Lloyd Lemons: Commercial Writing and Content Strategytag:typepad.com,2003:weblog-13009462009-11-17T16:18:12-05:00Storytelling for Business-to-Business and Industrial Marketers. Online Copywriting, Scriptwriting, Content Management, VideoTypePadB2B marketers: your audience wants simplicitytag:typepad.com,2003:post-6a00d834529e5e69e20120a6abd10b970b2009-11-17T16:18:12-05:002009-11-17T16:56:57-05:00We're living in extraordinary times. Likewise, we’re doing business in extraordinary times. Our economy is a mess. (Think it's getting better? Ask the people still unemployed and losing their possessions.) We're still at war. The middle-east is chaotic, and the...Lloyd LemonsB2B and industrial marketers should tell stories too!tag:typepad.com,2003:post-6a00d834529e5e69e20120a5e20900970b2009-10-13T15:40:33-04:002009-10-13T16:03:13-04:00Sir James Dyson has gotten wealthy telling the stories behind the development of his vacuum cleaners--among the best vacuum ads on the telly. Now he's telling stories about another cool product. Storytelling in marketing works! Herb finally quit smoking. There...Lloyd LemonsRich content has purpose and powertag:typepad.com,2003:post-6a00d834529e5e69e20120a5957a07970c2009-09-01T19:50:31-04:002009-10-13T15:49:10-04:00What's your story? Many marketers forget: Humans aren't cattle. They’re intelligent, emotional, and interested in products and services that improve their lives. If you have that product they’re likely to start a relationship with you; but their capacity for trust...Lloyd LemonsThe consumer is in charge (even in B2B)tag:typepad.com,2003:post-6a00d834529e5e69e20120a4ca4cd7970b2009-08-05T16:35:11-04:002009-10-13T15:50:29-04:001. Innovate by leading your customer. 2. Create amazing experiences. 3. Get involved with the conversation. Ideas authored by Paul Worthington. Please read his valuable post here, and become a better (thinking) marketer.Lloyd LemonsFresh ideas can make the phone ringtag:typepad.com,2003:post-683830792009-06-22T18:24:44-04:002009-09-01T16:55:52-04:00I've been an outspoken critic of advertising that has no message, ever since I got into this business over 25-years ago. We often see a mishmash of irrelevant graphics, paired with insubstantial copy that leaves the potential customer with a...Lloyd LemonsBack to marketing basicstag:typepad.com,2003:post-595162142008-12-04T17:36:23-05:002008-12-04T17:36:23-05:00"A flood of data should never be allowed to wash away your common sense and your feeling for the market." -- Jack TroutLloyd LemonsNew scriptwriting project for railroad companytag:typepad.com,2003:post-581381162008-11-06T17:15:50-05:002009-09-01T19:35:18-04:00Caution: Unabashed self-promotion I just agreed to write a new video project for CSX Transportation. CSX is based in Jacksonville, Fla., and is one of the nation's leading transportation companies, providing rail-based transportation services. I'll be writing the script for...Lloyd LemonsMarketing communications 101tag:typepad.com,2003:post-571473232008-10-17T15:56:38-04:002009-09-20T15:16:10-04:00Times are tough. Times are terrible. This is not the time for hardcore, in your face selling tactics. Do this instead. Get back to basics. Join the conversation. Don’t be a bore. Say something that resonates with your audience. Follow...Lloyd LemonsNever walk the plank, nevertag:typepad.com,2003:post-561887782008-09-26T18:05:49-04:002009-09-01T19:37:24-04:00Okay! This is what I've been saying. (on Twitter) Seth speaks the truth... don't give up now. And don't procrastinate. Start that new business, or launch that new marketing campaign! Today! The time will never be more right.Lloyd LemonsDavid Ogilvy spoke about copywriting oftentag:typepad.com,2003:post-553835242008-09-09T17:29:08-04:002009-09-20T15:19:19-04:00What David Ogilvy said about copywriting many years ago still applies today. Here's just one golden nugget. "Copywriters who believe they can tease readers into an advertisement are throwing money away. Blind headlines that require reading of the copy to...Lloyd Lemons