Mysterious Travelers Featuring Elijah Thomas | Author Events
Monday, April 17
7 PM ET
“The Free Library of Philadelphia and the Philadelphia Jazz Project invite you to a third season of free concerts: Mysterious Travelers 3: Internal Investigations. This time they’re turning inward to explore the collections that constitute the Parkway Central Library.”

7th European Conference on Space Debris | European Space Agency
Tuesday, April 18
3:30 AM ET
“Watch live coverage from the seventh European Conference on Space Debris.”

The Brian Lehrer Show Live | The Greene Space
Tuesday, April 18
10 AM ET
“WNYC’s Brian Lehrer leads the conversation about what matters most now in local and national politics, our own communities and our lives.”

How CXOTALK Uses Livestream to Broadcast Executive Interviews | Livestream Learn
Tuesday, April 18
11:30 AM ET
“This week, Livestream Director of Content Amber van Moessner welcomes CXOTALK Founder and Host Michael Krigsman for a special webinar for independent content creators.”

From the Highlands to the Concert Hall: Classical Music of Armenia | Hammer Museum
Wednesday, April 19
10:30 PM ET
“Armenia’s rich musical history is brought to life by the UCLA Armenian Music Ensemble, featuring baritone Garrett Schoonover, and the VEM String Quartet. Conducted by Movses Pogossian, violinist, Professor of Music at UCLA.”

Robert Rodriguez’s Noche de Boleros featuring Claudia Acuña and Melissa Aldana | Jazz at Lincoln Center
Thursday, April 20
7:30 PM ET
“With pianist Robert Rodriguez, vocalist Claudia Acuña, saxophonist Melissa Aldana, bassist Jorge Roeder, drummer Clarence Penn, cellist James Waldo, violist Jenn Chang, and violinist Matt Pickart.”

Symposium: We Wanted a Revolution | Brooklyn Museum
Friday, April 21
11:30 AM ET
“This daylong symposium features four panels on black revolutionary art practices, including talks and performances by artists in the exhibition We Wanted a Revolution: Black Radical Women, 1965–85 and related scholars.”

Beyond Marriage, Beyond Equality | The New York Public Library
Saturday, April 22
12 PM ET
“Given the notable gains of LGBT civil rights struggles in recent years, as well the theoretical and practical tensions within these movements, the present moment provides an important opportunity to reassess the goals and strategies of LGBT politics. Join The New York Public Library as an array of scholars and activists assess the current political landscape and consider the future of LGBT activism.”

The post This Week on Livestream | April 17, 2017 appeared first on Blog.

In our previous episode, we discussed how producers can get started with live video using Luria’s Four Levels of LIVE Streaming™ and the Three Part Live Formula. In this episode we’re focusing on what to do once you’re live and in front of the camera.

On Camera Livestreaming Tips

Setting up your streaming space
Live video is all about location, location, location. Give your viewers something interesting to look at, whether it’s a home studio with personal touches and decor, or a compelling backdrop, like a curtain or brick wall. While you can stream from anywhere it’s important to consider the decor of your space and what message it conveys to your viewers.

On camera first impressions
In addition to the location of your stream, you also want to think about your presence on camera as a host. When you’re live on camera, you need to keep your energy high to keep your viewers engaged. Additionally you want to think about what you wear and how that represents your brand and what you’re talking about. Are you teaching yoga and meditation? Then it would make sense to wear yoga pants and a tank top. Sharing marketing or professional best practices? Maybe go with what you would wear to an interview. Just like your decor, your appearance and demeanor should match the topic of conversation.

Posture, eye contact, and “smile talking”
When you’re streaming live, it’s crucial to maintain the appropriate amount of eye contact with your audience the same way you would in a normal face-to-face conversation. You also want to make sure your facial expressions and posture convey authority, trust, and interest. If you smile while you talk, even if it seems unnatural, you’re conveying excitement and trust to your online audience.

Want to learn more on camera livestreaming tips? Watch the video below for all of our on camera best practices.

