Sight and Optic, full of new innovations for 2024.

Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here.

Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the North Shore, and has become the bike for riders who’re all-in, every time they’re out.

With the last generation of Optic that was released in 2019, Norco set a new standard for capability with the fastest, most aggressive trail bike around, and firmly established that suspension travel isn’t the only indicator of how much a bike can handle.

Video: Same Names, New Confidence. 2024 Sight and Optic.

Same Names, New Confidence.

For the new 2024 models, both bikes are set to gain serious ground with the new Virtual Pivot Suspension | High Pivot (VPSHP) platform, an innovation that has been tested to the limits to ensure ultimate performance.

SIGHT | RIDE & SEEK:

With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. Whether you’re carving down a steep loam line, dropping in for an enduro stage, or heading off into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain.

Photographer: Andy Vathis
Athlete: Gracey Hemstreet
Location: Sunshine Coast, BC, Canada

OPTIC | PLAYFUL PRECISION:

With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough.

Photographer: Sam Clark
Athlete: Greg Minnaar
Location: Cape Town, South Africa

As a part of their Rider First mentality, Norco is also introducing a serious upgrade to the industry leading Ride Aligned Setup Guide. This update not only covers data for the newest MY24 models, but it will include the entire range of Norco bikes to ensure every rider has the best on-bike experience possible.

More than just a facelift, the enhanced Ride Aligned (live Feb 28th) platform includes:

• Streamlined bike set up suggestions (suspension, cockpit setup, and tire pressures) for all stock Norco models using rider height, weight, positioning on bike and other modifiers such as preferred suspension feel, trail grip and trail type.


• A Garage portal to save multiple set ups for varying trail conditions, type and ride feel for the same bike and multiple bikes.


• Setup Assistant to adjust settings after a few rides and truly dial in your ride to what feels best.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike.

Norco.com

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VANCOUVER, January 9, 2024—In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with Norco next season and beyond. Minnaar is focused on working with Norco’s engineers to develop equipment that will change the game, while also nurturing the next generation of talent.

“Until recently, I had no idea that Norco had such an incredible engineering team,” said Minnaar. “I’ve never seen this in the bike industry, where the engineering team has a separate division to work with the race team. I’ll be lucky enough to direct this program, to be a part of a culture of performance and leverage my years of experience, while giving myself the best possible chance between the tape. This is the beginning of a new chapter for me and for Norco—we’re just getting started.”

Greg Minnaar

Video: Norco Factory Racing Welcomes Greg Minnaar

In addition to racing, Minnaar will lead the Norco Factory race team, joining current members Gracey Hemstreet and Lucas Cruz, while starting to build the team for the future.

“What an honour it is to have the greatest of all time as a teammate … Ever since meeting him in my first Word Cup season he’s been such a down to earth guy and a person you can’t help but look up to! I can’t wait to get to know him better and do some serious damage on the circuit this year alongside Gracey and the GOAT.”

Lucas Cruz

“I’m super excited to have Greg as part of Norco Factory this year. I couldn’t ask for a better mentor. I believe that Greg’s experience and knowledge in the sport will take our team to the next level. It’s going to be a great year.”

Gracey Hemstreet

Greg will also mentor Norco’s youth development team, The Source, a program aimed at finding and fostering the future of downhill racing, giving them the support and tools they need to succeed.

The work for next season has already begun, with Minnaar due to race on the prototype Norco DH bike, something he will be working closely with the engineering team to optimize even further over the season. “I am here to build the fastest team, with the fastest bike,” said Minnaar.

“We can think of no better way to kick off our 60th anniversary year than to have an icon of the sport like Greg join our team,” said Gwen van Lingen, Head of Brand at Norco. “Not just looking at now, but planning for the future is exciting for Norco, Greg, and the sport as a whole.”

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike.

norco.com

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Magicshine has proudly unveiled its latest marvel in illumination technology: the Monteer 12000. Crafted for avid cyclists who demand the very best, this lighting masterpiece takes your night rides to a whole new level. 

Fall is here, and with it comes a seasonal shift that might make some cyclists stow away their bikes until spring. But what if we told you that the thrill of cycling doesn’t have to hibernate with the changing seasons? The key to extending your cycling adventures well into the night lies in finding the perfect illumination, and the Magicshine Monteer 12000 is undoubtedly the right light for the job.

Designed for top-speed nighttime riding on and off the road, this exceptional bike light combines advanced technology and impressive specifications to enhance your riding experience. Whether you’re navigating urban traffic or tackling challenging, pitch-black trails the Monteer 12000 promises to turn darkness into day.

Magicshine: Craftsmanship Beyond Brightness

Anyone can create a blindingly bright light, but Magicshine elevates their art with precision and intelligence. The Monteer 12000 is a testament to this expertise. Despite its immense power, there’s no overexposed glare or excessively illuminated objects. The beam spreads evenly, leaving no detail in the dark without causing discomfort. Its gentle and soft hue is easy on the eyes, so you won’t feel like you’re staring into the sun. The light’s even spread creates brilliant on-trail context, boosting your confidence and enhancing your night ride experience.

The Power of 12,000 Lumens

With not one, not two, but five LEDs, this powerhouse of a bike light boasts an astonishing 12,000 lumens of brilliance. It’s like having your own personal sun on your handlebars, lighting up your path with an intensity that reveals every twist and turn.

