.</p>

	<p>As we&#8217;ve been doing a bit of work in gestures this year, I tossed off this response. </blockquote></p>


	<p>Touch gestures are only one type of gestures for mobile. Technologies such as accelerometers, light sensors, other cameras, pressure sensors, <span class="caps">RFID</span>, NFC, Bluetooth, and various location technologies are all possible.</p>

	<p>Then there are the &#8220;display&#8221; mechanisms: vibration, rumble, electrical fields, force feedback, sound, and so forth.</p>

	<p>In general, this space is in its infancy.</p>

	<p>Phones should always be designed with one-hand use and two-hand use in mind, but it is up to the product team to decide the relative emphasis. Clearly making and receiving calls should be one-handed. Should web? I don&#8217;t think that&#8217;s as necessary. But usability can be achieved either way.</p>

	<p>When designing gestures, you must keep in mind that they lack any innate visual affordance. You must rely on other methods to enable discoverability. There are a few approaches to this. The iPhone&#8217;s &#8220;flick&#8221; (scroll fast) gesture is a very simple extension to an existing behavior; it uses something people already do and just responds more naturally to it.</p>

	<p>A second approach is training. The Palm Pre requires users to go through a training video to get the &#8220;back&#8221; gesture, as you really can&#8217;t use the device without it. There is no corresponding button.</p>

	<p>Apple has used advertising to teach people about pinch to zoom. It&#8217;s less effective: many users complain that they just can&#8217;t read the browser text. They&#8217;ve not discovered how to zoom in.</p>

	<p>Like I said, this space is very much in its infancy. But principles we&#8217;ve observed include:</p>

	<p><ol><li>Carefully train any gestures critical to the use of the device. Swipe left for back, pinch/spread to zoom out/in, double-tap to zoom to fit.</li><br />
<li>Avoid making many gestures critical to the use of the device. Provide menu or icon alternatives for most gestures. Gestures (and voice control) provide shortcuts, not navigation through menus.</li><br />
<li>Use natural finger or thumb paths rather than requiring strict rectilinear paths. In other words, use good biomechanics and be forgiving of error. Example: The iPhone unlock screen requires too much precision in start and end points to unlock. It is too easy to stop at the wrong place.</li><br />
<li>Test your gestures with real users. Redesign, test again.</li><br />
<li>Consider a device mode in which everything is done through the menu. This is the &#8220;share with somebody else&#8221; mode. Verbally communicating gestures while driving is frustrating for everybody.</li><br />
<li>Be smart about automatically doing things. Sometimes, for example, a person might want to lay down while reading a web page. Indeed, &#8220;in bed&#8221; is a common context for use. The iPhone makes this challenging, as it automatically rotates sideways. Some applications have a &#8220;lock&#8221; mode in which they won&#8217;t rotate.</li><br />
<li>Where possible, re-use gestures. Pinch to zoom should be preserved. Flick to scroll should be preserved.</li><br />
<li>Think outside the box. Or off the screen. I want a function that intelligently locks and unlocks my screen based on device position and light input (i.e., it&#8217;s upside down in a pocket or purse then the keys are locked; I pull it out and they are unlocked). This is far more important than an extra on-screen gesture.</li></ol></p>

	<p>Also, be sure to read some of Kevin Arthur&#8217;s work. I keep coming back to Evaluating Gesture Usability &#8211; it includes a method to actually develop and test good gestures.<br />
<hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />
See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br />
<br />
<br />
Copyright &#169;2009 Little Springs Design, Inc.</p></p>
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		<title>choosing simple design isn’t so simple</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/KsWu77OIOgg/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/10/05/choosing-simple-design-isnt-so-simple/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:52:37 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2306</guid>
		<description>For over a decade, we've been promoting "mobilize, don't miniaturize." Unfortunately, the typical implementation of mobile web (or apps!) has meant "strip out functionality to the core essence of the service." Here's a sampling of what folks are saying around the web:

Mobile websites should be designed to be small, simple and distilled down to their [...]</description>
			<content:encoded><![CDATA[<p>For over a decade, we've been promoting "<a href="http://www.littlespringsdesign.com/blog/resources/mobilize/">mobilize, don't miniaturize</a>." Unfortunately, the typical implementation of mobile web (or apps!) has meant "strip out functionality to the core essence of the service." Here's a sampling of what folks are saying around the web:</p>

