Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don’t copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That’s right. This is basic stuff. Don’t place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance
Writers Newsletter.

4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.

6. Change your ad copy if it’s not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It’s human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.

7. Key your ads to find out which ones are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.

8. Keep records of everyone who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don’t forget to set up a free email account
especially to handle your request.

10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.
80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.
Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.
The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.
So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader’s attention immediately. If you don’t grab them by the throat and hold them right away, you never will.
Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines.
1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
3. Your headline should scream how you might offer something that is unique or at least interesting
4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.
Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.
Attention Getting Power Words for Your Headlines
Look at powerful headlines and you will see that many contain one or more of the following words that sell.
Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing
Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.

10 Effective Advertising Tips! 80% of All Advertising Is Wasted Due To This Common Mistake. is a post from: Live United CA Business Tips

1. You do not need to provide a physical workspace. A virtual assistant works from their own home or office. This is especially convenient if you are running a business from home or if you have limited space at your own office.

2. You do not need to provide costly equipment. Virtual assistants use their own equipment to provide services to you. This can result is tremendous savings especially if the virtual assistant has access to equipment that you don’t already own. Also, you don’t have the worries of dealing with the maintenance and upkeep of office equipment.

3. You save valuable time not performing tasks you don’t have time for or are not able to do. As a business owner, the highest and best use of your time is to work in your business. Delegating important and necessary administrative tasks like web design and maintenance, bookkeeping, writing, shopping cart setup, and other tasks will allow you to spend time developing your business and building relationships with your customers or clients.

4. You do not have to deal with payroll, taxes or benefits. You can hire a virtual assistant as an independent contractor which frees you from spending time dealing with tax filings and compliance issues. You also have the added benefit of hiring them just for the task at hand, paying them at an hourly rate or by the project. This is much more cost efficient than having a full time employee who you might not be able to fully utilize.

5. You can accelerate growth by finally having the time to focus on the most important issues of your business. The administrative tasks related to running a business are overwhelming, even for a one-person business! The best way to grow your business fast is to concentrate your energies working on your business and leaving everything else to your virtual assistant.

6. You have the freedom to work on growing and improving your business/life skills, knowledge, and relationships. We have a vision for our business. We are constrained by time which limits how quickly we can move towards achieving the goals which underlie that vision. With the help of a virtual assistant, we’ll have more time to do the things that matter most to us, the things that will bring richness and enjoyment to our life.

7. You are able to make better decisions by having a partner to “bounce” ideas off. Having an assistant is a great benefit especially if you are a solopreneur. Their strengths, background, and expertise can provide fresh eyes through which to view your business problems and projects. There’s a lot of truth to the saying, “Two heads are better than one.”

8. You have peace of mind knowing that the details are being handled. Most business owners find themselves swimming in details. There are so many things to handle, from paying the rent, to returning calls, from updating the customer data base, to sending out products. There are literally dozens and dozens of details to remember and juggle which leads to mental and physical exhaustion. By turning over these tasks to your assistant, you’ll get more done faster and with a lot less stress.

9. You are finally able to run your business instead of it running you. At some point during the progression of our business, we start feeling like our business is running us instead of the other way around. Feelings of overwhelm from the countless tasks we must complete can make it difficult to do anything at all. Partnering with a virtual assistant can help us avoid getting stuck. Instead, we can then stay focused on our goals and in control of our business.

10. You have flexibility to assume new, challenging opportunities. With the administrative details handled by your virtual assistant, you’ll automatically be more open to taking on new projects that can benefit you and your business. Your talents and creativity can really shine when you aren’t bogged down in details, overworked, or distracted by things that aren’t directly related to serving your clients.

© Copyright 2004 by Alicia Smith

Benefits of Virtual Assistance is a post from: Live United CA Business Tips

The field of computer forensics was developed primarily by law enforcement personnel for investigating drug and financial crimes. It employs strict protocols to gather information contained on a wide variety of electronic devices, using forensic procedures to locate deleted files and hidden information.

Computer forensics tasks include capturing all the information contained on a specific electronic device by using either a forensic copy technique or by making an image of all or a portion of the device. A forensic copy provides an exact duplicate of the hard drive or storage device. None of the metadata, including the าlast accessed date,ำis changed from the original. However, the copy is a าliveำversion, so accessing the data on the copy,even only to าsee what is there,ำcan change this sensitive metadata.

By contrast, making a forensic image of the required information puts a protective electronic wrapper around the entire collection. The collection can be viewed with special software, and the documents can be opened, extracted from the collection, and examined without changing the files or their metadata.