Two Beams, One Companion

But it’s not just about raw power; it’s about control and precision, and the Monteer 12000 is all about versatility. On city streets, it offers a glare-free floodlight beam with a meticulously calibrated cut-off line, ensuring your ride is safe and comfortable for both you and oncoming traffic. But venture onto challenging trails, and the spotlight beam with its four lens angles takes centre stage; illuminating your path with a range that extends up to an astonishing 360 meters. This isn’t just raw power; it’s intelligent design that adapts to your needs.

Built to Last

The Monteer 12,000 doesn’t just shine in terms of lighting performance. With its robust one-piece seamless aluminum housing, it’s built to last. Able to withstand shocks, dust, water, it’s prepared for whatever the elements throw at it. Its IPX6 waterproof rating ensures it can handle heavy rain conditions without a hitch. 

Cool, Calm, and Collected

At the heart of this exceptional performance is an innovative physical air duct cooling system, complemented by internal thermal management and enhanced by cooling fins. The cooling fins increase the surface area available for heat to dissipate, while the dedicated air ducts bring in cool air at the front to prevent overheating even during the most intense rides. All of these features work together seamlessly to keep the light cool, even when you’re pushing it to the limit.

Battery: The Hero Behind the Scenes:

A hero is only as good as their sidekick, and in this story, the 14.4V 10,000mAh battery pack plays that role to perfection. It’s the backbone of your adventure, offering an impressive runtime of 121 hours. Plus, it’s no slouch when it comes to multitasking; it supports USB-C PD fast charging and discharging, so you can recharge your battery in a flash or power up your gadgets while you ride.

The Quick Charge Trick

Sometimes, adventure can’t wait. That’s why the Monteer 12,000 offers the convenience of charging to 100% in as little as 3 hours. In the blink of an eye, you’re ready to conquer the night.

Effortless Control

Control is at your fingertips, or rather, on your handlebars. The wireless remote is your magic wand, letting you switch between modes and adjust brightness levels with a simple press. A single click, and you’re instantly bathed in the full glory of 12,000 lumens.

Personalized Lighting: Your Ride, Your Rules

In a world that’s all about customization, the Monteer 12,000 doesn’t disappoint. Connect it with the Magicshine App, and you have the power to personalize your lighting preferences, create new modes, and fine-tune brightness levels to suit your mood.

Just like its predecessor, the Monteer 8000s, the Monteer 12000 is in a league of its own. Magicshine continues to push the boundaries, offering features and performance that the competition can’t even come close to. This bike light isn’t just another accessory; it’s a game-changer for the world of nighttime cycling. Experience the Monteer 12000, and elevate your cycling journey to new heights. It’s more than just a bike light; it’s the future of illumination, and it’s ready to lead you on endless adventures. Don’t let the dark days of fall deter you. When it’s time to turn your nocturnal rides into epic adventures, the Magicshine Monteer 12000 is the companion you’ve been waiting for. 

“The latest iteration of Monteer is, once again, in a league of its own.”

– Alex Evans, BikeRadar

Keep Reading

• New Sight & Optic for 2024 – The Names Haven’t Changed, But the Technology Has.February 28, 2024
• Greg Minnaar is Just Getting Started as he Joins Norco.January 10, 2024
• Conquer the Night: Meet Magicshine’s 12,000 Lumen Bike LightOctober 20, 2023

Handup Gloves have a reputation for being the go-to choice for mountain bike riders, cyclocross racers, and downhill enthusiasts. With their bold and vibrant designs and a focus on both style and performance, Handup has redefined what mountain bike gloves can offer. While they are well-known for their Most Days gloves, Handup also brings you a winter glove lineup that will ensure your customers stay warm and comfortable during cold-weather rides.

Handup Winter Glove Collection

Handup offers two types of winter gloves, each designed to cater to different temperature ranges and riding intensities. Let’s dive into the details of both:

Cold Weather Gloves

The Cold Weather Glove is designed for moderate temperatures or cold weather during high-intensity rides. Although it has a single-layer of insulation, this glove still manages to strike a perfect balance between warmth and dexterity.

Key features:

– Durable, single-layer FULLTOUCH microfiber palm for maximum bike feel.

– Touch screen compatibility throughout the palm.

– Single layer, fleece-lined top for added warmth.

– Extended stretch neoprene cuff for easy on/off.

– Grip Graphics for enhanced grip and style.

– A convenient towel sweat cloth on the thumb for those cold-weather runny noses.

This glove is rated for temperatures between 3°C to 10°C and is available in three attractive patterns: Blizzard Bolts, Golden Hour, and Olive Cascade. Each design offers a unique style and statement for riders:

Blizzard Bolts

Picture this: Zeus himself flinging these gloves like lightning bolts from the heavens to keep your fingers toasty hot on the handlebars. Not only do they ward off the cold, but they also transform your digits into a tropical oasis as they reach for that ice-cold post-ride beverage.

The design boasts a blizzard of lightning bolts perfectly complemented by the iconic “SEND IT” line across the palms. These gloves are electric, and they’re ready to electrify your winter rides.

Olive Cascade

From conquering the highest peaks to those lesser-known but equally thrilling summits, the Olive Cascade winter gloves have descended from the mountains to rest atop your handlebars.

The olive, orange, and black design on the back pays homage to the majestic peaks you’ll inevitably conquer while wearing these beauties. “SHRED” emblazoned on the palms serves as a constant reminder that these gloves are built for epic winter adventures and will keep your hands as toasty as a wood stove in a cozy mountain cabin so you can keep shredding even as the temperature drops.

Golden Hour

Introducing the Golden Hour design, a delightful ray of sunshine for your customers during the colder months. These gloves bring the warmth of a cozy, golden sunset right to your hands.