Looking for ways to improve your Facebook Live strategy? Download our e-book, “How to Stream to Facebook Live,” for helpful information about getting started, equipment, and best practices.

Get the Guide

The post On Camera Livestreaming Tips From the Live Streaming Pros appeared first on Blog.

2017 Health Matters Summit | Clinton Foundation
Monday, April 10
10 AM ET
“Tune in to watch President Clinton host the Clinton Foundation’s Health Matters Annual Activation Summit, where leaders from healthcare, technology, business, education, sports, and government convene to discuss and inspire solutions that can improve health across America.”

2017 Digital Marketer Summit | Merkle
Tuesday, April 11
8:45 AM ET
“This year’s event focuses on Performance in Every Moment. Learn how to turn every customer interaction into a meaningful moment, discover innovative digital strategies that are shaping the future of digital and learn how to deliver a people-based marketing strategy.”

2017 New York Auto Show | Toyota
Wednesday, April 12
9:10 AM ET
“Four Wheeling. Scene Stealing. Toyota to premiere its FT-4X Concept.”

NY Auto Show | Subaru
Wednesday, April 12
10:15 AM ET
“Subaru has a lot to share at the 2017 New York International Auto Show. They’ll be displaying the all-new 2018 Crosstrek and the newly redesigned 2018 Outback. On April 12 at 10:15 AM EST, tune in for the reveal of a new vision for the future of Subaru.”

YOU dance | National Ballet Canada
Wednesday, April 12
12:15 PM ET
“The National Ballet of Canada’s YOU dance introduces students in grades four to six to the world of dance through free workshops and performances. YOU dance has livestreamed performances to classrooms across Canada for the past three years. Over 24,000 students have watched livestreams from coast to coast to coast.”

How To Stand Out With a Sophisticated Live Video Strategy | Livestream Learn
Wednesday, April 12
1:30 PM ET
“Live video is everywhere these days. How do you make sure your video doesn’t get lost in the crowd? We’re excited to welcome back guest Luria Petrucci for an advanced Livestream Learn to discuss how brands and content creators can use a few simple techniques to make their live video stand out, generate more leads, and create more engagement.”

Science Night Live: Is There a Human GPS System? | Hosftra University
Thursday, April 13
7 PM ET
“How is it that some people always know how to get from one place to another, and others always get lost? What do we know about how humans navigate, and can we predict their actions before they even start? This talk explores navigation research using everything from video games to real-world forests – and confirms the belief that there are good navigators and people who are perpetually lost.”

Science Talks with Claudia Dreifus: The Immortal Life of Henrietta Lacks | 92Y
Thursday, April 13
7:30 PM ET
“In anticipation of HBO Films’ all-star adaptation of Rebecca Skloot’s #1 New York Times bestselling book, Claudia Dreifus moderates a conversation with the author, members of the Lacks family, and actors Rose Byrne and Renee Elise Goldsberry, to explore the many facets of this remarkable true story.”

Misty Copeland | Author Events
Thursday, April 13
7:30 PM ET
“The first African-American principal dancer in the 75-year history of the elite American Ballet Theatre, Misty Copeland is one of the world’s most accomplished and recognizable artists. In her first health and fitness book, Copeland offers tips and encouragement to help people achieve lean, powerful physiques.”

Explosions in the Sky | Pitchfork Live
Friday, April 14
9 PM ET

Dear Evan Hansen: Ben Platt and Michael Greif in Conversation with Ira Glass | 92Y
Sunday, April 16
7:30 PM ET
“Join actor Ben Platt and Tony Award nominated director Michael Greif for a discussion about this fresh, vibrant and utterly groundbreaking new musical, moderated by This American Life’s Ira Glass.”

The post This Week on Livestream | April 10, 2017 appeared first on Blog.

We’re excited to add YouTube to the Simulcast family of destinations*. Premium and Enterprise customers can now stream directly to YouTube and see viewership numbers from within their Livestream account. As our Simulcast feature expands to other platforms, we’ll continue to add easy streaming and analytics from those destinations as well.