<blockquote>Mobile websites should be designed to be small, simple and distilled down to their most crucial aspects.<br /><em>&mdash;<a href="http://www.webdesignseo.com/mobile-web/mobile-web-pages-need-to-be-simple.php">Mobile Web Pages Need to Be Simple, Web Design SEO</a></em></blockquote>

<blockquote>When it comes to mobile websites, simplicity is key.<br /><em>&mdash; <a href="http://www.smashingmagazine.com/2009/01/13/mobile-web-design-trends-2009/">Mobile Web Design Trends, Smashing Magazine</a></em></blockquote>

<blockquote>Less will always be better-  that is the primary rule of converting your website to mobile. <br /><em>&mdash; <a href="http://ssb.mofusepremium.com/blog/make-your-website-mobile-friendly/0/0/what-should-my-mobile-site-do">What Should My Mobile Site Do, MoFuse Premium</a></em></blockquote>

<p>While we advocate simplicity in design, we're not really sure this is especially true for mobile. First, there may be functionality in the mobile possibly not in the desktop version of the site. But let's ignore that. Is simple always the best answer? Should we always reduce functionality to the "core"?</p>

<h2>What is Simplicity, Anyhow?</h2>
<p>And are we even talking about the same thing? The quotes above essentially suggest simplicity and complexity are opposite ends of a continuum, with everything true and good in the world to the left, like so:</p>

<img src="http://www.littlespringsdesign.com/images/blogimages/simple-design/fake-argument.png" alt="" title="" border="0" />

<p>This over-simplifies the simplicity discussion. Or, simplicity is more complex then this.</p>

<p>What does "simple" or "complex" mean? In one of our Friday design discussions, we realized the argument is mistaken in one of the commonly encountered senses, where "complex" frequently means cluttered. We've all heard this from reviewers and clients. We drew this on the whiteboard to frame our discussion:</p>

<img src="http://www.littlespringsdesign.com/images/blogimages/simple-design/real-argument.png" alt="" title="" border="0" />

<p>The two axes are mostly independent of each other. A highly complex functional product can have a "clean" interface (consider <a href="http://www.google.com">www.google.com</a>), or it can look cluttered (think <a href="http://www.facebook.com">Facebook</a> and <a href="http://www.myspace.com">Myspace</a>). A product with few features can look cluttered, the way <a href="http://www.craigslist.org/">Craigslist</a> does, or can be clean like many <a href="http://www.timeme.com/timer-stopwatch.htm">online</a> <a href="http://www.online-stopwatch.com/">stopwatches</a>.</p>

<p>The simple/complex axis largely relates to functionality or amount of content. The clean/cluttered axis is more a measure of the visual, information, interaction, and content design.</p>

<p>Another benefit of the chart above is that it's a 2 x 2 grid! All MBAs like 2 x 2 grids. Not only do many of our clients have MBAs, but so do I. So this is a good thing. Here we map some services into our grid:</p> 

<img src="http://www.littlespringsdesign.com/images/blogimages/simple-design/samples.png" alt="" title="" border="0" />



<h3>Visually Clean</h3>
<p>Most interesting digital systems are indeed functionally or organizationally complex. But they needn't look cluttered.</p>

<p>The essence of being "visually clean" is that the possibly complex system doesn't look complex. One great way to accomplish this is to display only the information relevant right now.</p>


<h3>Is Simplicity Universally Desired?</h3>
<p>The aversion to "cluttered" likely has a cultural component. Consider this set of <a href="http://mobiledesignarchive.jp/portal-blog/">Japanese mobile portals selected for their good design</a>; they have a lot going on. Many modern cityscapes are similarly cluttered.</p>

<p>Not only does the aversion to cluttered have a cultural component, it also have a contextual component. Sticking with the Japanese, check out Presentation Zen's <a href="http://www.presentationzen.com/presentationzen/2009/09/exposing-ourselves-to-traditional-japanese-aesthetic-ideas-notions-that-may-seem-quite-foreign-to-most-of-us-is-a-goo.html">7 Japanese aesthetic principles to change your thinking</a>. So this culture desires both cluttered and clean, in different contexts.</p>