Handup asked Bob Ross what to call these gloves, and he said, “It reminds me of a golden hour of warm light peeking through some happy little trees in the middle of winter”. Who can argue with the wisdom of Bob Ross? This design infuses winter rides with joy and warmth, making you feel like you’re cycling through a perpetual golden hour.

ColdER Weather Gloves

The ColdER Weather Glove is perfect for even colder temperatures or exceptionally cold days during high-intensity rides. The dual layer construction still allows for ample dexterity and warmth in a fully touch screen compatible glove.

Key features:

– Durable, single-layer FULLTOUCH microfiber palm for maximum bike feel.

– Touch screen compatibility throughout the palm.

– Dual-layer fleece lining for maximum warmth.

– Extended neoprene cuff.

– Grip Graphics for superior grip and style.

– A large towel sweat cloth on the thumb.

– Durable Clarino leather palm for maximum bike feel.

The ColdER Weather Glove is rated for temperatures between 0°C to 6°C and is available in two stylish patterns: City Camo Black and Hi Viz Splatter, each designed to stand out and complement any style.

City Camo Black

Camouflage is woven into the very fabric of HANDUP, a brand that’s always stood out while blending in. Year after year, they’ve released new iterations of camouflage patterned gloves; a testament to their love for designs that can both disappear into the environment and stand out in a crowd. 

City Camo Black offers a contemporary, monochromatic interpretation of the classic camouflage pattern. The design effortlessly shifts from urban stealth to trail standout, making a distinctive statement in both city and wilderness settings. With “FULL SEND” boldly declared on the palm, these gloves are designed for riders who appreciate style that’s as versatile as it is eye-catching, mirroring Handup’s own brand ethos.

Hi-Viz Splatter

Prepare to be the highest of visibility with the Hi-Viz Splatter design.

These gloves are like a wild splash of highlighter yellow and speckles of green and purple paint that make it look like you’ve ridden straight out of the neon-soaked ’80s. Accompanied by the confident proclamation of “RIDE DIRTY” across the palms, these gloves are a statement piece for riders who want to be seen. Hi-Viz Splatter gloves are not just for riding; they’re an undeniably bold fashion statement, setting the stage for a ride that’s as visually exciting as it is thrilling.

Sizing Recommendations

Handup offers a wide range of sizes from XXS to XXL, ensuring everyone can find their perfect fit. It’s essential to note that winter gloves should fit slightly larger than your standard Handup Gloves, as this allows room for hand heat to be trapped within the glove, ensuring warmth.

What Reviews Say

Here’s what riders are saying about Handup’s Winter Gloves:

Review 1: Drew Rohde, The Loam Wolf

• “I never felt like my hands were imprisoned in a vacuum pack. The single layer Clarion palm allows for a close and comfortable relationship with your grips, while the top part of the glove offers that ‘just right’ amount of non-bulky insulation. I could easily wiggle my fingers and I still had the dexterity to grab keys or a bar out of my pocket.” Click here to continue reading the full review.

Review 2: Nikki Rohan, PinkBike

• “At the beginning of each ride my fingertips were frigid, but once I started climbing and my body warmed up, my hands felt warm and toasty (even on long descents, when my fingertips typically get cold again). As the day warmed up the gloves maintained good breathability. I never felt like my hands were imprisoned in a vacuum pack. The single layer Clarion palm allows for a close and comfortable relationship with your grips, while the top part of the glove offers that ‘just right’ amount of non-bulky insulation. I could easily wiggle my fingers and I still had the dexterity to grab keys or a bar out of my pocket” Click here to read the article.

Conclusion

With Handup’s Winter Gloves, you can offer your customers a top-tier solution to keep their hands warm and comfortable during the cold-weather cycling season. These gloves are not just designed to perform; they also make a style statement.

Help your customers conquer the unpredictable winter weather and ride in style with Handup’s Winter Gloves. 

Keep Reading

• New Sight & Optic for 2024 – The Names Haven’t Changed, But the Technology Has.February 28, 2024
• Greg Minnaar is Just Getting Started as he Joins Norco.January 10, 2024
• Conquer the Night: Meet Magicshine’s 12,000 Lumen Bike LightOctober 20, 2023

LONDON, Tuesday 12th September 2023 –– Wahoo Fitness, the leading endurance athlete fitness technology company, has announced the introduction of two brand new additions to their training ecosystem and with them, a completely new innovative, indoor riding experience.

KICKR MOVE

In September 2022, the market-leading KICKR smart trainer took another big step ahead of the competition – with the introduction of Wi-Fi, still the only trainer on the market to have done so. Now just one year later, Wahoo has taken another giant leap ahead of the market, with the release of the KICKR MOVE – delivering the closest real world, smart trainer ride-feel. This all new premium addition to the Wahoo range, has the addition of 8 inches of fore aft movement added to the trainer body. This delivers an entirely new dimension of ride-feel, this built-in dual-axis movement creates a sensation remarkably similar to that of cycling outdoors. The result is a more engaging, more comfortable and more realistic riding experience than ever before. The KICKR MOVE gives athletes the comfort, motivation and enjoyment to get the most out of their indoor rides and workouts.

The KICKR MOVE sits on wheels that are within a fixed, curved track. As the rider increases or decreases power output, or gets in or out of the saddle, or simply readjusts their riding position – the trainer moves forwards and backwards with them. The track is curved to allow gravity to control the amount of movement. Small adjustments in the saddle will result in lile movement, whereas geing out of the saddle for a sprint will create much more movement. The KICKR MOVE also features a lockout switch to disengage the movement, making it easier to mount bikes, move the trainer around, as well as tailoring to rider preference.

