By: Ileana Kane

You can easily create a steady stream of clients for yourself. It’s simple to turn your business around if you’ll take the time to discover simple basic everyday marketing solutions. While everyone else is playing the blame game on the economy, you can quickly jump ahead of the game and get more clients than you’ll ever need. And the best thing - you guessed it — no marketing budget required!

Put these solutions into action consistently and you’ll enjoy consistent income flying into your bank account.

If you really want to know how to have more business, bigger success and greater satisfaction, let me show you 10 marketing solutions that will do the trick for you:

Marketing Success Solution 6: To grow your business takes DECISION, FOCUS and then ACTION! Keep your eye on the prize. Give consistent attention to your goals and to your marketing plan. All of us are creatures of wanting to see instant results (I have to admit I am). To see instant results and continued momentum you’ll want to implement the easiest thing first. If you implement the easiest thing first, you will get a feeling of accomplishment right off the bat. You’ll gain momentum and you’ll move forward quicker, and soon you’ll be where you want to be. Consistent action EVERY single day.

Marketing Success Solution 7: Ditch the “I work with everyone” trap! That is unless you’re not ready to have the real business success you crave. Start right now and create a profile of your best client?the one you really love working with. Create a profile of that person. My friend, Lorrie Morgan- Ferrero (RedHotCopy.com) calls this your ‘tarket.’ You want to be able to distill the profile down to one person. You’ll want to look at age, gender, income level, interests, what they read and what they listen to on radio and TV. This way, when you are creating copy, a signature talk or talking with prospects, you’ll be taking your marketing message and other marketing pieces to that one person who would benefit the most from your service. Growing your business will never be easier!

Marketing Success Solution 8: You’ve tried everything. Sound familiar? You’ve tried a mailing once, maybe you put up a web site or you might have tried networking. I’ve heard this so many times. What you need to do is to stop trying (you’re throwing spaghetti against the wall) and get your plan out. Dedicate yourself to consistent action and giving your plan time to work. You’ll want to create compelling magnetic marketing. This is so your ideal client and tribe will run after you and pay you anything to help them!

Marketing Success Solution 9: You’ve got to ask for the business. Ask and then ask again and then ask again. Remember when you were little and you wanted your parents to take you somewhere really special? So, what did you do? Ask, ask and ask again. Be diligent be bold and be consistent.

Marketing Success Solution 10: If marketing is new to you, it might seem intimidating and maybe a little scary. The fears come in and you get in your own way. I’ve been there, too! The truth is, once you get on with what you need to do, you’ll get so immersed in your business and completely forget about everything else. You’ll be in action, focusing on your clients and won’t have time to think about anything else. Think about all your clients that are changing their lives because of the value you give them. Now that’s real success.

Marketing Success Solution BONUS: When you put all this together you have winning marketing solutions. But the problem is most entrepreneurs get busy and stop the marketing and that in turn creates what I call the yo-yo effect in your business and in your income (of course the profits go out the window too). What you do to avoid this is to put your marketing on an auto pilot schedule. This way your marketing will stay on track and you’ll be having a flood of clients coming in the door.

Put these solutions into action and you’ll take a quantum leap forward in growing your business. You’ll get new clients, make more money and have more freedom to enjoy it all. Your success in marketing your business will become second nature and your bank account will be happy too!

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11473.shtml

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By: Lisa Jordan

The labor market is challenging as it is, but if you are a person with a disability, you are often faced with additional obstacles in order to find meaningful employment. Statistics show that for every one interview a non-disabled person does, a person with a disability does five in order to secure a job!** While the numbers seem staggering, the five strategies below can assist in improving the odds.

1. Decide up front whether or not you will disclose your disability. Make a list of the pros and cons of disclosure. A hidden disability may not require disclosure unless you are requesting an accommodation. You may choose to disclose an apparent disability ahead of time to ensure the interviewer focuses on you and your abilities vs. you and your disability. The decision to disclosure is yours. Do what feels comfortable, and remember, disclosure doesn?t mean telling your life story! Keep it simple, practice what you?ll say, and only share what is relevant to the job.