<h3>Complex Cluttered Arrangements of Simple Clean Objects</h3>
<p>Or, <a href="http://m.www.yahoo.com/">portals</a>, <a href="http://www.flickr.com/photos/rixpixmixkixstix/2144407656/">dashboards</a>, and cockpits.</p>

<p>We humans have a repeated behavior of collecting simple things and arranging them for aesthetic or functional purposes. iGoogle, NetVibes, and Pageflakes are all examples. Web portals tend to do the same. If you want a bit of fun, get Steven talking about portal theory.</p>

<p>These systems, as a whole, are complex and cluttered. But each element is simple.</p>

<img src="http://www.littlespringsdesign.com/images/blogimages/simplicity/a380cockpit.png" alt="Airplane cockpits are complex and cluttered, but rarely cause failures. Why?" title="Airplane cockpits are complex and cluttered, but rarely cause failures. Why?" border="0" /><br/><center><span class="caption">See the whole interactive panorama at <a href="http://www.gillesvidal.com/blogpano/cockpit1.htm">Gilles Vidal's photography site</a></span></center>


<h3>Is Functionally Complex and Visually Cluttered Bad?</h3>
<p>For consumer systems, probably yes. Choices are overwhelming, users don't understand the complexity model, features get lost. The ability to handle functionally complex is typically through visually simple interactions in which content is well organized in time and space.</p>

<p>But consider an airplane cockpit. Lots of information is immediately visible, even in <a href="http://en.wikipedia.org/wiki/Glass_cockpit">glass cockpits</a> with their modal display of information. These are complex systems, both functionally and visually. They require a lot of training to learn to use. There is still a lot of design here.</p>

<p>The key to making these systems easy to use is to work on matching displays to mental models, and training users on the proper mental models.</p>

<p>Back on the consumer side, or even enterprise employee mobile phone user side, you can add complexity over time. If a new Facebook user were to see a heavy Facebook user's page, she would be lost. Actually, I'm lost; I only use Facebook sporadically. The site is manageable because users learn small parts of the service before being bombarded with memes, applications, and friends.</p>


<h3>The Challenge of Functionally Simple</h3>
<p>It was difficult to pick out good "simple" and "clean" examples within the web domain. We discussed <a href="http://www.xe.com/ucc/">a currency calculator</a> and  <a href="http://www.online-stopwatch.com/full-screen-stopwatch/">an online stopwatch</a>.</p>

<p>This comes as no surprise. Most apps and sites are built by an organization. Organizations have as their very nature a key unstated goal: to continue existing. To do this, they have to keep growing. To do this, they have to add value. Most apps and sites run by organizations will grow, and become less simple.</p>

<p>As your site grows, that original clean interface may simply stop working. It's not any one person's fault, but it often happens when organizations grow, and as individual needs are met without stopping to reconsider the whole product. Beware.</p>

<p>Several good design and product management practices can help avoid creeping featuritus. The use of personas, themes for each product release, and more can all help. The selection of which tool depends on your organization. (we can help)</p>

<h2>How Much Simplicity?</h2>
<blockquote>Everything should be made as simple as possible, but not simpler.<br/>&mdash;Albert Einstein</blockquote>

<p>Einstein is right: don't overdo the simplicity. And let's make things complex enough to meet users' needs.</p>

<p>The features required for any particular context, be it device, user, time of day, location, situation, etc. vary a lot. There's no way to tell, and one context's simple is another's too complex. Worse yet, is being too simple.</p>

<img src="http://www.littlespringsdesign.com/images/blogimages/simple-design/appropriately-simple.png" alt="" title="" border="0" />

<p>There is a good cutoff, at the arbitrary (and unscaled) point shown above, where any design should probably have a certain degree of "clean-ness" -- avoiding the clutter of your typical overdone web portal.</p>

<p>The functional complexity might not need to move, especially with an increasing number of people using the mobile as their primary access to the web. Do you want to reduce functionality for a class of user? If so, be sure that they would agree.</p>

<h3>How Simple is Too Simple?</h3>
<p>If your target users can not accomplish key goals, your service is too simple.</p>