In tandem with the KICKR MOVE launch, Wahoo has created an easy to use hardware add-on to make it compatible with existing models of their innovative KICKR CLIMB. Fied to the base of the KICKR CLIMB, the KICKR CLIMB Base Adaptor follows the exact same arc as the KICKR MOVE, so the pair move together in perfect unison. When combined with Wahoo’s KICKR HEADWIND, they create next-level realism and an unparalleled indoor riding experience.

KICKR BIKE SHIFT

As part of this joint launch, Wahoo is also releasing a brand new indoor smart bike; the KICKR BIKE SHIFT. Looking to create an indoor smart bike with a lower price point, KICKR BIKE SHIFT offers the unmatched ride feel of KICKR BIKE and retains key features such as Reality Shift, True Fit, Real Ride Feel and, of course, Wi-FI. Wahoo has helped open up the smart bike category to even more people by refining features, including the introduction of a new brake and belt drivetrain system to deliver lightning fast resistance response to grade and power changes – plus an even quieter ride than ever before. The KICKR BIKE SHIFT will be offered to users alongside Wahoo’s current industry-leading, globally acclaimed KICKR BIKE for a beer and best option.

Chip Hawkins, Founder of Wahoo, commented “Wahoo was founded on the principle of building the beer athletes in all of us. With innovation at the heart of everything we do, we couldn’t be prouder to once again be pushing indoor cycling ahead to a new reality”.

New Unboxing Experience

To make the transition from delivery to riding as quick and easy as possible, Wahoo is introducing a brand new unboxing experience, which will be rolled out across their indoor training range. An easy slide mechanism has been included in the KICKR MOVE box, saving users from needing to lift a heavy trainer out of the packaging. Packaging is also more sustainable with a 90% reduction in non-recyclable foam. Then a QR code will take riders to a quick and easy digital guide, delivered through videos. For the KICKR BIKE and KICKR BIKE SHIFT this will be a detailed set up and fit video, to help dial in the smart bike’s dimensions. For the KICKR CORE, KICKR and KICKR MOVE there will be a customised set up experience based on the users unique bike specifications, with all the required tools, accessories and spacers outlined.

Pricing, offers and additional info*

• KICKR MOVE: CAD $2,149.99, US $1,599.99, Europe €1,599.99 and UK £1,399.99
• KICKR BIKE SHIFT: CAD $4,199.99, US $2,999.99, Europe €2,999.99 and UK £2,699.99
• Product delivery is due to arrive at the end of September.

About Wahoo Fitness:

Located in Atlanta, GA, Wahoo Fitness’ vision is to be a global leader in smart fitness and training – by creating a full ecosystem of software, sensors, devices, data, and performance insights for runners, cyclists, triathletes and other competitive endurance athletes and fitness enthusiasts. Learn more about Wahoo’s full line of products and apps at WahooFitness.com

Shop Local: Click here to find a Wahoo Fitness dealer near you

Continue Reading:

• New Sight & Optic for 2024 – The Names Haven’t Changed, But the Technology Has.February 28, 2024
• Greg Minnaar is Just Getting Started as he Joins Norco.January 10, 2024
• Conquer the Night: Meet Magicshine’s 12,000 Lumen Bike LightOctober 20, 2023

Axiom’s Streamliner rack series has made an unexpected leap from cycling into the broader world of sports and lifestyle.

The Axiom Streamliner Road DLX rack has secured a spot in the limelight by clinching the title of “Best Bike Rack for Road Bikes” in none other than Sports Illustrated. Yes, you read that correctly – a product designed to elevate your cycling experience has made waves beyond the cycling community, making its mark in the world of sports and lifestyle.

Streamliner DLX Road Rack

Tired of compatibility struggles between rear racks and road bikes? Say goodbye to those woes, as Axiom’s Streamliner Road DLX Rack is the ultimate solution. This rack has been meticulously crafted to cater to road cyclists’ specific needs; particularly those who’ve been plagued by heel clearance problems. The Streamliner takes a bold step forward by mounting 4 cm behind the axle, solving the challenge of shorter chainstays. Axiom’s engineering ingenuity also guarantees ample space to accommodate road fenders, catering to the needs of riders who venture into diverse weather conditions. 

Features

The Streamliner’s design embodies the marriage of form and function. Its sleek, narrow profile not only cuts through the wind with finesse, enhancing aerodynamics, but also keeps your load centred. Boasting an impressive 110-pound weight capacity, this rack proves that you don’t have to compromise on carrying capability for style.

Although the streamlined profile might not be the ideal match for top trunk bags, it’s a boon for pannier enthusiasts. The lateral hanging panniers find a perfect companion in the Streamliner Rack. Axiom’s keen attention to detail ensures that your cycling experience is not only practical but also visually pleasing.

Streamliner Rack Series

While the Sports Illustrated recognition catapults the Streamliner Road DLX Rack into the spotlight, it’s essential to recognize that the series offers a versatile range of options catering to every cycling preference. From enhanced tire clearance to a spectrum of mounting choices – even including options suitable for fat bikes – the Streamliner Rack Series accommodates a variety of scenarios without compromising on its core principles.

Highlighting Axiom’s commitment to conquering hurdles through inventive resolutions, even typical obstacles like accommodating disc brakes become obsolete, all without compromising handling with unnecessary added width.

