LIVE YOUR LIFE AND MAKE MONEY WITH THE INTERNET

Bidvertiser

2012-08-27T10:15:00.001-07:00

Bidvertiser is a CPC ad network that competes with Google AdSense. It main advantage over

AdSense is its low $10 payout. You only need to make $10 in order to be paid. Big publishers

wouldn’t care about this but for many small blogs that are still waiting to hit that magic $100

Google payout level, getting pay at a lower level is quite attractive.

Google AdSense

2012-08-27T10:11:00.002-07:00

If you don’t know what Google AdSense is then you’ve been living under a rock. This is pretty

much a must have if you want to make money from a blog. Google display simple text and

image ads on your blog that are targeted to what you’re writing about. Google has been a

consistent money maker for my blog.

Text Link Ads

2012-08-27T10:10:00.001-07:00

Text Link Ads is one of my favorite ad networks. They help me make money online by selling

those text links you see under “Featured Sites.” The links offer advertisers traffic and search

engine benefits and readers don’t seem to mind them at all because they are not intrusive. Your

link price is set by Text Link Ads and is based on Alexa, Google PageRank, number of RSS

subscribers, and other factors.

Someday Never Comes

2012-08-27T10:08:00.000-07:00

Giving Yourself An Out

Do you know how to tell a successful person from a unsuccessful one? The easiest way is by the

language they use. When you talk to a successful person about his goals, he’ll tell you what he

plans to do and when it will be done. When an unsuccessful person talks about his goals

(assuming he even has one), you’ll hear something along the lines of, “I hope to do this

someday.” Here’s a clue for all you losers out there; someday never comes.

You know why a person with a loser’s mentality always uses words like “someday”, “I hope” or

“I wish”? He does it because it gives him an out and allows himself to not be accountable for his

word. If he was to place a time limit on the goal and doesn’t do it, he fails, and a loser hates

failing. Winners have no fear of failing because they know success is made from a string of

failures.

Everyone has dreams and goals. The only difference between a goal and a dream is a goal is a

dream with action. We all have dreams; becoming financially independent, having a family,

helping charities, etc. However, how many of you have made a goal to achieve your dreams? If

you have, did you place a time limit on it, or did you just say “I'll do it someday” or “I hope it

will happen”.

A Goal without a Time Limit Is No Goal

Can you imagine buying a presale condominium and not knowing when it will be completed?

The only answer the developer would give you is, “It’ll be finished someday.” Would you buy

it? Well, imagine trying to sell your dream this way: “Someday, my dream will come true.” If

you wouldn’t buy the condo, why would you buy the dream?

If you wish to achieve anything in life, you have to place a time limit on it. A time limit forces

you to take action instead of sitting on the couch saying “Someday I’ll get there”. Don’t be afraid

to fail. Know that failure is required in order to succeed. You will not find a successful person

who doesn’t doesn't have a few stories to tell about their failures. (I think a posting of some of

my failures would make for a good future post.)

Making a living off the Internet is something many people want to do. It’s something many of

my friends dream of doing. However, after all these years, only two have actually done it. You

know why? They actually listen to me when I said, “Go build a site.” Others whom I gave the

same advice to were all positive, saying “Ya! Sounds great, I need to do this. Working at a job

sucks!”

I’m still waiting to see the sites. I’m sure they’ll get to it someday.

What? No One Time Offer?

2012-08-27T10:04:00.002-07:00

If this was your average, run of the mill, get rich quick E book, this would be the page where you

would get the “One Time Offer.” After spending $97 for a worthless piece of crap, the E book

author would use this page to try to up sell you to another worthless piece of crap for even more

money. He’ll word it something like this, “This book only scratches the surface. To get the full

big picture you need to get my audio/video/live interview/etc. And you’re in luck because if you

order it right now you can have it for just $997! A $5,000 savings on the regular price! But you

must act now because this is a one time offer!”

You will not find any up selling or one time offers in this E book because this is not a get rich

quick E book. I don’t make my money by selling PDF files. I make my money on the Internet

with real websites. I am not a get rich quick guru and I don’t want to be associated with them.

This is why my E book is free. Not only is this book free, but you’re free to make copies of it and

pass it on to anyone you like. Just don’t alter the content in any way!

This E book is a compilation of updated blog posts found on my blog, I get

emails everyday asking questions that my blog had already answered. This E Book lets me

answer those already asked questions plus give you a ton of tips to make money online.