Other forensic tasks include locating and accessing deleted files, finding partial files, tracking Internet history, cracking passwords, and detecting information located in the slack or unallocated space. Slack space is the area at the end of a specific cluster on a hard drive that contains no data; unallocated space contains the remnants of files that have been าdeletedำ but not erased from the device, as าdeletingำ simply removes the pointer to the location of a specific file on a hard drive, not the file itself.

Electronic Discovery

Electronic discovery has its roots in the field of civil litigation support and deals with organizing electronic files using their attached metadata. Because of the large volume encountered, these files are usually incorporated into a litigation retrieval system to allow review and production in an easy methodology. Legal data management principles are used, including redaction rules and production methodologies.

Electronic discovery tasks usually begin after the files are captured. File metadata is used to organize and cull the collections. Documents can be examined in their native file format or converted to TIF or PDF images to allow for redaction and easy production.

Common Capabilities, Different Philosophies

Computer forensics and electronic discovery methodologies share some common capabilities. One is the ability to produce an inventory of the collection, allowing reviewers to quickly see what is present. Another is the ability to determine a common time zone to standardize date and time stamps across a collection. Without this standardization, an e-mail response may appear to have been created before the original e-mail.

Computer Forensics vs. Electronic Discovery is a post from: Live United CA Business Tips

The career is a highly momentous and versatile. The field is usually divided into three broad areas: auditing, financial/tax and management accounting. Audit: Work in audit involves checking accounting ledgers and financial statements within corporations and government.

Budget Analysis:
Budget analysts are responsible for developing and managing an organization’s financial plan.

Financial:
Financial accountants prepare financial statements based on general ledgers and participate in important financial decisions involving mergers and acquisitions, benefits/ERISA planning and long-term financial projections.

Management Accounting:
Management accountants work in companies and participate in decisions about capital budgeting and line of business analysis.

Tax:
Tax accountants prepare corporate and personal income tax statements and develop tax strategies involving issues such as financial choice, how to best treat a merger or acquisition, deferral of taxes, when to expense items and the like.

Various levels of skill are apportioned dissimilarly amongst the divisions which implies that depending on your position their will be specific demands on your adeptness, while average
speaking skills are requisites for all areas; the ability to synthesize varies from throughout each. Audit accounting requires a medium level of skill, tax and financial demands a low level of skill, and Management accounting a high level of proficiency.

Entry level accountants can expect a very team oriented environment. Often they will start as a junior member of a team responsible for auditing an important account or preparing financial statements. It is imperative that junior members learn to pull their weight, and function as a capable, effective, and useful member of the unit. Anyone interested in the field can prepare for a bright career.

According to the bureau of labor statistics their have been considerable increases in job openings, reflective of the fields growth and competitiveness. With the right skills and education this growth establishes the possibility for an incredibly profitable career.

Top firms include KPMG/Peat Marwick, Ernst and Young, Deloitte and Touche, Arthur Anderson, Price WarterhouseCoopers, Grant Thornton, BDO Seidman, and McGladerly and Pullen. College graduates seeking entry level positions should consider employment with these firms. Most people do not make partner at public accounting firms but the experience and training can be excellent.

From there, many move on to careers with an accounting focus in business or government. Ambitious talented accountants can advance their career with the acquisition of skills and experience along the way and subsequently enjoy a very successful career.

A Career In Accounting is a post from: Live United CA Business Tips

Who makes those embroidered logos? Does each city with a professional team have its own set of embroidery experts? If one were to look at the logo for the Philadelphia Phillies, one would get that impression. Their logo contains a liberty bell. It looks like a logo designed by a present-day Betsy Ross.

Yet “Ross” was not the last name of the family that did the embroidery for that logo. That family had a different last name. Their name was “Moritz.”

Before the depression, the Moritz family had a business focused on the making of embroidered lace. Then during the depression, Carl Moritz, the founder of the company, and two of his sons changed the nature of the company’s efforts. They got the employees to start doing the embroidery for the emblems put on sports uniforms.

At the time of its founding, 1885, the Moritz’ company was located on Vine Street in Philadelphia. In 1970 the company moved to northern Philadelphia. In 1986 the Moritz’ company moved much further north. It moved to the Pocono Mountains in northeastern Pennsylvania.

The Moritz family has been an important part of the embroidery industry for five generations. Carl Moritz, Jr., the grandson of the company’s founder, took time off during World War II to serve in the Marine Corps. After three years of service (1943-1946) he got an honorable discharge, and then he returned to Philadelphia to help with the family business.

His son and grandson have also lent their efforts to advancement of the skills required for making embroidered logos. They have made sure that the company has stayed in tune with the times. The youngest Moritz has created a new line of offerings called QDT Products. Those products are computer hardware and software for use in the embroidery industry.

By using such QDT Products, embroidered logos can be made much more efficiently. Design changes can be readily added to the available software. That makes it easier to train the employees who will make the embroidered logos.