The Streamliner Advantage

The Streamliner series brings a range of advantages that cater to the diverse needs of cyclists. Here are the three main reasons why the Streamliner series holds a unique competitive edge:

1) Unique wedge shape delivers a better ride experience: Incorporating innovation that directly impacts your cycling experience, the Streamliner racks feature a distinctive wedge shape. This design places the center load closer to the rear wheel, amplifying both stability and handling. Feel the difference as you ride with improved equilibrium, knowing your cargo is secured in optimal alignment.

2) Works with the Bike You Have: Speed and functionality should not be mutually exclusive. The Streamliner racks break down barriers by accommodating various bike types. Modern road and cyclocross bikes, often built with tight tolerances and short chainstays, find a compatible companion in the Streamliner series. Regardless of your bike’s swiftness, rest assured that the Streamliner racks embrace diversity and functionality.

3) Innovative Sweep Back Foot Design for Heel & Pannier Clearance: Say goodbye to the inconvenience of limited clearance. The Streamliner racks employ a sweep back foot design that ensures ample space for both heels and panniers. This clever feature not only eliminates frustrating constraints but also enhances your overall biking experience. Whether you choose to mount the feet to traditional dropout eyelets or opt for a quick-release skewer, your setup remains adaptable and convenient.

Learn More

Click on each picture below to learn more about each style of Streamliner rack on Axiom’s website:

Conclusion

Whether you’re a seasoned road cyclist or an adventurer seeking new horizons, the Axiom Streamliner rack series doesn’t just provide a solution—it embodies thoughtful design, practicality, and a strong spirit of innovation.

Shop Local: Click here to find out which local bike shops carry Axiom products.

Keep Reading

• New Sight & Optic for 2024 – The Names Haven’t Changed, But the Technology Has.
• Greg Minnaar is Just Getting Started as he Joins Norco.
• Conquer the Night: Meet Magicshine’s 12,000 Lumen Bike Light

As a proud Canadian distributor of top-tier mountain bike brands, we were beyond thrilled to be a part of this exhilarating event, displaying an exclusive lineup of five exceptional brands: Endura, Topeak, 5DEV, Peaty’s, and Yakima. 

The event once again lived up to its reputation as a mecca for mountain biking enthusiasts, attracting riders and spectators from all corners of the globe. Our presence at Crankworx was an opportunity to connect with fellow biking enthusiasts and industry leaders. Every day visitors flocked to our brand booths, where we presented the latest and greatest in biking gear, components, accessories, and more.  

5DEV: Elevating Performance, California Style 

At the 5DEV booth, the spotlight was on precision and style. Hailing from San Diego, California, 5DEV wowed attendees with their premium parts, meticulously engineered for lightweight performance without compromising strength. Showcasing an array of machined cranks, chainrings, and featherweight MTB stems, including the all-new Titanium Cranks, colourful Chainrings, and one-piece Stems, visitors were left in awe.

A highlight was the coveted Run CNC t-shirts, turning heads and drawing crowds, as enthusiasts eagerly lined up for a chance to win one:

Peaty’s: Carrying On a Legendary Legacy

Co-founded by the Crankworx and World Cup DH legend Steve Peat, the Peaty’s booth attracted attention with its innovative tubeless solutions and bike care products. The Holeshot BioFibre Tubeless Sealant, a hit for being biodegradable and effective, stole the show.  

The Peaty’s art gallery added a creative twist, inviting participants to recreate one of Peaty’s iconic designs to take home a package of Peaty’s Holeshot BioFibre Tubeless Sealant. The plain white wall turned into a masterpiece battleground, where creativity and hilarity collided!

We’re giving gold stars for creativity here, even if some pieces left us wondering if someone was channeling their inner mountain biking muse or just got a little carried away with the Sharpie. 

Curious to see some of the artwork that caught our eye? Slide through the photo gallery below for a glimpse of these unique and imaginative Peaty’s art renditions:

But let’s give credit where credit’s due! Some of the abstract creations were like the biking world’s answer to avant-garde, a true masterpiece of… well, let’s just call it artistic exploration. It was a delightful reminder that not every stroke of the marker leads to a masterpiece – sometimes they lead to giggles and a genuine appreciation for the creative process. 

And then there was Dylan, who turned out to be some kind of hidden artistic prodigy. Seriously, his mom pulled us aside to tell us he usually refuses to even pick up a marker! Who knew the Peaty’s Whippet could be the key to unlocking a young artist’s creative vault? Not to be dramatic or anything but we’re pretty sure we saw Picasso do a double-take from beyond:

In recognition of his impressive artistic endeavour and his remarkable courage to step outside his comfort zone, we were delighted to surprise him with a well-deserved Ultimate Cleaning Kit!

All in all, our Peaty’s art gallery wall was a hilarious rollercoaster ride of artistic triumphs and abstract explorations. So, hats off to everyone who contributed – whether you sketched like a seasoned artist or embraced an abstract interpretation like a modern-day trailblazer. Your efforts not only added to our gallery but sprinkled in a generous dose of laughter and joy, reminding us that at Crankworx, creativity knows no bounds, and art is a wheelie good time!  

We also gave away 5 Peaty’s Ultimate Cleaning kits stocked with a bottle of LoamFoam, Degreaser, LinkLube, 2 brushes, and a microfibre cleaning cloth made from bamboo fibre, all wrapped up in a toolbox made from 100% recycled materials. Congratulations to our winners Robert, Erynn, Zach, Michelle, and Josh!