While I can sell this book and make money on it, I have a more evil plan. I am using this book as

a promotional tool. This E book will spread all over the Net and it links back to my blog. If you

like what you read, chances are you will visit my blog. I make money by blogging, not by selling

E Books. Enjoy the book and check out for the latest updates.

Requirements for a Successful Marketing Blog

2012-08-26T12:13:00.003-07:00

Companies that incorporate blogging into their marketing strategy
need to make it a commitment, and consider six requirements in
order to make their blogs successful: update content regularly, main-tain a friendly but brand-oriented voice, keep content relevant, avoid
ghost-writing posts, don’t sell, and don’t be too quick to delete.
Update Content Regularly
Once a company decides to maintain and promote a blog, it must
make a commitment to keep the blog updated with new entries. The
frequency of new entries is partially determined by the amount of
traffi c that comes to the site—the more traffi c that visits, the more
new entries should be posted. At the very least, new content needs to
be added on a scheduled basis, so that readers know when to expect
it. Posting entries on a seemingly random basis or missing scheduled
updates is a sure way to lose core visitors who can easily become con-fused or indifferent, taking their blog-reading elsewhere.
Maintain a Friendly but Brand-Oriented Voice
Blogs offer companies the opportunity to communicate in a friend-lier, more conversational tone. Marketers need to take care not to
let this more casual style dilute the image and lifestyle that the brand
represents. A tone of voice so informal that it runs contrary to the
brand image can actually work against the company, detract from
other marketing eff orts, and drive away customers. For example,
a blog set up by a luxury brand, such as Lexus, would benefit from
being relaxed and intellectual, but would likely injure the brand if
it included a lot of slang and inappropriate language. Successful
marketing is about having control over the message. Blogging, with
its conversational style and open forum for responses, can reduce the
control a marketer has over the message, so extra attention needs to
be paid to ensure that the blog is friendly but still brand-oriented.
Keep Content Relevant
For the most part, blogs are based on a central theme as determined
by the blog editor. Th is makes it easier for readers to fi nd the blogs
that they are most interested in. Readers also develop an expecta-tion of what type of entries they will see on a particular blog in the
future. Corporate blogs are no different. Editors should be aware
that readers will come to their blog because they are interested or
curious about that particular brand or the industry in general. It is
important for marketers to remain on topic and not deviate from
the stated focus of the blog. Th is reassures blog visitors that they will
find information relevant to the interest that drew them to the blog
in the fi rst place.
Don’t Ghost-Write Blog Posts
While the content of a blog is important, so is the name behind the
blog. Many people tune into a particular TV news network because
they trust the news anchor. Likewise, the validity of a blog post will
often rest on the shoulders of its author. It’s not uncommon for read-ers to examine the blog author’s biography. Th erefore, it’s important
that if the author of the blog is listed as the CEO of a company, the
CEO should be the one writing the blog - not his or her speech writer
or public relations agency. Blogs by definition are meant to be more
personal and intimate. Once readers (or worse, the media) catch on to
the fact that a blog is being ghost-written, there can be a severe back-lash, causing audiences to question any future statements or claims by
that company.
Don’t Sell
Blogs are meant to provide insight and opinion, personal thoughts,
experiences, or expert advice that other people can benefit from.
Th ey are not meant to be straightforward sales pitches, which are
best left for advertisements or the content on a company’s primary
Web site. Clearly, a blog on a company’s site is meant to help increase
sales (the blog provides expert insight on some industry-related topic,
the reader makes the mental connection that the blogger is associ-ated with that company, and that company is seen in a positive light,
which in turn may lead to increased sales). Blogging can work in a
company’s favor as long as this subtle connection is allowed to unfold,
and the direct sales route is avoided.
Don’t Be Too Quick to Delete
Because blogs are meant to be a public forum where readers can com-ment on each post, it is important that bloggers allow negative as well
as positive posts. While it’s fi ne to delete rude and baseless attacks or
spam-tinged comments, marketers have to be careful not to delete
comments simply because they off er a dissenting opinion. Consumers
want to judge the quality of the content themselves. They will put
more trust in a company that presents all of the ideas available—
including ones that work counter to the company’s goal—than they
will into a company that “stacks the deck” and only provides the com-ments it wants readers to see.