2. When you are scheduling an interview, be sure to ask up front what the process involves (e.g. Will testing of any sort occur? How will the tests be administered? Where will the interview occur?). If you do require an accommodation at the initial interview, ask the employer as far ahead of time as possible. Don?t wait until the last minute! Be open to other suggested accommodations by the employer if they would satisfactorily meet your needs. Remember, an employer is not required to provide you with the exact accommodation you request. Show your openness during this interactive process.

3. Be proactive! Be prepared to demonstrate how you will be able to perform the essential functions of a job with or without an accommodation. Don?t wait for an employer to ask, especially if your disability is apparent. Share with confidence how you?ll be able to successfully get the job done and include examples of how past accommodations or modifications have worked to everyone?s advantage. Your confidence will help dispel any concerns the employer may have.

4. Don?t let your disability define you. You are a combination of many wonderful skills and abilities. The more positive you are, the more an employer will focus on your attributes. Remember - you are a job candidate that just happens to have a disability. Keep the focus on YOU!

5. Practice, practice, practice! Don?t go to a job interview thinking you will be able to ?wing it,? especially as it relates to addressing your disability. Often, when we?re nervous, we will either say too much or too little. It?s always best to script out what you will say, anticipate possible questions, and then practice your response. Get the advice of a trusted friend or colleague. Go in prepared to dazzle them!

**This specific statistic was taken from ?Windmills? Attitudinal Training Program.

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11492.shtml

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By: Shushmul Maheshwari

India has emerged as one of the biggest and most attractive water markets in the world. Today, the size of the bottled water category has become extremely large, making it highly competitive. According to our latest research ?India Food and Drinks Market: Emerging Opportunities?, sales of bottled water had grown at a CAGR of around 20.5% and more than 21% in volume and value terms respectively during 2004-2008. Various factors such as unavailability of clean water, rising health concerns and changing lifestyles of young Indian population have been particularly adding to the growth of bottled water market in India.

In our research, we have identified that bottled water industry is one of the most thriving sectors in India owing to the low per capita consumption, which is estimated at around 6 Liters per year. ?Attracted by the huge potential that India’s vast middle class offers, multinational players have been trying to capture this rapidly growing market?, says a Sr. Analyst at RNCOS. Driven by these factors, our research foresees the Indian bottled water market to grow by 20%-22% annually (in value terms) during the coming few years. Furthermore, growing at faster rates, the market will soon be the largest segment in the soft drinks market, outstripping even carbonated drinks.

Resultantly, the volume sale of bottled water in India is forecasted to exceed 7440 Million Liters by the end of 2013, translating into a market worth more than US$ 1.5 Billion. However, the category is still largely commoditized and price-sensitive.

Our report provides in-depth research and rational analysis on the food and drinks market in India. It provides detailed overview of the consumption patterns of Indians in various food segments, like milk, fruits, vegetables, meat, etc. The beverage segment talks about the type of beverages, their sales and consumption patterns, among the Indian populace. Report also provides forecast on all the industry segments with due consideration to the impact of global economic slowdown. The report is aimed to help clients analyze the potential growth areas, challenges and drivers critical for the Indian food and drinks industry.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM141.htm

Check DISCOUNTED REPORTS on: http://www.rncos.com

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11541.shtml

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By: Bob Hamilton

If you are about to open a dollar store, then it’s time to get creative when it comes to purchasing the dollar store merchandise required to stock your new business. In fact the need to continually work at reducing the cost of products you sell will never go away. Always be on the lookout for new, low cost dollar store suppliers. The simple truth is the better the job you do at driving excess cost from your merchandise the more likely you are to achieve profits for your business.

Idea #1) Buy your dollar store merchandise by the semi-load. Your general suppliers will be eager for these sales. They will gladly build pallets of the very items you need to meet customer demand. And of course you will save money on the merchandise and the freight when you buy using this strategy.