Topeak: Where Preparation Meets Performance 

“Prepare to Ride” was the mantra at the Topeak booth, featuring an impressive range of tools, pumps, fenders, bags, and accessories. Riders of all disciplines found their match among Topeak’s offerings, from foldable work stands and Tubi Multi-Tools to class-leading pumps, and newly redesigned floor pumps.

The T Hex Speed Wrench Set stood out as a practical masterpiece that transcends functionality. With its sleek and elegant design, it’s not just a tool; it’s a piece of art that begs for a permanent spot on display in any workspace. This unique blend of practicality and beauty sparked conversations that celebrated the harmonious marriage of form and function, a hallmark of the Topeak brand as a whole.  

The BB Hide n’ Tool, a cleverly designed tool concealed within a bottom bracket, and the Plug ‘n Tool Mountain PRO, a multi-tool that fits seamlessly within a bike’s handlebars, sparked curiosity and intrigue among attendees. Its ingenuity and practicality left riders excited about the possibilities for seamless maintenance during rides. 

Precision in every detail: The sleek Black Topeak Mini P20 Multi-Tool and the elegant Gold Tubi 18 Multi-Tool stand ready to tackle any trailside challenge. With their compact design and essential features, these multi-tools are the ultimate companions for every ride.

Crafted from lightweight aluminum, the TubiBooster X is a dynamic tool that serves as an air chamber and inflator head, holding a potent one-liter charge. Acting as a mini air compressor, it transforms any floor pump into a tire-bead seating powerhouse.

Precision in Your Palm: Introducing the TORQ ROCKET mini EX, your key to impeccable torque. This compact dynamo ensures your frame and components are tightened to recommended values for optimal safety and performance. Equipped with a reversible ratcheting head and a pocket-sized design, it’s your go-to tool for tight spots, conveniently stashed in a jersey pocket for on-the-go repairs and trailside mastery.

In the spotlight, the Y-SPEED RATCHET takes center stage, a masterful 3-way ratchet tool flaunting its pro-level prowess. With a high-tensile strength, it tackles wear resistance head-on, extending its tool life and delivering unmatched leverage. Paired with the Power Lever X, these modular magicians transform from chain pliers to tire levers in a snap. Chain maintenance and quick flat repairs are a breeze, while the Presta core tool adds the finishing touch to this powerhouse duo. Also pictured: BB Hide n’ Tool, Plug n’ Tool Mountain PRO, Mini P20 Multi-Tool, and Tubi 18 Multi-Tool.

With excitement building, visitors had their eyes on the grand prize—the coveted Topeak Prepstand eUp bike stand. This prized addition to a rider’s gear promises effortless bike maintenance and precise care. In this snapshot, the Prepstand eUp proudly displays the brand new Norco Fluid Carbon, adorned with a multitude of Topeak accessories:

Endura: Scottish Heritage, Global Excellence 

Born in Scotland, Endura showcased purpose-built riding apparel, including a stellar collection of MTB shoes and a brand-new lineup of helmets. The MT500 series helmets stole the spotlight, boasting lightweight design, MIPS technology, and the Koroyd Core system for unparalleled safety. Participants reveled in the chance to win custom-painted MT500 Full-Face helmets, adorned with unique designs that epitomized the fearless spirit of mountain biking.

The custom painted MT500 Full-Face helmets stood as vibrant canvases. Each telling a distinct story of mountain biking passion and the audacity to push boundaries. These helmets were not just protective gear; they were individual expressions of the fearless attitude that defines the sport. 

One helmet paid homage to Endura’s “FEAR.LESS” campaign, featuring the fierce honey badger, a symbol of unyielding courage. Its intricate detailing captured the essence of fearlessness that mountain bikers embody as they conquer challenging terrains:

The second helmet was a true work of art. Wrapped with a hand-painted topographical map of Whistler, set against the backdrop of the iconic Endura logo and the “FEAR.LESS” insignia on the back. This helmet celebrated the harmonious dance between nature’s beauty and the daring spirit of mountain biking:

As attendees marveled at these masterpieces, it became clear that these helmets weren’t just accessories; they served as a visual reminder that mountain biking is not just a sport; it’s a lifestyle, a passion, and a drive to explore the unknown and conquer the unconquerable. Congratulations to the two lucky recipients who walked away with these one-of-a-kind helmets!

Yakima: Carrying Adventure, Anywhere 

Yakima stood tall as the leading brand for car racks, offering an impressive array of solutions for outdoor adventures. From tray-style hitch mount racks to the revolutionary EXO hitch system, attendees explored versatile options.  

The Land Rover Defender Wolf, decked out with the Yakima SkyRise Rooftop Tent, EXO BaseCamp Kitchen, and the new MajorShady 270 awning, stole the show, embodying the ultimate camp setup:

Crankworx Whistler 2023 wasn’t just about showing off the latest and greatest from our brands, but also about fostering a sense of community and knowledge-sharing. Our team of experts engaged with visitors, sharing insights and expertise to help riders elevate their experience to new heights. We’re grateful to have been part of this unforgettable experience. We extend our heartfelt thanks to the organizers, participants, athletes, and attendees who made it truly exceptional.

As we bid adieu to another successful Crankworx, our passion for mountain biking burns brighter than ever. We look forward to the next edition, where we’ll continue to bring the best of the biking world to enthusiasts from all around the globe.

This is the dream delivered.

The drivetrain of dreams, Eagle Transmission is here.

It exists to eliminate pain points riders encounter with all other drivetrains. Imagined, designed and engineered into tangible technology for riders like you.