Marketing Campaign Support

2012-08-26T12:10:00.000-07:00

Large-scale marketing campaigns that use a variety of media outlets
are typically centered on a unifying theme and promote a message
from the brand to its audience. Often, large campaigns incorporate
an online component that includes a campaign-based Web site
(outside of a brand’s standard, corporate Web site). Th e addition of
a blog lets the brand further promote the campaign, explain the con-cept behind it, and involve the audience in the campaign by soliciting
reader opinions.
Character blogs are one method of using blog technology to sup-port a marketing program or increase the visibility of a brand. With
character blogs, each entry is written from the perspective of a fic-tional character. Suppose, for example, that DC Comics developed a
character blog in which Batman (one of their characters) described
what was going on in Gotham City—new villains, politicians coming
into offi ce, current city happenings—letting readers really get into his
head and leave comments on his entries. Obviously, readers would
be aware that the blog entries are fictitious. After all, Batman is a
fictional character and Gotham isn’t a real city. However, that kind
of blog could maintain the back story, build anticipation between
movies, or help sell more comic books. These types of blogs are
entertaining, and help promote a larger storyline. Figure 4-8 shows
a blog kept by the “Banker,” a fictional, shadowy, and brash charac-ter featured on the popular game show Deal or No Deal.His blog
entries, each of which may get hundreds of responses, are blunt. Th ey
are written in such a way as to antagonize readers and establish the
Banker as the villain in the show.

Increased Credibility

2012-08-26T12:06:00.002-07:00

Because corporate blogs give marketers the opportunity to support
their products while allowing reader feedback, blogs can increase a
brand’s credibility with its audience. If misused, however, blogs can
just as easily damage the brand, and reduce its credibility. Th is cred-ibility doesn’t just come from blog posts that hail the benefi ts of the
company’s products or services—in fact, just the opposite. Product
and service claims made in ads are traditionally met with a degree of
skepticism by the market, because they are viewed to have a single
purpose: to sell. A blog, however, gives the marketer the opportunity
to communicate with the market with a diff erent purpose in mind:
rather than to sell, their goal is to inform. Th is may come by blog
133
Blogging as a Marketing Strategy
Copyright 2009 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
posts that establish the author (a representative of a given company)
as a thought leader or expert in a given fi eld, in turn gaining reader
trust and credibility with consumers.

Establishing a More Human Voice

2012-08-26T12:04:00.004-07:00

Most companies speak to their audience through a variety of mar-keting materials, ranging from brochures, sale sheets, and corporate
Web sites to radio and television ads. These vehicles are each unique,
but they are all designed to deliver a specifi c message in marketing
language that is carefully crafted but hardly conversational. Corporate
blogs, however, give companies an opportunity to break away from
traditional marketing language and speak to consumers directly, using
a more informal tone. Th is helps to humanize the brand, making it
easier to forge an emotional connection with the audience. Corporate
blogs still need to maintain some semblance of their brand voice, but
blogging provides significantly more room for relaxed communica-tion than almost any other method of marketing.

Easy Provision of Information

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Updating a blog does not require a highly coordinated eff ort. In fact,
the only real time commitment is the time it takes to create the con-tent. Compared to other forms of marketing communication such as
print ads or brochures, which need to go through significant quality
control checks, blogging is a relatively uncomplicated form of wide-scale communications.

The Benefi ts of Blogging

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For all companies, blogging provides opportunities that other on- and
offl ine marketing tools do not. Th e following sections discuss some of
the benefits of blogging for marketers.

Blogging as a Marketing Strategy

2012-08-26T12:02:00.001-07:00

While blogs have inspired millions of individuals to tap into their
inner writer, blogs off er far more than simply a personal creative
outlet. For businesses, blogs offer an opportunity to reach new and
larger audiences in a unique way.
Businesses are drawn to blogs because of their accessibility. Blogs
are inexpensive, and they are easy to get started. Programs and
sites that enable the creation and publication of blogs are available
from a variety of popular sources for free. Practically no program-ming skill is required to start a blog. Would-be bloggers simply
sign-up with the selected blog provider, such as WordPress or
Blogger, choose and customize the page design, and launch their
blog. Once started, maintaining the blog is also simple, as adding
content typically requires little more than writing the copy and
pushing a “submit” button.
These are important features, especially for smaller companies that
often don’t have the resources or technical knowledge required for
Web marketing. For them, blogging provides an inexpensive way to
get their name and message out to prospective audiences