Idea #2) Buy an existing store. When you open a dollar store get the word out that you are willing to buy the dollar store merchandise from stores that are reducing their size, or even closing down. Just get in before all the best items are sold. And remember you deserve a discount as there will be labor required to box and transport the merchandise. There will also be a need to sort items once they arrive at your store. Finally, there will be shop worn and damaged items that cannot be sold in your store at all. However a well negotiate deal will benefit the seller by allowing a quick business closure. Your bottom line will also benefit as you see profits grow from this technique.

Idea #3) Become the manufacturer. This strategy takes less cash than you might think. Just be sure you focus on only the very hottest selling items. Avoid seasonal items, items that have peaked and have falling sales, and all others items that aren’t the hot selling staples for your business. Continue to purchase those items from your established dollar store suppliers. It will take a little legwork to locate your manufacturer, and to negotiate the price. Start by attending trade shows that are featuring manufacturers and their product displays. Make this idea work and your profits will quickly grow.

Idea #4) Cut transportation costs. This can be accomplished in a variety ways. Start by negotiating freight on all dollar store merchandise you order. Next examine the huge discounts associated with shipping by the container or via railroad. Finally, begin working with other companies shipping into your area to share freight costs. Start your negotiations with suppliers, but on to the transportation companies themselves if that doesn’t work. Don’t become discouraged if it takes a little time before you begin to see your freight costs going down. Always remember the impact of cost cutting to your profits makes the time and effort well worth it.

To your success when you open a dollar store!

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11459.shtml

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By: Shushmul Maheshwari

The Indian mutual funds industry is witnessing a rapid growth as a result of infrastructural development, increase in personal financial assets, and rise in foreign participation. With the growing risk appetite, rising income, and increasing awareness, mutual funds in India are becoming a preferred investment option compared to other investment vehicles like Fixed Deposits (FDs) and postal savings that are considered safe but give comparatively low returns, according to ?Indian Mutual Fund Industry?.

This report provides a detailed analysis along with current and future outlook of the Indian mutual fund industry and explores the market development and potential. The forecasts and estimations given in this report are not based on a complex economic model, but are intended as a rough guide to the direction in which the industry is likely to move.

Key Findings

- The Indian mutual funds retail market, growing at a CAGR of about 30%, is forecasted to reach US$ 300 Billion by 2015.

- Income and growth schemes made up for majority of Assets Under Management (AUM) in the country.

- At about 84% (as on March 31, 2008), private sector Asset Management Companies account for majority of mutual fund sales in India.

- Individual investors make up for 96.86% of the total number of investor accounts and contribute 36.9% of the net assets under management.

Key Issues & Facts Analyzed in the Report

- What are the key factors fueling growth into the Indian mutual fund market?

- Which are the fastest growing products?

- What are the key growth prospects?

- What are the key challenges for the market?

- How the market is likely to move in future?

Key Players

This section provides business analysis of key players in the Indian mutual fund market, including Reliance Capital, BOB and HDFC.

Research Methodology Used

Information Sources

Information for this report has been sourced from books, newspapers, trade journals, white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

Analysis Methods

The analysis methods used in this report include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM142.htm

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Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11528.shtml

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By: Bob Hamilton

One of the clear messages about business growth is that you cannot allow sales to remain flat. Those who open a dollar store soon find this message was almost written for them. They discover they must grow dollar store sale levels just to keep up with their rising dollar store cost. After all, there are tight margins in the dollar discount business world, and sales growth is one of the keys to maintaining dollar store profits. One of the frequently taken strategies for growing sales is to open a second store, and then a third. Yet this form of expansion may not be the best choice for your business.