To stream live to YouTube, connect your YouTube account to your Simulcast settings, set up your event, and you’re ready to go live. In addition to your YouTube channel, your live event will automatically stream to your Livestream event page, the live player embed, and any other destinations you have configured.

Livestream is committed to providing our customers with a simple and effective way to manage and analyze their live video content across the web. Wherever your audience is watching, Livestream has the tools you need to engage viewers and grow your reach.

By expanding our Simulcast functionality, we’re giving streamers the opportunity to expand their viewership and measure their success. Grow your live audience by reaching viewers on their favorite platforms, while maintaining the customizability of your playback and analytics with Livestream. Livestream is your ultimate destination for managing your content across the web.

Learn More

*Streaming to Facebook Live and other destinations at the same time is not supported due to Facebook’s Terms of Service.

The post Streaming to YouTube From Livestream is Now Easier Than Ever appeared first on Blog.

The next big thing won’t be how you use social media to communicate with fans — it will be how fans use it to share their own stories about your event.

The social media revolution has eliminated the need for a middleman (you). Instead of you marketing to fans through emails and ads, fans on social media can connect directly with other fans by sharing stories and photos from the last time they went. And the rise of livestream platforms like Periscope, Snapchat, Facebook Live, and Instagram Stories has opened up a new world of real-time sharing through social media.

The FOMO (“fear of missing out”) you feel from watching a video posted by a friend at last night’s concert is so 2014. Now, livestreaming concerts induces FOMO in real time as you watch your friend enjoying the show happening across town. You may try and make the show before it ends, or it might inspire you to snag tickets for the next one.

And that’s how your event sells more tickets — purely through the marketing efforts of the fans themselves.

“Now, the full breadth of a festival’s story is being told on a totally new level. With Snapchat and Facebook Live, storytelling is instantaneous and in everyone’s hands,” Neal Cohen, the Marketing Director at Superfly, says.

That instantaneous, FOMO-inducing storytelling is marketing gold — the most authentic and targeted endorsement possible, directly from one fan to another. But event organizers still have a role to play in cultivating that fan-to-fan outreach. Here’s how:

Encourage attendees to get out those phones

Provide reliable, strong, fast WiFi, display social media hashtags prominently, and create more shareable moments at your events. “We invite people to use their devices in the space, and they’re using Facebook Live,” says Caleb Custer of National Sawdust in New York City. “It can be really helpful to get buzz about the venue for our next show. Something that’s more controlled wouldn’t really fit the vibe of the shows.”

Think about how you can encourage your attendees to share right then and there. You may even consider offering livestreamers a chance to win a discount or VIP package for a future event.

Send out teaser videos prior to the event

Don’t wait for fans to get there and start streaming the fun to their jealous friends. Stream the backstage prep, the sound test, or the pre-show huddle. Use these “behind-the-scenes” moments to build anticipation and let fans feel more engaged with the event.

Rami Haykal, the Talent Buyer for PopGun Presents, has used a similar approach with his own livestreams. “Really quick Facebook Live teasers seem to be the way to pique interest before shows,” he says.

Have a professional stream of your own

Fan videos are the best — they come from trusted friends, and they show a fan’s perspective of the event. But that doesn’t mean you can’t offer a more professional livestream that takes viewers backstage to show them little pockets of action even the attendees in the crowd might be missing.

Once fans realize this type of access is available, they’ll tune in for shows and festivals they couldn’t physically attend. When Portland-based music festival Pickathon livestreamed their event in 2015, 11,000 people tuned in. The festival kept fans excited and engaged all year by releasing weekly live performances and behind-the-scenes featurettes. A year later, after awareness of the festival’s livestream grew, a staggering 200,000 fans watched from all over the globe.

You can even drop snippets of fans’ videos into your official livestream, making them feel even more engaged with the experience.

For technical pointers on exactly how to set up your own livestream, watch Eventbrite’s webinar on how to livestream your event.