With computers as part of the logo-making process, it is doubtful that sports logos will soon go out of style. They will probably be an important part of professional sports for quite some time.

A Look At One Creator Of Sports Logos is a post from: Live United CA Business Tips

An entrepreneur tries to juggle many balls each day, but sooner or later one of them is going to be dropped. A smart business owner will realize that he/she can’t do everything because there are only 24 hours in a day. Unless you are extremely organized and enjoy working with numbers, then maybe you need to outsource this job. Too many business owners spend their time doing what they are not very good at simply because they don’t know how to go about finding someone to do that job for them.

Where do you start? Ask your accountant for referrals. Obviously you don’t need a full-time person to do your books, so your best bet is to look for someone who wants to moonlight at a part-time job. There are also bookkeepers with their own small business who are looking for clients. If you don’t have any other employees, this situation will work best for you because you can pay them as a subcontractor instead of an employee on payroll. However, you will need to give them a Form 1099 at year end for tax purposes. But, since they are accounting experts, they can help you with that task too.

You should interview your prospective bookkeeper just as you would if you were hiring him/her as an employee. Ask for a resume and references, and check them out. Since this person will be handling your confidential records, you want someone who is trustworthy.

Depending on your location, you should expect to pay between $15 and $50 an hour for a bookkeeper. Don’t necessarily hire the one who offers the lowest rate- remember you get what you pay for. The more experienced person will cost you more, but will provide valuable input and suggestions to streamline your business that will wind up saving you money in the long run.

Since this person will be working closely with you in your business, you should feel comfortable with him or her. If you have any reservations about this person, go on to the next candidate.

While the selection process may take a while, it will be worth it later. Take your time to find the perfect bookkeeper, and in a few months you’ll wonder how you ever managed to run your business before you hired one.

Are You Ready to Outsource Your Bookkeeping? is a post from: Live United CA Business Tips

But, once came the day when something felt out of synch in the way I used that marketing strategy, and I felt some gritchiness around the prices of products I recommended. I kept examining my assumptions, and everything seemed right. Still, the feeling that something wasn’t quite right persisted.

Never one to ignore an itch, I kept scratching until this week I realized what the problem is. I had been using quite different “markets” to assess what the market would bear. That is, I’d been looking at markets that had different values from the values of many of the people I attract. I based my pricing strategy and marketing on the proven best practices of other respected “info product” gurus, but those practices were designed to address the values of people who didn’t, and probably never would, be attracted to my e-zine.

Readers of my e-zine were a special case. From their emails and phone calls, I knew that they placed a high value on authenticity, intelligence, and creativity. I knew they had high standards for courtesy, honesty, and what I might call “finish.” They were tolerant of mistakes (assuming they were acknowledged). They had a sense of humor, a hunger for spirit, and a fundamental commitment to growth. At the same time they tended to be a frugal lot, willing to pay for high quality, but unmoved by hype and positively turned off by pressure tactics.

The generic information marketing model is designed to address the needs of people for whom profit is an over-riding value. These folks — many of them good souls indeed — thrive in the hyper-stimulating atmosphere of the motivational circuit: loud, upbeat music, extravagant challenges to dare to be great and simple formulas for achieving success. The more costly the package, the more this customer tends to believe in its value. And I’m willing to suppose that for the right person, that value can be substantial.

But this model didn’t fit me and it probably didn’t fit my e-zine readers, either. More than likely, they were past believing in “7 Steps to Instant Gratification.” They probably didn’t believe in easy answers, however much they might sometimes long for them. (Me, too.)

The bottom line is that, in that case, so-called “best practices” just didn’t apply. The sophistication, values, and life experience of this community constituted a different market, and we would just have to develop our own best practices.

What would those practices look like? My hunch was:

Transparency: No fake sales; any specials should be clearly linked to a business purpose, and the regular retail price should always be fair so if you miss a sale you can feel good about buying at another time for full price.

– Clarity: Accurate, no-hype descriptions of products and services.

– Simplicity: Prices expressed in whole dollar amounts. Forget the “95 cents” gimmicks. We can round up!

– Trust: Simple returns and exchanges.

I evaluated the marketing and pricing strategy for my products and those of affiliates, keeping asking the questions that gave birth to “Authentic Promotion” in the first place: “What’s bugging me about the way I do (or think I have to do) business? What am I assuming? What is the truth of this? What if the truth were not a problem?”

Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were “just right.” In much the same way, your working toward “just right” prices and marketing methods will definitely pay off, as it did for me. I believe this price-value matrix will help you to find your “just right” price!