Who Blogs, Who Reads Them, How, and Why

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If the explosive popularity of blogs has shown us one thing, it is that
people are hungry for information and anxious for an opportunity to
express themselves. In fact, 54% of all bloggers have never been pub-lished elsewhere,
indicating that these people have had the willing-ness and desire to express themselves but lacked an appropriate outlet.
As with other areas of social media, blogs are dominated by younger
Web users. Slightly over half of all bloggers are under the age of 30,
with a fairly even divide between male and female.4
Table 4-1 shows a
number of popular reasons why people choose to blog.
Bloggers are also proving to be a demographic all their own, as their
behavior can vary substantially from other Internet users. Table 4-2
provides a table outlining some of the diff erences between the way
that bloggers use the Web as compared to the Internet population
as a whole.
With 95% of all bloggers looking online for news, and 47% of blog-gers getting news from the blogosphere itself, it should come as
no surprise that blogging goes hand-in-hand with current events.
Bloggers are more apt to post during times when significant national
and world events are taking place. Th e bar chart in Figure 4-7
shows some of the spikes in daily blog posts that coincided with
important or well-publicized events between August 2004 and
February
Most bloggers don’t view their own blogs as journalistic endeavors,
but rather as personal pursuits, which is an especially interest-ing point of view given the very public nature of blogging and the
increasing convergence of blogs and mass media. While only a
third of bloggers consider their blogs a form of journalism, nearly
two thirds spend time verifying facts, citing references and includ-ing external links to source information—actions typically associ-ated with journalists. Table 4-3 breaks down the frequency with
which bloggers take actions that would be considered over and
above the call of duty for a private journal entry and that begin to
overlap with methods used by traditional journalists.
Blogs have gained popularity in part as a response to concerns with
the news coverage provided by traditional media outlet. According
to a February 2008 poll by Zogby International (a leading polling and
market research fi rm), nearly 70% of the U.S. public view traditional
journalism as out of touch with what most American want from their
news.
When you compare this to Pew’s fi nding that nearly half of the
Internet population is hungry for unbiased news, it is easy to see an
opening for a new media to gain traction.
The impression that major news sources such as CNN and MSN
present news with a liberal slant and others such as Fox News have a
more conservative bent is fueled by the blogosphere. As a result, even
more people have begun to seek out news from blogs or generate
their own content. Marketers need to recognize the consequences of
this trend. Blog-reported information (both good and bad) regarding
their products and services might easily be taken as fact or at least be
given more credibility than it merits.

Types of Blogs

2012-08-26T11:50:00.000-07:00

Just as a variety of social networking sites exist on the Web, a wide
range of blog types also dot the Web. Th e content of each blog is dic-tated by the author who is writing it and the market that he or she
seeks to reach. All of these types of blogs intertwine within the blogo-sphere to give readers a nearly limitless amount of content for virtu-ally every possible interest:
Personal blogs   • : Personal blogs are kept by individuals looking to
record the happenings of their everyday life, thoughts on current
events, etc. Th ese serve as personal journals. Very often the blog-ger doesn’t expect mass amounts of traffi c but rather maintains the
blog for his or her personal benefit and for the enjoyment of close
friends and family. Th ese blogs can include travel highlights, family
updates, “state-of-life” postings, or musings on a variety of topics
of interest to the blogger.