Focus on influencers

Not all fans are equal when it comes to social media promotional power. Some attend dozens of concerts a year and have thousands of social media followers — many of whom share their concert superfandom. Encourage these influencers to post by inviting them to come backstage and take selfies with the artists, or offer early access to discounted tickets to future shows.

For more tips on new ways to connect directly with fans through social media, check out this guide on The Future of Concert Technology.

This guest blog post was contributed by Eventbrite Staff Writer Rachel Grate.

The post How Livestreaming Concerts Gets Fans to Promote Your Event in Real Time appeared first on Blog.

Colum McCann | Author Events
Monday, April 3
7:30 PM ET
“Colum McCann won the 2009 National Book Award for Let the Great World Spin, a tale of 1970s New Yorkers marveling at a tightrope walker’s death-defying feats. Currently a Distinguished Professor of Creative Writing at Hunter College in New York, McCann has written for The New Yorker, Esquire, and the Paris Review, among other publications. His new essay collection brings this vast accumulation of experience to bear in a pragmatic guide for aspiring writers.”

Euro Winners Cup 2017 | Beach Soccer Worldwide
Tuesday, April 4
6:30 PM ET
“After three successful years in Catania, where the competition saw its maiden edition, the biggest beach soccer international clubs event travels to the coast of Portugal.”

Casablanca at 75: A Refugee Story | The New School
Tuesday, April 4
7 PM ET
“Casablanca is one of classical Hollywood’s greatest romances, but its underlying story concerns the plight of European refugees, an unusually timely, urgent theme for today. This event, which focuses on the refugee theme of the film, includes a screening of Casablanca and a conversation with Noah Isenberg, author of We’ll Always Have Casablanca: The Life, Legend, and Afterlife of Hollywood’s Most Beloved Movie.”

Lauren Grodstein | Author Events
Tuesday, April 4
7:30 PM ET
“Employing ‘agile prose and clever observations’ (New York Times Book Review), Lauren Grodstein is the author of four novels, including the New York Times bestseller A Friend of the Family and the Washington Post Book of the Year The Explanation for Everything. Her new book, Our Short History, tells a poignant and witty story of parenthood and sacrifice.”

Women In The World New York Summit 2017 | Women in the World
Wednesday, April 5
9 AM ET
“The three-day Women in the World Summit, held at New York City’s Lincoln Center, presents powerful new female role models whose personal stories illuminate the most pressing international issues. Along with the honorable Hillary Rodham Clinton, this year’s Women in the World participants include Scarlett Johansson, Chimamanda Ngozi Adichie, Justin Trudeau, Cecile Richards, and Diane von Furstenberg.”

Julius Thomas III and Bryonha Marie Parham | 92nd Street Y
Wednesday, April 5
11:30 AM ET
“Julius Thomas III is an actor originally from Gary, Indiana. This Broadway veteran has wowed audiences in Motown: The Musical, The Scottsboro Boys, Porgy & Bess, Shrek The Musical, Xanadu and more. He’s appeared on your television screen in Sesame Street, Modern Family, The Macy’s Thanksgiving Day Parade, GMA and lots more.”

WQXR Presents Midday Masterpieces | The Greene Space
Wednesday, April 5
1 PM ET
“Hear rising stars from The Juilliard School perform selections from some of classical music’s best-loved composers in The Greene Space.”

#OneBookNY Culturalists In Conversation | Schomburg Center
Wednesday, April 5
6:30 PM ET
“The Schomburg Center is excited to partner with the Mayor’s Office of Media & Entertainment on the new ‘One Book, One New York’ initiative, for which residents of all five boroughs are encouraged to read the selected book, Americanah by Chimamanda Ngozi Adichie.”

Their America: The U.S. in the Eyes of the Rest of the World Post-Election | The New School
Friday, April 7
6 PM ET
“This panel discussion brings together experts on China, Israel and Palestine, Latin America, the Middle East, and Russia to discuss the ways in which political and social perceptions of America are changing and are likely to change as a result of the new administration. We will examine the effects of our changing political identity as a way of deepening understanding of our current situation and what is likely to be in store not only for us, but for the rest of the world.”