In this article I present another option for you to consider before adding another store to your dollar store business operation. That option is to grow the store you are currently operating. In fact it is almost impossible for the small business person to beat this option until you have maximized the sales and overall performance of your existing location. Until you have maximized dollar store sale levels at your existing location, the potential dollar store profits justify maintaining continued focus where you are at. For almost no added dollar store cost you grow sales further. If there is added space available, simply expanding your current location may be the smartest growth option once you have maximized sales completely.

Maximizing your present location rather than going ahead to open a dollar store at another location can truly be the lowest dollar store cost option available. Rather than adding all of the labor required to open, manage and operate another location you add just the headcount required to support the increase in business.

Of course this option does require a solid location that can support added sales. There must be the parking and a customer base to draw from for it to work. You will also need to make changes to the interior of your store. After all added sales will mean added inventory. Added displays and storage will be required for the new inventory. And of course it will also require some incremental staffing and support. Finally this strategy will also require added marketing and promotion to bring in more shoppers.

This strategy for growing sales comes with minimal added dollar store cost. Yet the potential dollar store profits combined with the reduced risk over adding another store and the ease of operation make this option a real winning idea for many dollar store businesses.

To your success when you open a dollar store!

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11469.shtml

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By: Bob Hamilton

Upon starting a dollar store, it is necessary to keep an eye on every little detail happening with your business. There may be some very important tasks as it seems, but later on these very tasks prove to be no value in your dollar store business. In next to no time, you will notice that most of your personnel are spending more of their time focused on dealing with these non-profitable tasks almost everyday. Ironically, these tasks make your dollar store spend more money too. And since these tasks only serve as errands in your business, the next step to be taken is to get rid of them. Make it your business policy to focus only on things that will bring your dollar store closer to the success desire.

Better look at the labor done by you and your personnel on a monthly basis. You will be surprised to find out that there are daily tasks carried out by your personnel that are actually one-time actions only. In a more astonishing circumstance, you will just notice that these tasks get the most attention from your personnel - who keep on doing the tasks repeatedly. But with constant monitoring of your business operation, you will be able to get rid of those errands and put their efforts in a more profiting job.

Your personnel know the significance of the tasks they are carrying out. Among all people, they are the ones who have the better understanding of what they are asked to carry out. It will just take a few minutes to discover the unimportant tasks; all you have to do is to solicit and listen to their ideas on the entire list of tasks you are asking to be done in your dollar store. Then, you are in-charge of the elimination of the truly insignificant and money-wasting tasks in your dollar store business.

In starting a dollar store, there are tasks needing to be carried out for smooth operation. And focus, as well as attention, should be given to those tasks. However, you may grab a chance to consolidate tasks that are almost similar in nature and assign them to a single person. Applying this strategy, your dollar store business is likely to gain swiftness because the task is being carried out by a practiced one. At the same time, you will also cut out the redundant dollar store cost.

Getting rid of these errands is most likely effective to begin with even before you open a dollar store. Afterwards, you can repeat the process from time to time as you see the need for it.

You should learn by heart that these errands will not make sales and profits in your store. So, be a smart dollar store business owner by never permitting errands to have their way in your operation.

To your success when starting a dollar store!

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11466.shtml

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By: Lisa Jordan

It helps to always assume that employers have heard it all before. No pitch is new and chances are, businesses already have set predispositions on how they?d respond. What you need to do is be several steps ahead of their thinking. Don?t just present the bare minimum; aim to show added value.

Understanding Added Value

?Added value? means something different or new that can?t easily be found elsewhere. It?s a concrete benefit for the business and may even be their competitive advantage. These added values may be the value of your customers as individual employees; the value of hires you recommend for the business; and, the value of you as their service provider.

Added value can translate to employees with better skills, work ethic, expertise, teamwork or performance. On a business level, added value can mean more profits, reduced cost, better client relations, enhanced company public image and more streamlined systems. When it comes to dealing with you, added value can be excellent response time, comprehensive proposals and accurate matching.

Presenting Added Value

To ensure that you?re always in that added value mindset, take time to strategize. Make sure that every time you and your employer get together, there?s something in it for them.