<h2>What Does This Have to Do with Mobile?</h2>

<p>Nothing and everything.</p>

<p><strong>Nothing:</strong> These ideas behind simplicity apply to most design exercises; they certainly aren't limited to mobile. Indeed, there is a <a href="http://www.techradar.com/news/software/applications/adobe-says-designers-should-put-mobile-first-583440">growing sentiment</a> around the web to design for mobile first, then design for other platforms in a progressive enhancement approach. Even <a href="http://blog.symbian.org/2009/10/06/simplicity-simplicity-simplicity/">David Wood's recent Symbian blog entry on simplicity </a>is more about software development in general than anything mobile specific.</p>

<p>Simplicity (cleanness) is a design ethic of our times, not just for mobile. </p>

<p><strong>Everything:</strong> Mobiles are pretty complex already, especially including the wide variety of contexts they will be used in. And many operating systems expose much of that complexity to the end user.</p> 

<p>Considering solely the use on the phone and making that as simple as possible, particularly functionally simple, can increase complexity for the user. In an effort to achieve mobile simplicity, Gmail mid-to-low capability mobile sites and Java applications do not provide labeling functionality. If you use labels to organize your many gigabytes of email, you'll have to do it on the desktop.</p>

<p>In contrast consider the Twitter application for the S60 platform, Gravity. If you've not seen it, please do go read the <a href="http://www.allaboutsymbian.com/reviews/item/Gravity.php">All About Symbian Gravity review</a> and also see this <a href="http://www.flickr.com/photos/roland/sets/72157616314008745/">set of Gravity screen shots</a>. The user interface is visually clean, with a functionally complex set of controls appearing as needed. It keeps the complexity in context, making it not seem complex. </p>

<div class="floatleft"><img src="http://www.littlespringsdesign.com/images/blogimages/simple-design/ScreenshotScreenshot.jpg" alt="Screenshot application" title="Screenshot application" border="1" /></div>When trying to find a simple/clean example, I went with <a href="http://www.apple.com/downloads/dashboard/calculate_convert/minutes.html">Minutes</a> because I actually use it, all the time. For most other simple/clean designs ... it's a hassle to keep the tab open. But there are mobile applications I use in similar ways. One is <a href="http://www.antonypranata.com/screenshot/download-screenshot-symbian-os-s60">Screenshot</a>. All it does it lets you take a... screen shot. I leave it running all the time.</p>

<h3>Impact of Multitasking</h3>
<p>This brings up a good point. Are simple applications or web sites really great for general computing devices that do not have good multitasking? That (of course) depends. If you need to use the simple app in some continuous, largely uninterrupted, and finite manner, such as a stopwatch, weak or no multitasking is fine. But if you need to dip into the application several times over the course of the day, such as a task timer used for billing, then the repeated time costs of loading the application will become unacceptable.</p>

<h3>Clean on the Small Screen?</h3>
<p>Yes, you can get functionally rich services with simple design on the small screen. You can keep the white space, though you should design with the frame of the device in mind.</p>

<p>What you shouldn't do is take out too much. Most of the time, you should only remove what is truly irrelevant when mobile. Just like you should remove desktop-irrelevant stuff from the desktop interface.</p>

                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
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		<title>Opera Mini version 5</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/E8bFsk0hKU4/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/09/30/opera-mini-version-5/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 00:57:55 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2365</guid>
		<description>We've designed a couple of mobile browsers, which makes us always curious when a new design comes along. (I'd tell you which ones, but alas they've not given us permission). Especially fun is looking at what the browsers do on some of the challenging implementation decisions we wrestled with. 

So, Opera Mini 5 has increasing [...]</description>
			<content:encoded><![CDATA[<p>We've designed a couple of mobile browsers, which makes us always curious when a new design comes along. (I'd tell you which ones, but alas they've not given us permission). Especially fun is looking at what the browsers do on some of the challenging implementation decisions we wrestled with. </p>

<p>So, Opera Mini 5 has increasing amounts of competition from the likes of Obigo, Bolt, Skyfire, and so forth. Rather than sitting on their well-deserved laurels they took the design to the next level. </p>

<p>I won't really talk about features here; that's well covered elsewhere by folks you trust to talk about such things. Instead, design. </p>