INTERVIEW WITH...
Victoria Rentz
As blogs have sprung up across the Web, readers have begun to pick
out their favorites based on topic, blog content, and writing style.
Victoria Rentz writes and maintains a popular personal blog called
Best Dates Now (see Figure 4-3), chronicling her adventures in
dating. Victoria took some time from her busy social life to talk to
me about her blog.
Jason: Why did you start writing the blog, and what inspired you?
Victoria: I’d been participating in a ton (too many, probably) of
online dating sites and singles activities in New York City for about a
year when I decided to start the blog. Because I’m on so many e-mail
lists, I receive discount event coupons fairly frequently. I fi gured it
might be helpful for others looking for similar activities to access
these discount codes, and read reviews of the diff erent dating events
and sites I’d tried, and my experiences on them. Th en I read about
a guy who made a lot of money each month by posting ads on his
blog about cheap places to eat lunch in mid-town New York. I started
my blog the following week.
Jason: What type of people are you trying to attract?
Victoria: Anyone who is single and looking to meet people. Th e
events end up being pretty New York-centered, since that’s where
I happen to live. I try to mix it up as much as I can among reviews
and discount codes of NYC events, national online dating sites, and
humorous/horrendous (sometimes it’s hard to tell the difference)
personal tales of my own dating experiences. But surprisingly, people
leave comments from all over the country. I guess people can have
memorable dating experiences anywhere!
Jason: What do you hope to get out of writing it?
Victoria: Fame and fortune, of course! I’m just kidding. I do make
a little money from the ads that are on the blog, but the real reason
I do it is that I love to write. So if I can entertain people while giving
them a way to access dating sites and events more inexpensively,
then I’m pretty happy. It’s a creative outlet for me. It makes the bad
dates not so bad, because they serve a purpose as part of my blog,
and it makes the good dates more exciting because I get to relive
them in my writing. And who knows? It could eventually lead to
more lucrative writing gigs in the future, and if it does, so much
the better.
Jason: What have been the reactions from readers? Has it been hard
to build an audience?
Victoria: I’ve received some funny and interesting comments on
the blog itself. People have also told me directly that they enjoy read-ing it. At fi rst most of the comments were from friends or people
related to me, but over time I’ve started getting a dedicated and grow-ing base of readers that look forward to each new entry. It takes time
to build up an audience. I know other people that start a blog, and
when nobody comes to read it, they get discouraged and give up on it.
But there are a lot of blogs out there for people to read. It takes time
and patience and persistence before people will find your blog and
come back regularly. And of course, writing it is only half the effort.
The other half is publicizing it, like getting onto other bloggers’ blog-rolls, including new posts in aggregate sites like Digg, tagging every
new post appropriately, or just regularly e-mailing everyone I know
when I put something new up.
As far as the comments go, once in a while I’ll get someone who
leaves an unpleasant comment, but when you run a public blog
you have to expect that that’s going to happen and have a thick skin
about it. Mostly, though, the comments are all from people who have
found themselves in the exact same position I’ve written about, and
can empathize with my dating adventures. I think people like know-ing that they aren’t alone, that someone else “gets” them, and that
they have an outlet to share their own stories or at least say “Hey,
that happened to me, too!”
Jason: How often do you update your blog?
Victoria: I could probably attract a larger audience if I posted new
content every day. But I’m an old-fashioned story-writer by nature,
and since some of my entries are pretty long (sometimes closing in
on 2,000 words, for instance), I’ve been posting new entries three or
four days a week. If I were doing this for business purposes, or really
to gain a lot of exposure, I’d write shorter blogs and post them more
often. But I need to write my blogs in the way that I’m most comfort-able with, because at the end of the day, my blog is my venue for self
expression before anything else.
Media blogs   • : Media blogs are like the op-ed columns of major
newspapers or media outlets. Many journalists and columnists
maintain blogs on mainstream media outlet Web sites (or they may
maintain a separate personal blog site), offering their own thoughts
and opinions on the news being reported. As noted earlier, many
online mass media outlets allow readers to leave their comments
directly on a news article itself, and the lines between what is news
site and what is a blog are gradually blurring.
Business blogs   • : Increasingly, businesses are maintaining blogs
of their own, off ering their insight and advice on the issues of
interest to their customers. Th ese blogs can help drive traffi c
to a company’s Web site and establish the organization as an
industry expert. While non-business blogs are usually an open
forum for both positive and negative reader comments, busi-nesses often police their blogs very strictly, deleting negative
postings about their brand. This in turn puts the authenticity
of positive comments in doubt, and can limit the effectiveness
of the blog.
Vlogs   • : Vlogs are video-based blogs in which the blog entry is pro-vided in a video format as opposed to a text-based entry.
Blog search engines   • : Blog search engines aren’t blogs (although
most contain blogs within them). Their main purpose is to
help blog readers navigate the blogosphere in search of particu-lar content by tracking a variety of blogs. Th e sites typically
categorize blogs by subject type and highlight blogs and entries
that are getting particular attention. Th e home page for Tech-norati, one of the more popular blog search engines, is shown
in Figure 4-4.
Microblogs   • : Microblogsare blogs made up of very short
entries, often just a line or two to let friends, family, or cowork-ers get a quick glimpse of what the blogger is doing or thinking
about. While standard blog entries can be long, like a journal
entry or report, a microblog is purposely short, sweet, and
to the point. Figure 4-5 shows a profi le page on Twitter—a
microblog site where users can write quick updates about what
they are up to, and other users can sign up to keep track of
their actions.
Flogs   • : Flogs, or “fake blogs,” are usually set up as marketing gim-micks to help promote a company or support an ad campaign.
Paid blogs   • : Not exactly the worst sinners in the blogosphere (see
next entry: splogs), paid bloggers post blog entries talking up
brands and companies that sponsor them. Although these blogs
may appear to contain only personal opinions, positive product
mentions in these blog entries are actually paid endorsements from
companies. Very often, paid blogsare established by sites that act
as middlemen, connecting marketers with bloggers wanting to get
paid for their writing. Fortunately, a very low percentage of blog-gers engage in this practice, as it has the potential of undermining
the honesty on which blogging is based.
Splogs   • : Th e term “splog” is a blending of the words “spam” and “blog.”
Sploggers don’t actually post any real content of their own. Instead,
they open a blog site focused on a specific topic, grab headlines (called
scrapping) from legitimate news sources, and publish those headlines
on their site as actual blog posts. Much of this can be done automat-ically, with little hands-on work by the splogger. Th ey then drive traf-fic to their splog by syndicating (publishing and distributing) it onto
popular blog search engines. Th e sploggers usually fill the non-content
area with pay-per-click ads, earning a few cents each time a person
clicks on one of those ads. Splogs are frustrating for blog readers,
who get fooled into thinking they are finding original source material
rather than republished headlines designed only to bring in advertis-ing revenue