JLCO: Buddy Rich Centennial: Celebrating the Jazz Drum | Jazz at Lincoln Center
Friday, April 7
8 PM ET
“Ali Jackson will invigorate the Jazz at Lincoln Center Orchestra with Wynton Marsalis in a virtuosic display of big band drums and rhythm. The drums are the engine of a jazz band, and this concert will showcase how expert drummers energize and uplift the audience and the entire band. To open the evening, Jackson will arrange the music of Buddy Rich, an innovative big band genius who would have turned 100 this year.”

The post This Week on Livestream | April 3, 2017 appeared first on Blog.

The popularity of livestreaming concerts is a boon for ticket sales. Instead of “cannibalizing” revenue, viewers who watch live concerts are more likely to buy a ticket to a similar event in the future. Livestreaming music and performances puts audiences in the moment in ways that video-on-demand cannot.

1. Live video music stream viewership is increasing at a rate of 28.6% year-over-year. (Source: Nielsen End-of-Year Music Report)

2. Music video streams grew 101.9%. (Source: Nielsen End-of-Year Music Report)

3. After watching a live video of an event, 67% of viewers are more likely to buy a ticket to a similar concert or event. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

4. 45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

5. 87% of audiences, who would prefer to watch online if it meant more behind-the-scenes content. (Source: Livestream and New York Magazine “Win a Free Mevo” Survey)

6. 1.8M words is worth one minute of video, according to Dr. James McQuivey of Forrester Research.

7. Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9M views. (Source: Forbes Magazine)

8. Since using Livestream, the Pickathon music festival’s digital audience has grown from 11,000 in 2015 to 200,000 in 2016. (Source: Streaming Live Music with the Pickathon Music Festival)

Want to learn more about why Livestream is the best platform for streaming live music?

Download our Pickathon Music Festival case study to learn:

• How Pickathon’s live video strategy boosted revenue.
• How Pickathon used their live video content to continue the conversation post-festival.
• Why Livestream’s ad-free platform is a perfect choice for independent creatives.

The post These 8 Stats Show How Livestreaming Concerts Boost Ticket Sales [Infographic] appeared first on Blog.

Luria Petrucci’s Four Levels of Live Streaming™:

1: Selfie Stream: The easiest way to go live – streaming via Facebook Live, Livestream, Periscope, or another platform from your mobile device.

2. Mobile Plus: Using mobile phone accessories, like tripods or microphones, is an easy and effective way to add production quality to your live video.

2.5. Mevo: The live event camera from Livestream uses a special app to give you control over your production. With a 4K sensor, you can create multiple shots and edit on the fly. Mevo is a great way to get started with live video, and provides a higher quality broadcast than a mobile device.

3. From a Computer: Streaming your laptop or computer screen lets you “cheat” a multi-camera production. Livestream’s Producer Software, combined with a capture device, lets you stream from your camera or desktop to the Livestream platform.

4. Dedicated Machine: The best way for producers to achieve a high-quality broadcast is with a dedicated streaming computer. Livestream’s Studio software allows for multiple camera inputs, graphics overlays (like lower thirds), and media playback. It’s a powerful program, so a dedicated machine is best – either a fast computer or one of Livestream’s turnkey Studio units. Live Streaming Pros uses the Livestream Studio HD550, with cameras that connect directly to the device.

Live Streaming Pros’ Three-Part LIVE Formula:

1. Consistency: Luria suggests starting with a live weekly show so that your audience knows you’re there, and committed to providing value to your viewers.

2. LIFE Streams: These are Level 1 and Level 2 streams where you’re bringing viewers into your world. Don’t be afraid to show the “human” side of your company – broadcast an event at your office, or give your audience a peek behind the curtain to see how your show is produced.