Do your homework before you meet. The initial meeting is not the time to learn about your employers? needs. Even before setting an appointment, familiarize yourself with the company?s products/services, mission-vision, corporate structure as well as business history. Research too about the persons you?re to meet; their work experience, management style and, if applicable, research slant.

Company websites can provide these details, as well as business publications. You can also ask key resource personnel like a company staff you know, or a peer who has worked with the employer before. A survey of their Human Resource Department wouldn?t hurt as well.

Once you have these details, look for all possible matches with your customers and identify opportunities to address business needs. Add more substance to your arguments to increase your convincing power.

ALWAYS lead with a business cause and a business need. It?s not unusual for service-providers to think in terms of altruism and social responsibility. For instance, you might be tempted to package hiring persons with disabilities as ?the right thing to do? or as a ?signal that change is still needed.?

But at the end of the day, a business has to make money in order for it to continue running. So lead with a business cause: how will working with you benefit their bottom line? For instance, instead of arguing in abstract principles, show them how another company increased their sales because of a customer you referred. Quantifiable sales improvements are always something that will catch an employers? attention!

Underpromise and overdeliver. Underpromising doesn?t mean that you take a stance of inability to accomplish anything. Rather, this means avoiding vague references to commitment such as ?I?ll have it for you shortly? or ?I?ll see what I can do.? Vague promises like these are usually never kept and it?s better to not mention anything at all. Service-providers managing several programs at once are prone to this.

An alternative is to be really specific with your commitment (e.g. ?I?ll have it in your desk by 5pm Wednesday?) —and stick to it. But, while you?re advised to be tactful with your promises, surprise your employer with efforts they?re not anticipating. This way you get to exceed their expectations!

Clarify employer expectations. Always check if you and your employer are on the same page. Do this at the beginning of every meeting as you discuss outcome expectations, but also along the way. Explain clearly the process, the best methods of contacting you, how to handle troubleshooting and anything else of importance or value to the employer.

Match well. Lastly, make sure that every match you suggest is well-thought out and based on facts. Don?t just make referrals to meet your placement numbers. Not only is this not in the best interest of the candidate or the employer, but it will weaken your relationship with the employer over time. Remember, your ultimate goal is to strengthen and maintain relationships with your employers.

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11481.shtml

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By: Lisa Jordan

Constantly consulting with customers is a major part of being a workforce development professional. For instance, during the placement process, you are often required to communicate with the customer before, during, and after job placement. You may also be required to communicate with employers, your other customer, during this process.

It?s important to know not just what to say, but how to say it. Process is as important as content —you?re not handling merchandise, you?re relating with people!

Practice Active Listening

Active listening is an underrated communication skill; its benefits are many and significant. For one, active listening allows you to have a comprehensive and accurate grasp of your customers? message, which in turn helps you craft a qualified response. More importantly, active listening sends a message of sincerity, respect and acceptance.

Attend to your customers not just with your ear, but with your whole body. If it?s evident in your body language that you are actively listening, you encourage the customer to be more open and trusting. Simple things like maintaining eye contact, leaning forward towards the speaker, and avoiding distracting mannerisms, can go a long way.

Paraphrasing is also an excellent way to communicate that you?re listening, particularly if you?re conversing with a person who?s blind or visually impaired who may not otherwise pick up on your body language. Paraphrasing is summarizing what you understood and asking for feedback if your comprehension is accurate.

On a related note, active listening also means admitting when you don?t understand something. When conversing with an individual with a speech impairment, don?t pretend that you understood something when you actually didn?t. Rather, ask your customer to repeat what s/he said. Clarifying is a listening skill that tells a speaker you sincerely wish to understand their message.

And, don?t forget! Clear your mind of distractions when listening. Don?t rehearse what to say next, or indulge in an off-topic thought. The more focused you are, the better listener you?ll be.

Build a Circle of Trust

Trust is integral in any relationship. Even if you just met, there are already many ways you can communicate that you?re a trustworthy person.