<h2>Control overlay is very nice</h2>
<div class="floatright"><img height="240" width="320" src="http://www.littlespringsdesign.com/images/blogimages/operamini5/Screenshot0004.jpg" alt="Opera Mini 5 icon overlay" title="Opera Mini 5 icon overlay" border="1" /><br/><br/><img height="240" width="320" src="http://www.littlespringsdesign.com/images/blogimages/operamini5/Screenshot0008.jpg" alt="Opera Mini 5 menu overlay" title="Opera Mini 5 menu overlay" border="1" />
</div>
<p>The  most obvious change in design is of course the treatment of the Menu button. Previously, the design was inherited from Nokia UI of over 10 years ago, with a list of available actions in a menu above the left softkey. This time they took an approach similar to <a href="http://mobileways.de/products/gravity/gravity/">Gravity</a>, with overlays showing available controls.</p>

<p>The advantage of this approach is both aesthetic (it's much prettier) and functional. Most softkey menus have just order and label to suggest their functionality; they become unwieldy as application capability increases. Opera Mini 5 uses the same familiar activation of the menu, but then provides a number of controls simply not available in a menu:</p>

<ul><li>Visual control distinction: Large icons for frequent actions</li>
<li>Controls beyond just links/buttons: Integrated URL and search bars</li>
<li>Controls beyond just links/buttons: Access to other tabs</li>
<li>Progressive disclosure without submenus: Access to less important controls by a second action</li></ul>

<p>And they didn't go overboard. They could have made a two-dimensional grid of controls, adding extra confusion. The control overlay could have been very intimidating, but it's not.</p>

<h3>Overlay problems</h3>
<p>By putting a "power" button (odd choice, that) in one of the five limited spots in the overlay, the more-used History and/or Bookmarks. By relegating the exit function to the menu, you reduce the need for the exit guard, allow use of the word "Exit," and provide space for other controls.</p>

<p>The forward and back buttons are poor choices for the overlay. The right softkey is also back, so this replicates the function. And the "forward" button remains disabled most of the time, as it is on most browsers. So three of the five controls in the icon bar of the overlay shouldn't be there. No wonder I spend so much time in the little menu.</p>

<p>Perhaps history and bookmarks were relegated to the menu because the quick-dial feature imported from the desktop browser needed prominence. This isn't a great design choice, especially for people who don't save bookmarks but instead use history. </p>

<h3>Other visual choices</h3>
<p>Page wipe-to-left for "forward" (and its reverse) is interesting, but mistimed and inconsistently applied. You'll have to try a few pages before you can be sure to have seen it, but when you do you'll find that the current page doesn't wipe off the screen until the new one is loaded. This solves the problem of wanting something to look at while the new page loads, but then has the problem of a perceived disconnect between action and result. I'd drop the wiping feature. </p>

<p>Wiping is also inconsistent with the display of the chrome controls. Here, things fly in from the bottom, but then is left and right once in the controls. Disconcerting.</p>

<h3>Tabbed browsing, finally</h3>
<p>Hooray for tabbed browsing! I can have two tasks going at once. And, unlike the iPhone, it doesn't force a refresh just to look at the other tab. This is terrific, and much easier than the native S60 non-touch browser. </p>

<h2>Interface "cruft"</h2>
<p>We've been hearing a lot from the design elite about the goal of "the content is the interface." Proponents point to Jef Han's work on multi-touch displays, full-screen browsers, and the like. </p>

<p>To a degree, Opera Mini delivers here. It sports a full-screen mode that lets you really maximize your view. And by putting all of the controls in the overlay, the same keypress that gets you access to the overlay in default mode also gets you access in full-screen mode. Very nice. In contrast, the native browser uses the first keypress to display the title and menu bar; the second keypress actually opens the menu. </p>

<p>I guess we're crufty people around here, but we like using tools when interacting with content. And in Opera Mini 5, <strong>the cruft is the weak spot</strong>.