For example, my client sells a course which is a comprehensive self-guided seminar that transforms fears and resistance to marketing into grounded advocacy for good work. It’s a high value, if she does say so herself. Still, it has a medium price because she is still working on way to convey to potential purchasers the potency and efficacy of this course. One way she is doing that is to develop a series of follow up emails that remind buyers of key practices and principles, that ask powerful questions to help them move forward, and that suggest specific sections of the program that solve specific challenges. As she develops this support, she will be able to charge — and receive — a higher price.

PRICE-VALUE MATRIX

HIGH VALUE — LOW PRICE

Underpriced: value undercut by price. “What’s wrong with this picture” pricing strategy.

HIGH VALUE — MEDIUM PRICE

Attractive pricing: ideal for market penetration. “More for your money” pricing strategy.

HIGH VALUE — HIGH PRICE

Premium pricing: prestige, prominence. “Connoisseur” pricing strategy.

MEDIUM VALUE — LOW PRICE

True bargain: may be a temporary special to raise revenue or to move discontinued items. “Inventory sale” strategy.

MEDIUM VALUE — MEDIUM PRICE

Price and value are in balance, exclusive of other factors. “Square deal” pricing strategy.

MEDIUM VALUE — HIGH PRICE

Overpriced: informed buyers will stay away; sales may be made to unsophisticated market. “Infomercial” pricing strategy.

LOW VALUE — LOW PRICE

Cheap stuff. Often sold with lots of “bonus” items or features. “Tourist trap” pricing strategy.

LOW VALUE — MEDIUM PRICE

Turns sales into complaints. “Caveat emptor” pricing strategy. (“Let the buyer beware.”)

LOW VALUE — HIGH PRICE

Don’t even think about it: the “Fleece ‘em and run” pricing strategy.

A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy is a post from: Live United CA Business Tips

All classes, English and Spanish seminars are taught on-site at your place of business and the curriculum is always customized to meet the needs of your company. All information is practical and no grammar is taught. Classes & seminars are upbeat; nobody is put on the spot and we understand that you only want enough Spanish, Chinese, French … whatever language it is – to communicate immediately, easily & effectively. We understand that you don’t want to be a language major. You just want to get your point across.

Workplace Languages offer a large number of bilingual training tools to a variety of industries. They are all ultra easy-to-use and are all customizable with content and we can even add your company’s logo. What’s nice about our bilingual training tools is that there is nothing to retain, no classes to attend and no huge time or financial commitment. We have pocket-sized “survival language booklets” that come with a pronunciation guide. And our 24 X 36” color laminated poster has both Survival English for the Spanish speakers and also Survival Spanish for the non Spanish-speaking managers & supervisors.

Successful communication has always been the key to good management. Now, with an ever increasing need to connect with workers from other cultures, the need is even greater for both managers and employees to educate themselves in each others’ ways of acting, speaking, learning foreign languages using as method English or Spanish seminars. The rewards are potentially great if the methods that both parties use to educate themselves are appropriate. Success doesn’t necessarily take a great deal of time, it takes the right training.

On site spanish and english training including workplace english programs and seminars is a post from: Live United CA Business Tips

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a “trusted advisor”. They feel “comfortable” that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

How Well Do You Know Them? is a post from: Live United CA Business Tips

1. First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:

“We’re not #1, so we work harder to get the job done.”

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.

2. Effective Headings and Ad Copy

In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action. Better know as “AIDA.”

This simply means that you grab the attention of the prospect or customer with an compelling headline or graphic, you keep them reading with an interesting ad copy which creates a desire and ends with a powerful call to action .

When developing “AIDA” it is important to keep in mind that all purchases revolve around basic human wants and they fall into two categories; the desire to gain, and the desire to avoid lose. The latter which is usually the most effective. This is an entire article in itself, but if you focus on those two principals, you will be on your way to an effective ad campaign.

3. It doesn’t matter what you say if your not saying it in the right place.

Just as important as what you say, is where you say it. Where and when you place your ads will have a tremendous effect on the results of those ads. Knowing little facts, such as, the following will give you a much more effective campaign:

Full page ads get better response on the right hand pages.

Larger ads work better than smaller ads.

If placing smaller ads, they are generate more response if lower on the page and closer to the outer margins.

In direct mail, buyers are more responsive to mailings received mid-week than on Mondays, Fridays, or weekends.

Seminars and lectures work better during the second and thirds weeks of the month.

Those are just a few simple facts that will create better response for you. Being a student and learning all the intricate details of advertising will be time well spent in regards to the success of your campaigns.

Ok, so those three simple steps will help you create more effective and more profitable advertising campaigns. Advertising can be costly if the little details are not given proper attention , but highly profitable if you do your homework and create the most compelling ad and place it at the right time and place.

3 Steps To Getting Highly Motivated Prospects Or Customers is a post from: Live United CA Business Tips