First, keep your word. When you say you?re going to do something, follow through. A service provider who?s absent at a meeting s/he committed to attend can hardly be seen as someone reliable!

Keep things professional and mind your boundaries. If your customers can sense that you?re involved, but objective, they?ll feel more comfortable with you. Always ensure privacy and confidentiality. Hard-built trust can fall with just one breach of ethics.

Remember, too, that disability information, or any information, should only be shared on a ?need to know? basis. Don?t probe for information that has no relevance to the goals of the consultation. In the case of a workforce development professional, this means information related to the job placement process only.

Respect

Treat customers with dignity and courtesy; don?t assuming things about their needs, feelings and competence because of their disabilities. Like their able-bodies counterparts, many persons with disabilities have also led fulfilling personal, relational and work lives. Ultimately, they are a person first. Their disability does not define them.

When discussing disability, always use ?person first? language. For example, say ?person who uses a wheelchair? rather than ?someone who is wheelchair-bound.? Avoid designations that might be interpreted as patronizing like ?sweetie? or ?dear.? In fact, just ask your customer what they?d like to be called; don?t assume.

Use appropriate disability etiquette and basic manners. Don?t assume someone wants or requires assistance; persons with disabilities have likely been dealing with different tasks for some time. If it is your policy to ask everyone if they need assistance, that?s great. Otherwise, wait to be asked. Then, don?t go beyond the request.

As a rule, when asking questions, remember to stick to questions that are relevant to the service you are providing. Personal curiosity is never a good reason to raise a question. Don?t ?steer? a customer to a particular job based on disability ? it?s illegal! Neither should you give disability related advice (e.g. medication, treatment).

Adapt to the situation ? don?t follow a script. As long as you mind basic manners and etiquette, there?s no need to be self-conscious. It?s also okay to just ask what someone needs.

Show Concern

Make sure your customers are comfortable with the process. Choose your words wisely and be aware of your tone.

Be sure to limit or avoid physical contact. It?s fine to shake hands in greeting, but hugging or constant touching of the arm may communicate the wrong message to your customer. If you need to make physical contact in order to assist a person, that?s fine. Just be sure to obtain their permission first.

Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11494.shtml

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By: Shushmul Maheshwari

A new report by RNCOS provides extensive research and rational analysis of the Indian housing industry, giving an insight into the industry?s current and future trends. It evaluates industry?s performance based upon the market demand and future value of the housing industry.

According to our latest research report, ?Indian Housing Sector Analysis? housing market in India has witnessed a series of transformations over the last decade. The housing segment is undergoing enhanced product development, increasing investment opportunities and entry of large number of realty developers after years of unplanned development. We have found that over a period of time, the housing segment has become a major contributor to the overall real estate development in India. Also, the total economic value generated by the housing industry has grown by around 18.5% in the recent years.

Besides this, our research result has found radical changes in the industry approach due to changes in the economic environment in last 18 months. While analyzing the industry performance, we have also taken care of the impact of government initiatives, changes in the policy framework and the shift in the consumer demand patterns.

We have tried not to restrict the scope of our research to just the performance of the housing industry but have also covered valuable and critical information on the credit industry and other associated industries like cement, steel, tiles, etc. The demand analysis presented in the report gives the clear picture on the future outlook of the industry, helping real estate companies to formulate their strategies to tap the market demand.

This report provides extensive research and rational analysis on the Indian housing industry. It provides segment level analysis of the housing industry in India. Our research findings will definitely help consultants, industry analysts and vendors to get in-depth knowledge on the current, past and future performance of the industry.

The forecast given in the report is based upon the correlation between past market trends, statistical analysis and industry drivers and gives a direction to clients in which the industry is likely to move. It will also help clients in identifying the opportunities to tap in the Indian housing industry.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM013.htm

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Article Source:
http://www.articlecity.com/articles/business_and_finance/article_11524.shtml

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