<h3>Helpless Help</h3>
<p>Help has no contents other than keyboard shortcuts and the "about" information. Maybe this is because it's a beta product. But if so, it's (almost) always best to leave a feature out than to implement it half-way. And yes, that counts for not-enough-content.</p>

<h3>"Saved Pages" vs. "Bookmarks</h3>
<p>Because there is no help, I don't know what they are thinking with regards to "Saved Pages." This appears to be a mechanism in which the web page is stored somewhere on the device, perhaps accessible offline? Certainly I had to approve the application getting device access (no explanation of what access) about six times to use the service. </p>

<p>Indeed, there are three separate ways to explicitly save a site: quick dial, saved pages, and bookmarks. Let's get rid of one of those, and better integrate the other two. Maybe they are, but at least the access methods and names imply they are not.</p>

<h3>History</h3>
<div class="floatright"><img height="240" width="320" src="http://www.littlespringsdesign.com/images/blogimages/operamini5/Screenshot0016.jpg" alt="How to pick an item from the history?" title="How to pick an item from the history?" border="1" />
</div><p>Given the fact that many people use history <a href="http://patterns.design4mobile.com/index.php/Use_of_History">very extensively</a>, we'd like to see it vastly improved on all browsers. The good: Opera Mini has a clear visual distinction between sites visited "Today" and "Earlier." The bad: when, earlier? And how do I pick between these?</p>

<p>Perhaps it isn't fair to pick on Opera here. Even desktop browsers do this at best indifferently. We'd like to see several changes to the history function. These start with, but are not limited to:
<ul><li>Define browsing "sessions" within time. "Yesterday around 8am" is contextually different than "Yesterday at lunchtime," and makes it easier to search the way people think.</li>
<li>Consolidate links for pages that are just refreshing themselves (cough - gmail).</li>
<li>Go beyond the page title, perhaps grabbing the first h1 in the document.</li>
<li>Include favicons in the display.</li>
<li>History search, ideally searching the whole page and not just the title.</li>
</ul></p>

<h3>Blackberry challenges</h3>
<p>I don't have any screen shots for you, but Jana downloaded the Blackberry version. And deleted it, as she couldn't figure out how to use it. She said the controls didn't work.</p>

<h2>I still don't like the rendering</h2>
<p>Opera hasn't changed some of their core rendering decisions. This is unsurprising, but disappointing. Stuff that is unchanged:
<div class="floatright"><img height="240" width="320" src="http://www.littlespringsdesign.com/images/blogimages/operamini5/Screenshot0010.jpg" alt="Google Calendar renders illegibly in Opera Mini" title="Google Calendar renders illegibly in Opera Mini" border="1" /><br/><br/><img height="240" width="320" src="http://www.littlespringsdesign.com/images/blogimages/operamini5/Screenshot0011.jpg" alt="Google Calendar renders illegibly in Opera Mini" title="Google Calendar renders illegibly in Opera Mini" border="1" />
</div>
<ul><li>Ignore the page keyboard shortcuts (access keys) in favor of the browser's.</li>
<li>Reports itself as a desktop browser, causing sites to render the desktop version even when they have a mobile one they'd presumably rather offer you.</li>
<li>Insufficient control over screen width. I can't use the desktop version of Google calendar even though I am forced there.</li>
</ul></p>

<h2>And, rendering bugs</h2>
<p>I tried for 15 minutes to sign into ToodleDo before giving up and using the native browser. The page was telling me it was the wrong credentials, but I typed the correct ones. Opera somehow inserted, deleted, or changed characters when sending the content up. I don't know why, but it's enough to make me use the built-in browser instead.</p>

<p>There are several sites or on-screen widgets of one sort or another that tend to cause issues in one browser or another, and seem to not be getting better. To view the whole web, I have to use 2-3 browsers to get everything working. These are usually pretty detailed, niggly things causing failures, such that if I could view a style-less version I could make the site work. Whether that is the right answer, all browsers (not just Opera) that proclaim desktop compliance need to look at how they are being used, and think outside the box regarding workarounds, at the least.</p>

<p>As far as all the not-as-mobile-as-we-wish comments, maybe it's time to start another <a href="http://www.littlespringsdesign.com/blog/blog/2009/04/11/one-web-cant-do-this/">one-web</a> rant and talk about what the mobile internet should really be offering. Maybe, if we can rope in the right people, that's a good panel for the next <a href="http://www.design4mobile.mobi/conference.html">Design for Mobile</a> conference.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
Copyright ©2009 Little Springs Design, Inc.</p><div class="feedflare">
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		<title>“Just visit m.mysite.com from your mobile browser”</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/3SyJE9EqUS0/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/09/20/just-visit-m-mysite-com-from-your-mobile-browser/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 00:58:27 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design Tips]]></category>
		<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[Mobile web]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2323</guid>
		<description>Are you losing potential mobile users?