3. After Live: Repurpose your live video content to keep your audience engaged. Using video on demand to share interesting moments from your live show lets you continue the conversation with your viewers.

Getting started with live video is easier than ever, but many producers struggle with cultivating on-camera talented and growing their viewership. To learn more about Luria’s strategy, including the Four Levels of Livestreaming™, the Three-Part LIVE Formula, and a crash course in getting camera ready, watch the video below:

The post Getting Started with Live Video with the Live Streaming Pros [Webinar] appeared first on Blog.

2017 PEN America Literary Awards Ceremony | The New School
Monday, March 27
6:30 PM ET
“The 2017 PEN America Literary Awards will be the biggest yet, conferring 23 distinct awards, fellowships, grants, and prizes totaling over $300,000 across a broad range of categories including fiction, nonfiction, poetry, playwriting, translation, and more.”

Stop and Frisk? A Special Presentation by the Morris Justice Project | Columbia University
Tuesday, March 28
6 PM ET
“At the invitation of the Community Collaborative Research Network, the Morris Justice Project will report on findings from two years of documenting experiences with the police in the Morris Avenue section of the South Bronx, a 40-block neighborhood near Yankee stadium.”

Going Live On‑Camera with Live Streaming Pros | Livestream Learn
Tuesday, March 28
1:30 PM ET
“We’re excited to welcome guest Luria Petrucci for a very special Livestream Learn. As the founder of Live Streaming Pros, Luria has been a thought leader in the live video industry for ten years. This week, she’ll sit down with Director of Content Amber van Moessner to discuss how brands and content creators can build an online presence with live video.”

CNET’s Samsung Galaxy S8 event | CNET
Wednesday, March 29
10:30 AM ET
“Join CNET’s Bridget Carey, Iyaz Akhtar, and Ben Fox Rubin for live coverage of Samsung’s Galaxy S8 event on March 29 in New York City. They’ll carry the launch and offer up pregame and post-game analysis of Samsung’s 2017 rebound phone.”

Take Back Feminism | Ellevate
Wednesday, March 29
6:30 PM ET
“It’s time for us to own feminism. Call ourselves feminists proudly and openly for equalities sake, and work together – across ethnicities, sexual orientation, religions, etc. – to fight for it.”

Anne-Marie Slaughter | Author Events
Thursday, March 30
7:30 PM ET
“The President and CEO of the non-partisan public policy think tank New America, Anne-Marie Slaughter is the author of the bestselling Unfinished Business, a ‘mother of a manifesto for working women’ (Financial Times) that won widespread admiration for its broad-scale call for workplace change. In her latest book, Slaughter rethinks the complexities of international diplomacy in a post-Cold War world.”

DIVA Jazz Orchestra Celebrates the DIVAS | Jazz at Lincoln Center
Friday, March 31
7:30 PM ET
“The all-female DIVA Jazz Orchestra exudes the excitement and force found in the historic big band tradition. With Dizzy’s Club Coca-Cola as its ‘New York City home,’ DIVA performs all over the world, playing contemporary, mainstream big band jazz composed and arranged to fit the individual personalities and styles of the musicians.”

The post This Week on Livestream | March 27, 2017 appeared first on Blog.

Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Livestream and Facebook Live in their marketing stack.

“If you don’t livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for livestreaming than ever before, and understanding the equipment and up-front costs can be overwhelming.

Ready to explore a live video strategy for your brand?

We created The Ultimate Guide to Livestreaming Events because we know that while events and livestreaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time. We want to provide you with the tools and information you need to make your event and livestream a success.

DOWNLOAD THE GUIDE

In this guide you will learn:

• Statistics and data on how the live event and video industry is growing and driving ROI.
• Event planning best practices and tips from professional large-scale event producers and marketers.
• Step-by-step instructions and tools for going live from our production team.
• How three organizations used Livestream to expand the reach of their audience and increase live event ROI.
• All the technical terminology and lingo you need to understand live video production.

The post Why a Live Video Strategy is a Must-Have for Marketers [Infographic] appeared first on Blog.