The Growth of Blogs

2012-08-26T11:48:00.002-07:00

The importance of blogging and its contribution to the growth of
the social Internet can’t be ignored. Th e blogosphere(the immense
network of blogs on the Web) continues to grow. According to
Technorati, an online resource that keeps track of the blogosphere,
by December 2007 there were over 112 million blogs in existence,
with over 120,000 new blogs created every day. That’s almost 1.5
new blogs every second. In addition, 1.5 million new blog entries are
made every day—17 posts every second.1
Th at is remarkable growth
from just four years earlier when the number of blogs was barely a
blip on the chart. Figure 4-2 provides a chart outlining the growth
rate of blogs over a four-year period starting in 2003.

comment on stories and repost them to social networking and book-marking sites, people are less able to distinguish a media site from
a blog site. Th is is an example of the increasing convergence of all
social media tools, which are coming together to create a more uni-fied and integrated Web experience. If the early Web brought people
together by links, today’s social Web brings them together by content
and contribution.

What Is Blogging?

2012-08-26T11:44:00.002-07:00

As you learned in Chapter 1, blogging is the online equivalent of writ-ing down news, thoughts, and daily events in a physical journal. Unlike
traditional journals, which are typically private, however, blogs are usu-ally very public. Blogs present entries in chronological order (with the
most current appearing at the top of the blog page) and allow people to
comment on each entry. Moreover, blogs tend to be focused on a par-ticular topic and maintain a theme that ties all of the entries together.
It is important to understand that the word “blog” can be used three
different ways:
As a noun to describe a Web site or an application within a Web    •
site where entries can be made by the owner of that particular site
or profile
As a noun to describe a single entry made onto a blog site or    •
application
As a verb to describe the act of writing and adding content to a    •
blog site or application
Blogs encourage social networking by inviting people in open, public
forums to read postings and contribute their own ideas to the subject
at hand. On particularly popular blogs, readers often comment on
specific blog entries as well as other readers’ comments. Th ese online
exchanges spark longer and broader discussions by people spanning
global boundaries and demographic categories. Figure 4-1 shows a
few pages from a typical blog site.
While the vast majority of blogs are strictly text-based, blogs can
include images, video clips, audio fi les, downloadable reports, presenta-tions, etc. Most blog sites contain many of the following elements:
The blog title   •
Th e name of the    • blog editor(the author of the blog) and some-times a link to their bio
Th e posting headline and date posted   •
Th e posting itself   •
Comments left by readers   •
120
CHAPTER 4 Blogging
Copyright 2009 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
A response section for people who wish to log in and leave a new    •
comment. Th e ability to subscribe to the blog (see information on
RSS in Chapter 6)
Access to archived entries   •
A    • blogroll (a list of links to other blog sites that the editor thinks
warrant attention)
Links to related Web pages   •
Tags for each entry; tags are keywords that describe the subject    •
matter so that the blog can be found more easily in a Web search

Blogging

2012-08-26T11:41:00.000-07:00

The continuous exchange of ideas and opinions facilitated by the social
media revolution has turned the Web into a massive, global conversa-tion. In that conversation, blogs are the voice box. In rapidly growing
numbers, Web users the world over are turning to blogs to publish
their own content and explore the ideas and beliefs of others. Th rough
this dialogue, the social aspect of the Web continues to expand.