A group makes a mobile site or app. When making the desktop site to promote the mobile service, they say something like:
Use your phone and visit: m.google.com/reader

That's a direct quote from the Google site promoting their mobile services. I copied the source code, not just the text. 

Usually this emphasized [...]</description>
			<content:encoded><![CDATA[<p>Are you losing potential mobile users?</p>

<p>A group makes a mobile site or app. When making the desktop site to promote the mobile service, they say something like:</p>
<blockquote>Use your phone and visit: <strong class="more-big">m.google.com/reader</strong></blockquote>

<p>That's a direct quote from the Google site promoting their mobile services. I copied the source code, not just the text. </p>

<p>Usually this emphasized text is also underlined. This is true on the actual Google page with their CSS applied. It looks like a link. That's fine, right? It's a link? </p>

<p>That's the problem. It's not a link. </p>

<p>I thought, "I want to find the mobile version of my favorite service. I will search for that link from the search tool on my mobile." The Google search results were terrific, leading me right to the page where I would find the information I needed. But the link didn't work!</p>

<p>I had to look at the URL, remember it, and then type it in. Bad plan. <strong>Most smart phones' browsers will render desktop web pages. And search results will typically return desktop web pages.</strong> </p>

<p>Opera also did this last week when they launched Opera Mini 5 beta. I mentioned it on Twitter; they have fixed the problem. Kudos to Opera for monitoring social media. But shame on Opera for not thinking that some people might visit their desktop site from a mobile phone, and make it a link in the first place.</p>

<p>Your simple takeaway: when telling customers how to find your mobile content via a URL, make the URL also a link.</p>

<p>This includes you, Google.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
Copyright ©2009 Little Springs Design, Inc.</p><div class="feedflare">
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		<item>
		<title>mobile user experience jobs</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/vi9RuJ0bQPc/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/09/10/mobile-user-experience-jobs/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:25:57 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Tips]]></category>
		<category><![CDATA[Mobile applications]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[UI Design Patterns]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2301</guid>
		<description>There are a shocking number of jobs available in mobile design these days, and we&amp;#8217;ve started posting them over at the Design For Mobile Job Board. If you are seeking a job in mobile user research, design, or usability for devices, apps, services, or sites, this is the place to go. And the rest of [...]</description>
			<content:encoded><![CDATA[	<p><div class="floatleft"><img src="http://design4mobile.mobi/Assets/Images/d4m-w-125.png" alt="D4M" title="D4M"/></div>There are a shocking number of jobs available in mobile design these days, and we&#8217;ve started posting them over at the <a href="http://patterns.design4mobile.com/index.php/MobileDesignJobs">Design For Mobile Job Board</a>. If you are seeking a job in mobile user research, design, or usability for devices, apps, services, or sites, this is the place to go. And the rest of the site is good to help you learn enough to impress your future employer.</p>

	<p>Want to really impress your potential employer? Become a contributor. Add a platform. Add an essay. Add links. Your name will appear at the bottom of the page.</p>

	<p>If you are offering a position, posting is free and self-service. Want to stand out? We&#8217;re looking for sponsors.                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />
See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br />
<br />
<br />
Copyright &#169;2009 Little Springs Design, Inc.</p></p>
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		<item>
		<title>what makes a good mobile experience</title>
		<link>http://feedproxy.google.com/~r/LittleSpringsDesign/~3/BoM3Yoh5DSE/</link>
		<comments>http://www.littlespringsdesign.com/blog/blog/2009/09/03/what-makes-a-good-mobile-experience/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 17:55:04 +0000</pubDate>
		<dc:creator>podcasts@littlespringsdesign.com (Little Springs Design, Inc.)</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.littlespringsdesign.com/blog/?p=2294</guid>
		<description>As those who have tried to call me, or follow my tweets, may know my N95 has been dying for some weeks now. Some audio issues, followed by SIM synch errors, etc. 