This is shifting flawlessly under maximum load, even with the additional wattage of an eMTB. This is the elimination of all variance by building everything around the center of the axle. This is a transcendently tough derailleur that can withstand any lateral impact that gets in its way. This is a simple four-tool, five-minute setup procedure that requires literally zero further adjustment.

Eagle Transmission has been designed and engineered into tangible technology for the world’s most demanding riders. Built around the universal constant of the wheel axle itself, Eagle Transmission is a radically robust, fully integrated and interdependent wireless transmission that literally changes how we ride. It simplifies, strengthens, and extends lifespan to new limits. It uses no derailleur hanger or adjustment screws and lets you shift flawlessly under maximum power. Eagle Transmission drops a seismic shift on what it means to shift a mountain bike.

With Eagle Transmission, how you shift your mountain bike will be forever changed.

Welcome to the dream made real.

Simplicity now simpler.

By building everything around the center of the wheel axle itself, Eagle Transmission uses no derailleur hanger allowing for a totally new, streamlined way to set up your bike with no further adjustment required.

To set up Eagle Transmission, all you need is a chainbreaker, an 8-millimeter hex, a T-25 torx,
and a torque wrench.

Time to go ride.

An unprecedented ride experience

Eagle Transmission is an approach to the mountain bike drivetrain that sets a new bar and new expectation as the realization of a first-of-its-kind approach to the whole system. An approach built around the one constant across all bikes – the center of the wheel and axle – eliminating unnecessary parts and allowing all other requisite features work in perfect relationship to this constant.

What used to be a “drivetrain” is now a fully integrated and interdependent wireless transmission making setup mind-blowingly easy. It also delivers unprecedented strength, reliability, and durability. The need for adjustment has been eliminated. For the first time ever, the Eagle Transmission delivers a shift under any circumstance, even with the additional torque loads of E-MTB. And the “T-Type” distinction is for components that are only compatible with Eagle Transmission.

XX

XX Eagle Transmission is where imagination, innovation and unprecedented performance meet. The drivetrain of dreams, XX Eagle Transmission has been designed and engineered into tangible technology for the world’s most demanding. The zenith. The lightest. The level with no level beyond.

SHOP THE XX COLLECTION

X0

X0 Eagle Transmission is for put-up or shut-up riders who don’t have time to wonder about their componentry. The level of full legitimacy, X0 Eagle Transmission gives confidence to the most serious riders in every discipline. Light, tough, reliable and precise, X0 Eagle Transmission is built to help you prove your mettle.

SHOP THE X0 COLLECTION

Magic Wheel

That oversized bottom pulley in the Inline Cage is called the Magic Wheel because its outer ring rotates independently from the inner spoked hub. Should a stick become lodged between pulley and cage, Magic Wheel takes over, and your chain can continue threading through the derailleur without a damaging jam or bind.

As a safeguard to the ride experience, the magic wheel allows for continuous chain movement, even if the lower pulley wheel is impeded by debris.

SRAM Eagle Transmission | Meet the Range

At LTP Sports, we’re committed to working exclusively with independent specialty bicycle dealers. We rely upon their expertise and experience to ensure our customers have the very best cycling experiences possible, every day. For product availability, check with your local retailer. Click here to find a dealer near you.

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Winter-Ready Outerwear

Outermost protection against the elements. When choosing an outer layer or a shell, it’s important to first consider what kind of riding you’ll be doing. For those cold weather riders who are also likely to face heavy winds or precipitation, then it’s probably a good idea to start your search with a hardshell. On the other hand, for those who plan on being out for extended periods of time and want comfort and warmth over waterproofness, then softshells may be a better route for you to take.

Whether you face rain, snow, wind, cold, or all of the above, there’s an outer layer for every rider’s needs. Check out our picks below for some great outer layers for all types of riders:

Endura MT500 Freezing Point Jacket & Pants

Reset the thermostat with the Freezing Point jacket & pant from Endura to make even the coldest winter day a riding day. PrimaLoft® Gold Insulation and stretch thermal softshell fabric beats out the wind & cold, letting you tackle even the toughest winter trails.

iXS Carve Zero Insulated Jacket

With 60g/m2 insulation, 10k waterproofing & 30,000g/m2/24h of breathability, you’re sure to stay warm & dry when the temperature starts to drop & unpredictable precipitation makes a surprise appearance.

This jacket also features comfortable x-stretch fabric, an adjustable, helmet compatible hood, YKK zippers, underarm vents and two hand pockets. No matter the season, you’ll be able to adjust your body temperature with ease in the Carve Zero Insulated Jacket.

Endura Windchill Jacket II

Wind – friend or foe depending on the direction, but almost always a factor on winter rides. 360° wind protection and exceptionally warm thermal fabric makes this softshell jacket ideal for all kinds of riding.

Both Cycling Weekly and Bike Radar have given this jacket glowing reviews, saying, “The Endura Windchill Jacket II is an excellent example of how simple, yet effective, a winter jacket can be” and that it “performs just as well as jackets twice the price”.

Available in both Men’s and Women’s, this jacket comes in a variety of colourways for you to choose from.

iXS Carve All Weather Jacket & Pants

Your choice of waterproof gear can make or break a ride – that’s where the Carve All-Weather Jacket & Pants come in.

Designed to be your bad-weather shield, this jacket is made with x-stretch fabric that offers 20k waterproofing & 30,000g/m2/24h of breathability, keeping you protected when it’s raining cats and dogs.