So since there is some other stuff on the horizon (both in the world, and things we're likely to get into the office) [...]</description>
			<content:encoded><![CDATA[<p>As those who have tried to call me, or follow my tweets, may know <a href="http://www.littlespringsdesign.com/blog/blog/2008/09/08/mobilewidgetcampaustin/">my</a> N95 has been dying for some weeks now. Some audio issues, followed by SIM synch errors, etc. </p>

<p>So since there is some other stuff on the horizon (both in the world, and things we're likely to get into the office) I just went back to the old <a href="http://reviews.cnet.com/cell-phones/nokia-n75-at-t/4505-6454_7-32085030.html">N75</a> for a while. </p>

<p>And it totally surprised me. Sure it's got it's issues:
<ul>
     <li>Limited running memory; often refuses to launch things, hangs, pauses or crashes.</li>
     <li>AT&amp;T put so much stuff on there that cannot be killed (always running), about half that memory is used for no good reason.</li>
     <li>AT&amp;T crippled parts of the phone. Cannot delete or move some of their apps, and cannot create folders, for no clear reason.</li>
     <li><a href="http://en.wikipedia.org/wiki/Nokia_Pop-Port">POP port</a> for audio. Meaning I cannot listen to the <a href="http://www.littlespringsdesign.com/blog/blog/2009/08/04/smartphone-is-a-state-of-mind/">World Service</a> unless I go to <a href="http://russelldavies.typepad.com/planning/2009/08/transistor.html">transistor radio</a> mode. Or I guess buy an adaptor. But that's not likely.</li>
     <li>Flip phone. S60 is not set up for that, so it doesn't work flawlessly. Often hard to tell who is calling, for example, and lots of themes don't work quite right.</li>
     <li>No GPS, though cell/sector/triangulation does a pretty good job.</li>
     <li>The AT&#038;T music player is much worse than the Nokia one that came with the N95. Which would be okay if it didn't insist on taking over a hard key and running in the background all the time.</li>
     <li>No WiFi, but I never use that anyway, so I just mention it for completeness.</li>
</ul> </p>

<p>But what surprised me is how much it pleased me for a slightly operator-crippled two year old phone. And that was all the services that worked (though it did take me a few hours to install and configure this):
<ul>
     <li>twitter and sms in general.</li>
     <li>Google search from idle screen.</li>
     <li>Gmail.</li>
     <li>Calendar automatic OTA synch (over Google also).</li>
     <li>Maps, with a choice of several services.</li>
     <li>Browsing. With a choice of browsers.</li>
     <li>Address book synch (with some data bugs, I got the company contact list in the phone). </li>
     <li>A better calculator, a good stopwatch and other secondary-use apps I have grown to rely on.</li>
</ul> </p>

<p>With these, I am 95% back to where I was a couple days ago. I can do almost everything I did with the super-capable modern phones I have been using, just because most apps and services that make my life go are simple, or cloud-based. </p>
<br />

<p>The worst parts of the whole experience, in fact, are not the bad parts of the hardware like I listed above. They are the dumb parts of those cloud services. Google maps, for example, forgot all my favorites. It has my search history of all things, and is a cloud app really, so why are favorites stored on the hardware. Opera mini never really synchs right, even when I try to. And so on for most applications. </p>
<br />


<p>What I am learning more and more (even though I always knew it in theory) is that it's all about the experience, and not about speed or memory or megapixels or network or any other specs, directly, but about how well the device performs user tasks. To that end, old hardware, or more relevantly a <a href="http://www.littlespringsdesign.com/blog/blog/2009/08/04/smartphone-is-a-state-of-mind/">featurephone</a> might do just as well for many users. </p>

<p>It also supports a lot of the opinions we've already had. If you want everyone to use your application, make a mobile website, then a J2ME app, then platform-specific apps. Most of what are regarded as featurephones today can still install Java apps, so can do most or all of the functions expected of any phone, one way or the other.</p>                                                        <hr /><p><a href="http://www.littlespringsdesign.com">Little Springs Design</a> is a user experience design consultancy focused exclusively on mobile. For information on contracting our design, strategy, training, and testing services, please <a href="">contact us</a> today.<br />See our scheduled <a href="http://www.littlespringsdesign.com/blog/training/">training</a> on mobile design, including convenient <a href="http://www.littlespringsdesign.com/blog/training/virtualevents/">webinars</a><br /><br />
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