Offering 10k waterproofing, extreme breathability, and x-stretch fabric, you can still get rowdy on the trails when the storm is howling knowing that you’ll stay nice and dry in these pants. Details include an adjustable waistband for customizable fit, pockets to stow essentials, inner thigh vents, and is rounded off with waterproof zippers to ensure no rogue water leakage.

Most Loved Layers

Choosing the right layers for fall & winter rides is crucial. It can make all the difference between a perfectly comfortable ride & one that’s downright bone-chilling; leaving you vulnerable to frostbite or hypothermia.

Endura BaaBaa Blend Long Sleeve Baselayer

Endura’s BaaBaa Blend Long Sleeve Baselayer is highly wicking, extremely breathable, non-itchy, warm when wet, low odour & comes from ren-ewe-able resources rather than oil. On sub-zero days, you’re not going to want to leave home without this.

Despite their warmth, wool tends to get a bit of a bad rep because of how it absorbs moisture. Once wet (or sweaty), it becomes heavy and, consequently, loses a lot of its’ insulating ability. What’s unique about this base layer is the Merino-Lyocell blend. Lyocell is a synthetic fabric made from cellulose with excellent moisture management properties. This baselayer takes all of these benefits from both of these textiles and wraps it all into one. The result? A baselayer that gives you the best of both worlds.

Endura FS260-Pro Jetstream Long Sleeve Jersey II

Much more than just a long sleeve jersey, this jersey was designed for hard rides in tough conditions. The secret behind this jersey is carefully thought out fabric placement that combines weather protection with breathability for maximum road performance.

Water and windproof panels at the chest and front of the sleeves provide insulation for your core. The strategically placed panels on the back use an insulated, but more breathable fabric, allowing moisture to be pulled away from your body and keeping you both warm and dry.

iXS Carve Digger Hooded Jersey

The most versatile piece from iXS, this jersey was designed to replace several pieces of outer clothing. Featuring a neck
warmer that doubles as a face mask in cold or gusty weather and a hood that can be worn comfortably under your helmet while riding.

What seals the deal on this jersey is that it was a recipient of the 2022 Design & Innovation Award, which is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. More than just a title-giver or a round of applause for brands, it’s the definitive award that decisively tests products in the real world.

Cold Weather Essential Accessories

Handup ColdER Weather Gloves

Escape into the chilly winter night with warm hands in these ColdER Weather Gloves from Handup! Built to keep you cooking at bone chilling temps or cold days at higher outputs. The minimal dual layer still allows for ample dexterity and warmth in a fully touchscreen-compatible glove.

Endura FS260-Pro Headband

No fuss, just function – add a little extra warmth to those cool, crisp rides with the FS260-Pro headband. Features high stretch thermal fabric & PFC-Free DWR M treatment for excellent, eco-friendly water repellency.

Endura Freezing Point Overshoe II

Rigorously tested in the depths of Scottish winter to give you confidence to get out on your bike without having to worry about losing all feeling in your toes. Smooth neoprene outer layer creates a surface that water naturally runs off while thick fleece lining provides warmth & comfort.

Magicshine SeeMee 30 Rear Bike Light

With colder weather also comes shorter days, so making sure that you’re seen by others on the road or in the trails is more important than ever. This wallet-friendly rear light from Magicshine can be seen from up to 800 meters away, offers 230° high side visibility & an infrared light sensor that automatically adapts to your environment.

Hiplok D1000 Anti-Angle Grinder Bike Lock

Cold weather doesn’t make bike security any less important! Introducing the long-awaited, much anticipated, portable anti-angle grinder bike lock from none other than Hiplok. This lock carries the ultimate Sold Secure Motorcycle Diamond rating. Being the first of its’ kind, the D1000 represents a new era in mobile bike security.

Live to Play Sports is committed to working exclusively with independent specialty bicycle dealers. We rely upon their expertise and experience to ensure our customers have the very best cycling experiences possible, every day. Click here to find a dealer near you.

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Paul Nash, Distributed Brands Manager, has this to say about the brand addition: “Maxxis is such a natural fit for LTP – our Norco bikes are already rolling on them, and our athletes are winning on them – so we are absolutely thrilled to take our partnership with the brand to the next level.”

Maxxis tires will be available for pre-order starting August 24th, 2022, in preparation for the 2023 season. To find your local LTP Sports dealer, click here.

For more than 50 years, Maxxis has been committed to making bike tires riders can trust for reliability and performance. While other industry giants’ beginnings are largely rooted in motorsport, Maxxis got its’ start making bicycle tires. Dedication to the bike industry from the very beginning consequently allowed Maxxis to grow steadily into what it is today; the largest bicycle tire manufacturer in the world.

Maxxis’ extensive range of products cover all conditions, terrains, and disciplines. They’ve also gained a reputation for having some of the best rubber compounds and tire casings in the industry. All things considered, it comes as no surprise that a majority of bikes you see these days are rolling on Maxxis tires. According to Pinkbike’s 2022 Opening Day Survey at the Whistler Bike Park, Maxxis’ popularity has seen steady growth over the last four years — and shows no sign of slowing down any time soon:

Percentage of Riders with Maxxis Tires – Pinkbike’s Opening Day Survey (2019-2022)

As shown above, since 2019, Maxxis has dominated the tire segment. They’ve continued to gain significant ground into 2022, jumping nearly 15%.

Around the world – from Olympians, national champions, professionals, and all the way through to the average consumer – Maxxis has become the tire of choice thanks to their extensive product research, unique designs and rigorous testing standards that produce tires capable of elevating riders to the next level.

To learn more about Maxxis, click here to visit their website.

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